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Compare stocks with our powerful stock comparison tool. Analyze fundamentals, price performance, and key financial indicators to make informed investment decisions. Our tool lets you compare up to ten stocks side by side based on Performance Charts, Price & Volume, MarketRank™, Analyst Ratings, Sales & Book Value, Profitability & Earnings, Dividends, Debt, Ownership, Headlines, and more. Simply enter up to ten stock symbols (e.g., BAC, JPM, WFC, C, GS) to get started and uncover top investment opportunities.

CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Herc Holdings Inc. stock logo
HRI
Herc
$132.11
+0.5%
$121.24
$96.19
$246.88
$3.75B1.88398,134 shs485,183 shs
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
$6.30
-2.8%
$6.51
$3.40
$10.90
$68.49M2.2289,179 shs55,959 shs
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Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Herc Holdings Inc. stock logo
HRI
Herc
+0.39%+12.72%+6.64%-3.35%-0.89%
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
-2.78%+0.64%-2.48%+12.50%+96.26%
CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Herc Holdings Inc. stock logo
HRI
Herc
3.1907 of 5 stars
2.33.02.50.02.51.71.9
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
2.8159 of 5 stars
3.53.00.00.02.71.70.6
CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Herc Holdings Inc. stock logo
HRI
Herc
2.60
Moderate Buy$139.205.37% Upside
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
3.00
Buy$12.0090.48% Upside

Current Analyst Ratings Breakdown

Latest VG1, WLE, HRI, LSF, and TMPL Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
6/30/2025
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
Maxim Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoverageBuy$12.00
6/24/2025
Herc Holdings Inc. stock logo
HRI
Herc
Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingBuy ➝ Buy$130.00 ➝ $140.00
4/24/2025
Herc Holdings Inc. stock logo
HRI
Herc
Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetOverweight ➝ Overweight$250.00 ➝ $160.00
4/23/2025
Herc Holdings Inc. stock logo
HRI
Herc
Robert W. Baird
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetNeutral ➝ Neutral$129.00 ➝ $110.00
4/22/2025
Herc Holdings Inc. stock logo
HRI
Herc
The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingBuy ➝ Buy$171.00 ➝ $146.00
4/14/2025
Herc Holdings Inc. stock logo
HRI
Herc
JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetNeutral ➝ Neutral$225.00 ➝ $140.00
4/8/2025
Herc Holdings Inc. stock logo
HRI
Herc
Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetBuy ➝ Buy$165.00 ➝ $140.00
(Data available from 7/1/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)
CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Herc Holdings Inc. stock logo
HRI
Herc
$3.57B1.06$41.68 per share3.17$49.15 per share2.69
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
$43.29M1.54N/AN/A$1.28 per share4.92
CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Herc Holdings Inc. stock logo
HRI
Herc
$211M$4.4929.428.741.713.53%24.10%4.30%7/22/2025 (Estimated)
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
-$1.82M-$0.14N/AN/AN/A-2.13%-9.65%-6.49%8/6/2025 (Estimated)

Latest VG1, WLE, HRI, LSF, and TMPL Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
7/22/2025Q2 2025
Herc Holdings Inc. stock logo
HRI
Herc
$3.11N/AN/AN/A$868.23 millionN/A
4/22/2025Q1 2025
Herc Holdings Inc. stock logo
HRI
Herc
$2.51$1.30-$1.21-$0.63$841.67 million$861.00 million
CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Herc Holdings Inc. stock logo
HRI
Herc
$2.802.12%N/A62.36%2 Years
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
N/AN/AN/AN/AN/A

Latest VG1, WLE, HRI, LSF, and TMPL Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
5/16/2025
Herc Holdings Inc. stock logo
HRI
Herc
quarterly$0.702.07%5/30/20255/30/20256/13/2025
(Data available from 1/1/2013 forward)
CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Herc Holdings Inc. stock logo
HRI
Herc
3.04
1.50
1.50
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
N/A
2.51
1.33

Institutional Ownership

CompanyInstitutional Ownership
Herc Holdings Inc. stock logo
HRI
Herc
93.11%
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
8.56%

Insider Ownership

CompanyInsider Ownership
Herc Holdings Inc. stock logo
HRI
Herc
1.30%
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
18.88%
CompanyEmployeesShares OutstandingFree FloatOptionable
Herc Holdings Inc. stock logo
HRI
Herc
7,60028.50 million28.13 millionOptionable
Laird Superfood, Inc. stock logo
LSF
Laird Superfood
14010.57 million8.57 millionN/A

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

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Herc stock logo

Herc NYSE:HRI

$132.11 +0.60 (+0.46%)
Closing price 06/30/2025 03:58 PM Eastern
Extended Trading
$131.65 -0.46 (-0.35%)
As of 08:13 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment, as well as generators, and safety supplies and expendables; and provides ProSolutions, an industry specific solution based services, such as pumping solutions, power generation, climate control, remediation and restoration, and studio and production equipment. The company also sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies; provides repair, maintenance, equipment management, and safety training services, as well as offers ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries; infrastructure and government sectors; and commercial and retail service, hospitality, healthcare, recreation, entertainment production, and special event management customers through its sales team, industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. As of December 31, 2017, it operated approximately 275 locations in the United States, Canada, China, the United Kingdom, Saudi Arabia, and Qatar. Herc Holdings Inc. is based in Bonita Springs, Florida.

Laird Superfood stock logo

Laird Superfood NYSEAMERICAN:LSF

$6.30 -0.18 (-2.78%)
Closing price 06/30/2025 04:10 PM Eastern
Extended Trading
$6.38 +0.09 (+1.35%)
As of 08:13 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Laird Superfood, Inc. manufactures and markets plant-based natural and functional food in the United States. The company provides powdered and liquid coffee creamers, and hydration and beverage enhancing supplements; hydrate coconut water products; performance mushroom supplements; functional, organic roasted, and instant coffee, tea, hot chocolate products; harvest snacks; and other food items. It provides its products through its e-commerce channels, including lairdsuperfood.com and pickybars.com; and third-party platforms and marketplaces. Laird Superfood, Inc. was incorporated in 2015 and is headquartered in Boulder, Colorado.