Rollins Q2 2024 Earnings Report

Rollins EPS Results

• Actual EPS: $0.27
• Consensus EPS: $0.27
• Beat/Miss: Met Expectations
• One Year Ago EPS: $0.23

Rollins Revenue Results

• Actual Revenue: $891.90 million
• Expected Revenue: $895.02 million
• Beat/Miss: Missed by -$3.12 million
• YoY Revenue Growth: +8.70%

Rollins Announcement Details

• Quarter: Q2 2024
• Date: 7/24/2024
• Time: After Market Closes
• Conference Call Date: Thursday, July 25, 2024
• Conference Call Time: 8:30AM ET

Rollins (NYSE:ROL) (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services. These solutions are delivered through on-site visits, recurring service contracts, and customized treatment plans that emphasize integrated pest management and preventive maintenance. The company supports its field operations with technician training, customer service infrastructure and investments in treatment technologies and monitoring systems.

Rollins serves a diversified customer base that includes homeowners, multifamily housing, foodservice and hospitality businesses, healthcare facilities, retail chains and other commercial and industrial accounts. While its core operations are concentrated in North America, the company also maintains international activities and partnerships that extend its service reach beyond the U.S. market.

Rollins’ business model relies on recurring revenue from service contracts and brand recognition through its subsidiaries. The company competes in a fragmented industry where scale, technician training, regulatory compliance and local market presence are important competitive advantages. Rollins emphasizes customer retention and operational consistency as key components of its strategy to grow service revenue over time.

Rollins Q2 2024 Earnings Call Transcript

Key Takeaways

• Rollins reported 2Q24 revenue of $892 million, up 8.7% year-over-year, with organic growth of 7.7% driven by residential (+6.3%), commercial (+9.9%) and termite & ancillary (+11.8%) services.
• Gross margin expanded 80 basis points to 54%, and adjusted EBITDA margin rose 140 basis points to 23.6%, with incremental EBITDA margins approaching 40% from strong pricing, cost discipline and operational leverage.
• Operating cash flow reached $145 million in the quarter ($273 million YTD) and free cash flow was $136 million ($257 million YTD), with cash conversion over 100% and net debt/EBITDA under 1×.
• The company is investing in sales staffing, marketing and its B2B commercial division, closed 26 tuck-in deals in H1 and expects at least 2% growth from M&A in 2024 as its acquisition pipeline remains healthy.
• Rollins’ board transitioned from a classified to a declassified structure with annual director elections to align with corporate governance best practices.

Presentation

[Operator]

Greetings, and welcome to the Rollins, Inc. second quarter 2024 earnings conference call. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Lyndsey Burton, Vice President of Investor Relations. Thank you, Ms. Burton. You may begin.

[Lyndsey Burton, VP of Investor Relations at Rollins]

Thank you, and good morning, everyone. In addition to the earnings release that we issued yesterday, the company has also prepared a supporting slide presentation. The earnings release and presentation are available on our website at www.rollins.com. We have included certain non-GAAP financial measures as part of our discussion this morning. The non-GAAP reconciliations are available in the appendix of today's presentation, as well as in our earnings release. The company's earnings release discusses the business outlook and contains certain forward-looking statements. These particular forward-looking statements and all other statements that have been made on this call, excluding historical facts, are subject to a number of risks and uncertainties, and actual results may differ materially from any statement we make today. Please refer to yesterday's press release and the company's SEC filings, including the Risk Factors section of our Form 10-K for the year ended December 31, 2023.

[Lyndsey Burton, VP of Investor Relations at Rollins]

On the line with me today and speaking are Jerry Gahlhoff, President and Chief Executive Officer, and Kenneth Krause, Executive Vice President and Chief Financial Officer. Management will make some opening remarks, and then we'll open the line for your questions. Jerry, would you like to begin?

[Jerry Gahlhoff, President and CEO at Rollins]

Thank you, Lyndsey. Good morning, everyone. I'm pleased to report that Rollins delivered another good quarter of growth and profitability, reflecting consistent execution of our operating strategies and continuous improvement in our business. Our financial performance for the second quarter was highlighted by an increase in revenue of 8.7% to $892 million, and we delivered healthy organic growth of 7.7% in the quarter. Overall, we continued to see solid revenue growth across all major service lines as total residential revenue increased 6.3%, commercial rose 9.9%, and termite and ancillary was up 11.8% this quarter. We continue to invest in growing our business. As you would expect, we made strategic investments in incremental sales, staffing, and marketing activities during the quarter.

[Jerry Gahlhoff, President and CEO at Rollins]

We will continue to invest throughout Q3 to ensure that we remain top of mind and well-positioned for share gains as peak pest season continues. We are well staffed on the technician and customer support front so that our people are onboarded, extensively trained, and ready to provide an exceptional level of service for our customers. This also means that we are positioned to convert our marketing and sales investments into new customer growth. Our team continuously challenges itself to think of new and different ways to enhance the relevance of our brands with current and future customers. Earlier in the summer, our creative team at Orkin partnered with Emmy-nominated composer Brian Rheude to compose a seven-act symphony crafted entirely around the historic emergence of two broods of cicadas.

[Jerry Gahlhoff, President and CEO at Rollins]

We hosted the Orkin Orkinstra Symphony Live in Springfield, Illinois, with curated music composed to accompany the recorded songs and rhythms of trillions of cicadas. The event garnered hundreds of millions of impressions for the Orkin brand, and support for this unique initiative continues as the symphony is currently available on all streaming platforms. In fact, I listened to it again just the other day on a flight and found it to be very relaxing. I encourage you to check it out. On the commercial side of the business, investments we've made to capitalize on a multi-billion dollar growth opportunity in the B2B space continue to pay dividends. Our new commercial division continues to strategically add feet on the street to our sales force, and we are leveraging data analytics and training to better enable their success. Investments to drive organic growth are complemented by strategic M&A.

[Jerry Gahlhoff, President and CEO at Rollins]

We closed 26 tuck-in deals in the first six months of the year, and the M&A pipeline remains healthy. We're actively evaluating acquisition opportunities, both domestically and internationally, and remain on track to deliver at least 2% of growth from M&A activity in 2024. Beyond growth, our dedication to operational efficiency and continuous improvement is an important part of our strategy and culture. Ken will discuss in more detail, but we saw healthy margin improvement in the quarter as we executed our pricing strategy, leveraged our cost structure, and drove efficiencies throughout the business. Safety remains an important area of focus. In Q2, we enhanced our onboarding program for new teammates by providing more robust safety training, with an emphasis on how we equip our new drivers with the technical skills, awareness, and courtesy needed to be safe on our roads and in the neighborhoods we serve.

[Jerry Gahlhoff, President and CEO at Rollins]

Our efforts continue to yield solid driver safety scores and further reinforce the culture of safety we strive to promote throughout our company. We continue to look for ways to modernize our company, and to that end, our board of directors recently amended and restated our bylaws to transition from a classified board structure to a declassified one. Going forward, board members that are up for re-election will be elected to one-year terms. This step aligns with corporate governance best practices. In closing, we're excited about where our business stands today. Demand from our customers remains strong, with over 7% organic growth in the quarter and for the first half of the year. Our markets are solid, staffing levels are healthy, and our team is focused on driving continuous improvement and profitable growth.

[Jerry Gahlhoff, President and CEO at Rollins]

I want to thank each of our 20,000+ teammates around the world for their ongoing commitment to our customers. I'll now turn the call over to Ken.

[Kenneth Krause, EVP and CFO at Rollins]

Thanks, Jerry, and good morning, everyone. The second quarter reflects continued strong execution by the Rollins team. A few highlights to start. We delivered Q2 revenue growth of 8.7% year-over-year, with organic growth of 7.7%. That was at the high end of the 7%-8% range we discussed in our recent Investor Day, despite having 2 less business days in June relative to the prior year. Through the first half of the year, the team delivered total revenue growth of 10.9% and solid organic revenue growth of 7.6%. Incremental EBITDA margins were over 30% for the first half of the year and approached 40% in the second quarter, ahead of the metrics we discussed in our recent Investor Day, driven by strong leverage throughout the P&L.

[Kenneth Krause, EVP and CFO at Rollins]

Last but not least, our team delivered operating cash flow of $145 million and free cash flow of $136 million. Year-to-date, operating cash flow approximates $273 million, and free cash flow approximates $257 million, both growing 10% with very healthy conversion. Driving further into the quarter, we saw good growth across each of our service offerings. Residential revenues increased 6.3%, commercial pest control rose 9.9%, and our termite and ancillary services increased by 11.8%. Organic growth was also healthy across the portfolio, with growth of 5.4% in residential, 8.6% in commercial, and 11.1% in termite and ancillary services. Turning to profitability, our gross margins were 54%, up 80 basis points versus last year.

[Kenneth Krause, EVP and CFO at Rollins]

We continue to be positive on the price-cost equation. We realized improvements across several cost categories, with the most notable contributions coming from fleet and insurance and claims. Quarterly adjusted SG&A costs, as a percentage of revenue, decreased by 60 basis points versus last year. While we saw improvements in insurance claims activity, we also saw leverage across several cost categories. We did see some leverage from customer acquisition costs in the quarter, but we continue to focus on driving demand for our services and expect to make additional investments in these areas during the third quarter. Second quarter GAAP operating income was $182 million, up approximately 18% year-over-year on 8.7% revenue growth. Operating margins were 20.4%, up 150 basis points year-over-year on strong gross margins and solid expense leverage.

[Kenneth Krause, EVP and CFO at Rollins]

Second quarter Adjusted EBITDA was $210 million, up over 15% and representing a 23.6% margin. Margins were up 140 basis points versus last year, and adjusted incremental EBITDA margins were approaching 40%, supported by benefits from more favorable claims activity, as well as underlying leverage in more traditional operating expense categories. I'm pleased with the strong improvements in profitability in the quarter and for the first half of 2024. We delivered solid growth with an improving margin profile and remain focused on investing in our business and capturing growth in our very attractive end markets. The effective tax rate was approximately 26.1% in the quarter. Our ETR was 25.3% for the first half, and we expect this rate to approximate 26% for the year.

[Kenneth Krause, EVP and CFO at Rollins]

Quarterly GAAP net income was $129 million, or $0.27 per share, increasing approximately 23% from $0.22 per share in the same period a year ago. For the second quarter, we had non-GAAP pretax adjustments associated primarily with the Fox acquisition-related items, totaling approximately $4 million of pretax expense in the quarter. Accounting for these expenses, adjusted net income for the quarter was $132 million, or $0.27 per share, increasing over 17% from the same period a year ago, despite the higher level of interest costs. Speaking of interest costs, we expect a similar run rate in these costs for the second half relative to the first half. Turning to cash flow and the balance sheet, operating cash flow was $145 million, and we generated $136 million of free cash flow.

[Kenneth Krause, EVP and CFO at Rollins]

This is slightly down versus last year by, driven by working capital timing. With that said, I'm pleased with the 10% growth in first half cash flow. Our business remains very well positioned to continue to deliver healthy cash flow performance, enabling a balanced capital allocation strategy. Cash flow conversion, the % of income that was converted into operating cash flow, was over 100% for the quarter as well as for the first six months. We made acquisitions totaling $35 million, and we paid $73 million in dividends in the quarter. Debt to EBITDA leverage is well below one times on a gross and net level.

[Kenneth Krause, EVP and CFO at Rollins]

Our balance sheet is very healthy, and it positions us well heading into the second half of the year. In closing, our performance this quarter and throughout the first half of 2024 continues to demonstrate the strength of our business model and the engagement level of our team. We continue to focus on driving growth while executing on our continuous improvement and modernization initiatives. We are starting the second half with healthy organic demand, and we remain committed to investing in our people and providing our customers with the best customer experience. With that, I'll turn the call back over to Jerry.

[Jerry Gahlhoff, President and CEO at Rollins]

Thank you, Ken. We're happy to take any questions at this time.

[Operator]

Thank you. We will now be conducting a question-and-answer session. Please note that at this time, we are limiting participants to one question and one follow-up question. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we poll for questions. Our first question comes from Tim Mulrooney from William Blair. Please proceed.

[Tim Mulrooney, Equity Research Analyst at William Blair]

Jerry, Jerry, Ken, good morning.

[Jerry Gahlhoff, President and CEO at Rollins]

Morning.

[Kenneth Krause, EVP and CFO at Rollins]

Good morning.

[Tim Mulrooney, Equity Research Analyst at William Blair]

Just one from me on the, you know, profitability, strong profitability seems to be the theme of the quarter here, so I wanted to dig in a little bit on this. You know, Ken, as you highlighted in your prepared remarks, your incremental margins were very strong in the quarter, approaching 40%. But I know there were some elevated claims activity in the prior year period, if I'm remembering correctly. So if we exclude that, you know, how did your incremental margins look? Were they still above that historical average range of 25%-30%?

[Kenneth Krause, EVP and CFO at Rollins]

Thank you for the question, Tim. I appreciate that, and, and it's a great question. Something that, we certainly took a close look at as we prepared for the call and reviewed the quarter. And, and what we found was, business, the performance continues to be exceptional. The margin performance was incredibly healthy. We saw leverage across gross margin. We also saw improvements in SG&A. As you indicated, our quarterly, incremental margin approached 40%. If you exclude some of those, non-operational items, I would call, our incremental margins were still, at or above 30%, and, and that's a pace that we like to see. And in fact, if we go back a couple of years, we've seen some great improvement on, in those margins.

[Kenneth Krause, EVP and CFO at Rollins]

So it's good to see those margins coming in, even without the benefit of some of those non-operational items at or above the 30% range.

[Tim Mulrooney, Equity Research Analyst at William Blair]

Got it. Thank you very much. Nice quarter, guys.

[Kenneth Krause, EVP and CFO at Rollins]

Thank you.

[Operator]

Our next question comes from Ashish Sabadra from RBC Capital Markets. Please proceed.

[Ashish Sabadra, Managing Director and Senior Equity Analyst at RBC Capital Markets]

Thanks for taking my question. Really strong momentum in the business. But if I had to nitpick on consumer, we did see improvement in the organic growth compared to first quarter, but it's trending slightly below what we've seen historically. So I was just wondering if you could provide some more color on that front. What are we seeing on recurring versus ad hoc services? And also, was there any impact of the 2 or 2 fewer working days in June? Thanks.

[Jerry Gahlhoff, President and CEO at Rollins]

So, Ashish, this is Jerry. So when we look at the quarter, I'll start with the 2 fewer working days in June. That, I mean, that was a pretty significant impact for us in the quarter. You're in the thick of your peak season, right in the middle of the year to have 2 or fewer work days. More than anything, even though we had a bit of a softer June last year, it affected productivity fairly significantly about ability to get work done and things along those lines. So I would much rather have those 2 extra days in a June than I would in an April, very early in a quarter. So that's interesting. And there was some impact there.

[Jerry Gahlhoff, President and CEO at Rollins]

The recurring business is the additions to our new customer growth are actually outpacing our organic revenue growth. So that, that's healthy. When you think about the consumer side of it, the one-time business, while it's still there, it may be a little softer on some of the residential pest control, but we still see a very strong consumer in the marketplace. That consumer, when you look at our termite and ancillary growth in the double-digit range, that tells you you still have a healthy consumer that really is staying in their home. There's a lot less relocation going on. People are staying at home, investing in their homes and certainly buying things like pest control and adding that to their home services. That is still remaining very, very healthy.

[Jerry Gahlhoff, President and CEO at Rollins]

So we haven't really seen any shift from a consumer side in that regard either. Would you add anything to that, Ken?

[Kenneth Krause, EVP and CFO at Rollins]

No, the only thing, the only thing I would say is, you know, we had a, what was it? 5.4% residential growth. And so when you look at the one time or the recurring business was at or above 6% in the quarter, and when you take into consideration some of those factors you described, I mean, they certainly had an impact, they have a potential of having an impact on the overall growth rate. So, we feel good about the level of growth we saw in the quarter. The level of activity around customers and the demand levels we continue to see going into the third quarter.

[Ashish Sabadra, Managing Director and Senior Equity Analyst at RBC Capital Markets]

That's great color. And maybe on my follow-up, if I can ask a quick question on the commercial side. You talked about the investments there to capture, capitalize. I was wondering if you could talk about, are there certain verticals where you're seeing stronger demand environment? Thanks.

[Jerry Gahlhoff, President and CEO at Rollins]

I don't think we've seen necessarily a stronger demand in certain verticals. Where we're getting our results is by building the biggest and best sales force on the commercial side that we can—that is possible out there. We continue to add to our sales force, invest in their training, invest in development, and building a very strong, cohesive team on the commercial sales side. That's really what's paying dividends, not necessarily one vertical or another. I think we're out there just trying to capture new business through the new people that we're adding to our team.

[Ashish Sabadra, Managing Director and Senior Equity Analyst at RBC Capital Markets]

That's very helpful. Thanks, and congrats on a solid quarter.

[Jerry Gahlhoff, President and CEO at Rollins]

Thank you, Ashish.

[Kenneth Krause, EVP and CFO at Rollins]

Thank you.

[Operator]

Our next question comes from George Tong, from Goldman Sachs. Please proceed.

[George Tong, Business & Information Services Analyst at Goldman Sachs]

Hi, thanks. Good morning. Is there any way to estimate how much impact the two fewer working days in June affected organic growth in each of your segments? Was the impact greater in certain segments than others?

[Jerry Gahlhoff, President and CEO at Rollins]

Yeah, I don't think it was greater in certain segments than others necessarily, although my intuition tells me it affected us more in the residential pest, and then maybe a little bit on the termite and ancillary, because those are often larger jobs that take time to get and take time to complete. And when you talk about having 2 fewer days in a month, in a month like June, it will result in some of that work carrying over, not being completed into July, that last year would have been completed in June. So, you know, it's really that kind of impact, more probably on the residential, both pest and termite ancillary than on the commercial side.

[Kenneth Krause, EVP and CFO at Rollins]

It could probably impact both one time as well as recurring business, because we don't have the opportunity to get out and maybe start the recurring business because we're losing those days. We're also just not seeing the calls from the one time, because we don't have those days.

[Jerry Gahlhoff, President and CEO at Rollins]

Right. You don't get as much one time at that very end or in peak-

[Kenneth Krause, EVP and CFO at Rollins]

In the peak of the peak season.

[Jerry Gahlhoff, President and CEO at Rollins]

Exactly.

[Kenneth Krause, EVP and CFO at Rollins]

That's right.

[George Tong, Business & Information Services Analyst at Goldman Sachs]

Got it. That, that's helpful. On the residential side, you also mentioned that you're seeing healthy demand levels heading into 3Q. What kind of acceleration would be possible given the trailing exit rates that you've been seeing for the residential business?

[Jerry Gahlhoff, President and CEO at Rollins]

Yeah, I wouldn't want to say that we're seeing acceleration into Q3, but we continue to see just consistent levels of demand for our services, and very much giving us, you know, confidence in our ability to deliver on the range of growth that we provided at Investor Day of roughly 7%-8% organic growth. I mean, through the first six months, we're at 7.6, and in the quarter, we were at the high end of the range. So we feel good about this business and the ability to drive value for all of our stakeholders when we're seeing demand levels like we saw here in Q2.

[George Tong, Business & Information Services Analyst at Goldman Sachs]

Got it. That's helpful. Thank you.

[Operator]

Our next question comes from Toni Kaplan from Morgan Stanley. Please proceed.

[Hilary Lee, Equity Research Senior Associate at Morgan Stanley]

Hi, guys. This is Hilary Lee on for Toni Kaplan. So just wanted to talk about the trends that you're kind of seeing in residential and commercial. Like, what—did you see any changes throughout the months in Q2, and what have you seen into July so far?

[Kenneth Krause, EVP and CFO at Rollins]

You know, the trends have been positive. Demand remains healthy, and both resi as well as commercial, all giving us confidence in our ability to continue to deliver that 7%-8% of organic growth that I just spoke about. And so, you know, generally, as Jerry indicated, it was unfortunate, you know, the way the calendar fell, where you lose a couple of days in peak season. But we certainly continue to see, the things that are in our control give us confidence in our ability to deliver on our, on our goals that we've set for ourselves.

[Jerry Gahlhoff, President and CEO at Rollins]

That's exactly right, Ken. We don't really see any headwinds that could have some significant impact on what we continue to see.

[Hilary Lee, Equity Research Senior Associate at Morgan Stanley]

Got it. And, you know, just to kind of dovetail off that, you know, it's been kind of a, you know, unusually, but warmer July than in recent memory. Like, do you expect that to kind of help out with the peak season this year? And, you know, any indication on, you know, what you guys do with, you know, taking care of the cicada issue, or is that not really an issue for you guys to handle, even though regarding the symphony as well?

[Jerry Gahlhoff, President and CEO at Rollins]

I've given up a long time ago trying to predict the weather and what bugs are gonna do and pests are gonna do about the weather. And so, you know, generally speaking, warmer weather is good for business, but you just never know how fast that could change. If you recall back last year in June, we went through that cold spell and a little bit of June that softened for a couple of weeks there, and then in July, it picked back up and things went crazy again. So you just kind of never know what's in store in terms of the weather, and we really don't think too much about the weather. And in terms of the cicadas, you know, Ashish is probably still listening.

[Jerry Gahlhoff, President and CEO at Rollins]

He asked about the cicadas. You know, they're typically to a consumer, not a pest, not a-- while they are a perceived pest problem, there's not-- it's not something we can do much about. As I mentioned, you're talking about millions, potentially trillions of cicadas, and the extent that you would have to go through to quiet them down would be pretty extreme. That's not something we necessarily do. Instead, we've chosen to have a little fun with it, create some consumer demand, and build some brand recognition around the attention that the cicadas are getting. Not really a pet-- a pest problem, however.

[Kenneth Krause, EVP and CFO at Rollins]

You know, and on the weather, just passing on the weather, you know, you, you are right. You see statistics about warming environment and, and things like that. But the other side of it is you just never know what hurricane season might look like here as you get into August and September. I think a lot of people are predicting a pretty tough hurricane season. So, you know, that could have a disruption, a short-term disruption, but you just, you just never know. I mean, overall, when we look at the things we control and we look at what we're doing, we feel good about the demand levels that, that we're, we're seeing across our business.

[Hilary Lee, Equity Research Senior Associate at Morgan Stanley]

Great. Thanks, guys.

[Operator]

Our next question comes from Heather Balsky from Bank of America. Please proceed.

[Heather Balsky, Equity Research Analyst at Bank of America]

Hi, thanks for taking my question. I was hoping to drill down on a commentary around investing in marketing and customer acquisition. Just how you're... You know, just the pace of it this quarter, how you're thinking about it in the back half, and what you're seeing from the competition as well.

[Jerry Gahlhoff, President and CEO at Rollins]

From a competitive standpoint, I don't know that we pay a lot of attention to what's going on in that regard. We kind of look at our business and know what our needs are and measure things on a market-to-market basis. You have to remember, we're still in a very highly fragmented business with a lot of competition, and that includes regional competitors, and everything is just so local. So from that standpoint, you know, that just is one of the most dynamic things that we do that can change week to week, sometimes day to day.

[Jerry Gahlhoff, President and CEO at Rollins]

I will say philosophically, if you look back to how, say, the digital marketplace was 10 or 5 to 10 years ago compared to today, it has shifted, and that, some of that philosophy has shifted over the last few years, where we used to spend a lot of our money on the advertising and especially in digital performance. A lot of that was spent, say, late April into September. So you had this curve with a spike that really went right in the middle of the season.

[Jerry Gahlhoff, President and CEO at Rollins]

And what we've seen now is, now that we have these shoulder seasons of pest activity, you've got generally warmer environments, that curve is kind of softened in the middle, and we put more of our dollars on both tails of that curve, where we're now starting a lot of those processes on the digital side are now starting in March and running well into October, maybe even early November, if the weather holds up and the demand is still good. So we now kind of really spread it out a little differently than we used to do just because of some of the climate weather dynamics that are out there.

[Jerry Gahlhoff, President and CEO at Rollins]

So, but at the same time, even within those quarters, even within that nine-month period of time, where we spend most of our marketing, it's still a pretty dynamic decision-making process.

[Kenneth Krause, EVP and CFO at Rollins]

Yeah, dynamic and to the point of like, when you look at this quarter and you try to understand the impact of that, you saw a little bit less. You saw some leverage in our selling and marketing costs, and some of that was in the advertising area, as we had pointed out in our presentation that's posted online. What we're seeing, though, is we're ramping that investment here into Q3, and so to take advantage of that longer shoulder season. And so we're expecting to see a bit of an uptick in these advertising efforts here as we go throughout July because the markets are very healthy for us.

[Heather Balsky, Equity Research Analyst at Bank of America]

Thank you very much.

[Operator]

Our next question comes from Josh Chan, from UBS. Please proceed.

[Joshua Chan, Executive Director, Equity Research Analyst at UBS]

Hi, good morning, Jerry and Ken. Maybe sticking with marketing, I know that across your brands, you do a variety of different channels of marketing. Are there certain channels that are more successful this particular year than other channels that you've noticed?

[Jerry Gahlhoff, President and CEO at Rollins]

I don't think any of the channels are necessarily any better or any worse. I think we're doing well in all of them. And it's really about having a balanced approach, a balance of how you spend, making sure that we're spending our money wisely, getting the return on investment that we want. We don't want to just drive leads for the sake of driving leads, where we don't have the capacity to fulfill the demand. You know, all those things come into play. So, I think our brands and our businesses have done a pretty good job of ensuring that what we do, we're disciplined about, we execute to it, and we measure our results and we measure our return on investment. It's been pretty solid across all those channels.

[Joshua Chan, Executive Director, Equity Research Analyst at UBS]

... Okay, that's, that's great to hear. For my follow-up, is there any geographic differences in growth within the country that is notable, or are the regions growing pretty similarly this quarter? Thank you.

[Jerry Gahlhoff, President and CEO at Rollins]

I think we, Ken, you know, we've seen pretty solid growth across the business. Geographically, I wouldn't say there's been any significant difference where there's some market that's radically lagging another market or part of the country or even international. So I don't. I would say generally across the board, it tends to be fairly healthy.

[Kenneth Krause, EVP and CFO at Rollins]

No, I tend to agree as well. I mean, sure, we have things we're doing in certain brands and trying to drive improved performance in certain areas, but overall, the market seems pretty healthy, whether it be the Western United States, the Southeastern United States. I mean, what we saw earlier in the quarter was, you know, there was maybe a slower start in certain parts of the Southeast, but they came right online as we went throughout the quarter and saw some good demand levels. Canada and our commercial business up there continues to do well. So generally, you know, we're seeing really good performance in the business.

[Jerry Gahlhoff, President and CEO at Rollins]

Yeah, and usually, if you see those differences, it usually comes on the edges, the back edges of those shoulder seasons or in the wintertime, when weather may... extreme weather may impact it more, is usually when we see more of those differences geographically.

[Joshua Chan, Executive Director, Equity Research Analyst at UBS]

That's great color. Thanks for the time, and congrats on a good quarter.

[Jerry Gahlhoff, President and CEO at Rollins]

Thank you, Josh.

[Operator]

Our next question comes from Aditya Suresh from Stifel. Please proceed.

[Aditya Suresh, Analyst at Stifel]

Hi, Jerry and Ken. Thanks for taking my questions. Just going back to gross profit, it was up 80 basis points this quarter, so it's another strong quarter. But could you maybe break out how much of that was driven by overall price cost spread versus the tailwind from insurance and claims and fleet?

[Kenneth Krause, EVP and CFO at Rollins]

Yeah. Thanks for the question. I wanna say the 80 basis points of gross margin leverage, roughly 30 of that is your insurance and claims activity. And the remainder is just good leverage across the gross margin categories, the cost categories. So fleet, for example, we saw some good leverage there. And so just generally, we're seeing a combination, as I said earlier, a good combination of, you know, some of a more favorable experience on the claims in the quarter, coupled with some operational leverage.

[Jerry Gahlhoff, President and CEO at Rollins]

Yeah, and prices certainly contributed to that as well.

[Aditya Suresh, Analyst at Stifel]

Okay, great. And just to follow up, and not really a follow-up, it's completely not related, but, the 11% organic growth, that seems to have accelerated with the termite and ancillary services. How did that split out between the two? Was one better than the other?

[Jerry Gahlhoff, President and CEO at Rollins]

So, I can give you a little color on that. Both those service lines continue to grow very well. Some of the ancillary business does tend to be sort of a higher dollar amount, or higher ticket price, and is a little easier to grow at a somewhat faster rate than just pure termite. But generally, both are growing quite well. Both are in the double-digit range, and both have been very healthy for us.

[Kenneth Krause, EVP and CFO at Rollins]

Yeah, they've both been really good performers for us here, especially in the quarter. Continue to see good demand levels.

[Aditya Suresh, Analyst at Stifel]

Great. Thanks, and congratulations on a great quarter.

[Jerry Gahlhoff, President and CEO at Rollins]

Thank you.

[Kenneth Krause, EVP and CFO at Rollins]

Thank you.

[Operator]

Our next question comes from Stephanie Moore from Jefferies. Please proceed.

[Stephanie Moore, Equity Research Analyst at Jefferies]

Hi, good morning. Thank you.

[Kenneth Krause, EVP and CFO at Rollins]

Good morning.

[Stephanie Moore, Equity Research Analyst at Jefferies]

Morning. I wanted to touch on maybe acquisitions quickly here. You know, maybe any heightened competition for deals that you're seeing, and then from a strategic standpoint, maybe any areas within pest that are particularly attractive to you guys at the moment? Thanks.

[Kenneth Krause, EVP and CFO at Rollins]

We continue to be very acquisitive. I think we closed 26 deals in the first half. If you go back a few years, you were seeing 30, 35 deals on a full year basis. So we continue to see good demand levels. Certainly, always gonna be competition. This is an incredibly attractive market and space, and a lot of people are interested in it. But we feel like our brand of acquirer of choice that we talked about in May and at Investor Day, and how we take care and invest in our people, and preserve brands, is certainly paying off for us. We continue to be very active in evaluating additional opportunities. Jerry and I have spent some time on the road the last month or so, and we continue to look for new and interesting ideas.

[Kenneth Krause, EVP and CFO at Rollins]

It's not just looking at new and interesting ideas, but it's about also investing in relationships with people that might consider selling their business in the future. This is a long-term approach. It's not really focused on an auction or anything like that. It's about how do you develop the relationships with people so they're comfortable turning the keys over to something that is incredibly important and valuable to them. And so we're trying to take the time to continue to develop that, and we think we're, you know, we're seeing some good results.

[Stephanie Moore, Equity Research Analyst at Jefferies]

Got it. Thank you. And then just as my follow-up, sorry if I missed it, but did you, did you say how July organic growth has trended?

[Kenneth Krause, EVP and CFO at Rollins]

We haven't. We've consistently said is that it's, you know, continuing to see, you know, we're seeing business that is coming in to give us confidence in our ability to deliver on the ranges that we've set for ourselves. And so we feel pretty good about our ability to do that.

[Stephanie Moore, Equity Research Analyst at Jefferies]

Understood. Thanks so much.

[Kenneth Krause, EVP and CFO at Rollins]

Thank you.

[Operator]

This concludes our question-and-answer session. I would like to turn the floor back over to management for closing comments.

[Jerry Gahlhoff, President and CEO at Rollins]

Thank you, everyone, for joining us today. We appreciate your interest in our company and look forward to speaking with you on our third quarter earnings call later this year. Thanks a lot.

[Operator]

This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.

Participants

Executives

• Jerry Gahlhoff, President and CEO
• Kenneth Krause, EVP and CFO
• Lyndsey Burton, VP of Investor Relations

Analysts

• Aditya Suresh, Analyst at Stifel
• Ashish Sabadra, Managing Director and Senior Equity Analyst at RBC Capital Markets
• George Tong, Business & Information Services Analyst at Goldman Sachs
• Heather Balsky, Equity Research Analyst at Bank of America
• Hilary Lee, Equity Research Senior Associate at Morgan Stanley
• Joshua Chan, Executive Director, Equity Research Analyst at UBS
• Stephanie Moore, Equity Research Analyst at Jefferies
• Tim Mulrooney, Equity Research Analyst at William Blair