Revolve Group Q1 2025 Earnings Report

Revolve Group EPS Results

• Actual EPS: $0.16
• Consensus EPS: $0.13
• Beat/Miss: Beat by +$0.03
• One Year Ago EPS: $0.15

Revolve Group Revenue Results

• Actual Revenue: $296.71 million
• Expected Revenue: $297.56 million
• Beat/Miss: Missed by -$849.00 thousand
• YoY Revenue Growth: +9.70%

Revolve Group Announcement Details

• Quarter: Q1 2025
• Date: 5/6/2025
• Time: After Market Closes
• Conference Call Date: Tuesday, May 6, 2025
• Conference Call Time: 4:30PM ET

Revolve Group (NYSE:RVLV) (NYSE: RVLV) is a digital-first fashion retailer that operates an e-commerce platform offering a curated selection of apparel, accessories, and beauty products. Specializing in contemporary and luxury brands, the company leverages a mobile-optimized website and dedicated apps to deliver a seamless shopping experience. Through strategic investments in technology, logistics and data analytics, Revolve aims to provide rapid fulfillment and personalized recommendations, catering primarily to millennial and Gen Z consumers.

The company’s product assortment spans nearly 600 third-party designers alongside a growing portfolio of in-house labels, including Lovers + Friends, Tularosa, and RYDERWEAR. Revolve’s inventory covers women’s ready-to-wear, footwear, handbags, jewelry and beauty essentials, while Revolve Man extends its offerings into men’s fashion. By combining trend-driven styles with limited-edition capsule collections and exclusive collaborations, Revolve maintains a vibrant and constantly refreshed catalog that appeals to fashion-forward shoppers.

Founded in 2003 by Michael Mente and Mike Karanikolas, Revolve began as a traditional apparel retailer before transitioning its focus entirely to digital commerce in 2006. Headquartered in Cerritos, California, the company completed its initial public offering in 2019, enhancing its capacity for global expansion and marketing initiatives. Today, Revolve serves customers across North America, Europe, the Middle East and parts of Asia, utilizing an influencer-driven marketing model and annual experiential events—such as REVOLVE Festival—to build brand awareness and customer loyalty.

Under the leadership of co-founders Michael Mente (Executive Chairman and CEO) and Mike Karanikolas (President and COO), Revolve continues to refine its omnichannel strategy, enhance supply chain efficiencies and deepen its engagement with fashion communities. Supported by a leadership team experienced in digital retail, brand partnerships and data science, the company remains committed to scaling its international footprint, diversifying its product offerings and reinforcing its position as a destination for aspirational, digitally savvy consumers.

Revolve Group Q1 2025 Earnings Call Transcript

Key Takeaways

• Our strong Q1 performance delivered net sales +10% YoY, operating income +57% YoY, adjusted EBITDA +45% YoY, $45 M in operating cash flow and cash & equivalents exceeding $300 M.
• Owned brands gained traction as their net‐sales mix rose for the first time in 2.5 years, driving higher gross margins and outperformance versus third-party labels ahead of new launches.
• Revolve Festival drove remarkable marketing efficiency, with press impressions +40% YoY and social media impressions +25% YoY on reduced spend, boosting brand awareness among influencers and consumers.
• Tariff uncertainty threatens margins as 22% of inventory is directly imported (≈72% of that from China), prompting mitigation via cost‐sharing, sourcing diversification, selective price increases and logistics optimizations.
• Full‐year gross margin guidance was lowered to 50–52% (Q2 at 52–53%) to reflect tariff headwinds and a consumer shift to more accessible price points, while internal net‐sales growth expectations have been moderated.

Presentation

[Operator]

Good morning, afternoon, evening. My name is Danica, and I will be your conference operator today. At this time, I would like to welcome everyone to Revolve's First Quarter twenty twenty five Results Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session.

[Operator]

Thank you. At this time, I'd like to turn the conference over to Eric Randerson, Vice President of Investor Relations at Revolve. Thank you. You may begin.

[Erik Randerson, Vice President, Investor Relations at Revolve Group]

Good afternoon, everyone, and thanks for joining us to discuss Revolve's first quarter twenty twenty five results. Before we begin, I'd like to mention that we have posted a presentation containing Q1 twenty twenty five financial highlights to our Investor Relations website located at investors.revolve.com. I'd also like to remind you that this conference call will include forward looking statements, including statements related to our future growth, our inventory balance, our key priorities and operating and innovation initiatives, industry trends, the impact of changes in international trade policies and our plant mitigation efforts, our marketing events and our expected impact, our partnerships and strategic acquisitions, our physical retail stores and our outlook for net sales, gross margin, operating expenses and effective tax rate. These statements are subject to various risks, uncertainties and assumptions that could cause our actual results to differ materially from these statements, including the risks mentioned in this afternoon's press release as well as other risks and uncertainties disclosed under the caption Risk Factors and elsewhere in our filings with the Securities and Exchange Commission, including without limitation, our annual report on Form 10 ks for the year ended 12/31/2024, and our subsequent quarterly reports on Form 10 Q, all of which can be found on our website at investors.revolve.com. We undertake no obligation to revise or update any forward looking statements or information except as required by law.

[Erik Randerson, Vice President, Investor Relations at Revolve Group]

During our call today, we will also reference certain non GAAP financial information, including adjusted EBITDA and free cash flow. We use non GAAP measures in some of our financial discussions as we believe they provide valuable insights on our operational performance and underlying operating results. The presentation of this non GAAP financial information is not intended to be considered in isolation or as a substitute for or superior to the financial information presented and prepared in accordance with GAAP, and our non GAAP measures may be different from non GAAP measures used by other companies. Reconciliations of non GAAP measures to the most directly comparable GAAP measures as well as the definitions of these measures, their limitations and our rationale for using them can be found in this afternoon's press release and in our SEC filings. Joining me on the call today are our Co Founders and Co CEOs, Mike Karanikolas and Michael Mente as well as Jesse Kimmarenz, our CFO.

[Erik Randerson, Vice President, Investor Relations at Revolve Group]

Along our prepared remarks, we'll open the call for your questions. With that, I'll turn it over to Mike.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Hello, everyone, and thanks for joining us today. Our strong execution within a dynamic environment resulted in outstanding first quarter results highlighted by double digit top line growth, 57% growth in operating income year over year and 45,000,000 in operating cash flow that further strengthened our balance sheet. What's more, our adjusted EBITDA margin increased by 160 basis points year over year and cash and cash equivalents on the balance sheet exceeded $300,000,000 It's a great start to the year in an environment that has become progressively more uncertain than when we last spoke at the February. We achieved these strong results while continuing to invest in key foundations for long term success, including advancing our AI technology and personalization capabilities, international expansion, building our brands, capturing a greater share of wallet among existing consumers and developing new owned brands. With that introduction, I will begin by drilling deeper into our Q1 results, then I'll talk about the current environment and global tariff uncertainty before wrapping up with progress on our longer term objectives.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Starting with Q1 results, our healthy top line performance illustrates that our strategic initiatives are working and that we are gaining market share during an uncertain time when industry peers with weaker foundations have dialed back investment plans. Net sales increased 10% year over year driven by domestic and international net sales increases of 912% year over year respectively. By segment, REVOLVE net sales increased 11% and FORWARD net sales increased 3% year over year, our second consecutive quarter of growth within a luxury market that remains challenged. We see considerable opportunity for further gains amidst the disruption in the luxury market evidenced by the recent bankruptcy and liquidation of Canada's iconic premium department store chain Hudson's Bay. Now let's unpack the strong bottom line results highlighted by a 57% increase in operating income and a 45% increase in adjusted EBITDA year over year.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

In addition to our top line gains contributing to our strong growth and profitability was our brand strength that helped drive meaningful marketing efficiencies year over year as well as our successful efforts to drive efficiencies in our global logistics operations. In fact, our product return rate decreased by nearly three points year over year in the quarter yielding significant operating efficiencies and contributing to further elevation of the customer experience. As an illustration of our progress, our operating income margin and adjusted EBITDA margin were the highest for any first quarter in three years. Our profitable growth converted very strongly to generation of cash flows, which is a particular advantage in the current environment. We generated $45,000,000 in operating cash flow in the first quarter, increasing our cash position by $44,000,000 in just three months.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Now, I'll address the recent slate of tariff announcements that have created a great deal of uncertainty for our entire sector. The macro environment is facing geopolitical and macroeconomic uncertainty, particularly with the implementation of significant and broad based tariffs presenting considerable challenges for our sector. It's very challenging to operate in an environment when applicable tariffs can change almost daily, yet our team is engaged, collaborating with brands and other partners daily to mitigate the impacts, and we believe we are fully up to the challenge. Importantly, our leadership team has a strong track record for navigating times of extreme uncertainty and coming out stronger on the other end. In our more than twenty years of operating our business, we have successfully navigated through turbulent cycles, including the global financial crisis and COVID-nineteen, and we have emerged stronger as a result.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

In contrast to many fashion e commerce peers, we have a profitable and cash generative business, proven financial discipline, a strong balance sheet and key competitive advantages that together with our strong team enable us to confidently invest in the large opportunity ahead of us. Beyond the numbers and despite the current macro challenges, I'm excited by our team's execution that has led to measurable progress on our strategic priorities. Before turning it over to Michael, I will briefly recap our progress. First, we continue to efficiently invest to expand our brand awareness, grow our customer base and strengthen our connection with the next generation consumer. A powerful example is our eighth annual REVOLVE Festival held last month, which handily exceeded our expectations for delivering marketing impact, consumer engagement and efficiency as Michael will talk about in his remarks.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

We are also encouraged that year over year growth in trailing twelve month active customers and average revenue per active customer accelerated in the first quarter even while we achieved marketing efficiency of 100 basis points year over year. Second, we continue to expand our international presence where we have made excellent progress in further improving the experience customers by reducing friction in foreign currency payment processing and product returns among many other service enhancements. In the first quarter, international net sales increased 12% year over year despite currency headwinds in most regions and what we hope is temporary weakness in Canada due to boycotts of U. S. Retailers in response to U.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

S. Policy. These very solid results further validate the underlying strength of our international business and growth opportunity. Beyond international, we are relentlessly focused on further elevating the experience for all customers. Since the beginning, the customer has been at the center of our focus.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

So I'm thrilled to report that in the first quarter, we achieved a modern record for our customer satisfaction score. Shipping efficiency is a great example of our continuous improvement in service levels. Customers love our two day express shipping offered in The U. S. Free of charge.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

What's truly incredible is that we now deliver more than a third of our U. S. Shipments to customers in just one business day, free of charge exceeding our two day promise by a full day. The percentage of U. S.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Packages we deliver to customers in only one business day has increased by six percentage points in the past three years underscoring our progress in raising the bar to delight our loyal customers. And lastly, we continue to leverage AI and other technology to drive growth and efficiency. I'm excited to share that we have internally developed AI algorithms that we believe will drive efficiency and even further elevate the customer experience. Our internal data science team has developed AI technology algorithms that now automatically transcribe customer service phone calls, providing greatly increased visibility into agent performance and greater awareness of customer issues. It is early days, yet we are excited about the potential for increasing operating efficiency as well as improved learning and training opportunities for our customer service teams.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

We are also continuing to leverage AI to refine our shopping experience and personalization capabilities. I'm excited to share that in collaboration with a third party, we are testing a new AI powered styling feature that enables shoppers on Revolve to virtually style recommended items by mixing and matching styles from our vast assortment. Virtual styling is a powerful use case for AI technology that we believe has the potential to elevate product discovery, increase consumer engagement and loyalty and advance our efforts to reduce product returns. To wrap up, we delivered a strong first quarter and continue to strengthen our foundation for profitable growth over the long term. I would like to thank our team for your hard work, for staying nimble and for your dedication to exceeding our customers' expectations.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

We are in a very challenging environment, yet I'm confident that we have the organizational discipline to manage our way through the uncertainty and gain further market share in 2025 and beyond. Now over to Michael.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

Thanks Mike and hello everyone. I am extremely proud of our impressive first quarter results, particularly in light of the current macro environment. Our strong Q1 results were highlighted by double digit top line growth and very strong cash flow, as well as our outstanding progress on longer term initiatives. Our success is a direct result of our continued strong execution by our team across the business, including in merchandising, site experience, marketing, own brands, technology and international that collectively have further strengthened our connections with our engaged community of brands, consumers and content creators. With that as an introduction, I will focus my remarks on some of the strategic areas we are investing in and that we are especially excited about.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

Brand building investments highlighted by our REVOLVE Festival event, expansion of own brands and physical retail exploration. First, Revolve Festival. As our core consumer gears up for an active lifestyle events in the months ahead, we are making the most of this opportunity to further build our brand heat and expand awareness. On April 12, we hosted our eighth annual Roval Festival in Coachella Valley, bringing together the worlds of fashion, music, and culture in an exclusive and immersive experience. The atmosphere in the desert was electric, elevated by high octane performances by our incredible lineup featuring Lil Wayne, Tyga, Jell O and special guest Cardi B, who took the stage in custom revolve atelier look designed exclusively for her by our own brands team.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

The aspirational lifestyle event was very successful in elevating our brands and exciting and delighting our community of VIPs, brands, influencers, partners, and fans who are fortunate enough to attend the invite only activation that WWD called a hot ticket and the biggest celebrity job of the weekend. The impressive range of a list actors, musicians, athletes, celebrities, and content creators attending our weekend festivities include Lisa Blackpink and White Lotus, Kendall Jenner, Kylie Jenner, Cara Delevingne, Charlie and Dixie D'Amelio, Dwayne Wade, Chris Brown, Tiana Taylor, Emma Roberts, Ariana Greenblatt, Jordan Childs, Julia Fox, Becky G, Will Khalifa, Landon Barker, Alex Earl, Christina Milian, Victor Cruz, Braxton Berrios, Ty Dolla Shibuzi, YG, Victoria Monet, Gracie Hunt, Alex Consani, Heidi Montag and Spencer Pratt. Revolve Festival has evolved into a vibrant fashion show for the next generation of consumers featuring trendsetting styles from Revolve and forward. Guests capture their looks across a variety of photo moments and immersive brand activations, generating incredible content that dominate social media feeds and reaching hundreds of millions of people through the vast follower count of our A List attendees. The proof of our success is in the incredible numbers.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

On the heels of last year's stellar festival results, when we delivered significantly greater marketing impact while reducing spend by millions of dollars, we were able to raise the bar yet again as an encore. In fact, press impressions from Revolve Festival in 2025 increased by more than 40% year over year, while social media impressions increased by more than 25% year over year achieved on reduced spending year over year. Most impressive is that according to data insights company Creator IQ, Revolve earned media value ranked number one among brands from April 10 through April 20 coinciding with the Coachella Festival. This is a true testament to our brand strength and our very strong execution by the team. Second, owned brands where our momentum has continued to build.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

In the first quarter, the mix of owned brand net sales as a percentage of REVOLVE segment net sales increased year over year for the first time in two and a half years. It is particularly exciting considering that owned brands typically generate much higher gross margins than third party brands and are exclusively available through Evolve and Forward. Most important, our underlying foundational metrics for owned brands continue to improve in the first quarter and in fact significantly outperformed our third party brands on key comparable metrics. This progress reinforces our confidence to invest in an incredible portfolio of new owned brand launches planned for the second half of twenty twenty five and early twenty twenty six. Also notable is that in the first quarter within our limited physical retail footprint, owned brands continue to generate a meaningful higher percentage of sales that we generate online.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

Particularly with our upcoming launches, we believe we can further increase our own brand penetration of REVOLVE segment net sales in the years to come. Third, physical retail. We continue to be very excited about the growth opportunity in physical retail over the long term. We are making great progress towards opening our permanent store in Los Angeles at The Grove, an open air destination that is one of the highest grossing shopping and entertainment centers in The U. S.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

Construction is underway, and we are on track to open our doors in the fall in our central location with outstanding foot traffic. Our journey has already validated the physical retail channel as a great source for brand building, acquiring new customers and merchandising our high margin home brands. The retail channel has also featured a much lower return rate as compared to our online channel and further strengthened our relationships with brand partners who view our premium retail environment as brand elevating. As founders focused on maximizing shareholder value over the long term, Mike and I are measured in our approach for this new opportunity. The Los Angeles build will be our second retail store and our first in a major metropolitan market.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

With Aspen in Los Angeles, we will have two unique destinations to leverage as we continue to test, learn and iterate as we drive towards our internal performance goals. We have no plans to further expand our retail footprint beyond Los Angeles until we fully optimize and achieve our internal success targets within our existing footprint. To help ensure our success, I am excited to share that we hired a head of retail with deep industry experience. Our new leader brings a proven track record of success in opening and profitably operating retail stores for fashion and lifestyle brands. Her job number one will be to open our permanent Los Angeles store to grow and leverage the strength of our brands in connection with next generation consumers to maximize this exciting opportunity.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

Before I close, I wanna touch on an exciting partnership in the works with Grammy award winning performer and global style icon Cardi B. We believe this partnership can be especially powerful and that we are creating a long term joint venture that is a first of its kind for both parties. The venture will leverage our strong operational, brand building and marketing expertise with Cardi's powerful brand, transcending fashion and global audience that extends beyond our current target demographic, both within The US and abroad. The venture will be multifaceted and will include the launch of apparel and beauty lines. After many successful brand collaborations together, Cardi is excited to create a much deeper and longer term equity partnership for her namesake brand.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

She chose Revolve because it was important to her to find a partner that would stay true to her authenticity, and she's also completely aligned with our long term focus. We believe Cardi choosing Revolve is a testament to the strength of our brands and the powerful platform that we have built. Wrapping up, our strong financial profile illustrated by the $45,000,000 in operating cash flow we generated in the first quarter and the cash balance of over $300,000,000 is a strategic advantage that gives us the capacity to invest for long term success. As our Q1 results attest, our investments are working and I'm excited about the many initiatives underway that we believe will continue to drive profitable growth over the long term. Now I'll turn it over to Jesse for a discussion of the financials.

[Jesse Timmermans, CFO at Revolve Group]

Thanks, Michael, and hello, everyone. I am very proud of our strong first quarter results on both the top and bottom lines, especially considering the current macroeconomic environment. I'll start by recapping our first quarter results, and then I will provide context on our tariff exposure and mitigation strategies before closing with updates on recent trends in the business and guidance for the balance of the year. Starting with the first quarter results. Net sales were $297,000,000 a year over year increase of 10%.

[Jesse Timmermans, CFO at Revolve Group]

Revolve segment net sales increased 11% and forward segment net sales increased 3% year over year in the first quarter. By territory, domestic net sales increased 9% and international net sales increased 12% year over year. Active customers, a trailing twelve month measure, increased 6% year over year, a slight uptick from the recent trend, With only 2,700,000 active customers at quarter end within what is a very large addressable market, we see a great deal of opportunity to further expand our customer base in the years ahead. Total orders placed were 2,300,000, an increase of 4% year over year. Average order value was $295 a decrease of 1% year over year that was primarily due to lower AOV in the FORWARD segment driven by product mix.

[Jesse Timmermans, CFO at Revolve Group]

Consolidated gross margin was 52%, a decrease of 30 basis points year over year that primarily reflects a lower mix of net sales at full price and deeper markdowns year over year, partially offset by an increased mix of owned brands year over year. As illustrated by the year over year AOV decline in the first quarter and with many consumers feeling pressure in the current environment, we are seeing customers begin to move to more accessible price points. Importantly, our operating discipline enabled us to meaningfully outperform our guidance for operating expenses by a much greater amount than the slight miss on gross margin. So now moving on to operating expenses. Fulfillment costs were 3.2% of net sales, a decrease of 32 basis points year over year.

[Jesse Timmermans, CFO at Revolve Group]

Selling and distribution costs showed greater than expected efficiency at 16.8% of net sales, a decrease of 106 basis points year over year. This impressive result reflects a meaningful decrease in our return rate year over year as well as great execution by our teams to drive efficiency in our logistics costs, partially offset by a lower AOV year over year. Our marketing investment was also more efficient than expected, representing 14.3% of net sales, a decrease of 100 basis points year over year that was primarily due to efficiencies in our brand marketing investments. General and administrative costs were $37,900,000 outperforming our guidance of $39,500,000 albeit an increase of 58 basis points year over year as a percentage of net sales. The increase in net sales and gross profit year over year and the meaningfully improved efficiency in our marketing and logistics costs help us to achieve exceptional growth in operating profitability.

[Jesse Timmermans, CFO at Revolve Group]

Our GAAP income from operations increased 57% year over year in the first quarter. As a reminder, below the operating income line, in the first quarter of twenty twenty four, we recorded a non routine gain from an insurance recovery of $2,800,000 which was reflected in other income last year. This largely explains the decrease in other income year over year in the first quarter. Our tax rate was 27% in the first quarter, up slightly from 26% in the prior year. Net income increased to $11,000,000 or $0.16 per diluted share, up from $0.15 per diluted share in the first quarter of twenty twenty four.

[Jesse Timmermans, CFO at Revolve Group]

The insurance recovery in the prior year was equivalent to approximately $03 per diluted share. Adjusted EBITDA was $19,000,000 an impressive increase of 45% year over year. Moving on to the balance sheet and cash flow statement. We delivered strong cash flows in the first quarter. Net cash provided by operating activities and free cash flow were $45,000,000 and $43,000,000 respectively, an increase of 1817% year over year that further strengthened our balance sheet.

[Jesse Timmermans, CFO at Revolve Group]

As you think about modeling cash flow for the balance of the year, we expect the build out of our permanent store in Los Angeles to add $8,000,000 to $9,000,000 to our CapEx in 2025 as we customize our space at The Grove ahead of the opening of this experiential retail destination later this year. Improved inventory dynamics were a key driver of our strong cash flow generation. Inventory at 03/31/2025, was $214,000,000 a decrease of $16,000,000 or 7 percent compared to year end 2024. Inventory increased 6% year over year, which was outpaced by our 10% net sales growth for the first quarter. Importantly, the net sales growth to inventory growth differential was positive on both the REVOLVE and FORWARD segments.

[Jesse Timmermans, CFO at Revolve Group]

As of 03/31/2025, cash and cash equivalents were $3.00 $1,000,000 surpassing $300,000,000 for the first time. Our balance of cash and cash equivalents increased by $44,000,000 or 17% in just three months compared to year end 2024, and we continue to have no debt. In the last five years, we have increased our net cash and cash equivalents balance fourfold, an increase of $227,000,000 in five years net of borrowings, while returning more than $40,000,000 to shareholders through our stock repurchase program. Now let's discuss our tariff exposure and mitigation strategies in more detail. First, our tariff exposure.

[Jesse Timmermans, CFO at Revolve Group]

We purchased the majority of our inventory from third party brands under structures where we are not the importer of record. And so for these inventory purchases, we are not directly impacted by higher tariffs. More specifically, using 2024 as a benchmark, approximately 78% of our total inventory purchases last year came from third party brands where the products were imported into The U. S. By our brand partners.

[Jesse Timmermans, CFO at Revolve Group]

Again, in these instances, we do not pay the tariffs. Now that leaves approximately 22% of our 2024 inventory receipts where we were the direct importer of record and where we do pay the tariffs directly. This bucket is composed of our own brand products and from a limited number of third party branded products where we are the importer of record. So to summarize, we have no direct tariff exposure for around 78% of our inventory receipts, whereas we do have direct tariff exposure for around 22% of our inventory receipts. Now given the very high tariff rate currently in place on China imports, let's talk about our China sourcing exposure.

[Jesse Timmermans, CFO at Revolve Group]

As mentioned, based on our 2024 data, approximately 22% of our inventory receipts have direct tariff exposure. Within that 22%, approximately 72% related to products we directly imported from China. Taking it one level deeper, the vast majority of our own brand products were imported from China and a much lower but still significant portion of third party products that we imported directly originated from China. Said differently and to summarize, approximately 16% of our total inventory purchases in 2024 were directly imported from China. For the 78% of inventory that was not directly imported by us, the percentage of products that have a China origin is much lower.

[Jesse Timmermans, CFO at Revolve Group]

Now let's talk about our mitigation strategies. Our focus is on the products that we directly import, primarily within our own brands and to a lesser extent in the limited number of instances where we are the importer of record for third party branded products. The biggest area of mitigation opportunity is in own brands given the very high concentration of products imported from China. We are actively engaged in cost sharing discussions with our own brand manufacturing partners. And while there is a longer lead time, we are also working to diversify our manufacturing sources outside of China.

[Jesse Timmermans, CFO at Revolve Group]

Other mitigation measures that we expect will help us to offset some of the increased costs due to tariffs include optimizing our product import logistics, selectively increasing prices for our products, and further optimization of our supply chain. We are also working hard to mitigate the tariff impact for the limited instances where we are the importer of record for third party branded products, primarily by partnering with our third party brands to reduce the direct tariff impact and to a lesser extent, price increases in partnership with our brand partners. Now for the approximately 78% of products that are not directly imported by us. We have a brand roster of over 1,000 brands that source from dozens of countries all over the world, which provides us with optionality and flexibility in sourcing and product assortment. We are actively working with these brand partners to manage through what is hopefully a transitory period of economic and supply chain disruption.

[Jesse Timmermans, CFO at Revolve Group]

Our confidence in our ability to navigate through the tariff pressures that Mike alluded to is supported by our track record. We successfully navigated through the global financial crisis, the first wave of Trump tariffs in 2018 and 2019, and the COVID nineteen pandemic, in all cases coming out stronger. We are on even stronger footing today than we were during these previous cycles, and we continue to have the financial discipline, balance sheet strength and long term focus to support investing through this current cycle. Now let me update you on some recent trends in the business since the first quarter ended and provide some direction on our cost structure to help in your modeling of the business for 2025. Starting from the top, our net sales in the month of April increased by a mid single digit percentage year over year with international growth outpacing The U.

[Jesse Timmermans, CFO at Revolve Group]

S. For modeling purposes for the balance of 2025, given the challenging backdrop with U. S. Consumer confidence declining every month in 2025 to a five year low and U. S.

[Jesse Timmermans, CFO at Revolve Group]

Consumer sentiment having declined 30% year to date, it is clear that the consumer is feeling increasingly uncertain about the future. While we do not give revenue guidance, the increasingly uncertain backdrop has led us to moderate our internal revenue growth expectations for the full year. And as a result, we are taking a measured approach to planning our inventory buys for the balance of 2025. Now before we get into guidance, let me caveat that our outlook is based on the current status of tariffs as of today, 05/06/2025, and our estimate of the impact of potential mitigating activities that are currently underway. Our outlook for gross margin is especially susceptible to variability given the uncertainty surrounding the timing and level of tariffs that will ultimately be in effect as well as the timing and magnitude of the potential impact resulting from our mitigation efforts.

[Jesse Timmermans, CFO at Revolve Group]

With that, let's discuss our updated guidance for gross margin, which includes our best estimate for the impact of tariffs, net of our mitigation efforts. We expect gross margin in the second quarter of twenty twenty five of between 5253%, which assumes some tariff impact later in the second quarter. By comparison, we expect the magnitude of tariff impacts to increase in the third quarter and particularly in the fourth quarter of twenty twenty five. As a result, for the full year 2025, we now expect gross margin of between 5052%. For additional context, the high end of the guidance range reflects a minimal tariff impact with the assumption that we are able to mitigate the vast majority of the impact and or tariffs are reduced to a much lower level relative to where we stand today.

[Jesse Timmermans, CFO at Revolve Group]

The low end of the guidance range assumes elevated tariff rates and our best estimate of the impact of our mitigation efforts. Again, our guidance reflects our best estimate at this point in what is a very dynamic situation with a number of variables at play, all of which are very uncertain. Fulfillment. We expect fulfillment as a percentage of net sales of approximately 3.1 for the second quarter of twenty twenty five and between 33.2% of net sales for the full year 2025, unchanged from our previous guidance. Selling and distribution.

[Jesse Timmermans, CFO at Revolve Group]

We expect selling and distribution costs as a percentage of net sales of approximately 17.9% for the second quarter of twenty twenty five, and we now expect a range of 17.2% to 17.5% for the full year 2025. The slight increase from our prior range primarily reflects our expectation for lower average order values in the coming months, given the current macro environment. For context, lower average order values are a headwind to logistics efficiency because a lower AOV means that our shipping costs comprise a larger percentage of the revenue we generate on a per order basis. Marketing. We expect our marketing investment in the second quarter of twenty twenty five to be approximately 15% of net sales, a slight decrease year over year.

[Jesse Timmermans, CFO at Revolve Group]

For the full year 2020, we expect our marketing investment to represent between 14.915.1% of net sales, unchanged from our prior guidance. General and administrative. We expect G and A expense of approximately $39,000,000 in the second quarter of twenty twenty five and between $154,000,000 and $157,000,000 for the full year 2025, a slight decrease from our prior full year guidance range. And lastly, due to some discrete items affecting our tax rate this year, we now expect our effective tax rate to be approximately 27% to 28% for the full year 2025, with the highest quarterly tax rate expected in the third quarter of twenty twenty five. In 2026, we expect our effective tax rate to return to our previous guidance range of between 2426%.

[Jesse Timmermans, CFO at Revolve Group]

To recap, we delivered strong Q1 results in an environment that has become increasingly challenged. With our strong performance over the last few quarters and our very healthy balance sheet, we are entering into this time of turbulence on solid footing. We believe we are well positioned to navigate through the current tariff uncertainty and other macro challenges ahead considering our financial strength that is supported by a premium price point and healthy gross margin, operating discipline and agility, our technology and data driven DNA, our powerful brands, and our connection with the next generation consumer. Now we'll open it up for your questions.

[Operator]

Your first question comes from the line of Mark Altschwager with Baird.

[Mark Altschwager, Senior Research Analyst at Robert W. Baird & Co]

Question. Appreciate all the detail here. Jesse, maybe if we could drill a little bit more into some of the tariff math and assumptions as we try to unpack that. So if I understand correctly, the low end of your gross margin guidance assumes the tariff costs with little mitigation. Is that right?

[Mark Altschwager, Senior Research Analyst at Robert W. Baird & Co]

And then I guess if look at the gross margin guidance reduction two forty basis points at the low end on consensus revenue that this year that's about $30,000,000 of gross profit dollars. I guess is that a rough approximation of the gross costs you're thinking about for the back half of the year? Maybe I'll just start there and then I have a follow-up.

[Jesse Timmermans, CFO at Revolve Group]

Maybe to clarify on the low end of guidance, this assumes I think you got the first part right. It assumes the elevated tariff rates that are in place today are our best estimate of our mitigation efforts. So I think that's the key difference from what you said where it's not minimal mitigation efforts. It's our best estimate of mitigation efforts. And then, yes, you can do the math on the gross margin impact given the guidance that we gave, but it is a meaningful impact on a dollar basis.

[Mark Altschwager, Senior Research Analyst at Robert W. Baird & Co]

And how quickly could you theoretically pivot to a higher percent of the third party sourced inventory? Or asked another way, maybe help us better understand the inventory commitments or flexibility you have on the owned brand front.

[Jesse Timmermans, CFO at Revolve Group]

Yes. We can flex pretty quickly. I wouldn't say it's necessarily a shift from owned brand to third party. We're still very optimistic on the owned brand expansion, especially this quarter and see a great opportunity there in the future, especially given the premium margin that own brand carries. Now if you think about diversification of own brand sourcing out of China, that is a longer lead time.

[Jesse Timmermans, CFO at Revolve Group]

We can make some progress this year, but it's more of a 2026 story there.

[Mark Altschwager, Senior Research Analyst at Robert W. Baird & Co]

Thank you. And then just finally on the demand backdrop, are you seeing the tariff news and weaker sentiment affecting customer traffic and conversion trends at this point? Or maybe what gives you the confidence you could sustain growth, especially in The US, as we look at the steeper comparisons in the coming quarters here? Thank you.

[Jesse Timmermans, CFO at Revolve Group]

Yeah. Yeah. I think you know, based on what we said in the prepared remarks, what we're seeing now is just that shift to more accessible price points, so that's impacting AOV. It's certainly having an impact on consumer confidence, and and that's where we are moderating our expectations as we as we look ahead through the balance of this year given or assuming that the current state of play is in place.

[Operator]

All right. Your next question comes from the line of Oliver Chen with TD Cowen. Your line is now open.

[Katy Hallberg, Vice President at TD Cowen]

Hi there. Thank you for taking our question. This is Katie on for Oliver. I'd like to kind of go back to the own brand strategy and just kind of learn more about how you're thinking about launches for own brands and sort of that product development, specifically around the second half? Are you delaying any innovation there to shift to third party?

[Katy Hallberg, Vice President at TD Cowen]

And then I'll have one follow-up after that. Thank you.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

Yeah. We've definitely taken tariffs into account, there's been some pushback in some ways and some don't. We also have very, very, very exciting things launching in H2. So there's been adjustments, but we have to be nimble this environment. I think we have some awesome product our customers will love coming very, very soon.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

Excited to share with you guys.

[Katy Hallberg, Vice President at TD Cowen]

Okay. And then as a follow-up to the selling and distribution expense line item, could you just talk a little bit more about, really the savings there and just thinking about what you can, leverage to have any incremental savings this year? Thank you.

[Jesse Timmermans, CFO at Revolve Group]

Yeah. Yeah. We did guide up slightly, for the second quarter based on what we're seeing in average order values, which increases, that selling and distribution as a percentage of net sales. Now that's not to take away from everything that the team has been doing. They've been doing a phenomenal job in making that line item especially more efficient.

[Jesse Timmermans, CFO at Revolve Group]

There's also a significant impact from a lower return rate on that line item. So that's the largest driver of the decreases we've been seeing, and the team's been doing great work there but we do we do anticipate some pressure from that lower average order value that we've been seeing for the last month or two.

[Operator]

All right your next question comes from the line of Anna Andreeva with Piper Sandler. Your line is now open.

[Anna Andreeva, Senior managing director and senior research analyst at Piper Sandler Companies]

Great. Good afternoon and thank you for taking our question. And Jesse, thank you for all the color on tariffs. Very helpful. We wanted to ask, you mentioned higher markdowns in 1Q and also the shift to more accessible price points as of late.

[Anna Andreeva, Senior managing director and senior research analyst at Piper Sandler Companies]

Are you guys planning to pull the promotional lever more to stimulate demand? Are you starting to see the industry get incrementally more promotional so far in the second quarter? And just curious, there's been some anecdotal evidence of demand pull forward ahead of tariffs, at least in some categories out there. Do you expect to still see that here in early 2Q?

[Jesse Timmermans, CFO at Revolve Group]

Yeah. Maybe on the markdown strategy first. You know, as we mentioned, we are seeing customers shift to more accessible price points, whether that means shifting out of full price into markdown or, you know, higher markdowns within that markdown component. But we're not necessarily shifting our markdown strategy in response to that. We typically you know, based that on our algorithms, we do what's right for the inventory balance, for the customer, for the for the p and l.

[Jesse Timmermans, CFO at Revolve Group]

So no direct response to that or what anybody else is doing out there. We'll do what's right for the the business on a whole. Now on the pull forward, you know, based on our customers buy now, wear now behavior, we didn't see any meaningful indication of a pull forward in our business.

[Operator]

Next question comes from the line of Jay Sole with UBS. Please go ahead.

[Jay Sole, Managing Director at UBS Group]

Great. Thank you so much. I just want to ask you mentioned, I think you said you're moderating your internal sales expectations. Can you just give us a little bit more color on that, like the magnitude of that? And does that include any impact from some of the tariff mitigation strategies? In other words, if you're assuming that you have to raise price, do you assume that there's sort of a The U. S. 50s are such that maybe there's disproportionate negative impact on unit volumes?

[Jay Sole, Managing Director at UBS Group]

Just any color around that would be super helpful. Thank you.

[Jesse Timmermans, CFO at Revolve Group]

Yes. Yes, I think the key point is there is that we are seeing some softening, and we want to what we want to communicate is that we are moderating inventory buys accordingly, so we wanna keep everything in check. Now we need to be careful, you know, in the case that tariffs are reduced and everything opens up again. So we gotta have to be very nimble there. And, yeah, in terms of kind of units versus dollars and how we're planning for inventory and price increases.

[Jesse Timmermans, CFO at Revolve Group]

It is very dynamic, and we're taking all of that into consideration with our inventory buys. And then maybe on the elasticity point, I think it's one that you can't look at in isolation. It's not necessarily one you know percentage of price increase that would impact the consumer's behavior you really have to factor in kind of everything else that's going on out there how she's feeling consumer sentiment etcetera and vary case by case product by product price point by price point

[Operator]

All right. Our next question comes from Lorraine Hutchinson with BofA Securities. Your line is now open.

[Lorraine Hutchinson, Managing Director at Bank of America]

Thank you. Good afternoon. I was wondering for the 78% of inventory purchases from third party brands, what are you hearing from them on price increase? Is that a strategy they intend to take? And how do you balance that with the customer kind of looking for better value in tighter spending environment?

[Jesse Timmermans, CFO at Revolve Group]

Yeah. Yeah. We are partnering very closely with those third party brands and we are seeing some price increases again very product by product brand by brand And also keeping in mind price is comparable, you know, across different destinations, across different products, but we are seeing some of that. And then I lost your second part of that question. Oh, and then

[Lorraine Hutchinson, Managing Director at Bank of America]

Any customer pushback or feedback from that?

[Jesse Timmermans, CFO at Revolve Group]

Yeah. Yeah. Nothing yet. It's still very early, though, and this this is all, you know, just rolling in kind of, you know, as we speak over the last few weeks.

[Lorraine Hutchinson, Managing Director at Bank of America]

Thank you.

[Operator]

Your next question comes from Dylan Carden with William Blair. Your line is now open.

[Dylan Carden, Research Analyst at William Blair]

Thanks. I get that the dollars decrease as your sales projections decrease. But keeping marketing spend that kind of 15% level, can you sort of walk through your thinking there? And then we've heard, albeit sort of early in the earnings season, some improvement in the efficiency of marketing or other brands sort of pulling back in marketing. Does that help you particularly if you're you'd spoken last quarter about some AI sort of embedded in some of your engagement marketing? Thanks.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Yes. So can jump in on on on the marketing side. So the marketing projection is just based off the current, you know, the current trends that we're seeing and what we think is gonna be the right zone for the business to spend that for the balance of the year. In terms of the softness on on the marketing side, you're right. Historically, we've seen when there's any kind of economic weakness, often brands pull back on marketing spend and that can open up marketing opportunities.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

From what we've seen thus far, we haven't seen anything major in that way. And, of course, it's you know, we're I think we're still early in in the development of what happens with the tariffs and do they stay, do they go away. So that that's something that we could see more of, but at this point, we haven't seen any major trends there as far as reduced marketing CPMs or or marketing opportunities on that side. That said, I think the team did an incredible job this quarter in terms of delivering marketing efficiencies with better tactics and strategies. And then certainly, we continuing into q two with the remarkable execution of of Revolve Festival by the team.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

So we feel good about our marketing playbook for the rest of the year, but at this point, from an environment standpoint, it's it's more similar to what we've seen.

[Dylan Carden, Research Analyst at William Blair]

Thanks.

[Operator]

Alright. Your next question comes from Michael Binetti with ISI. Your line is now open.

[Michael Binetti, Senior Managing Director at Evercore ISI]

Hey, guys. Thanks for taking our question. Just a couple maybe on model. So nice to see the improvement on product return percentages again there. Does that start to slow in our models as we look out over the next few quarters as you start to lap some of the real big improvements a year ago?

[Michael Binetti, Senior Managing Director at Evercore ISI]

Or do you have some incrementals that you could tell us about that will keep driving it lower year over year? And then on I'm curious if you're seeing any hesitation or similar shift to accessible price points outside The U. S. As well? And then one last one on the model.

[Michael Binetti, Senior Managing Director at Evercore ISI]

I'm curious on the selling and distribution in 2Q. I think it's quite a bit higher than, the rate you were talking about for the year.

[Jesse Timmermans, CFO at Revolve Group]

Is there any is there anything unique in in 2Q? Yeah. I could oh, go ahead. Sorry, Mike.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Yeah. Sorry. Yeah. I I can start with talking about the return rate side of things. So we do have a number of things still in the pipeline that that we hope can deliver improvements on the return rate side.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

But as is the case with any r and d type initiatives or things that are unproven for modeling and forecasting purposes internally, we're not baking any impact of of those efforts in. And so, you know, we we would expect from a modeling perspective, internally and externally, that the return rate should improvements year over year should moderate as the year goes on because, obviously, we started delivering a lot of that in in the back half of the year. Okay.

[Jesse Timmermans, CFO at Revolve Group]

Yep. And maybe to double click on that one too. I think, you know, if you rewind to last quarter where we said, you we had factored in a flat return rate year over year, not to take away from our optimism given the significant reduction we had in Q1. We're now modeling in a slight decrease for the full year given that performance in Q1. And then on the hesitation outside of The U.

[Jesse Timmermans, CFO at Revolve Group]

S, nothing significant to call out there on a geo basis. We mentioned some pullback from Canadian customers. That's not necessarily price point but just complete pullback. And then selling and distribution in Q2 that is generally higher that's when we see a higher return rate etcetera. So it typically in Q2 is seasonally higher than other quarters.

[Operator]

All right. Our next question comes from Nathan Feather with Morgan Stanley. Please go ahead.

[Nathan Feather, Equity Research Associate at Morgan Stanley]

Hey, everyone. Thanks for taking the question. Just a little bit more on the April trend. Guess, can help us understand how you're thinking about what's driving that decel and any way to kind of frame the micro versus macro in that? And then, on the gross margin guidance reduction, is that fully or almost fully attributable to tariffs?

[Nathan Feather, Equity Research Associate at Morgan Stanley]

Or is there any other factors to follow-up there? Thank you.

[Jesse Timmermans, CFO at Revolve Group]

Yeah. On the April trend, you know, I think we we attribute this mostly to macro. You know, the team has been performing exceptionally well. We're driving a lot of significant gains, conversion gains, etcetera. So, you I think everything we can control is going well.

[Jesse Timmermans, CFO at Revolve Group]

It's just this macro uncertainty and overhang. And then your second part of the question, gross margin fully attributable to tariffs. Yeah. I think, you know, if you if you took tariffs out of the equation, we would probably guide slightly lower for gross margin on the full year, just slightly, just given what we saw in q one and that shift, you know, to the more accessible price points, markdown, etcetera. Now you can't completely take tariffs out of the equation because tariffs did have an impact on consumer sentiment.

[Jesse Timmermans, CFO at Revolve Group]

So, you know, it's hard to peel those apart, but but we did see a shift, you know, from full price and then and then deeper markdowns within that markdown bucket.

[Operator]

Great. Helpful. Thank you. Your next question comes from Trevor Young with Barclays. Please go ahead.

[Trevor Young, Analyst at Barclays Capital]

Great. Thanks. First, just back to the April trends. Could you clarify just how much of a differential there was between U. S.

[Trevor Young, Analyst at Barclays Capital]

And international growth? I think you said international is a little bit better. And on the comment around the Canada weakness, in particular, in 1Q, has that subsided in 2Q? Or has that persisted?

[Jesse Timmermans, CFO at Revolve Group]

Yeah. On a month to month basis, we don't get into, you know, excruciating detail there just because it is only a month other than to say that international did outpace The US. So not much more to say there.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Yeah. And then with regards to Canada, we are continuing to see any impact in the Canadian markets due to the sentiment shift in in Canada. And we saw a pretty sharp turn in that market when, you know, a lot of the tariff policy and other policies that Canadians objected to started rolling out.

[Trevor Young, Analyst at Barclays Capital]

Okay. Great. And then second question, just on the 78% of inventory imported by partners. I think the comment was that that's a lower ratio than the 72% of where you're the importer of record coming from China. But could you get more specific as to like how much lower that China mix is?

[Trevor Young, Analyst at Barclays Capital]

And is that kind of the North Star of where you envision your mix of what you import going to over time? Just trying to understand, you know, how much lower it is and where your mix could go over time.

[Jesse Timmermans, CFO at Revolve Group]

Yeah. Not any any more detail there really other than to say it's meaningfully lower than that 72%. And keep in mind, and maybe this will help you triangulate around it, that that 72%, which is of that 22 that is direct, the vast, call it vast or significant majority on own brands is sourced from China and then a much lower percentage on the third party side of those direct those direct imports. So you can get, you know, hopefully, a little bit closer using those.

[Trevor Young, Analyst at Barclays Capital]

Okay. Great. Thanks.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Yeah. And then and then in terms of the long term North Star, it really depends on how the environment unfolds. Certainly, we expect later this year to have some meaningful reduction in China exposure with regards to own brand and a much bigger impact in 2026. And it depends on the tariff situation and other kind of macro issues going forward. But there's certainly a world where China could be very little of our production.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

But at this point, it's too early to say it. It depends on a lot of policy factors and other things that have yet to unfold.

[Operator]

Your next question comes from Matt Koranda with Roth Capital. Your line is now open.

[Matthew Koranda, MD & Senior Research Analyst at Roth Capital Partners, LLC]

Hey, guys. Thanks. Maybe just spinning back to Consumer Health and the message here. I guess, could you touch on more directly sort of how the uncertainty and the lower confidence shows up in your customer behavior most prominently? It sounds mostly like lower AOVs.

[Matthew Koranda, MD & Senior Research Analyst at Roth Capital Partners, LLC]

It sounds like, at least in the past, we have a precursor of kind of higher return rates a couple of years ago. What else are you seeing in terms of the change in behavior? Are there more percentage of transactions financed via buy now, pay later? What are the other sort of metrics we should be looking for?

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Yeah. Those are the all the main metrics that we've seen thus far. We we closely track the consumer sentiment and consumer confidence because we know that, historically, that can often have an impact on our consumers' purchasing behavior. And and very essential to the REVOLVE brand is consumers feeling good and feeling great and living their best life. And and so, certainly, when disruption or macro weakness first hits, it can often affect our consumers' purchase behavior.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

And and then we saw a fairly meaningful shift in price points, as Jesse mentioned, around the same time. So, you know, it's along with, you know, a modest decel in in the the growth rates that we're tracking. So, you know, to Jesse's point, it seems pretty clear to us that the macro factors are at play. And macro stuff always works itself out over the long run. We actually feel great about the underlying trends and momentum we've had through the past couple of quarters and through Q1.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

And also, feel great about our mitigation efforts and what our supply chain will look like over the long term. So, yeah, in the short term, there's a bit of impact, but, you know, we think all the the factors for success are in place. And, you know, we'll we'll have to see how things play out over the cup couple next couple of quarters given the macro environment, particularly if it weakens, but we think we're well positioned.

[Matthew Koranda, MD & Senior Research Analyst at Roth Capital Partners, LLC]

Any willingness to just talk about sort of the return rate that you saw quarter to date? Has it changed materially from since the first quarter? Just maybe puts and takes around what's driving the net sales mid single digit growth rate that you highlighted.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Yes. So with regards to the return rate, we're not seeing a meaningful shift in the return rate at this point. Of course, as you know, returns can be a lagging indicator, in the data we have thus far, there just aren't any signs of the consumer sentiment impact in return rate just yet. And as you mentioned, it it could be something that that happens in the future. And, again, you know, we we saw a modest decel from q one, and you're also gonna have some variance up and down month by month also.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

But certainly combined again with the price point shift, it was in in those sentiment indicators. It was pretty telling to us that there was some macro sentiment shift. I will say as we exited April, we start start to saw some of those indicators reverse a bit. But, you know, again, it's a very volatile environment. And so, you know, at this point, we certainly wouldn't count on, you know, the the direction of of consumer sentiment being reversed or permanently reversed.

[Operator]

All right. Your next question comes from Rick Patel with Raymond James. Your line is now open.

[Rick Patel, Managing Director at Raymond James Financial]

Thanks. Good afternoon. Can you talk about the outlook for owned brands? I think typically during uncertain times, company has pulled back here and leaned more into national brands, but you're pushing ahead with accelerating owned brands this year. So just curious what gives you the confidence in doing so this time around and whether we should expect owned brands to continue outperforming the rest of this year?

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

Team has been doing. There's been, you know, many, many years of investment improvement, and it's really really showing from, you know, top line metrics that we shared today as well as all of our internal metrics, you know, that we think are very, very forward to leading. So the team is strong. We're performing well, we'll continue to invest in it because we see it as an exciting part of the business, both from a brand building and a market building perspective.

[Rick Patel, Managing Director at Raymond James Financial]

And then secondly, I think the guidance for G and A expense for the year was only cut by about $1,000,000 If demand does soften further, what kind of flex do you have in the business to become sharper with spending as we think about the ability to protect margins?

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Yeah. We we certainly have the ability to make further g and a reductions, but that would not be the plan at all. You know, we're all about positioning the business for long term success versus delivering short term results, you know, from a a profit maximization standpoint. So, you know, we again, we think we have great underlying trends. We wanna continue to build for the long term, and we think we're really well positioned to navigate the period both with the initiatives that we have with the a lot of what we're doing on the tech mitigation side as as well as our really strong cash balance of 300,000,000. So, you know, we certainly don't want to do anything shortsighted and cut expenses on things that could be long term opportunities.

[Operator]

All right. Our next question comes from Janine Stichter with BTIG. Please go ahead.

[Janine Stichter, Managing Director & Analyst - Consumer Retail & Lifestyle Brands at BTIG]

Hi. Thanks for taking my questions. Just a couple for me on inventory. Nice to see the favorable inventory sales spread there. I was wondering if you could comment on inventory composition at both brands.

[Janine Stichter, Managing Director & Analyst - Consumer Retail & Lifestyle Brands at BTIG]

I think last quarter, you talked about being a little bit more weighted in the markdowns that are evolved. I'm just wondering if there's still any pockets of excess anywhere. And then maybe just a bit more color on how much you're cutting back inventory for the back half? And then how much flexibility you have in the model if we do need to reaccelerate inventory buy? Thank you.

[Jesse Timmermans, CFO at Revolve Group]

Yeah. On the first one, I think we called it out in the prepared remarks too, but very encouraging was that inventory to sales growth differential was positive on both FORWARD and REVOLVE. So we saw a great progress on the REVOLVE segment versus the progress that we saw in FORWARD over the last couple of quarters. So we feel good about the inventory composition today on both segments. And the full price markdown ratio is in a zone that feels comfortable as well.

[Jesse Timmermans, CFO at Revolve Group]

And then on inventory purchases, we're very flexible and we want to keep that in mind as we think about moderating our inventory buys but also staying flexible enough so that if and when demand does pick up if these tariffs are you know moderated call it that we can get back into the inventory and meet the demand.

[Operator]

Our next question comes from Peter McGoldrick with Stifel. Please go ahead.

[Peter McGoldrick, Equity Research Associate at Stifel Financial]

Hey, thanks for taking the question. I wanted to understand your philosophy on investing in the near term opportunities, drive share balanced against income statement performance. You mentioned in investing while peers are pulling back. Can you help us think about these dynamics?

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Yeah. %. Yeah. I think there's a couple, you know, really important examples. One of them, we talked about on brand.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Right? You know, we think we do have the ability to control that inventory well. Yes. There's gonna be increased challenges with with the tariff situation, but it's really checking and working well, and it's a huge area of opportunity for us from both the margin standpoint as well as a growth and customer experience standpoint. So we're gonna continue to invest in that.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

AI technology and technology in general, we've gotten huge gains from that in the preceding quarters. That's gonna continue to be an area of active investment for us. And then, of course, it's continuing to invest every aspect of the experience for the customer, continue to invest in optimizing logistics efficiencies and return efficiencies and things of that nature. You're continuing to see that those items flow through to the balance sheet in the income statement in in the current quarter. So again, we think we have a lot of things that are working, a lot of investments that are going well.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

And, you know, we're always gonna judge an investment on the basis of does the ROI on this investment look good rather than how does this investment affect the p and l statement for this current quarter.

[Peter McGoldrick, Equity Research Associate at Stifel Financial]

Okay. And then I was curious on the active customer base. It keeps expanding sequentially. Can you talk about newly acquired customers? Obviously, have international outperformance embedded in that, but I'm curious how you're meeting new customers and if there are any behavioral differences in these new newer cohorts.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

Yes. We continue to invest on the marketing side. We're we're finding great opportunities, obviously, both from retention standpoint, but continuing to acquire large amounts of new customers. And there's a huge untapped market and opportunity for us on the new customer side, obviously, continuing to invest in all of our existing channels. But, you know, one thing we haven't talked about, much on this earnings call, obviously, with the tariff focus, but is the exciting opportunity of the physical retail expansion.

[Mike Karanikolas, Co Founder, Co CEO & Director at Revolve Group]

And one of the really neat stats on the physical retail side is that we find significant amounts of the purchases, close to half at our growth store came from new customers. And that's in essentially our hometown, our home market of Los Angeles. So, you know, there's there's huge upside for us long term to continue to acquire those new customers, you know, on top of that category expansion, continuing to invest and expand internationally. So, you know, we we feel great about the trajectory.

[Operator]

I apologize. We have time for one more question. We'll go to the line of Lucas Cohen with BMO. Your line is now open.

[Lucas Cohen, Senior Equity Research Associate - Retail & E-Commerce at BMO Capital Markets]

Hey, this is Lucas Cohen on for Simeon Siegel. Thanks for taking our question. I see second straight quarter, no repurchases, but obviously, new dynamic here with CapEx investment in new stores as you build that out. That being said, it would still be great to get some context on what the future plans are for repurchases going forward.

[Jesse Timmermans, CFO at Revolve Group]

Yeah. Thanks, Lucas. Yeah. To your point, we haven't been active in the last two quarters. Now that said, we were active in q two of this year.

[Jesse Timmermans, CFO at Revolve Group]

So we still have a plan in place. We still see that as a great return of capital to shareholders, and we have a strong cash balance such that we can invest in both the stock repurchases and our initiatives on the core business.

[Lucas Cohen, Senior Equity Research Associate - Retail & E-Commerce at BMO Capital Markets]

Thanks.

[Operator]

Alright. That's all the time we have for questions today. I will turn the call back to management for closing remarks.

[Michael Mente, Co-Founder, Co-CEO & Director at Revolve Group]

Hey, guys. Thanks for joining us for this, you know, early. So we're really proud of all the work that we've invested and put into the organization, and we're seeing a lot of progress across the board. We really think that these macro, you know, challenges really provide a lot of opportunities, and we're excited and focused for the, you the challenges and opportunities ahead.

[Operator]

All right. This concludes today's conference call. You may now disconnect.

Participants

Executives

• Erik Randerson, Vice President, Investor Relations
• Mike Karanikolas, Co Founder, Co CEO & Director
• Michael Mente, Co-Founder, Co-CEO & Director
• Jesse Timmermans, CFO

Analysts

• Mark Altschwager, Senior Research Analyst at Robert W. Baird & Co
• Katy Hallberg, Vice President at TD Cowen
• Anna Andreeva, Senior managing director and senior research analyst at Piper Sandler Companies
• Jay Sole, Managing Director at UBS Group
• Lorraine Hutchinson, Managing Director at Bank of America
• Dylan Carden, Research Analyst at William Blair
• Michael Binetti, Senior Managing Director at Evercore ISI
• Nathan Feather, Equity Research Associate at Morgan Stanley
• Trevor Young, Analyst at Barclays Capital
• Matthew Koranda, MD & Senior Research Analyst at Roth Capital Partners, LLC
• Rick Patel, Managing Director at Raymond James Financial
• Janine Stichter, Managing Director & Analyst - Consumer Retail & Lifestyle Brands at BTIG
• Peter McGoldrick, Equity Research Associate at Stifel Financial
• Lucas Cohen, Senior Equity Research Associate - Retail & E-Commerce at BMO Capital Markets