OneSpaWorld Q2 2025 Earnings Report

OneSpaWorld EPS Results

• Actual EPS: $0.25
• Consensus EPS: $0.24
• Beat/Miss: Beat by +$0.01
• One Year Ago EPS: $0.20

OneSpaWorld Revenue Results

• Actual Revenue: $240.73 million
• Expected Revenue: $238.28 million
• Beat/Miss: Beat by +$2.45 million
• YoY Revenue Growth: +7.00%

OneSpaWorld Announcement Details

• Quarter: Q2 2025
• Date: 7/30/2025
• Time: Before Market Opens
• Conference Call Date: Wednesday, July 30, 2025
• Conference Call Time: 10:00AM ET

OneSpaWorld (NASDAQ:OSW) Holdings Ltd is a global provider of spa and wellness services, catering primarily to the cruise line, hospitality and venue-based leisure industries. The company designs and operates on-board spa facilities, salon services and retail boutiques, offering treatments such as massage, facial and body therapies, nail care, hair styling and aesthetic enhancements. Additionally, OneSpaWorld provides program consulting, management, training and product distribution services to its partners, enabling tailored spa experiences across diverse passenger and guest demographics.

OneSpaWorld’s core operations span major cruise lines—such as Carnival Corporation, Royal Caribbean Group, MSC Cruises and Virgin Voyages—as well as luxury resort and hotel brands. Beyond traditional spa treatments, it has expanded into medical spa offerings in collaboration with licensed clinicians, delivering non‐invasive cosmetic procedures. The company supports its service portfolio with a suite of proprietary and third‐party wellness product lines and a loyalty rewards program aimed at enhancing guest retention and ancillary revenue generation.

Founded in 1998 and headquartered in Pembroke Pines, Florida, OneSpaWorld went public in 2017. Under the leadership of CEO Bryan W. Ehrig, the company has pursued strategic partnerships, selective acquisitions and operational enhancements to bolster its global footprint. OneSpaWorld currently serves markets across North America, Europe, the Caribbean and the Asia-Pacific region, with a continued focus on expanding its spa network and elevating guest experiences in the wellness sector.

OneSpaWorld Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Total revenues rose 7% to $240.7 million in Q2, while net income jumped 27% and adjusted EBITDA climbed 13% year-over-year.
• Positive Sentiment: The company affirmed its full-year 2025 revenue guidance (up high single digits) and raised its adjusted EBITDA outlook to $117 million–$127 million.
• Positive Sentiment: OneSpaWorld is piloting AI-driven yield optimization and automation initiatives to boost revenue recommendations and enhance operational efficiency, targeting margin expansion in 2026.
• Positive Sentiment: The quarter included new and renewed cruise partnerships, adding health and wellness centers on seven ships in H2 and expanding MediSpa offerings to 147 vessels.
• Positive Sentiment: With $36.2 million in cash, $86.2 million total liquidity, a $75 million share buyback authorization and a quarterly dividend of $4.1 million, the balance sheet supports capital returns and growth investments.

Presentation

[Operator]

Good day and welcome to the OneSpaWorld second quarter 2025 earnings call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the * key followed by 0. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press * then 1 on your telephone keypad. To withdraw your question, please press * then 2. Please note this event is being recorded. I would now like to hand the call over to Allison Malkin of ICR. Please go ahead.

[Allison Malkin, Partner at ICR]

Thank you. Good morning and welcome to OneSpaWorld Second Quarter 2025 Earnings Call and Webcast. Before we begin, I'd like to remind you that certain statements and information made available on today's call and webcast may be deemed to constitute forward-looking statements. These forward-looking statements reflect our statements and analysis only as of today, and actual results may differ materially from current expectations based on a number of factors affecting our business. Accordingly, you should not place undue reliance on these forward-looking statements.

[Allison Malkin, Partner at ICR]

For a more thorough discussion of the risks and uncertainties associated with the forward-looking statements to be made in this conference call and webcast, we refer you to the disclaimer regarding forward-looking statements that is included in our second quarter 2025 earnings release, which was furnished to the SEC today on Form 8-K. We do not undertake any obligation to update or alter any forward-looking statements, whether as a result of new information, future events, or otherwise.

[Allison Malkin, Partner at ICR]

In addition, the company may refer to certain adjusted non-GAAP metrics on this call. An explanation of these metrics can be found in our earnings release issued earlier this morning. Joining me today are Leonard Fluxman, Executive Chairman and Chief Executive Officer, and Stephen Lazarus, President, Chief Operating Officer, and Chief Financial Officer. Leonard will begin with review of our second quarter 2025 performance and provide an update on our key priorities. Then, Stephen will provide more details on the financials and guidance. Following our prepared remarks, we will turn the call over to the operator to begin the question and answer portion of the call. I would now like to turn the call over to Leonard.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Thank you, Allison. Good morning and welcome to OneSpaWorld's Second Quarter 2025 Earnings Conference Call. It's a pleasure to speak to you today to share better-than-expected second quarter results, which completed a strong first half of the year for our company. Our ongoing strength reflects the efforts of our outstanding team that continues to leverage our powerful global operating platform and our strategic investments to drive innovation, productivity, and profitability across our operations.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Highlights of our second quarter were total revenues increased 7% to a record $240.7 million compared to $224.9 million in the second quarter of 2024. Income from operations increased 17% to a record $22.1 million, compared to $18.8 million in the second quarter of 2024. Net income increased 27% to $19.9 million compared to $15.8 million in the second quarter of 2024, and adjusted EBITDA increased 13% to a record $30.5 million compared to $27.1 million in the second quarter of 2024.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

At quarter end, we operated health and wellness centers on 200 ships with an average ship count of [audio distortion] for the quarter, compared with a total of 197 ships and an average ship count of 188 at the end of the second quarter of fiscal 2024. Also at the quarter end, we had 4,365 cruise ship personnel on vessels compared with 4,300 cruise ship personnel on vessels at the end of the second quarter of fiscal 2024. The quarter marked meaningful progress on our key priorities, and I'm going to share some of those highlights with you.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

First, we captured highly visible new ship growth with current cruise line partners and added new cruise line partnerships to our fold. We continue to solidify our market leadership during the quarter, renewing our partnership with Windstar Cruises and introducing a new health and wellness center on board the newly launched Oceania Allura. For the year, we remain on track to introduce health and wellness centers on an additional seven new ship builds, commencing voyages in the second-half of the year.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Second, we continue to expand higher value services and products. These higher value services, including Medispa, IV Therapy, and Acupuncture, to name a few, help to grow sales productivity. In the quarter, we continued to introduce these services to more ships and expand offerings with the latest innovations, adding to our growth. To this end, we continue to elevate the innovation in our Medispa services with the expansion of our rollout of next generation technology with the thermage FLX and CoolSculpting Elite, which offer improved results and reduce treatment time by up to 50%.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

These new technologies generated over 20% growth for these treatments in Q2 versus last year. In addition, acupuncture remains a sought-after service with very strong adoption of LED light therapy as a high conversion add-on treatment. At quarter end, Medispa services were available on 147 ships, up from 144 ships at the end of 2024, second quarter. We continue to expect to have Medispa offerings on 151 ships this year.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Third, we focused on enhancing health and wellness center productivity. This is best reflected in the delivery of across the board growth in key operating metrics including revenue per passenger per day, weekly revenue, pre-cruise revenue, and revenue per staff per day driven by one staff retention, which remains a key contributor to our consistent gains in operating metrics as experienced team members are driving incremental revenue through more effective customer recommendations.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

We continue to invest in best-in-class training and have recently redesigned our talent management process to further support productivity and long-term growth in our operating metrics. Our enhanced sales training continues to fuel increases in the number of guests using the spa, service frequency, service spend and retail and average spend per guest. Additionally, pre-booking revenue as a percentage of services remains strong at 23%. During this quarter we introduced pre-booking on Azamara Cruises.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Fourth, we ended the quarter with a very strong balance sheet which allowed us to invest in our growth while returning value to shareholders through our quarterly dividend payment. We remain confident in our outlook as we begin the second quarter of the year with our business continuing its favorable momentum at the start of the third quarter.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

In addition to the introduction of seven new health and wellness centers beginning the Voyager through the remainder of 2025, we are also excited by our developing initiatives employing emerging AI technologies to enhance our unique global positioning towards delivering increased exceptional experiences for our guests and service to our partners. We believe this, along with continued discipline with which we execute our asset-light business model, positions us well to deliver strong results for our stakeholders and shareholders in fiscal 2025 and beyond.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

As Stephen will share momentarily, we have affirmed our annual revenue guidance and have increased our 2025 adjusted EBITDA guidance. With that, I will turn the call over to Stephen, who will provide more detail on our second quarter results and guidance. Stephen.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Thank you, Leonard. Good morning, everyone. We are indeed pleased with our second quarter performance, which saw total revenue increase 7%, adjusted EBITDA rise 13%, with continued strong and predictable cash flow generation. We continue to expand our innovation, products, and services and leverage our strong operating platform and technology enhancements, which enabled us to deliver revenue growth at increasing rates of profitability.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Additionally, our capital-efficient asset-light business model predictably generates strong free cash flow, fueling the return of $4.1 million to our shareholders through our quarterly dividend. We are very excited to be making strides in embracing AI within OneSpaWorld. We are currently piloting an AI-driven initiative focused on increasing revenue by enhancing yield improvement through machine learning-powered recommendations and algorithmic optimization. And in parallel, we are advancing a second group of initiatives centered on efficiency, capacity, and automation, using AI to streamline operations, reduce manual effort, and drive scalable process improvements across the organization.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Turning now to a review of the quarter, total revenue increased 7% to $240.7 million compared to $224.9 million for the second quarter of 2024. The increase in service revenue and product revenues was driven by a 4% increase in average guest spend, which positively impacted revenue by $8.5 million, a 1% increase in revenue days, which positively impacted revenue by $4.5 million, and fleet expansion, which contributed $3.5 million.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Contributing to the increased volume and spend was $2.7 million in increased product pre-booked revenue at our health and wellness centers, included in our ship count as of June 30, 2025. This was partially offset by a $900,000 decrease in our land-based spa business, partially due to the closure of hotels where we had previously operated. Cost of services increased $10.4 million, attributable to the $12.5 million increase in service revenue, and cost of product increased $2.8 million, attributable to the $3.3 million increase in product revenue versus prior quarter.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Salaries and benefits were $8.8 million compared to $9.2 million in the second quarter of 2024. The decrease was primarily due to a $700,000 decrease in incentive-based compensation expense versus the second quarter of 2024. Net income was $19.9 million or net income per diluted share of $0.19 compared to net income of $15.8 million or net income per diluted share of $0.15 for the second quarter of 2024. The change was primarily attributable to a $3.3 million increase in income from operations and a benefit from a $800,000 decrease in net interest expense.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

The decrease in interest expense was primarily due to lower debt balances and a lower effective interest rate. Adjusted net income was $25.8 million or adjusted net income per share of $0.25 as compared to adjusted net income of $21.7 million or adjusted net income per diluted share of $0.20 for the second quarter of prior year. Adjusted EBITDA improved to $30.5 million compared to adjusted EBITDA of $27.1 million in the second quarter of last year.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Moving on to the balance sheet, we continue to possess a strong balance sheet at quarter end with total cash of $36.2 million after paying the $4.1 million in support of our quarterly dividend. In addition, we had full availability on our $50 million revolving loan facility, giving us total liquidity of $86.2 million, as of quarter end. Total debt, net of deferred financing costs was $96.2 million as of quarter end compared to $98.6 million as of December 31, 2024. Also at quarter end, we had full availability of our $75 million share repurchase authorization.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

We expect a disciplined execution of our growth initiatives and strong cash flow generation driven by our asset-light business model to enable the payment of ongoing quarterly dividends while evaluating opportunities to repurchase our shares under the $75 million authorization and to retire debt. We believe this positions us well to create long term value for our stakeholders.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Turning to guidance as we look ahead, we are excited about our business and continue to expect total revenue for fiscal 2025 in the high single digit range, reflecting our strong first half performance and our positive outlook, as well as the addition of seven new health and wellness centers on cruise ships beginning voyages during the second half of this year. Adjusted EBITDA is now expected to increase by 9% at the midpoint of our guidance as we deliver increased productivity from our enhanced products and services. Our guidance does not assume a significant deterioration in guest spending on board or a slowdown in cruising activity.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

For the full fiscal year 2025, we expect total revenue in the range of $950 to $970 million and adjusted EBITDA is expected in the range of $117 to $127 million, which represents an increase from our previous range for adjusted EBITDA of $115 to $125 million. For the third quarter of 2025, we expect total revenue in the range of $255 to $260 million and adjusted EBITDA is expected in the range of $33 to $35 million. With that, Andrea, if you could please open the call to questions.

[Operator]

We will now begin the question and answer session. To ask a question, you may press *, then 1 on your telephone keypad. If you are using a speakerphone, please pick up your handset before pressing the key. To withdraw your question, please press *, then 2. Please limit yourself to one question and one follow-up. If you have further questions, you may re-enter the question queue.

[Operator]

At this time, we will pause momentarily to assemble the roster. And our first question comes from Steve Wieczynski of Stifel. Please go ahead.

[Steve Wieczynski, Managing Director at STIFEL]

Hey guys, good morning. Leonard or Stephen, I want to dig in a little bit more around some of the strategies that it sounds like are going to help you enhance your profitability, which sounds like it's very much AI-driven. You know, look, to us, OneSpaWorld in terms of the story was never really about margin enhancement, given the revenue share agreements, but it sounds like that now might be changing. So, I guess what I'm trying to understand here is just maybe how material this could be over time in terms of improvement, whether that's in flow through or margins, whichever way you want to think about it?

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Yeah. Steve, good morning. Let me take that question because I think it's a really, really state of exciting initiatives that we're working on, and throughout the organization there's tremendous optimism. We break it down broadly into two categories, right. On the one hand, there is specific focus on yield improvement and driving revenue on board through AI machine learning, algorithmic recommendations, and optimization which we are currently piloting. It is proprietary OneSpaWorld intellectual property that has been built and the initial results are optimistic and we hope it will help us expand revenue opportunity on board.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

But, in terms of margin, the opportunity primarily lies below the line in efficiency and automation. That is where through a second set of initiatives, we're doing multiple things. We're using agency AI, cross platform automation, for example, email agents, calendar agents, presentation agents, to name a few, which will drive productivity, they will help us scale our operations without having to add people and we hope will ultimately lead to increased flow through. There's also gen AI enhanced knowledge, work and documentation query, some of which is already in place, for example.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Just one quick example, instead of somebody having to call in and inquire about what their benefits might be or leave policy might be and having to take somebody's time to answer that, the system now will answer that for you literally in one minute. It's all really good. It's really exciting. We've added five new employees to this project, people that are focused and specialized on this. A Director, a Data Scientist, a Data Architect, an AI Business Analyst, and a Software Integration Engineer. People that are super smart, and we believe will ultimately help us take a really nice step forward overall in this entire arena.

[Steve Wieczynski, Managing Director at STIFEL]

Will the brunt of this be kind of seen or more out into 2026? Is that kind of the way we should think about it?

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Yes, that is the way you should think about it. Exactly.

[Steve Wieczynski, Managing Director at STIFEL]

Okay. Second question, just want to ask about the revenue guidance for the year in terms of maintaining that. It seems like spend rates, attachment rates, pre-booking, all seem to be really strong, it sounds like in terms of your commentary through July. Just trying to understand maybe what kind of keeps you from not raising that range now or at least even upping the low end of that range? That's all for me. Thanks, guys.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Yes, we continue to remain very comfortable around where the consumer is at demand on-board and how we are progressing from a revenue optimization standpoint. Really, what it comes down to is the introduction of the timing of the new vessels and the majority of those coming out in the fourth quarter and perhaps later in the fourth quarter. That is all it comes down to, Steve. It's just timing of when we expect ships to be coming into service.

[Steve Wieczynski, Managing Director at STIFEL]

Okay, fair enough. Thanks, guys. Appreciate it.

[Operator]

The next question comes from Max Rakhlenko of TD Cowen. Please go ahead.

[Max Rakhlenko, Director, Consumer - Retail and Fitness Research Analyst at TD Cowen]

Thanks a lot, guys, and congrats on a really nice second quarter. My first question is, I just want to dig down a little bit more in terms of what you're seeing in the state of the consumer and the onboard spend. Any changes or leading indicators that you guys normally follow that help inform your view on the state of the consumer and just how that's impacting your outlook for the second half here?

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

I think the way in which we look at it is through the metric lens, and that's basically saying are our operational metrics and financial metrics on board continuing to indicate strength in the consumer not only in terms of demand, but the actual spend itself. All of those metrics were positive and remain positive, and a lot of the positive spend in the quarter contributed to the over delivery.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

We are not sitting on our laurels here saying that we have the best consumer, but we have a very, very strong consumer on board through the summer season here into the third quarter, which is a transition quarter. The quarter got off to a good start or ending with a sort of a straddle cruise here. So far so good. We have not seen any deterioration for the first six months in consumer spend. We remain very optimistic about the health of consumer.

[Max Rakhlenko, Director, Consumer - Retail and Fitness Research Analyst at TD Cowen]

Okay, that's awesome. Just on capital allocation, a two-parter: first, how are you thinking about cash deployment on repurchases and just a framework for us to consider, given sort of what we saw in 1Q versus 2Q? Separately, this is now the fourth quarter since you launched your dividend. Should we assume that it's a growth dividend and we'll see a step up next quarter, or how are you approaching the dividend from here? Thanks a lot.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Capital allocation strategies, Max, have not changed. We remain focused in order of precedent on stock buyback, then dividend and debt repurchase, and reiterate that those do not have to be mutually exclusive. We did indeed not buy back any stock in the quarter. Obviously, you're aware of that. We have talked about the stock purchases being opportunistic and buying on weakness. The stock performed really, really well, perhaps dropped off a little bit just in the last day or so, but recognizing obviously we're in a blackout period.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

We will remain opportunistic and repurchase shares as we deem appropriate for the organization and perhaps when there's some softness in the stock, as it relates to the dividend. Yes, you're correct. We have talked about, you know, next quarter would be the anniversary of when it was initiated, and so increase at that time would be the most opportune timing for us.

[Max Rakhlenko, Director, Consumer - Retail and Fitness Research Analyst at TD Cowen]

Great. Thanks a lot, guys. Best regards.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Thanks.

[Operator]

The next question comes from Tanya Anderson of William Blair. Please go ahead.

[Tania Anderson, Equity Research Associate at William Blair]

Hi. I just wanted to ask a question about the gross margin. It was flat year over year. I just wanted to know any details on the push and pulls for gross. Margin for the rest of the year. Thanks.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Yes. Gross margin, as you know, because of the variable cost nature of our business on board, is something that increases slightly, is something that we feel comfortable about. As it relates to the current quarter, nothing really of interest, so to speak. The slight change was really due to a mix of products and services being sold and then as it relates to the remainder of the year. We remain optimistic about consumer spend on board. Don't anticipate having to do incremental discounting and or promotions.

[Stephen Lazarus, President, COO, and CFO at OneSpaWorld]

Having said that, though, we don't historically guide specifically on gross margins. We would expect EBITDA to margin, though, to improve a little bit as is reflected in some of the numbers, so we'll see how it plays out. I think the takeaway should be that we feel good about where things are at and what we anticipate for the remainder of the year.

[Operator]

The next question comes from Gregory Miller of Truist Securities. Please go ahead.

[Gregory Miller, VP of Lodging, Leisure and Wellness Equity at Truist Securities]

Thanks. Good morning. I'd like to first ask about the thermal suites, and if you could share some detail on latest trends and spend or behavior. Are you seeing any spend shifts more to the thermal suites, other parts of the wellness operation, or is thermal suite spend pretty steady? I'm thinking more from a same vessel comparison, not from new vessels or expanded facilities on select ships. Thanks.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

The thermal suites are definitely continuing to be a high demand. I mean, some of the ships have much larger thermal suites. Clearly, the demand for those thermal suites will change geographically. Alaska will see a very high utilization just because people like to hang out there and sort of watch the topography as they sit there. It's also a great way for us to get people into the spa, begin to promote some services, and extend their time in the spa.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

We would love to see thermal suites on some of the banners become a little larger because there's definitely multi use purposes for the thermal suites. We can actually do IV Therapy whilst they're relaxing. We can do a number of other things whilst they're getting prepared for a particular service. I would say the demand is steady, but seasonally you can see a slight shift upwards, particularly with itineraries such as Alaska.

[Gregory Miller, VP of Lodging, Leisure and Wellness Equity at Truist Securities]

Thanks. Shifting to another region of the world, you've had a little more time with AROYA and I'm curious if you could share any commentary on how that banner is starting to trend or any other expectations you have for either AROYA or Mitsui as that comes online in time.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Yeah. These are both very early new brands adjusting to market trends and challenges. AROYA, I think, is starting to look at expanding where they're offering the cruises. I think it's been very much UAE focused. I think they need to go, and the same for Mitsui. I think they're going to go and do more outreach on a global basis and not just specifically within, say, Japan or the UAE. Load factors are still a little challenging, not quite where they need to be. I think they'll get there. I think once they open the aperture and start selling cruises on a wider basis, I think so too. Will the load factors improve, but It's early days.

[Gregory Miller, VP of Lodging, Leisure and Wellness Equity at Truist Securities]

Thank you, Leonard.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Yeah, you're welcome.

[Operator]

The next question comes from Assia Georgieva of Infinity Research. Please go ahead.

[Assia Georgieva, CEO & Principal Analyst at infinity research]

Good morning, guys. Congratulations on a great quarter. I had a couple of questions. We're pretty much caught on occupancy post industry restart, but yet we are seeing some increases in select brands. How important is occupancy to your revenue generation? I understand that most of those additional passengers may be kids, so probably less important than making sure that we're back to 100%+ levels of occupancy in general for the cabins. I don't know if that makes sense.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Yeah, it does make sense. Your question is accurate. Is your own answer accurate? Which means yes, during this time of the year you do get a lot more kids on board. Load factors are higher because the kids are all in those additional bunks in single cabins. We typically have that every single year during this time of the year when people go on vacation. During the third, fourth quarter, they settle back to their normalized load factors. Load factors continue to hold very nicely.

[Assia Georgieva, CEO & Principal Analyst at infinity research]

Great, and I think I heard you say that this might not be the best cruise passenger ever, but it's a strong passenger at this point, and no deterioration during the first half of the year, is that correct?

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Let me clarify. What I'm saying is we have a good passenger on board. We certainly see across 200 ships. Clearly, that's a lot of different passengers. On some ships, it's not your best, but they're still good. You have to use your marketing toolkit a lot more, and you have to be a little bit more outward on your offerings. On certain of the vessels, it's still a very, very good passenger, but there are stronger passengers on some of the ships. That's normal. I'm not saying anything other than the fact that there's a very good consumer on-board across all the ships.

[Assia Georgieva, CEO & Principal Analyst at infinity research]

Are the more challenging ones kind of further down-market? Is there any sort of a way to summarize where you're seeing the need for more marketing?

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

I think it depends on the itinerary, geography, it also depends on the age of the ship or the facilities, etc. All of those typically are challenges. Your best passengers go within fewer ships and other ships are slightly more discounted, so they go on those. I think it's a plethora of opportunity for a guest to pick where they want to be and how much they want to pay for their trip. I don't think this is anything different to what we've seen historically. It falls in line with new ships come out, they go into the best itineraries, best passengers, obviously. It's a domino effect where we see best ships coming out and they price the highest, but that's normal, nothing changes.

[Assia Georgieva, CEO & Principal Analyst at infinity research]

Great. Can I ask a second question with regard to AI? I understand it's a below the line help, if you will, on the cost side with some of the EBITDA margin expansion for the back half of the year, related to these efforts, or it's too soon to see that? And, as part of that.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Yeah.

[Assia Georgieva, CEO & Principal Analyst at infinity research]

Okay, thank you.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

AI will not impact either the revenue opportunities that Stephen spoke about or cost efficiencies that he clarified as well. We expect that to probably have or start having some kind of an impact that we can measure beginning, I would say, almost the second quarter of next year once we fully rolled out a couple of other initiatives. We are really in a testing phase right now.

[Assia Georgieva, CEO & Principal Analyst at infinity research]

All right. Okay, this makes sense. Is there any logic to try to apply AI tools to the pre-cruise, to expanding the pre-cruise portion of the business, or is that more, not an issue, but working with the cruise lines in terms of embedding the pre-cruise booking opportunity within their own pre-cruise engines?

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Look, I think there's always opportunity to improve pre-cruise whether we utilize AI or we can get the cruise lines to focus more resources on it. It's a work in progress, I would say right now. I think there's real opportunity on some of the banners where we're not perhaps quite up to the 23%. I think our teams are working closely with them to the extent we can get them to incorporate new thinking around AI.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Obviously we'd love to do that, but the adoption rate is pretty slow. We go to the meetings on a quarterly basis, we show them where the opportunity is, and we follow through and see if some of them adopt and some of them don't. It's one of the number one items. I think they're focused on it not only in terms of other prepaid opportunities on board, but for us it's super important to continue to try and get that metric a little higher over time.

[Assia Georgieva, CEO & Principal Analyst at infinity research]

Sure, yeah. Last question. Could you remind us what sort of a multiple you get for every dollar spent on pre-cruise? I think for the industry, generally 2.5 times more spend if they book pre-cruise.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

The pre-cruise passenger generally spends about 30% more than somebody who does in pre-book.

[Assia Georgieva, CEO & Principal Analyst at infinity research]

Great, great. Thank you so much, Leonard. Thank you, Stephen.

[Operator]

This concludes our question and answer session. I'd like to turn the call over to Leonard Fluxman for any closing remarks.

[Leonard Fluxman, Executive Chairman and CEO at OneSpaWorld]

Thank you, Andrea. Thanks again for joining us today, all. We look forward to speaking with many of you at our upcoming investor meetings and when we report our third quarter results in October. Thanks for joining today. Bye. Bye.

[Operator]

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.

Participants

Executives

• Stephen Lazarus, President, COO, and CFO
• Leonard Fluxman, Executive Chairman and CEO

Analysts

• Tania Anderson, Equity Research Associate at William Blair
• Gregory Miller, VP of Lodging, Leisure and Wellness Equity at Truist Securities
• Assia Georgieva, CEO & Principal Analyst at infinity research
• Steve Wieczynski, Managing Director at STIFEL
• Allison Malkin, Partner at ICR
• Max Rakhlenko, Director, Consumer - Retail and Fitness Research Analyst at TD Cowen