Matthew Cost Analyst PerformanceExecutive Director, Equity Research at Morgan StanleyMatthew Cost is a stock analyst at Morgan Stanley across a range of sectors, covering 12 publicly traded companies. Over the past year, Matthew Cost has issued 29 stock ratings, including buy and hold recommendations. While full access to Matthew Cost's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Matthew Cost's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings52 Last 4 YearsBuy Recommendations53.06% 26 Buy RatingsCompanies Covered12 Unique Companies Ratings Distribution49RatingsDistribution of strong buy, buy, hold, and sell ratings by Matthew Cost.RatingPercentageCount Strong Buy0.0%0 ratings Buy53.1%26 ratings Hold46.9%23 ratings Sell0.0%0 ratingsOut of 49 total stock ratings issued by Matthew Cost at Morgan Stanley, the majority (53.1%) have been Buy recommendations, followed by 46.9% Hold.Best & Worst CallsBest Call0000.0%UJan 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call000.0%TTDFeb 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNASDAQ58.3% of companies on NASDAQ7 companiesNYSE41.7% of companies on NYSE5 companiesMatthew Cost, an analyst at Morgan Stanley, currently covers 12 companies listed on NASDAQ and NYSE, with the majority traded on NASDAQ.Coverage FocusSector IconSectorPercentageComputer and Technology6 companies50.0%Business Services3 companies25.0%Consumer Discretionary2 companies16.7%Miscellaneous1 company8.3%Matthew Cost of Morgan Stanley specializes in stock coverage within the Computer and Technology sector, with additional focus on Business Services and Consumer Discretionary companies.Coverage IndustriesIndustryPercentageINTERNET SOFTWARE5 companies41.7%TECHNOLOGY SERVICES2 companies16.7%GAMING2 companies16.7%Miscellaneous1 company8.3%INTERNET SERVICES1 company8.3%ADVERTISING/MKTG SVCS1 company8.3% Matthew Cost's Ratings History at Morgan Stanley Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsLFTOLiftoff Mobile6/29/2026Initiated Coverage$27.39$30.00Equal Weight$0.0000.00% ROIMNTNMNTN5/6/2026Lower Price Target$8.80$18.00Equal Weight$0.0000.00% ROICOMPCompass5/6/2026Boost Price Target$9.43$12.50Equal Weight$0.0000.00% ROIUUnity Software3/27/2026Boost Price Target$18.17$32.00Overweight$0.0000.00% ROITTDTrade Desk2/26/2026Lower Price Target$23.96$30.00Equal Weight$0.0000.00% ROIAPPAppLovin2/12/2026Set Price Target$388.72$720.00$0.0000.00% ROIRBLXRoblox2/6/2026Lower Price Target$60.61$140.00Overweight$0.0000.00% ROIAPPAppLovin2/4/2026Set Price Target$387.34$800.00Overweight$0.0000.00% ROIAPPAppLovin1/13/2026Boost Price Target$657.91$800.00Overweight$0.0000.00% ROIDVDoubleVerify1/13/2026Boost Price Target$10.98$15.50Equal Weight$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. MNTNMNTN1/13/2026Lower Price Target$11.79$20.50Equal Weight$0.0000.00% ROIRBLXRoblox1/13/2026Lower Price Target$83.61$155.00Overweight$0.0000.00% ROIUUnity Software1/13/2026Boost Price Target$45.67$52.00Overweight$0.0000.00% ROITTDTrade Desk1/13/2026Lower Price Target$36.47$42.00Equal Weight$0.0000.00% ROIRBLXRoblox12/11/2025Reiterated Rating$94.77Overweight$0.0000.00% ROIDVDoubleVerify11/10/2025Lower Price Target$10.40$15.00Equal Weight$0.0000.00% ROIMNTNMNTN11/5/2025Set Price Target$13.90$22.50$0.0000.00% ROIOPENOpendoor Technologies10/20/2025Set Price Target$7.35$6.00$0.0000.00% ROIDVDoubleVerify10/20/2025Lower Price Target$11.02$16.50Equal Weight$0.0000.00% ROIUUnity Software10/20/2025Boost Price Target$35.36$44.00Overweight$0.0000.00% ROIRBLXRoblox10/13/2025Set Price Target$128.42$170.00Overweight$0.0000.00% ROIAPPAppLovin9/29/2025Boost Price Target$669.86$750.00Overweight$0.0000.00% ROITTDTrade Desk9/10/2025Downgrade$52.40$50.00Equal Weight$0.0000.00% ROIWBTNWEBTOON Entertainment8/13/2025Boost Price Target$17.19$11.00Equal Weight$0.0000.00% ROIAPPAppLovin8/7/2025Boost Price Target$441.09$480.00Overweight$0.0000.00% ROIUUnity Software8/7/2025Boost Price Target$33.20$40.00Overweight$0.0000.00% ROIMNTNMNTN8/6/2025Boost Price Target$27.30$25.00Equal Weight$0.0000.00% ROIDVDoubleVerify8/6/2025Boost Price Target$16.15$18.00Equal Weight$0.0000.00% ROIRBLXRoblox8/1/2025Boost Price Target$130.45$170.00Overweight$0.0000.00% ROIMNTNMNTN6/16/2025Initiated Coverage$18.36$20.00Equal Weight$0.0000.00% ROIAPPAppLovin6/9/2025Boost Price Target$398.56$460.00Overweight$000.0000.00% ROITTDTrade Desk5/9/2025Boost Price Target$73.23$80.00Overweight$00.0000.00% ROIAPPAppLovin5/8/2025Boost Price Target$343.67$420.00Overweight$000.0000.00% ROIIASIntegral Ad Science4/17/2025Lower Price Target$6.40$12.50Equal Weight$0.0000.00% ROIDVDoubleVerify4/17/2025Lower Price Target$12.49$17.00Equal Weight$00.0000.00% ROIWBTNWEBTOON Entertainment4/17/2025Lower Price Target$8.57$10.50Equal Weight$00.0000.00% ROIUUnity Software4/17/2025Lower Price Target$19.21$25.00Overweight$00.0000.00% ROITTDTrade Desk4/17/2025Lower Price Target$50.14$60.00Overweight$00.0000.00% ROIRBLXRoblox4/17/2025Lower Price Target$59.79$70.00Overweight$00.0000.00% ROIPLTKPlaytika4/17/2025Lower Price Target$4.86$5.75Equal Weight$0.0000.00% ROITrump's New Dollar (Ad)Porter Stansberry says President Trump has signed an executive order initiating what he calls a full U.S. dollar reset - and most Americans don't know it's happening. The last time America underwent a monetary shift like this, under Nixon in the 1970s, it minted an average of 1,300 new millionaires a day for over half a century. Stansberry has released a new documentary naming the assets he believes are positioned to surge as a result.Watch the free briefing and see the three steps to prepare todayAPPAppLovin4/10/2025Upgrade$274.96$350.00Overweight$000.0000.00% ROIIASIntegral Ad Science3/3/2025Boost Price Target$10.86$13.50Equal Weight$0.0000.00% ROIWBTNWEBTOON Entertainment2/26/2025Lower Price Target$9.52$13.00Equal Weight$00.0000.00% ROIUUnity Software2/21/2025Boost Price Target$28.13$32.00Overweight$00.0000.00% ROITTDTrade Desk2/13/2025Lower Price Target$122.23$132.00Overweight$00.0000.00% ROIDVDoubleVerify1/13/2025Lower Price Target$19.05$19.00Equal Weight$00.0000.00% ROIWBTNWEBTOON Entertainment1/13/2025Lower Price Target$12.30$16.00Equal Weight$00.0000.00% ROIUUnity Software1/13/2025Boost Price Target$21.57$26.00Overweight$00.0000.00% ROITTDTrade Desk1/13/2025Boost Price Target$117.84$145.00Overweight$00.0000.00% ROIRBLXRoblox1/13/2025Boost Price Target$60.96$75.00Overweight$00.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageWall Street ZenUBS GroupCitigroupBarclaysRoyal Bank Of CanadaMorgan StanleyWells Fargo & CompanyJPMorgan Chase & Co.Jefferies Financial GroupThe Goldman Sachs GroupTD CowenPiper SandlerDeutsche Bank AktiengesellschaftBMO Capital MarketsRaymond James Financial Unlock superior investment research and tools. 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