Hasbro Q1 2023 Earnings Results & Report

Hasbro EPS Results

• Actual EPS: $0.01
• Consensus EPS: $0.04
• Beat/Miss: Missed by -$0.03
• One Year Ago EPS: $0.57
• EPS Beat Rate: 7 of last 8 quarters

Hasbro Revenue Results

• Actual Revenue: $1 billion
• Expected Revenue: $883.06 million
• Beat/Miss: Beat by +$116.94 million
• YoY Revenue Growth: -14.00%

Hasbro (NASDAQ:HAS) is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products. Its Wizards of the Coast and Digital Gaming segment focuses on tabletop and digital games, including Magic: The Gathering and Dungeons & Dragons.

Founded in 1923 by the Hassenfeld brothers, Hasbro has expanded from a toy manufacturer into a broad-based brand and entertainment company serving markets worldwide. Chris Cocks is Hasbro’s president and chief executive officer.

Hasbro Q1 2023 Earnings Call Transcript

Key Takeaways

• Wizards of the Coast gains: net revenue up 12% and Magic: The Gathering up 16%, with record preorders for the Universe Beyond: The Lord of the Rings set, driving continued momentum.
• Q1 revenue was $1 billion (down 14% year-over-year) with adjusted EPS of $0.01, beating expectations; full-year guidance of low single-digit revenue decline and 50–70 bps margin expansion was maintained.
• Consumer Products revenue fell 23%, but point-of-sale declines improved from –12% in Q4 to –7% in Q1 and retail inventories were cut by 15%, with further inventory reductions expected in Q2 and Q3.
• Dungeons & Dragons: Honor Among Thieves debuted at #1 globally and earned the highest critic and audience scores ever for a Hasbro film, positioning the D&D brand for expanded reach and long-term engagement.
• Operational excellence initiatives delivered $35 million in cost savings in Q1 toward a $150 million run-rate target, funding reinvestment and underpinning the planned operating margin improvement.

Presentation

[Operator]

Good morning, and welcome to Hasbro's first quarter 2023 earnings conference call. At this time, all parties will be in a listen-only mode. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I would like to turn the call over to Miss Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.

[Debbie Hancock, SVP of Investor Relations at Hasbro]

Thank you. Good morning, everyone. Joining me today are Chris Cocks, Hasbro's Chief Executive Officer, and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Chris and Deb providing commentary on the company's performance. We will take your questions. Our earnings release and presentation slides for today's call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share.

[Debbie Hancock, SVP of Investor Relations at Hasbro]

Before we begin, I would like to remind you that during this call and the question and answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives, and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release, and in our other public disclosures. Today's guidance assumes we retain the non-core entertainment, film, and TV business, notwithstanding the current marketing process. While there is no guarantee of such an outcome, if this process results in a sale, we will update our guidance.

[Debbie Hancock, SVP of Investor Relations at Hasbro]

We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?

[Chris Cocks, CEO at Hasbro]

Thanks, Debbie, and good morning. Six months ago, we unveiled our strategy for Hasbro, highlighting three priorities: focusing on fewer, bigger brands and initiatives, building our consumer insight to grow, share, and drive innovation, and improving operational excellence to fuel bottom-line health and strategic reinvestment. It's a plan that recenters Hasbro on what has made us great for the past 100 years and which will serve as our foundation going forward: play. Put simply, play is what we do. As we celebrate our 100th anniversary, 2023 is about refocusing our teams to drive renewed leadership in toys and games, rightsizing our entertainment investments and driving fundamental improvements in our organization to deliver long-term success. With our strategy top of mind, let's review our Q1 results.

[Chris Cocks, CEO at Hasbro]

As anticipated, Q1 revenue was lower year-over-year but ahead of expectations, driven by continued positive performance of Wizards of the Coast in digital gaming and another strong growth quarter for Magic: The Gathering. Revenue for the quarter was $1 billion, a year-over-year decline of 14%. Adjusted operating profit was $47.2 million and adjusted earnings per share were $0.01. Wizards in digital gaming net revenue increased 12% year-over-year, with growth in both Magic and D&D. Magic: The Gathering was a standout performer, growing 16%, particularly impressive given its 40% growth in Q4. The fundamentals of Magic, Hasbro's first billion-dollar brand, are strong, with new player growth, player engagement, and player sentiment all pointing in the right direction.

[Chris Cocks, CEO at Hasbro]

We expect the positive momentum for Magic to continue with Q1 also seeing one of our most successful pre-orders ever for our upcoming Universes Beyond: The Lord of the Rings—Tales of Middle-earth set, which will launch in late Q2. Given our release calendar, we expect revenue for Magic to be down in Q2, but up solidly in Q3 and for the full year. Consumer products revenue declined 23% year-over-year. Point of sale was down for the quarter but improved from Q4, despite exiting several unprofitable businesses and licenses. Play-Doh, Peppa Pig, and Hasbro Gaming saw POS gains in Q1, and we drove late quarter growth in action, particularly in Transformers, as excitement mounts for the June release of the Transformers: Rise of the Beasts feature film.

[Chris Cocks, CEO at Hasbro]

Beyond Transformers, we have a blockbuster lineup of content from our partners brands, helping to support sales in the back half of the year, including season three of Lucasfilm's The Mandalorian, Star Wars: Ahsoka, Star Wars: Young Jedi Adventures, Indiana Jones and the Dial of Destiny, Marvel Studios' Guardians of the Galaxy Vol. 3, and Sony's Spider-Man: Across the Spider-Verse. Importantly, we ended the quarter with good progress on reducing retailer inventories and are on track for healthy improvements in our owned inventory in Q2 and Q3. Entertainment segment revenues were off 19%, driven by year-over-year shifts in release timing of new film and family brands content.

[Chris Cocks, CEO at Hasbro]

Among new Hasbro content released, we debuted our new preschool brand, Kiya & the Kimoja Heroes on Disney Junior and Disney+, and launched with our partners at Paramount the new feature film Dungeons & Dragons: Honor Among Thieves. D&D took the number one spot at the global box office in its release week and has become Hasbro's best-reviewed film ever, with an impressive 91% critic score and 93% audience score on Rotten Tomatoes. Based on the strong fan and audience response, we are expecting Honor Among Thieves to enjoy a long viewing life that introduces our newest franchise brand to tens of millions of new consumers globally via theaters, streaming, and post-theatrical sales. Our operational excellence program continues apace. We execute our plans, we expect the cost savings to grow over the coming quarters.

[Chris Cocks, CEO at Hasbro]

In Q1, we achieved $35 million of cost savings. We continue to expect $150 million of run rate gross cost savings this year, money we are using to reinvest in the business, offset margin impacts from inventory management programs, and help us achieve our full year target of 50 to 70 basis points of adjusted operating profit improvement. We made significant progress in recasting our leadership team to drive our strategy. Gina Goetter, the CFO of Harley-Davidson and 25-plus year consumer packaged goods veteran, joins us in May as our new CFO and leader of our global operations disciplines. Gina has a long history with corporate transformations, which will serve Hasbro well. Tim Kilpin, a 30-plus year veteran with leadership experiences across marquee toy, games, and entertainment brands, joins us as our new President of Toy, Licensing, and Entertainment.

[Chris Cocks, CEO at Hasbro]

Jason Bunge, the former Chief Marketing Officer of Riot Games, joins us as our new global CMO, bringing new marketing firepower for our games and data-driven growth initiatives. Bertie Thompson, Chief Communications and Creative Officer at Notion and former Communications Executive at Meta, joins us as our new Chief Communications Officer, bringing cutting-edge technology, social media, and financial markets communications expertise. These talented leaders join an extended leadership team hailing from technology, CPG, toys, games, and entertainment companies to drive our strategy and build profitable blueprints across our franchise and partner brands. Our growth initiatives continue to deliver. Hasbro's total games portfolio grew 2% in the quarter. Direct-to-consumer revenues increased 21%, led by a 46% increase at Hasbro Pulse, our fan-focused direct-to-consumer e-commerce platform.

[Chris Cocks, CEO at Hasbro]

On licensing, we just announced our first-ever agreement with Mattel, including crossovers for Barbie and Monopoly and Hot Wheels, UNO, and Transformers. Partnerships like this, along with our previously announced licensing deals with LEGO on Transformers and D&D, expand our brands, introduce our toys and games into new categories, and leverage our own category leadership for new growth opportunities. For the full year, we are maintaining our previous guidance of a low single-digit revenue decline and adjusted operating profit margin expansion of 50 to 70 basis points. We continue to expect Q2 to present headwinds as retailers return to traditional ordering and shipment patterns and release timings for new Magic sets favoring Q3 impacts Wizards of the Coast sales.

[Chris Cocks, CEO at Hasbro]

We're cautiously optimistic with the progress we have made in Q1, but still maintain an outlook of a flat-to-down toy and games market where focus, share building, and bottom line health are Hasbro priorities. On the sale of our non-Hasbro-branded eOne Film and TV assets, we continue to be pleased by the progress and expect to provide an update in Q2. In summary, while Q1 is just a start, we delivered ahead of plan and continue to see steady progress in building our leadership team, focusing the company, and improving our operational fundamentals. Magic is strong, the fan economy is proving resilient, our entertainment calendar is robust, and our growth initiatives are on track. I'd now like to turn over the call to our Chief Financial Officer, Deb Thomas, to share more details. Deb?

[Deb Thomas, CFO at Hasbro]

Thank you, Chris. Good morning, everyone. As Chris said, first quarter results were ahead of our expectations and position us to meet our full year guidance. Wizards of the Coast, led by strong Magic: The Gathering demand, continue to perform well. Our consumer products teams are working through retail inventory and setting for major entertainment releases. Our operational excellence program is delivering savings and helping offset these expenses. As you know, the first quarter is a historically small quarter for our business. Most of the year remains ahead. In Q1, our fixed cost base is disproportionate to revenue. This impacts our profit early in the year. We see improvement in future quarters as revenue grows as we begin to actualize more of our cost savings.

[Deb Thomas, CFO at Hasbro]

In Q1, we realized an additional $35 million in savings and remain on track to deliver $150 million of run rate savings in 2023. In addition, this is a 53-week fiscal year, and the first quarter holds that extra week. This equaled $14 million of incremental expense on little revenue. Given our first quarter, we now expect revenue in the first half of 2023 to be down approximately 16% versus our previously forecasted 20% decline. For the full year, we continue to expect a low single-digit revenue decline and 50 to 70 basis points of adjusted operating profit margin improvement. We started the year with a cash balance of $513 million.

[Deb Thomas, CFO at Hasbro]

$89 million of operating cash flow in the quarter was offset by non-operating outflows, including $30 million of long-term debt repayment, $53 million of CapEx, led by investments in Wizards of the Coast for future gaming releases, and a $97 million return of capital through dividends to our shareholders. We ended Q1 with $386 million in cash. We forecast operating cash flow for the year in the $600 million-$700 million range. We have sufficient cash flow and liquidity to operate our business, meet our CapEx needs, invest for growth, and fund our dividend. At quarter end, inventory at Hasbro is up from year-end due primarily to two items.

[Deb Thomas, CFO at Hasbro]

The first being higher Wizards of the Coast inventories given the timing of releases this year, with March of the Machine released mid-April and Universes Beyond The Lord of the Rings: Tales of Middle-earth shortly before the start of Q3. By year-end, we expect Wizards inventories to be down. The second increase comes from our consumer product inventories. While we're working through owned inventory from year-end, we purchased action figures to set at retail for upcoming entertainment launches, including Transformers: Rise of the Beasts. We made good progress reducing retail inventories in Q1, and they are down from year-end. We continue to expect it will take the first half of the year to work through the excess.

[Deb Thomas, CFO at Hasbro]

The cost savings work we began last year are heavily weighted to our supply chain and are offsetting these costs, resulting in slightly better cost of sales margins compared to Q1 2022. Once we work through the inventory and our sales allowances return to normalized levels, we expect those cost savings will begin to drop to the bottom line. This should begin in the second half of the year. The sale of the non-core TV and film assets is progressing, and while we expect to be able to provide an update on the transaction in the second quarter, a closing and related cash inflow is likely to happen in the second half of this year.

[Deb Thomas, CFO at Hasbro]

We will prioritize the sale proceeds of the entertainment assets toward paying down debt, lowering our overall debt levels, reducing our ongoing interest expense, and improving our debt-to-EBITDA ratio. We continue to target debt-to-EBITDA of 2 to 2.5 times, and we remain committed to our investment-grade rating. Looking at our adjusted results for the first quarter, revenue came in ahead of our plan with strong Magic: The Gathering demand and slightly better shipments in our consumer products business. Foreign exchange had a negative $15.8 million impact on revenues. Cost of sales declined in line with revenue and decreased 10 basis points year-over-year. As I mentioned, the incremental expense for closeouts and allowances is being offset by operational excellence cost savings.

[Deb Thomas, CFO at Hasbro]

Favorable product mix behind growth in Wizards of the Coast and digital gaming revenue, as well as CP licensing, contributed to improvements in cost of sales as a % of revenue. Program amortization expense declined on lower entertainment deliveries in the year but increased 30 basis points as a % of revenue. Royalty expense declined on lower partner brand revenues as we exited certain licenses and to a lesser extent, from lower eOne revenues and title mix. In the second quarter, operating profit will be impacted as we expect royalty expense of approximately 10% of revenue. This is an additional $45 million versus Q1 as we ship products in support of Transformers: Rise of the Beasts and Magic's Universes Beyond The Lord of the Rings: Tales of Middle-earth set.

[Deb Thomas, CFO at Hasbro]

For the full year, we expect royalty expense to decline from 8.4% in 2022. Product development expense increased due to teams supporting our Wizards of the Coast tabletop and digital development, who joined the company in the back half of last year. Advertising investment increased on support for Dungeons & Dragons: Honor Among Thieves within our entertainment segment and at Wizards of the Coast for both D&D and Magic. Adjusted SD&A spend was essentially flat but increased as a % of revenue. Lower freight cost and cost savings from mid-Q1 workforce reductions were offset by higher investment in Wizards, including personnel, organized play events such as conventions and tournaments, and marketing for upcoming releases.

[Deb Thomas, CFO at Hasbro]

As a reminder, we expect to achieve more normalized levels of incentive compensation in 2023 throughout the year, which we estimate to be approximately $80 million versus 2022, with $65 million in SD&A and the balance in product development. Due to the mix of earnings and lower income in the quarter, combined with discrete items, mostly related to stock-based compensation, our adjusted tax rate for the quarter at 83.8% is not indicative of the year. The outsized impact from small discrete items will normalize with higher income. For the full year 2023, we continue to expect our underlying adjusted rate to be between 20% and 21%. Looking at our segments, Wizards of the Coast and Digital Gaming revenue increased 14% in constant currency. The team is focused on creating gaming experiences Magic and D&D fans embrace.

[Deb Thomas, CFO at Hasbro]

Tabletop revenues were up 13% behind popular Magic: The Gathering releases. Digital Gaming revenue increased 9%, led by the addition of D&D Beyond. As we continue to invest in Wizards of the Coast, operating profit declined 28% due to higher product cost, product development personnel costs, advertising expense, and costs supporting the return of organized play. We continue to expect full year operating profit margin for the segment in the high 30% range, which reflects investment for future growth and expansion of our Universes Beyond products. Consumer Products segment revenue decreased 21%, excluding a negative $8.3 million impact of foreign exchange, $6.2 million of which was in Europe. This performance was led by lower revenues in North America and Europe, partially offset by growth in Asia Pacific, Latin America, and licensing.

[Deb Thomas, CFO at Hasbro]

The segment's adjusted operating loss is the result of lower net revenue and includes higher allowances and closeouts to sell through inventory. We expect these higher costs to continue in the second quarter. These items were partially offset by savings realized from the company's operational excellence program, reflected primarily in cost of sales. Entertainment segment revenue decreased 17% in constant currency. TV revenues increased behind scripted TV deliveries, including the new series, The Rookie: Feds and The Rookie, which ABC just renewed for a sixth season, Yellowjackets and The Recruit and lower unscripted TV revenue. Film revenues declined with fewer new releases in 2023 versus 2022. Family Brands revenue declined due to content sales timing year-over-year, including several multi-year licensing deals executed in Q1 2022 that did not repeat this year.

[Deb Thomas, CFO at Hasbro]

Music and Other declined as we exited the remainder of these businesses in late 2022. Adjusted operating loss was the result of lower revenues as well as higher advertising for Dungeons & Dragons: Honor Among Thieves, partially offset by lower royalty expense. As I said upfront, Q1 was a good but small quarter with a lot of the year ahead of us. Our outlook is predicated on a second half that improves year-over-year. We remain cautious about the macro and the consumer environment, but the timing of theatrical releases, a strong Magic release schedule, the return to a more traditional and back-half weighted shipment plan to retailers, innovation we have planned and will share more about this summer, and engaging retail and advertising campaigns to improve point of sale all support our view.

[Deb Thomas, CFO at Hasbro]

It's hard to imagine that this is my last earnings call as Hasbro CFO. I have been here for 25 years, and we've been through the good and the tough. I've had the opportunity to work with outstanding people on amazing brands, and I know Chris, Gina, and Tim, and our entire team will take good care of Hasbro and its legacy. Thank you all for your support of Hasbro and for your partnership over the years. Now, one last time, I'll turn it back to Chris.

[Chris Cocks, CEO at Hasbro]

Thanks, Deb. Before we turn it over to Q&A, I'd like to spend a minute thanking Deb Thomas for her 25 years of leadership at Hasbro. I started at this company seven years ago as the fresh-faced leader of an under-the-radar subsidiary called Wizards of the Coast. From my first day on the job, there was no bigger supporter of Wizards than Deb. She got it and was always there for a rookie, helping me navigate the broader company and giving me and the team at Wizards the support we needed to turbocharge that business. My story is the same story thousands of people across the company have about Deb.

[Chris Cocks, CEO at Hasbro]

She is the true definition of a servant leader, the first one in the office in the morning, the last one to turn the lights off in the evening, and a true believer in the power of our people and brands. Deb has been an invaluable partner who has helped Hasbro become one of the biggest and best companies in the toys and games and broader entertainment industry. Deb, it's been an honor to work with, partner, and learn from you over the years. Our company and our shareholders owe you a debt of gratitude. On behalf of everyone at Hasbro, and especially me, thank you. We will take your questions.

[Operator]

Thank you. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Please ask one question and 1 follow-up question and then re-queue for additional questions. Our first question is from Andrew Uerkwitz with Jefferies. Please proceed.

[Andrew Uerkwitz, Managing Director at Jefferies]

Hey, thank you so much. I guess question on Magic. Could you just kind of help us understand, like, the audience segmentation, you know, with The Lord of the Rings set coming, who you're targeting? It looks like the strategy around that set's a little different than, what we've seen. Thank you.

[Chris Cocks, CEO at Hasbro]

Yeah. Hey, thanks, Andrew. Hey, great report, by the way, on Magic. We all had a chance to read that earlier this week, thought it was well-researched and did a good job of reviewing the brand. On The Lord of the Rings, as we've talked about, for our overall strategy for Universes Beyond, it's all about bringing in adjacent fandoms. You know, we've had great success with this with D&D, which was kind of a prototype for Universes Beyond that we did two years ago, the summer set called Adventures in the Forgotten Realms. We've had, you know, one of our best-selling Commander sets ever with Warhammer that we did this fall. We're already on our fourth reprint.

[Chris Cocks, CEO at Hasbro]

For The Lord of the Rings, it's really about appealing to those, that rabid fan base who loves The Lord of the Rings, who loves J.R.R. Tolkien, who also might love a game like Magic: The Gathering. I think an important secondary component to that is that there's already a whole bunch of Magic: The Gathering fans who are big kind of fantasy, uber, fans. They like The Lord of the Rings, we see it as a great engagement opportunity for them and a special collector's experience for a set that we don't do very often.

[Andrew Uerkwitz, Managing Director at Jefferies]

Got it. That's helpful. Thank you. Just my one follow-up. Could you kind of just give us an update, you have Baldur's Gate launching, I think, in Q3. Can you give us an update on expectations, how that will monetize through the income statement, just broadly, an update on the video game strategy? Thank you.

[Chris Cocks, CEO at Hasbro]

Yeah. Baldur's Gate 3 is being done by our partners at Larian. Larian's probably arguably one of the best independent role-playing game publishers in the world. We're really excited about what they can do. They released Baldur's Gate 3 into early access on Steam about two and a half, three years ago. To date, it's the most successful early access game in Steam's history, with well over 1 million adopters just in that kind of, like, preview period. We have pretty high expectations for Baldur's Gate 3. You know, we think the quality is gonna be very, very high. If you look at the reviews on Steam, they're excellent. It definitely is gonna be a game of the year or at least a role-playing game of the year contender, and it's gonna release very broadly on consoles and PCs.

[Chris Cocks, CEO at Hasbro]

We think it's gonna be a pretty big release. In terms of how we participate in that, it's a licensed product for us. You know, we like, kind of the partnership that we have, with Larian on that. We'll start to see some contribution from that, in the later, like, probably September, in Q3, and then more meaningfully, just based on kind of the timing of when we recognize the licensed, royalty-based revenue, in Q4 and Q1 of next year.

[Andrew Uerkwitz, Managing Director at Jefferies]

Got it. Thank you so much. I appreciate the updates.

[Chris Cocks, CEO at Hasbro]

No worries.

[Operator]

Our next question is from Eric Handler with Roth MKM. Please proceed.

[Eric Handler, Managing Director at Roth MKM]

Good morning. Thanks for the question. I'll just say, Deb, just good luck in all your future endeavors, and you'll be missed. First question, with regards to consumer products, the reported results were about over $100 million better than what consensus was looking for. I wonder if you could just maybe give a little color as to where that upside came from. Was this a pull forward for maybe 2Q or another quarter, or are you just seeing more positive retail quarters?

[Chris Cocks, CEO at Hasbro]

No, you know, I think, we're seeing some underlying momentum in the business across the board. You know, certainly Wizards of the Coast came in or ahead of expectations. Our latest release based on Phyrexia did very, very well. You know, we're, we continue to be bullish on what Wizards has in store, particularly The Lord of the Rings set in late Q2. On consumer products, you know, I think our POS came in a bit better than planned. It's still not where we want it to be, but I think we're making steady progress. Just to give some perspective on it, based on our, on our own internal numbers, and this doesn't include, kind of discounting, you know, we were down about 12% in Q4. We cut that roughly in half in Q1.

[Chris Cocks, CEO at Hasbro]

We were down about 7% year-over-year. When you take out some of our exited businesses, particularly Disney Princess and Frozen, we were down less than 4%, which by our math, is likely at or ahead of market. We're not satisfied with that, but that was ahead of what we planned. I think it augurs well for what's gonna happen in Q2, Q3, and Q4, where we add, like, our disciplined execution that we've been doing with our retailers. We add new products, and we add what we think is a pretty killer content slate from both ourselves with Transformers and our partners, particularly at Disney.

[Eric Handler, Managing Director at Roth MKM]

Okay, that's helpful. As a follow-up, can we talk a little bit about Dungeons & Dragons? You've now had a, you know, a global launch of the movie. A lot of international markets haven't really been exposed to D&D before. Can you maybe talk about your marketing strategy here to bring the game to, you know, more markets and how that's gonna play out?

[Chris Cocks, CEO at Hasbro]

Yeah, I mean, we're very enthused by the critical response and the fan response to the movie. It is by far the best reviewed movie in Hasbro's history. We think it's gonna have a very long life, and it's gonna perform particularly well in post-theatrical sales and streaming. That's important for us because, you know, D&D is a very strong brand in North America. It's well known in Europe and Asia, but not highly engaged or highly penetrated in those markets. Like, a great reviewed movie that has a lot of fan enthusiasm is a perfect opportunity and a perfect entry point into the brand.

[Chris Cocks, CEO at Hasbro]

I think the way that we'll expand upon that over time is we're lowering the barriers to entry for the core game by initiatives that we have digitally, particularly the investments we're making in Dungeons and Dragons and beyond, and kind of what we call a virtual tabletop, which is kind of like a video game-like experience for being able to play the game. We have a very aggressive lineup of new digital content and video games coming out, starting with Baldur's Gate 3 this year, but then continuing on with other licenses that we haven't yet announced, as well as owned content that we have in production at Wizard Studios.

[Chris Cocks, CEO at Hasbro]

I think really, you know, that kind of one-two punch of, you know, have entertainment, which makes the brand broadly accessible, and then add onto that, you know, low-barriered entry digital experiences, is really gonna be kind of the flywheel that drives the brand's growth over the next couple years.

[Eric Handler, Managing Director at Roth MKM]

Thank you.

[Operator]

Our next question is from Drew Crum with Stifel. Please proceed.

[Drew Crum, Managing Director at Stifel]

Okay, thanks. Hey, guys. Good morning. Deb, best of luck. It was, you know, a real pleasure working with you over the years. You know, maybe to start, you know, part of your original outlook, you had flagged $300 million of sale headwinds from outsourcing brands and foreign exchange. Is there an updated figure you can share there? How is the business tracking to that $300 million? Then I have a follow-up.

[Chris Cocks, CEO at Hasbro]

In Q1, we predicted that about $75 million of that $300 million would manifest, you know, that's the case. We're not operating in Russia. We're not doing Disney Princess or Trolls or Sesame Street, we are starting to out-license some of our secondary properties. We anticipate about 60% or so of that $300 million will manifest in the first half of the year. Really what we're seeing is, I think better than anticipated strength in our overall gaming portfolio, particularly Magic and D&D. You know, we're starting to see some impact around improved execution at retail, across our marketing teams, particularly in our franchise brands, that saw some decent POS across, you know, Transformers. You know, we see some momentum in core NERF.

[Chris Cocks, CEO at Hasbro]

We see momentum in core Hasbro Gaming, Peppa Pig and Play-Doh as well.

[Drew Crum, Managing Director at Stifel]

Got it. Okay. Thanks, Chris. Maybe just my follow-up. You know, your forecast for the Wizard segment to achieve a high 30s EBIT margin in 2023, a little bit lower relative to the last few years. Is that a reasonable range over the longer term, or would you anticipate margin expansion beyond 2023, which, you know, feels like more of an investment year?

[Chris Cocks, CEO at Hasbro]

I would say high thirties is what we're targeting in the midterm for sure. You know, we're investing pretty significantly in building out our digital capacity. Some of that is capitalized, but not all of it. I think as we start to launch those games, you'll start to see kind of like the realization of those capitalized costs, which will impact kind of like the midterm outlook for our margins. Then as we expand Magic in particular with things like Universes Beyond, it's a great opportunity to bring in new players, but that's gonna be a little bit of a margin impact, both in terms of the royalties we spend as well as the development costs, because those tend to be a little bit more intensive when you involve a second party.

[Chris Cocks, CEO at Hasbro]

That said, we feel like that's a really wise investment. You know, when we attract a new Magic player, they typically stick around for five to seven years, and they have an average revenue per user over that time in the $500-$1,000 range. Giving up a little bit of margin up front to attract, you know, a highly engaged, highly profitable fan segment, we think is a nice trade-off that helps us and helps our shareholders win over the long term.

[Drew Crum, Managing Director at Stifel]

Yep. Okay. Very helpful. Thanks.

[Chris Cocks, CEO at Hasbro]

Thanks.

[Operator]

Our next question is from Jason Haas with Bank of America. Please proceed.

[Jason Haas, VP of Equity Research at Bank of America]

Hey, good morning. Thanks for taking my questions. I'd also like to say congratulations to Deb as well on your retirement and best of luck in your future endeavors. In terms of my questions, I'm just curious for consumer products, are you expecting a POS improvement through the remainder of the year to get to the down mid-single digit guidance? Can you just talk about what the drivers are in the rest of the year?

[Chris Cocks, CEO at Hasbro]

Yeah. In terms of POS, I think, you know, Q1 was really about execution. It was about nuts and bolts, working with our retailers, improving our positioning, improving our inventory outlook. You know, through the end of Q1, our retail inventory is down about 15%, which we think is a good down payment on the year, and we'll continue to make steady progress in that in Q2 and Q3. Our owned inventory is up a bit, but most of that has to do with kind of the nature of Wizards production and load in for our entertainment releases around action figures. Outside of Wizards and action figures, our owned inventory is actually down through Q1 as well.

[Chris Cocks, CEO at Hasbro]

When we get into Q2 and Q3, I think we'll add to that kind of disciplined execution with increased marketing support and content support, you know, with a host of blockbuster movies and great streaming content, whether it's from us or from Disney. Then also, we're just gonna have a lot more product innovation. You know, Q1, we had a couple new things that hit pretty well. You know, our gel segment is doing pretty well inside of NERF. NERF Junior launched, and that's doing pretty well to expand age segments inside of the NERF portfolio. Really, it's Q2 and Q3, where all of our new games, a lot of our preschool innovation.

[Chris Cocks, CEO at Hasbro]

I'm particularly excited for Young Jedi Adventures with our partnership with Star Wars in preschool and what we can do there, as well as across the board, several new pieces of innovation that we haven't announced yet, but we see a lot of retailer excitement for. That should add to the POS momentum.

[Jason Haas, VP of Equity Research at Bank of America]

That's great. Can you just walk through the releases for Magic for 2Q versus 2Q last year? I know you've said you're expecting to be down. I know that was the initial expectation for 2Q. I just think we have Lord of the Rings, which seems to be off to a good start. What's that up against? Was that Kamigawa last year? Can you just kinda help frame up what causes the difficult compare?

[Chris Cocks, CEO at Hasbro]

Well, Kamigawa was Q1 of last year. Double Masters was in, I believe, second quarter last year. Really, it's less around the sell-through of the releases, 'cause we actually think the sell-through is gonna be quite strong in Q2, it's the timing of the releases, particularly in the beginning of the quarter and then in Q3. Like, our March of the Machine release this year comes a little bit earlier than last year's comparable release. We had a little bit of Q1 ship, which affects Q2. Our major release for Q3 is about a month later year-over-year. Last year, we were able to ship a fair bit of our Q3 release at the end of Q2, whereas this year, almost all of that Q3 release will be shipped solely in Q3.

[Chris Cocks, CEO at Hasbro]

While we're excited about the sell-through and the fan engagement potential of the Q2 releases, we actually, for the quarter, in terms of a sell-in perspective, are down about a set to a set and a half year-over-year.

[Jason Haas, VP of Equity Research at Bank of America]

Helpful. Thank you.

[Chris Cocks, CEO at Hasbro]

Great.

[Operator]

As a reminder, it is star one on your telephone keypad if you would like to ask a question. Our next question is from Fred Wightman with Wolfe Research. Please proceed.

[Fred Wightman, Director of Equity Research at Wolfe Research]

Hey, guys. I just wanted to follow up on the retail inventory performance. It sounded like in the prepared remarks you were expecting that to be sort of cleaned up by the end of the first half. Then Chris, I thought you just made a comment that it could continue into 3Q. When do you sort of think that'll be normalized, and is it a little bit sooner than you would have thought exiting last quarter?

[Chris Cocks, CEO at Hasbro]

Well, I would say, we'll get to pretty normal levels by the end of Q2, but there will be some additional kind of cleanup into Q3. That's just the nature of the beast. In terms of our owned inventories, you know, we made progress outside of action figures and Wizards in Q1, and we expect that to continue. You know, I would say, you know, we'll be done with about 50%-60% of the job by the end of Q2 and should be pretty clean on kind of our aged inventory by the end of Q3 and entering Q4 in a pretty clean state, both for retailers as well as our owned and operated.

[Chris Cocks, CEO at Hasbro]

Our goal for the year continues to be our overall inventories are down 25% or more, with comparable levels exiting 2023 to what we exited 2021 at, which was, a historically low year for us.

[Fred Wightman, Director of Equity Research at Wolfe Research]

Makes sense. If we think about the timing that you just touched on for the retail inventories and we think about sort of the year-over-year changes in some of the Magic releases, can you just help us think about the mix for the back half of the year as far as 3Q versus 4Q? Like, how do you sort of see that shaking out versus historical patterns, and how do you sort of see the back half of the year progressing versus that first half guide that you gave us?

[Chris Cocks, CEO at Hasbro]

Deb, do you wanna take the follow-up?

[Deb Thomas, CFO at Hasbro]

Sure. You know, historically, the back half of the year has always been, like, in the high 60% range, and we expect it to get back to that this year. As far as the mix, you know, as we talked about, we expect Q3 to be the biggest quarter for Magic this year. We've got very strong releases. Chris talked about the timing. You know, you'll certainly see more sell-through. You know, we shipped Lord of the Rings late in Q2, but the sell-through comes in Q3. When you think about the mix, you know, we do expect the consumer to come back. We talked about that. It's just a function of the timing, but we do expect a bigger quarter for Magic, you know, just looking at timing and releases.

[Deb Thomas, CFO at Hasbro]

Overall, we expect it to get back to that normalized rate in the back half of the year.

[Fred Wightman, Director of Equity Research at Wolfe Research]

Okay, thank you.

[Operator]

We have reached the end of our question-and-answer session. I would like to turn the conference back over to Debbie for closing comments.

[Debbie Hancock, SVP of Investor Relations at Hasbro]

Thank you, Sherry, thank you everyone for joining our call today. The replay will be available on our website in approximately two hours, and management's prepared remarks will be posted on our website following this call. I'd also like to let you know that Hasbro management will be participating in the Wolfe Research Leisure Conference on 11 May and 12 May, and the JPMorgan TMC Conference on 22 May. Hope to see you there. Thank you.

[Operator]

Thank you. This does conclude today's conference. You may disconnect your lines at this time, and have a wonderful day.

Participants

Executives

• Chris Cocks, CEO
• Deb Thomas, CFO
• Debbie Hancock, SVP of Investor Relations

Analysts

• Andrew Uerkwitz, Managing Director at Jefferies
• Drew Crum, Managing Director at Stifel
• Eric Handler, Managing Director at Roth MKM
• Fred Wightman, Director of Equity Research at Wolfe Research
• Jason Haas, VP of Equity Research at Bank of America