Brandt Montour
Director at Barclays
That's really helpful. Okay, then just a quick follow-up on that. I remember pre-COVID, Mark, specifically, you know, you guys could get really great returns on, on incremental marketing dollars, and that, that was part of the strategy back then. So now in a, in a world where you guys are, I, I think, trying to be a little bit, I guess, smarter, you call it, on your marketing dollar spend, and Harry, what you think about this, just as you tinker with that sort of, you know, algorithm or equation with, with marketing spend, you know, what are you learning about that process? Are you, are you happy with sort of, you know, the, the pricing retention that you're getting as you sort of tinker with the marketing dollars? Any, any commentary on that would be helpful.