Birkenstock Q3 2025 Earnings Call Transcript

Quartr
Provided by Quartr
August 14, 2025

Key Takeaways

  • Positive Sentiment: We delivered 16% constant-currency revenue growth in Q3, with gross margin expanding 100bps to 60.5% and EBITDA margin rising 140bps to 34.4%, marking the strongest Q3 margin ever.
  • Positive Sentiment: The B2B wholesale channel outpaced DTC, as top‐10 partners saw retail revenues up 25% in the Americas and 20% in EMEA, reflecting a shift to in-person shopping.
  • Neutral Sentiment: Strong customer demand has outstripped production capacity, prompting investments in factory expansions and efficiency improvements to support mid-teen growth targets.
  • Negative Sentiment: Currency headwinds (US dollar down ~5% vs euro) and higher tariffs are expected to reduce reported Q4 revenue growth by ~400bps and margins by ~100bps, though constant-currency growth is still guided at the high end of 15–17%.
  • Positive Sentiment: Closed-toe footwear share rose by 400bps year-over-year, diversifying the product mix and lifting average selling prices in expansion categories.
AI Generated. May Contain Errors.
Earnings Conference Call
Birkenstock Q3 2025
00:00 / 00:00

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Operator

Good morning. Thank you for standing by. Welcome to the Birkenstock's Third Quarter twenty twenty five Earnings Conference Call. Call.

Operator

I would like to remind everyone that this conference call is being recorded. I will now turn over call to Megan Kulick, Director of Investor Relations.

Megan Kulick
Megan Kulick
Director - IR at Birkenstock

Hello, and thank you, everyone, for joining us today. On the call are Oliver Reichert, Director of stock Holding PLC and Chief Executive Officer of the Berkenstock Group and Ivica Krollo, Chief Financial Officer of the Berkenstock Group. David Kahn, President, Americas Niko Bujav, President of EMEA Klaus Baumann, Chief Sales Officer and Alexander Hoff, Vice President, Global Finance, will join us for the Q and A. Today, we are reporting the financial results for our 2025 ended 06/30/2025. You may find the press release and supplemental presentation connected to today's discussion on our Investor Relations website at birkenstockholding.com.

Megan Kulick
Megan Kulick
Director - IR at Birkenstock

We would like to remind you that some of the information provided during this call is forward looking and accordingly is subject to the Safe Harbor provisions of federal security laws. These statements are subject to various risks, uncertainties, and assumptions, which could cause our actual results to differ materially from these statements. These risks, uncertainties and assumptions are detailed in this morning's press release, as well as in our filings with the SEC and can be found on our website at birkenstockholding.com. We undertake no obligation to revise or update any forward looking statements or information except as required by law. We will reference certain non IFRS financial information.

Megan Kulick
Megan Kulick
Director - IR at Birkenstock

We use non IFRS measures as we believe they represent the operational performance and underlying results of our business more accurately. The presentation of this non IFRS financial information is not intended to be considered by itself or as a substitute for the financial information prepared and presented in accordance with IFRS. Reconciliations of IFRS to non IFRS measures can be found in this morning's press release and in our SEC filings. Now, I'll turn the call over to Oliver.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

Good morning, everybody, and thank you for joining us today for our third quarter results. Once again, we delivered against our guidance with 16% revenue growth in constant currency. We continue to grow double digit in every segment and channel. At the same time, we significantly improved profitability. Gross margin was up 100 basis points to 60.5% and EBITDA margin was up 140 basis points to 34.4%, our best third quarter margin ever.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

And we did this in a global environment with pressure from tariffs and currency volatility. We continue to see the shift to in person shopping, which amplifies our brand. We are a touch and feel product, especially for consumers who are new to the brand. We have over 12,000 high quality touch points through our B2B partners compared to our own fleet of 90 doors. That is why this shift in consumer behavior favors our B2B channel over DTC.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

We are winning at retail, gaining shelf space and taking share. In a flat U. S. Market, retail revenue at our top 10 wholesale partners was up 25%. As you do your channel checks for back to school, you will hear that Bittgenstock is the winner with very strong sellout and fast inventory turns.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

Same for EMEA. Retail revenue at our top 10 partners was up 20%. Within our B2B channel, over 90% of the growth came from within existing doors. We are committed to maintaining relative scarcity and managing tightly our distribution growth. In own retail, we accelerated the pace of openings, adding 13 new doors.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

Our new stores generally deliver a higher ASP and higher units per transaction from day one, And we see a return of CapEx within twelve to eighteen months. We are on track to reach our goal of around 100 stores by the end of this fiscal year. This will allow us to capture more in person shopping demand within our own DTC business and allows us to showcase the full breadth of our product assortment. Our brand heat is stronger than ever. No matter if you look at sell through, full price realization or our strong order book.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

This is especially true in the emerging youth markets. Our demand is strong across all product categories and target groups. Sales of our classic leather silhouettes grew double digits. Demand for our iconic styles such as the Arizona and Boston remains strong and is accelerating within the younger demographic. At the same time, we are growing in expansionary categories such as lace up shoes.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

Closed toe share of revenue increased by 400 basis points year over year. Now, let's briefly review our segment performance. In The Americas, revenue was up 16% in constant currency with both the B2B and DTC channels growing double digit. Our B2B business was especially strong. Importantly, we saw no pushback or cancellations following the July 1 price increases implemented in response to tariffs.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

We opened three additional stores, bringing the total number of stores to 13. In EMEA, we delivered double digit growth of 13%, while both channels grew double digit. B2B outpaced D2C, driven by strong sell through at our retail partners. Our online business started off slower than planned in April and May. However, in June, growth reaccelerated.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

We saw healthy growth in our own retail with same store sales up in the mid teens. We further expanded our brand presence with the opening of new stores in The Netherlands and Spain, bringing our store count to 39. The APAC region was up 24% in constant currency. Timing of goods in transit shifted revenue from third quarter into the fourth quarter. We forecast an acceleration in the fourth quarter in line with our expectation that APAC will grow twice as fast as our other two segments for the full year.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

We opened eight new owned retail stores, bringing the total number of stores in the region to 38. We also expanded our strategic partnerships, increasing our monobrand partner stores by around 20% compared to last year. Our business in China was particularly strong and accounted for 20% of APAC revenue in the quarter. I will now turn it over to Yves Saint to discuss our financial results in more detail. Thanks, Oliver.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

I am happy to share with you Birkenstock's performance for the 2025. This is the first quarter since we have been a public company where we saw significant headwind from FX on our reported numbers. The dollar depreciated by about 5% against the euro in the quarter compared to last year. This impacted both our reported revenue growth and margins. FX caused a three thirty basis points drag on revenue growth, lowered gross margin by 60 basis points and adjusted EBITDA margin by 70 basis points.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Third quarter revenues were $635,000,000 growth of 16% in constant currency within the range of our 15% to 17% annual guidance for the year. Reported revenue growth was 12%. B2B growth outpaced D2C in the quarter. B2B was up 18% in constant currency. Currency.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

D2C share of business was 38%, down 110 basis points versus prior year. We see sustained strength in our B2B channel from the shift to more in person shopping. B2B has proven to be the most cost efficient way to target new consumer groups and user occasions, both important white spaces for our brands. We now expect B2B growth to outpace B2C in both fourth quarter and for the full year. We are a demand driven brand.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

We strategically allocate our products to where the consumer is shopping And unlike our peers, we own our supply chain. The B2B order book provides predictability and de risks our planning. Gross profit margin for the quarter was 60.5 percent, up 100 basis points year over year. Pricing, net of inflation and better absorption of costs related to the Parzovak facility contributed to margin expansion. This was partially offset by channel mix and the unfavorable currency impact of 60 basis points.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Selling and distribution expenditures were $163,000,000 in the third quarter, representing 25.6% of revenue. This was down 80 basis points from the prior year, mainly due to a higher B2B share. Adjusted general and administration expenses were $31,000,000 or 4.9 percent of revenue in the quarter, up 40 basis points year over year due to higher IT expenses primarily related to the ERP conversion in The Americas. Adjusted EBITDA in the third quarter of €218,000,000 was up 17% year over year. Adjusted EBITDA margin of 34.4 was up 140 basis points year over year.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

This was even despite the 70 basis point impact from unfavorable currency translation. Adjusted net profit of €116,000,000 in the third quarter was up 26% year over year. Adjusted EPS was €0.62 up from €0.49 from a year ago, a 27% increase. Cash flows from operating activities during the quarter were €261,000,000 down €21,000,000 compared to the last year due to the timing of tax payments and lower working capital release. We ended the quarter with cash and cash equivalents of €262,000,000 after the repurchase of 3,900,000.0 shares totaling €176,000,000 As we continuously improve our inventory efficiency, our inventory to sales ratio declined to 33% from 36% in Q3 twenty twenty four.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Our DSO for the quarter were 43% in line with the 42% a year ago, even with a strong growth in our B2B business. During the quarter, we spent approximately €22,000,000 in CapEx, adding to our production capacity in Parzovak, Gurlitz and Aruka and continuing our investments in retail and IT. We are on track to meet our CapEx target of around €80,000,000 for the year. Even with the share buyback we executed in May, our net leverage was 1.7 times as of 06/30/2025, down from 1.8 at the end of Q2. Without the buyback, the net leverage would have been at 1.4 times.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Our capital allocation priorities continue to be number one, invest in our business number two, reduce debt and number three, opportunistic share buybacks. Even with the buyback, we continue to expect net leverage of approximately 1.5 times at the 2025. We believe we are well positioned to meet our stated growth and profitability objectives. We believe we can manage the impact of the baseline 15% EU tariff through actions we have already taken, including targeted price increases. Pricing is not the only lever we have.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Given our vertical integration, additional levers include efficiencies in production, vendor negotiations, the optimization of the product mix and the allocation of products between the regions. Lastly, FX. In the fourth quarter, we expect the currency headwinds from the weaker U. S. Dollar to impact reported revenue growth and margins.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

At today's euro dollar exchange rate, reported revenue growth should be about 400 basis points below constant revenue growth in the fourth quarter and margins will be negatively impacted by about 100 basis points, which is reflected in our guidance for the year. Based on results to date and the current trends we are seeing in the business, we expect to be at the high end of our constant currency revenue growth guidance of 15% to 17%. We still expect adjusted EBITDA margin in the range of 31.3% to 31.8% despite the drag from a significantly weaker U. S. Dollar. And now I'll hand it back to Oliver.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

Thanks, Ivica. We are well positioned to drive steady long term growth and shareholder returns. We are a brand with industry leading growth, pricing power, excellent profitability, global reach, a very healthy balance sheet and strong cash generation. During our second quarter call, we raised our EBITDA margin target based on an exchange rate of 1.12. Even with the current exchange rate of 1.17, I'm confident we will meet our targets for the full year.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

I would now kindly ask the operator to open our Q and A session.

Operator

Thank you. At this time, we will be conducting a question and answer session. As a reminder, the company has asked that you please limit yourself to one question and one follow-up and return to the queue. The company has allocated sixty minutes in total for this conference call. And the first question today is coming from Matthew Boss from JPMorgan. Matthew, your line is live.

Matt Boss
Matt Boss
Equity Research Analyst at JP Morgan

Thanks and congrats on another nice quarter. Oliver, could you speak to current demand trends and visibility today to the acceleration that you've embedded back to high teens constant currency in the fourth quarter? And on the bottom line, excluding foreign exchange, maybe if you could just provide some perspective on the more than 61% gross margin and 35% EBITDA this quarter or just sustainability of this pace of improvement?

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

Thank you for the question, Matt. You're correct. Without the FX headwind, the EBITDA margin would have been 35.1% even. So this is the best margin in the Q3 we ever had. All things being equal, our goal is to constant drive margin improvement as we scale and grow the business.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

The demand we saw in Q3 was exceptional, but we simply don't always have the capacity to meet the demand. This was especially true for the third quarter for Europe and APAC. And growing at this pace requires also constant improvements in efficiency. And this is where I'm spending a lot of my time right now, to find ways to increase production capacity and create long term efficiency. So within our own supply chain, we want to meet a strongly growing demand by doing both of these things: improvement in efficiency and building the capacity.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

And as you know, we strive to drive our margin improvement over long term, of course, and also need to invest in the business to sustain this growth. We are adding automation in manufacturing, investing in IT and infrastructure, and we hope to streamline our processes throughout the organization. But what we saw on demand in the market, especially in the third quarter and you know, in the back to school, but David will have a conversation about this, later on, was or is tremendously strong. So from our perspective, we don't see any slowdown in consumer demand or anything. We we have at the moment, we're struggling with capacity. That's our biggest issue. Thank you.

Matt Boss
Matt Boss
Equity Research Analyst at JP Morgan

It's great color. Best of luck.

Operator

Thank you. The next question will be from Dana Telsey from Telsey Group. Dana, your line is live.

Dana Telsey
CEO & Chief Research Officer at Telsey Advisory Group

Hi, good morning everyone and nice to see the progress. Since implementing the price increases on July 1, can you expand on what the market response has been? What are you seeing in demand given the back to school season we're in, maybe the Nordstrom anniversary sale in The Americas? Would love an update. Thank you.

David Kahan
David Kahan
President at Birkenstock

Hey, Dana, this is David. Thanks for the question. As many in the industry know, we anticipated the potential tariffs as best we could, and we were very proactive. We shared with our retail partners our specific plan as far back as May, and on July 1, the price adjustments became effective. I will say the adjustments we made were surgical by nature versus broad strokes.

David Kahan
David Kahan
President at Birkenstock

And while they're a bit off of our historic pricing cycle, it's no different than how we have managed this in past years, irregardless of tariffs. So now here we are, we're six weeks past the price actions. And as I'm sure everyone's recent channel checks indicate our velocity and sell through from July and into August, the period that includes a significant chunk of the important US back to school season has been exceptional. And it's escalated even beyond the selling results we had in Q3, which historically was when we would have high spring peak sell through. So we're very encouraged and we've seen no impact whatsoever since we took our pricing increases.

Dana Telsey
CEO & Chief Research Officer at Telsey Advisory Group

Thank you.

Operator

Thank you. The next question will be from Anna Andreeva from Piper Sandler. Anna, your line is live.

Anna Andreeva
Anna Andreeva
MD & Senior Research Analyst at Piper Sandler Companies

Great. Thanks so much for taking our question and congrats. Nice to see ongoing momentum. We wanted to ask regarding the tariffs. With the EU tariff now at 15% compared to 10% before August 7, do you see any incremental impact on revenue and on margin?

Anna Andreeva
Anna Andreeva
MD & Senior Research Analyst at Piper Sandler Companies

And then as a follow-up on DTC versus B2B, historical seasonality of the business is such that DTC is a little slower in 3Q, but then accelerates in the fourth quarter. Should we expect a similar dynamic this 4Q?

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Thank you, Anna. It's Ivica. So we went into 2025 with an effective tariff rate of around 11%. So we have been exposed to US tariffs before, as you all know. This went up in April to 21% even, and this is the additional 10% you mentioned before.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

So following the EU US trade deal, we now face a 15% baseline tariff on EU imports, which we believe is very manageable. Our effective tariff will land somewhere just above 15%, depending largely on the product mix. So as you also know, we have some items that are already tariffed at over 15% and those higher tariffs, historical tariffs, will remain in place. So what's really important is first, we have pricing flexibility. As David said, on July 1, we implemented pricing actions in The U.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

To offset, some of the expected impact with no negative market response. Second, price is not the only lever we have. With a vertically integrated supply chain, We have additional ways to offset through vendor negotiations, manufacturing efficiency and optimization of our product mix. So all in for 2025, we will fully offset the absolute dollar impact of the tariffs, but see a very small negative on gross margin and EBITDA margin, which, however, is already factored into our full year guidance. So taking the second question, as well, Anna, on D2C and B2B.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

So we expect an acceleration in D2C in '5. However, as mentioned before, B2B growth will outpace D2C in both, so Q4 and for the full year. And what's driving so the channel mix and what we've seen in Q3 was mostly driven by the continued trends towards in person shopping, so which naturally favors B2B channel over D2C and our brand is a brand that benefits from physical shopping, So where consumers can touch feel experience the footbed. So it's a haptic product and especially for those who are new to the brand and new to the footbed. So our D2C business is still very much a digital platform and with 90 doors globally, we are not able to capture all the in person demand within our DTC business.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

So the good news here is that both channels are very profitable, so we are very happy to go wherever the demand is actually. However, it's very important we are not compromising high quality distribution and full price realization. So we manage inventory in the B2B channel very tightly through our engineered distribution model. Full price realization is at over 90%, stock to sales ratios in the channel are very healthy and our order book is very strong. We are also accelerating the pace of our own store openings, so that is why we can capture more of this in person shopping demand in our own D2C channel.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

There is no change in our strategy, which includes leaning in both channels. Naturally, a higher mix of B2B means lower gross margin and a higher EBITDA margin. The opposite is true at our D2C mix, but both are very profitable. And finally, one important fact, as you know, we own our own supply chain. So the B2B order books provides for great predictability and certainly derisks our planning.

Anna Andreeva
Anna Andreeva
MD & Senior Research Analyst at Piper Sandler Companies

Very thorough. Much appreciated.

Operator

Thank you. The next question is coming from Laurent Vasilescu from BNP Paribas. Laurent, your line is live.

Laurent Vasilescu
MD & Senior Equity Analyst at Exane BNP Paribas

Good morning. Thank you very much for taking my question. Can I ask about EMEA growth? It was a bit lower than the mid teens expectation. Are there any reasons why there were onetime factors for 3Q?

Laurent Vasilescu
MD & Senior Equity Analyst at Exane BNP Paribas

Should we expect a low teens growth rate for this region as a new algorithm going forward? And then I have a quick follow-up on gross margin.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

Hey, Laurent, this is Nico. Thank you for your question. I'm happy to give some context on the EMEA numbers. So yes, in our third quarter, we grew 13% in EMEA, with actually double digit growth in both B2B and DTC, and we further build on a strong third quarter of last year. In a market that was flat to negative, I actually do believe there's a pretty strong result as we continue to be among the best performing brands and we continue to take share of many other players.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

I have to admit, this quarter was a more challenging one for our region, and Oliver alluded to that already, not and I have to underline this because we are facing a structural demand issue. In fact, we continue to see a very strong demand for our product. The challenge for us this time was that we are simply unable to capture the full relevant demand due to limited production capacity. In other words, we simply didn't have the product at hand to capture the full relevant demand. Allow me to give you some context on the numbers further in regards of trading. So third quarter, we saw strong sell through results at our wholesale partners of plus 20% versus last year and reorders, which is a direct demand signal, increased significantly along the quarter versus last year. As Oliver said, our same store sales in retail went up significantly double digit, another great demand signal. Our price increases with the SpringSummer twenty five collection were fully absorbed by the market and we maintained our full price realization of over 90%. As in Americas, the summer started a bit later than in our core markets than we expected, so April and May were a bit softer.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

But what we saw in June was a full reversal of that trend, and we could see record sales across all channels and partners. What we've seen so far for Q4, that was also part of your question, is that it's going to be a stronger quarter in EMEA and should return to mid high teens growth. In regards of the consumer, yes, they have been impacted by a lot of uncertainty in the European zone, but I can definitely confirm that there's no deviation for us from a brand health perspective. I can definitely confirm Birkenstock continues to be one of the chosen brands.

Laurent Vasilescu
MD & Senior Equity Analyst at Exane BNP Paribas

Very helpful Nico, thank you very much. And then, Avita, Megan, with regards to the 4Q gross margin, I know there was a lot of noise last year relative on a year over year basis. I think GMs were down like 600 basis points, but should we assume if 4Q gross margins are up like 200 basis points? And then last call during the Q and A, I think there was commentary that gross margin should be up for next fiscal year. Is that still the case, the way to think about it despite FX and incremental tariffs? Thank you very much.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Hi, Laurent. Gross margin was up this quarter by 100 basis points, and there's basically two main drivers behind that. The first and most important is pricing net over inflation, which contributed 120 basis points. And, the second point is that we continuously see a better absorption with regards to our newest manufacturing facility, in Posovolc, which contributed 80 basis points this quarter. And if you compare it to the Q2 this year, this is a trend that we are continuing to see and which are the biggest drivers behind gross margin expansion.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

On the flip side, the drag of FX was 60 basis points. But overall, we continue for this year to come closer to our 60% gross margin target.

Laurent Vasilescu
MD & Senior Equity Analyst at Exane BNP Paribas

Thank you very much and best of luck.

Operator

Thank you. The next question will be from Randy Konik from Jefferies. Randy, your line is live.

Randal Konik
Managing Director at Jefferies & Company Inc

Yes, thanks a lot and good morning everybody. Just on the B2B versus B2C, just so we have a thought process for into next fiscal year. Would you want us to kind of think about B2B leading from a growth rate perspective over D2C or any thought process change to that, just so we know? Then talked about some good significant improvement in penetration in closed toe, I was in the Boston, etcetera. Can you give us some perspective, just round that out a little bit more beyond the Boston, other kind of wins you're getting in closed toe would be super helpful. Thanks, guys.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Thanks, Randy. It's Sigvetsar again. Coming back to your question with regards to B2B and what is driving that and how could you think about it in the terms next year? So we haven't given guidance yet for 2026 naturally. However, what we see is constant drive towards in person shopping and this is basically, why and where we are serving the demand, where the actual customer wants to be served.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

And this is certainly driving our thought process and this is the reason why we are also seeing that increase, in B2B and the demand of our retail partners. With regards to your second question on closed toe, we see an expanded, closed toe share, in Q3 by 400 basis points and looking at the product categories, we see that the non Boston Fluad is growing the same rate as the Boston. So across the board and also with the newness that we have introduced, we feel very comfortable on the growth rates we are seeing, in the closed dose silhouette.

Laurent Vasilescu
MD & Senior Equity Analyst at Exane BNP Paribas

Thank you.

Operator

Thank you. The next question will be from Jay Sole from UBS. Jay, your line is live.

Jay Sole
Jay Sole
Managing Director at UBS Group

Great. Thank you so much. Oliver, want to ask about the durability of the ASP gains that you've seen. Because with FX and tariffs and price increases because of tariffs, there's a lot of noise around ASP, but it's been a good trend for a long time. How much further into the future can you see good ASP gains for Birkenstock and why?

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Thank you very much. It's Ivica again. And if you disaggregate growth for this quarter, see high single digit volume growth and mid single digit ASP growth. And if you look at ASP, this is not only like for like price. However, like for like price has contributed to that growth, but it's also product mix and we see an increased share of closed toe, as mentioned 400 basis points in Q3.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

But we also see a continued trend and demand of customers to high quality executions, so the preference to lever, and this is also, reflected in the ASP growth.

Jay Sole
Jay Sole
Managing Director at UBS Group

Got it. Okay. Thank you so much.

Operator

Thank you. The next question will be from Adrian Duverger from Goldman Sachs. Adrian, your line is live.

Adrien Duverger
Adrien Duverger
Equity Research Associate at Goldman Sachs

Hi, good afternoon. Thank you very much for taking my questions. So could you please comment on the factory expansion plans and how they are progressing versus your expectations? And how would you expect the additional supply to evolve over the next three years, particularly given the context you've given today where supply seems to be the main constraint in the business? Thank you very much.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Hi, it's Yvessela. Again, on factory expansion and especially, PALSERVAK. So we have said that we are expecting full absorption by, 2026. We are well on plan, maybe even ahead of that plan when it comes to full capacity utilization. So this works, according to, what we have, initially set.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

And coming back to, capacity overall, and looking at our longer term growth algorithm, we said we will be growing by mid to high teens. And that means naturally doubling the business every five years. So we are making sure that our capacity in terms of production, manufacturing, but also beyond that, just considering the logistics network is able to keep up with the growth. And this means, additional investments, in CorcoralApEx, but also final assembly. And this is what we are currently, looking at to keep up with the demand that we are seeing generally in the market.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

And this is also perfectly in line, that we've always said investing in our business, in terms of capital allocation remains our top priority. So we are well on track, to invest around €80,000,000 for CapEx over the course of this year, and this is something, that you can expect into the future, including additional investments in building up our capacity.

Adrien Duverger
Adrien Duverger
Equity Research Associate at Goldman Sachs

Okay. Thank you. Thank you very much on this. And if I can just, maybe follow-up on the on the wholesale channel. Could you please comment on the confidence across the wholesale partners and how you would compare this, to, like, six months ago, for example? Thank you.

David Kahan
David Kahan
President at Birkenstock

Hey, this is David. I think we've spoke for a few calls about general shopping being slower but intentional purchasing for the chosen brands, the few most successful brands being even stronger. So the wholesale partners are certainly the ones that are driving that, and they're mirroring consumer behavior. So there's certainly the appetite for more of our product, not just in quantity, but in breadth of styles. But we always maintain a high level of relative scarcity.

David Kahan
David Kahan
President at Birkenstock

And the more we do that, the more we put into the market and the more the demand is from our wholesale partners. So it continues to escalate around the world quarter after quarter.

Adrien Duverger
Adrien Duverger
Equity Research Associate at Goldman Sachs

Thank you very much.

Operator

Thank you. The next question will be from Sam Poser from Williams Trading. Sam, your line is live.

Sam poser
Equity Analyst at Williams Trading LLC

Good morning. Thank you for taking my questions. I've got, I guess, 2.5, so I'll ask them. You mentioned the can you give us a breakout of what S.

Sam poser
Equity Analyst at Williams Trading LLC

Of what store comps of the comp stores were versus as compared to the total? And I guess probably about six or seven of your stores are comp. That's number one. Number two, can you give us specifically, I know you said it, but can you give us specifically what the reported revenue you're looking at for the full year is based on today, based on the what that reflects on an FX neutral basis. And three, the tariffs on your product, were at 11, it went to 15.

Sam poser
Equity Analyst at Williams Trading LLC

So there's only that 4% variance. It's not a stack number. That's correct. Actually, it came down from 21 or so to 15 since you last guided, if understand it correctly. Hello?

David Kahan
David Kahan
President at Birkenstock

Hey, Sam. It's David here. Yeah, our comps in our own retail stores were up high teens, very successful quarter for us. And again, what's happened in our retail stores, even more than in the wholesale partners, is higher transaction value per transaction, higher ASP. The velocity has been very significant.

David Kahan
David Kahan
President at Birkenstock

And all of the new products that we've introduced, because obviously we've had some winners out in the wholesale world. We're just able to showcase so many more of the breadth of product, so we're seeing a spread be much more significant. But very successful quarter in our own retail stores mirroring exactly what happened at wholesale.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

So Sam, on your question with regards to FX, it's Elisa speaking again. So the FX headwind that we've been seeing in the third quarter was significant. So it was a 5% depreciation in the U. S. Dollar on average in the quarter.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

The average USD euro exchange rate was 1.13 compared to one eight one point eight in the third quarter. So this resulted in a drag of three thirty basis points. If you look ahead, into Q4, we expect a revenue drag of around 400 basis points compared to, where the U. S. Dollar is currently trading at, which is $1.17 compared to previous year.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

So if you look at the entire fiscal, '25, you will certainly remember that in the first and second quarter, we had some currency tailwinds. This turned in the third and is now turning into the fourth quarter into headwinds. And overall, we expect a drag of around 150 to 200 basis points for the full fiscal year. And then covering your question on tariffs, the blended rate was 11%, but this is indeed a blended rate, so pre liberation date. As you certainly are aware, there are some, products which had a lower, rate than that and some that had a higher rate than that.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

And for those that have been tariffed at a lower rate, the rate will go up to 15% and for those products and materials that had already a historically higher rate, say 25%, this higher rate will remain in place. As such, we expect, to be slightly higher than 15, but depending on the overall, product mix.

Sam poser
Equity Analyst at Williams Trading LLC

But a few months ago, your blended rate with the additional tariffs were stacked, So it would have stacked on top of that blended 11 an additional 10. Now just 15, which would help you, which is less than what you thought it was going to be three months ago. Is that fair?

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Yes, it's fair to say that compared to the additional 10 reciprocal tariff, which would have led to 21 blended with the 15 or blended 15, we would be slightly better. This is true.

Sam poser
Equity Analyst at Williams Trading LLC

Thank you very much.

Operator

Thank you. The next question will be from Ed Alban from Morgan Stanley. Ed, your line is live.

Edouard Aubin
Edouard Aubin
Managing Director at Morgan Stanley

Yes. Hi. Good afternoon. Good morning, guys. Ivica, so first one is clarification.

Edouard Aubin
Edouard Aubin
Managing Director at Morgan Stanley

Sorry, because I couldn't really hear what you said on the DTC in Q4. Did you imply that DTC would reaccelerate from the plus 12 you printed in Q3, to mid teen rate or not, just to make sure I understood it correctly? Number one. And the second one is also a clarification is that, am I right to assume that most of the goods that you're selling in fiscal twenty twenty five in The U. S.

Edouard Aubin
Edouard Aubin
Managing Director at Morgan Stanley

Had already been shipped prior to kind of Liberation Day, and therefore, have very limited, if no, tariff impact and that it will come in '26? If you could clarify that, that would be helpful. Thank you.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

On the first part of the question with regards to DTC, so we expect indeed an acceleration in DTC in the fourth quarter of this fiscal year. However, as mentioned before, B2B will outpace DTC in both, so Q4 and the full fiscal 2025. However, D2C will accelerate in Q4. With regards to tariffs and inventory, so generally and more broadly speaking, we have had a very good inventory position, but it's not that limited to U. S.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Only. So looking at our inventory, it's very productive. It's pre allocated to customer orders and certainly, a very good inventory position does help, to mitigate adverse effects.

Edouard Aubin
Edouard Aubin
Managing Director at Morgan Stanley

So but just to follow-up on my question, so again, that would imply that you had little impact in fiscal twenty twenty five, right? Is that fair to say?

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

That's true. And certainly, the inventory position helps in that regard.

Edouard Aubin
Edouard Aubin
Managing Director at Morgan Stanley

Okay. Thank you so much.

Operator

Thank you. The next question will be from Janine Stichter from BTIG. Janine, your line is live.

Janine Stichter
MD & BTIG Consumer Retail and Lifestyle Brands Analyst at BTIG

Hi. Thanks for taking my question. I hoping was you could expand a bit on the B2B business. You talk about 90% of the growth coming from existing doors. How do you feel about where the ceiling is for growth growth in shelf space from those existing doors?

Janine Stichter
MD & BTIG Consumer Retail and Lifestyle Brands Analyst at BTIG

And then maybe talk a little bit more about what you're seeing from the 10% new doors that you're opening, whether it's sporting goods, the outdoor channel, run specialty. Curious what you're seeing in those newer channels. Thank you.

David Kahan
David Kahan
President at Birkenstock

Yeah, we've said, this is David. We've said that 90% of our growth, 90 plus comes from existing doors, which means it's more penetration in styles and SKUs and also some depth of inventory. We're very deliberate in expanding doors and especially expanding any new points of distribution. They might be in the professional space, they might be in more run recovery space or outdoor, but again, it's very deliberate. Significantly, the growth is coming from some additional door counts and some key partners, but it's really coming from breadth of styles, additional inventory, and the fact that we're just performing at a level that's significantly above the peer group.

David Kahan
David Kahan
President at Birkenstock

I mean, you're looking at a flat business where we're up. So certainly we're taking share, but we're doing it very deliberately. And as Nico said, when he talked about retail in EMEA, we never ever compromise the relative scarcity.

Janine Stichter
MD & BTIG Consumer Retail and Lifestyle Brands Analyst at BTIG

Great, thanks so much.

Operator

Thank you. The next question will be from Mark Altschwager from Baird. Mark, your line is live.

Mark Altschwager
Senior Research Analyst at Baird

Great. Good morning. Thank you for taking my questions. I guess just first thinking about the DTC business where perhaps you have some more granular customer data. Curious what you're seeing in terms of sort of new customer growth versus spend per customer or frequency per customer.

Mark Altschwager
Senior Research Analyst at Baird

Obviously, closed toe penetration growth continues to be a theme here. Just wondering to what extent that's sandals buyers that are also buying closed toe styles versus the closed toe bringing in new customer, into the brand, just maybe how those trends may be evolving. Thanks. And then I had one quick, guidance follow-up as well.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

Hey, this is Nico. I'm going to give you some context on the DTC trading and also acquisition of new customers, but also how how pleased we we are with the success of expansionary categories and new categories. So what we typically see, and we've been sharing that over the course of the last quarters, is that in our DTC, we have a higher share and a higher growth of so called expansionary categories. So new categories that we expose to our consumers in DTC, be it through our online shop or in our physical retail, they are faster adopted by consumers than our B2B partner and then in our B2B partners. What we also do is, for sure, we have the power to celebrate the full line in our DTC, whereas B2B partners typically are more safer placing the buy.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

But we use the great success in our DTC business to bring it over to B2B, and share with our B2B partners what are the styles, what are the categories that are spearheading in our DTC business. What we also see is whenever we open a retail store, a new store, consumers are coming in and trending towards, higher priced product. So our new stores are delivering a higher ASP, more premium product and also more units per transaction, while our same stores, as David mentioned, are growing double digit in their sales. So that gives us very much confidence on expanding in DTC through our retail expansion plan that is targeted to address the physical shopping trend, while we also, spearhead growth in underpenetrated areas for digital. Specifically in regions like APAC, but also Middle East, our digital business is quite young, but expanding really fast. And that gives us great confidence that we are, with quality, expanding our business on the DTC front, while we keep scarcity and the quality in our B2B business.

Mark Altschwager
Senior Research Analyst at Baird

Excellent. Thank you for that color. And then just on the margin guidance, reiterating the full year, but that does imply a fairly wide range of outcomes for the fiscal fourth quarter, including EBITDA margin being down year over year. Just wondering if you could comment on that. I mean, is there a scenario where you see EBITDA margin could be down?

Mark Altschwager
Senior Research Analyst at Baird

Or just what are the factors that you see driving kind of the low end versus the high end of that guidance range? Thank you.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

Hey, Mark. It's Ivica speaking. I mean, certainly, the key point driving that is the volatility that we have seen in currency. So it's extremely hard to predict. And if you see where things have developed over the course of the year, we feel, very comfortable with that guidance, although we can't naturally predict where, the US dollar versus the euro will trade.

Ivica Krolo
Ivica Krolo
CFO at Birkenstock Holding PLC

So, as such, we are very comfortable again on that guidance, but there is this part of the equation which is unknown.

Mark Altschwager
Senior Research Analyst at Baird

Thank you.

Operator

Thank you. The next question will be from Paul Lejuez from Citi. Paul, your line is live.

Paul Lejuez
Paul Lejuez
Managing Director at Citi

Hey, thanks guys. You gave some color on the DPC business within EMEA. Think slower start, and then it accelerated. Can you give us some color about what you saw in the other regions within the DTC business throughout the quarter, whether or not you saw an acceleration or deceleration? And then separate sorry if I missed this, but can you talk about what your sell throughs look like within B2B, and how that compares to what you're seeing DTC in each region? Thanks.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

Hey, this is Nico. So we've shared sell throughs at our B2B partners are significantly up, so all the way up to 25% in Americas and 20% in EMEA. So that gives us a pretty immediate demand signal as also reorders have been substantially increasing. I think we could in the two big regions, I'm sitting next to David here, we could see that, the summer started a bit softer. So April, May came in our DTC business a bit softer than expected.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

And that was a market wide, I'd say, phenomenon. And then as I shared, June was a complete reversal of that trend. So it was really record sales, at the same level, I would say, in our DTC business, in stores. Same stores went up significantly. New stores from day one performed really well, while our B2B partners also, pushed sell through at record rates.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

So we are quite, happy to see this in the current market environment, where the market is mostly flat to negative. So we continue, as I said, to be the brand of choice for consumers that are making choices, tougher choices and that are impacted by a lot of uncertainty currently. So our brand heat is definitely unbroken.

Paul Lejuez
Paul Lejuez
Managing Director at Citi

And were those comments related to EMEA, or did you see that acceleration in markets in June?

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

That is all markets, so that's not just EMEA.

Paul Lejuez
Paul Lejuez
Managing Director at Citi

Got it. Thank you. Good luck.

Operator

Thank you. The next question will be from Peter Magoldrick from Stifel. Peter, your line is live.

Peter McGoldrick
Peter McGoldrick
Vice President at Stifel Financial

I'm curious on the closed toe penetration, up 400 bps in the June, which is the seasonally smaller quarter for these products. Can you help us think about the closed toe rate of growth in the September and how this builds as we look into fiscal 'twenty six? Thank you.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

So yes, this is Nico again. Closed toe continued to outpace Open Toe, while Open Toe shows a very robust growth. We're also very pleased to see that non Boston styles grow at the same pace as Boston. So it's not just a one horse race. Just now, you might have seen we are completely sold out on Naples Wrap.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

We saw an organic TikTok celebration, that, made Naples Wrap this style among youth audiences. We are currently replenishing and coming back early September with Naples Wrap. But I'd also like to mention that Tokyo and Lutria are really performing well. So it's, again, not just a Boston race, it's really, a very diversified business and consumers are enjoying that business. Where that share of business can grow, we shared, I believe, something around 30%, but it can grow stronger.

Mehdi Bouyakhf
Mehdi Bouyakhf
President - EMEA at Birkenstock

So we are not at the ceiling yet with closed toe. And typically, in the autumn season, closed toe is growing faster than open toe even further. But I'd also like to mention that open toe is showing a very robust growth. So it's not at the expense of open toe.

Operator

Thank you. And the next question will be from Luka Salka from Bernstein. Luka, your line is live.

Luca Solca
MD - Luxury Goods at AB Bernstein

Yes. Thank you for taking my question. Maybe a different question. Trying to ferret out what you've been doing and what you're planning to do in order to maintain or increase brand momentum and how you are planning to support brand equity in terms of marketing initiatives, collaborations, communication, social media events, activations, anything that you've planned on the marketing side would be very useful. Thank you very much.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

Hi, Luca. This is Oliver. Thank you for your question. As you know, we are a purpose driven brand. So constantly introduce the functionality and the purpose of the brand to new audiences.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

That's what we especially see in our in person shopping. We just talked about the B2B, D2C thing. It is very strong and the demand for this kind of info treatment is very, very strong in the APAC region. It's also strong in the upcoming markets in EMEA, and it's constantly strong in The US and in Latin America as well. So we as a brand, we communicate about our functionality, which is not or maybe it's even the core of any marketing activity, but just not printing viable pictures and make them very big and spend a hell of money for it.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

So it is the core foundation groundwork, what we're doing every day to convince people to try the footbed and come back and buy the second, the third and the tenth pair. So, nothing really special, but very broad based, because as you can see and as you can imagine, we have such a huge collection and you're globally relevant and you have this, growth in every channel, in every product category, in every city and in every territory you're in, it is a very, very big, big animal. So what we're doing what we're doing is something that's really, important for the for the people we think. And don't forget 07/1974, our vehicle, from Paris, where we are, you know, together with other artists and creatives, create a luxury driven, line to promote the silhouettes and the different executions to very hard to find new audiences. And, but that's just like, you know, the probably the most obvious, marketing activity.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

You you may count, from your perspective as a marketing activity. The brutal truth is we're on this groundwork every single day, all of us. Meeting people, talking about the footbed, try it, and that's that's the mission. Give everybody access to the footbed.

Luca Solca
MD - Luxury Goods at AB Bernstein

Understood. Thank you very much.

Oliver Reichert
Oliver Reichert
CEO & Director at Birkenstock Holding PLC

You're welcome.

Operator

Thank you. This does conclude today's Q and A session. And it also concludes today's conference. You may now disconnect your lines. Thank you for your participation.

Executives
    • Megan Kulick
      Megan Kulick
      Director - IR
    • Oliver Reichert
      Oliver Reichert
      CEO & Director
    • Ivica Krolo
      Ivica Krolo
      CFO
    • David Kahan
      David Kahan
      President
    • Mehdi Bouyakhf
      Mehdi Bouyakhf
      President - EMEA
Analysts
    • Matt Boss
      Equity Research Analyst at JP Morgan
    • Dana Telsey
      CEO & Chief Research Officer at Telsey Advisory Group
    • Anna Andreeva
      MD & Senior Research Analyst at Piper Sandler Companies
    • Laurent Vasilescu
      MD & Senior Equity Analyst at Exane BNP Paribas
    • Randal Konik
      Managing Director at Jefferies & Company Inc
    • Jay Sole
      Managing Director at UBS Group
    • Adrien Duverger
      Equity Research Associate at Goldman Sachs
    • Sam poser
      Equity Analyst at Williams Trading LLC
    • Edouard Aubin
      Managing Director at Morgan Stanley
    • Janine Stichter
      MD & BTIG Consumer Retail and Lifestyle Brands Analyst at BTIG
    • Mark Altschwager
      Senior Research Analyst at Baird
    • Paul Lejuez
      Managing Director at Citi
    • Peter McGoldrick
      Vice President at Stifel Financial
    • Luca Solca
      MD - Luxury Goods at AB Bernstein
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