Rick Beckwitt
Co-CEO and Co-President at Lennar
Our category two markets, which reflect markets where we have made more significant adjustments to regain sales momentum, include 22 markets. These are Tampa, Orlando, and Jacksonville, Coastal Carolinas, Atlanta, Chicago, and Nashville, Raleigh, Dallas, Houston, San Antonio, Phoenix, Tucson, Las Vegas, Colorado, Coastal California, Coastal Carolinas, the Inland Empire, Bay Area, the Central Valley, Sacramento, Seattle, and Portland. In each of these markets, traffic has slowed, and we saw a pickup in cancellations. While inventory is limited in each of these markets, we've had to offer more aggressive financing programs, base price reductions, and/or increased incentives to regain sales momentum. The size of the adjustments has varied on a community-by-community basis, and has often been limited to specific homes in each community each week. In some cases, to avoid cancellations, we have adjusted pricing on our homes in backlog.