Jessica Reif Analyst PerformanceManaging Director at Bank of AmericaJessica Reif is a stock analyst at Bank of America focused in the consumer discretionary sector, covering 9 publicly traded companies. Over the past year, Jessica Reif has issued 15 stock ratings, including buy, hold, and sell recommendations. While full access to Jessica Reif's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Jessica Reif's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings15 Last 0 YearsBuy Recommendations33.33% 5 Buy RatingsCompanies Covered9 Unique Companies Ratings Distribution15RatingsDistribution of strong buy, buy, hold, and sell ratings by Jessica Reif.RatingPercentageCount Strong Buy0.0%0 ratings Buy33.3%5 ratings Hold26.7%4 ratings Sell40.0%6 ratingsOut of 15 total stock ratings issued by Jessica Reif at Bank of America, the majority (40.0%) have been Sell recommendations, followed by 33.3% Buy and 26.7% Hold.Best & Worst CallsThis analyst does not have any ratings with enough history to determine best and worst calls.Exchange CoverageExchangePercentageCountNASDAQ100.0% of companies on NASDAQ9 companiesJessica Reif, an analyst at Bank of America, currently covers 9 companies listed on , with the majority traded on NASDAQ.Coverage FocusSector IconSectorPercentageConsumer Discretionary7 companies77.8%Communication Services1 company11.1%Computer and Technology1 company11.1%Jessica Reif of Bank of America specializes in stock coverage within the Consumer Discretionary sector, with additional focus on Communication Services and Computer and Technology companies.Coverage IndustriesIndustryPercentageBRDCST - RADIO/TV5 companies55.6%ENTERTAINMENT1 company11.1%INTERNET SERVICES1 company11.1%CABLE TV1 company11.1%MOVIE/TV PRD&DIST1 company11.1% Jessica Reif's Ratings History at Bank of America Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsPSKYParamount Skydance3/10/2026Lower Price Target$10.82$11.00Underperform$0.0000.00% ROINFLXNetflix3/6/2026Lower Price Target$99.14$125.00Buy$0.0000.00% ROIFOXAFOX2/25/2026Downgrade$55.98$45.00Underperform$0.0000.00% ROIFOXFOX2/25/2026Reiterated Rating$51.46$45.00Underperform$0.0000.00% ROITTDTrade Desk1/20/2026Lower Price Target$34.81$40.00Underperform$0.0000.00% ROICMCSAComcast1/12/2026Upgrade$28.37$37.00Buy$0.0000.00% ROIFOXAFOX12/19/2025Boost Price Target$71.26$80.00Buy$0.0000.00% ROIWMGWarner Music Group11/21/2025Lower Price Target$29.69$33.00Neutral$0.0000.00% ROIIHRTiHeartMedia11/13/2025Boost Price Target$4.17$5.00Neutral$0.0000.00% ROIPSKYParamount Skydance11/11/2025Boost Price Target$15.25$13.00Underperform$0.0000.00% ROIWMGWarner Music Group10/1/2025Boost Price Target$34.46$36.00Neutral$0.0000.00% ROIWBDWarner Bros. Discovery9/30/2025Boost Price Target$18.86$24.00Buy$0.0000.00% ROICMCSAComcast9/29/2025Lower Price Target$31.57$36.00Neutral$0.0000.00% ROIFOXAFOX9/26/2025Boost Price Target$61.19$70.00Buy$0.0000.00% ROITTDTrade Desk8/8/2025Reiterated Rating$88.33$55.00Underperform$0.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageUBS GroupCitigroupBarclaysWells Fargo & CompanyMorgan StanleyRoyal Bank Of CanadaJPMorgan Chase & Co.Jefferies Financial GroupThe Goldman Sachs GroupTD CowenTruist FinancialPiper SandlerStifel NicolausRaymond James FinancialBMO Capital Markets Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. 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