Cricut (NASDAQ:CRCT) develops and sells digital crafting technology that enables users to design, make and personalize projects. Its ecosystem includes connected cutting, heat-press, engraving and other crafting machines, along with the company’s Design Space software, which allows users to create projects, prepare designs and operate compatible devices.
The company also offers a broad selection of consumable materials and accessories, including vinyl, iron-on materials, paper, specialty fabrics, cutting tools, replacement components and related crafting supplies. Cricut generates additional engagement through digital content and subscription features associated with its Design Space platform, which provides access to images, fonts, ready-to-make projects and other creative resources.
Founded in 2003 and headquartered in South Jordan, Utah, Cricut serves a global customer base through direct sales, online channels and retail partners. Its products are marketed to consumers, educators, small businesses and other makers seeking tools for home crafting, customization and creative production. Ashish Arora serves as the company’s chief executive officer.
