NIKE (NYSE:NKE) (NYSE: NKE) is a global leader in athletic footwear, apparel, equipment and accessories. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports, the company adopted the Nike name in 1971. Today, Nike designs, develops and markets a broad portfolio of products for a range of sports and fitness activities, including running, basketball, soccer, training and lifestyle. The company’s extensive product lines include performance-driven shoes, apparel and digital fitness services delivered under the Nike, Jordan and Converse brands.
Headquartered in Beaverton, Oregon, Nike operates through three primary channels: wholesale, direct-to-consumer and digital. Its wholesale channel serves national chains, independent retailers and distributors around the world, while its direct-to-consumer operations include branded retail stores, online platforms and membership programs. Nike has also invested heavily in digital innovations such as the Nike Training Club and Nike Run Club apps to engage consumers and enhance its product ecosystem. The company’s regional segments encompass North America, Europe, the Middle East & Africa, Greater China, Asia Pacific & Latin America, reflecting its broad international footprint.
Over the years, Nike has built a reputation for innovation, collaborating with athletes, designers and technologists to develop advanced materials and sustainable manufacturing processes. Key launches like Nike Air, Flyknit and React foam have set industry benchmarks for cushioning, performance and weight reduction. Nike continues to invest in environmental sustainability initiatives, including waste reduction, renewable energy and eco-friendly materials, aiming to minimize its ecological impact while meeting consumer demand for responsible products.
Under the leadership of President and CEO John Donahoe, who joined the company in 2016 and assumed the CEO role in 2020, Nike has continued to focus on brand strength, digital transformation and international expansion. The executive team emphasizes consumer engagement, innovative marketing campaigns and strategic partnerships with sports leagues, teams and athletes. As a result, Nike remains one of the most recognizable and influential brands in the global sports and lifestyle market.
