a.k.a. Brands Q1 2026 Earnings Report

a.k.a. Brands EPS Results

• Actual EPS: -$0.66
• Consensus EPS: -$0.98
• Beat/Miss: Beat by +$0.32
• One Year Ago EPS: N/A

a.k.a. Brands Revenue Results

• Actual Revenue: $132.46 million
• Expected Revenue: $131.17 million
• Beat/Miss: Beat by +$1.29 million
• YoY Revenue Growth: N/A

a.k.a. Brands Announcement Details

• Quarter: Q1 2026
• Date: 5/12/2026
• Time: After Market Closes
• Conference Call Date: Tuesday, May 12, 2026
• Conference Call Time: 4:30PM ET

a.k.a. Brands (NYSE:AKA) operates a portfolio of online fashion brands in the United States, Australia, and internationally. The company offers streetwear apparel, dresses, tops, bottoms, shoes, headwear, and accessories through its online stores under the Princess Polly, Petal & Pup, Culture Kings, and mnml brands. It also operates physical stores under the Culture Kings brand. The company was founded in 2018 and is headquartered in San Francisco, California.

a.k.a. Brands Q1 2026 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Q1 results beat expectations, with net sales of $132.5 million up 3% year over year and Adjusted EBITDA of $5.1 million, while the company said gross margin strength is becoming more structural.
• Positive Sentiment: Management highlighted ~180 basis points of underlying gross margin expansion to 59% after normalizing for one-time tariff and inventory charges, driven by better inventory discipline, stronger full-price sell-through, and the test-and-repeat model.
• Positive Sentiment: The company is seeing broad omnichannel momentum, including new Princess Polly stores, wholesale expansion for Petal & Pup, and stronger marketplace activity, which it said is expanding reach and total addressable market.
• Positive Sentiment: Streetwear is showing clear turnaround signs, with Culture Kings, mnml, and other in-house brands benefiting from the shift to test-and-repeat merchandising and improved product quality, leading to materially better full-price mix and margins.
• Neutral Sentiment: The company reaffirmed full-year 2026 guidance for net sales of $625 million-$635 million and Adjusted EBITDA of $30 million-$32 million, while noting the outlook still assumes a dynamic tariff and macro backdrop.

Presentation

[Operator]

As a reminder, this conference is being recorded. It is now my pleasure to introduce Emily Schwartz, Vice President of Investor Relations. Please go ahead.

[Emily Schwartz, VP of Investor Relations at a.k.a. Brands]

Good afternoon. Thank you for joining a.k.a. Brands to discuss our first quarter 2026 results released this afternoon, which can be found on our website at ir.aka-brands.com. With me on the call today is Ciaran Long, Chief Executive Officer, and Kevin Grant, Chief Financial Officer. Before we get started, I'd like to remind you of the company's safe harbor language. Management may make forward-looking statements which refer to expectations, projections, and other characterizations of future events, including guidance and underlying assumptions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed. For a further discussion of risks related to our business, please see our filings with the SEC. Please note we assume no obligation to update any such forward-looking statements.

[Emily Schwartz, VP of Investor Relations at a.k.a. Brands]

This call will also contain non-GAAP financial measures such as Adjusted EBITDA, Adjusted EBITDA margin, Adjusted gross margin, and constant currency net sales. Reconciliations of these non-GAAP measures to the most comparable GAAP measures are included in the release furnished to the SEC and available on our website. With that, I'll turn the call over to Ciaran.

[Ciaran Long, CEO at a.k.a. Brands]

Good afternoon, and thank you for joining us to discuss our first quarter 2026 results. We delivered a strong start to the year with net sales of $132.5 million, up 3%, and Adjusted EBITDA of $5.1 million ahead of expectations. More importantly, our results reflect significant gross margin expansion year-over-year as the structural improvements we've made to the business begin to take hold. Gross margin, excluding one-time adjustments related to tariffs and strategic charges primarily related to legacy streetwear inventory, reached 59%, which expanded by approximately 180 basis points year-over-year. The margin expansion was driven by improved inventory discipline, stronger full price sell-through, and the continued rollout of our test and repeat model. Importantly, the majority of that underlying gross margin expansion came from our streetwear brands.

[Ciaran Long, CEO at a.k.a. Brands]

For several years, the Culture Kings transition has been a priority strategic initiative, moving on to test and repeat, rebuilding the in-house brand portfolio, resetting inventory, and elevating product quality. This quarter, that work translated into financial performance, with streetwear delivering meaningful gross margin improvement year-over-year. We view this as the single clearest proof point that the structural changes are working. Over the past three years, we fundamentally repositioned a.k.a. Brands to improve profitability and durability. We've financial discipline across the business. I believe we're now just starting to see the payoff of that work, and 2026 will be a meaningful proof point in our trajectory. First, while we continue to grow our e-commerce presence, we've expanded beyond our historical direct-to-consumer roots into a diversified omni-channel model across retail, wholesale, and marketplaces.

[Ciaran Long, CEO at a.k.a. Brands]

Princess Polly now operates 13 stores across the U.S. and opened its first store in Australia at Bondi Beach in December, with more to come in both regions in 2026. We also launched with multiple wholesale partners in multiple countries and marketplace channels, which continue to exceed our expectations. These channels are now meaningful contributors and are expanding our total addressable market while improving brand visibility and customer acquisition. Second, we built the operational foundation and added team members in key functions to support this expansion, setting the stage for a scalable business model with strong profit flow through. We've brought inventory down by approximately $45 million over the past three years, primarily in our streetwear business. This achievement has transformed the structure of our operating model, delivering healthier inventory turns, stronger full-price selling, and the financial flexibility to invest aggressively in growth.

[Ciaran Long, CEO at a.k.a. Brands]

This disciplined inventory approach has also enabled us to accelerate our transition to a test and repeat merchandising model across our streetwear brands. As I mentioned, moving Culture Kings and mnml fully onto this model has been a multi-year effort, and the results are increasingly evident. Our year-over-year gross margin improvements directly reflects a more focused assortment that customers are positively reacting to and better buying discipline. Third, we accomplished a comprehensive transformation of our sourcing network in 2025, diversifying our sourcing across multiple geographies and vendors. It was a remarkable amount of work to have accomplished in such a short period of time, and I'm very grateful to the teams who delivered on the task. We now operate a sourcing network that is more flexible, more resilient, and better equipped to support our test and repeat model.

[Ciaran Long, CEO at a.k.a. Brands]

I'm confident we have the right sourcing structure to navigate the ongoing trade environment and our next phase of growth. Lastly, taken together, we've been able to strengthen our financial foundation, reducing our debt by 17% over the past three years, which positions us to accelerate our growth and profitability in the years ahead. Heading into the balance of the year, our focus remains on three priorities. Attracting and retaining customers through exclusive trend-driven product and innovative marketing across our direct-to-consumer channels. Expanding brand awareness and our total addressable market through continued investment in physical retail and strategic wholesale partners. Continuing to streamline our operations and strengthen our financial foundation. As discussed last quarter, we're also increasing our investment in AI across the platform. With early applications already improving product imagery, marketing efficiency, and inventory optimization.

[Ciaran Long, CEO at a.k.a. Brands]

While still early, we expect these initiatives to contribute meaningfully to margin expansion over time. Turning now to our brand highlights. Starting with Princess Polly, our largest brand, Princess Polly delivered strong performance in the quarter, driven by disciplined execution of its test and repeat model and consistent weekly newness, supporting strong full price sell-through. Dresses continued to drive volume tied to key seasonal moments, and swim was a standout category that continues to grow as we enter the second quarter. We're also seeing good traction in basics and knits, expanding share of wardrobe, and supporting a more consistent demand across categories. Key seasonal events, including Valentine's Day, festival, and graduation, drove meaningful growth with graduation delivering record performance across sales, inventory turns, and margins.

[Ciaran Long, CEO at a.k.a. Brands]

From a marketing standpoint, the team continued to scale its TikTok presence in the quarter, expanding paid investment and going live up to 100 hours per week. We're now leveraging thousands of affiliate and creator videos per month, and February and March were both record months on the platform. TikTok Shop also continues to drive new customer acquisition efficiently, and the team is scaling it with conviction heading into Q2. We're also seeing strong momentum in omni-channel expansion. We're excited to announce that Princess Polly will open a 1,000 square foot pop-up at The Grove in Los Angeles, which will run from the end of this month through the end of July. With eight new U.S. store leases fully executed, with four expected to open by year-end, I'm really confident in the momentum of the retail expansion.

[Ciaran Long, CEO at a.k.a. Brands]

The Bondi Beach store has also been very well received since opening in December, and the brand will open another Australian store at Pacific Fair, slated to open in the back half of the year, with more to come. Internationally, the U.K. distribution hub launched in March is off to a strong start with immediate sales acceleration driven by improved speed and customer experience, establishing a foundation for further growth in the back half and over the long term. Turning now to Petal & Pup. The brand continues to gain traction with its core customer, and the progress the team has made expanding the business across channels and geographies has been significant. Petal & Pup delivered solid performance in Q1, with event dressing remaining the highest growth category across all regions and channels, particularly for event dresses at accessible price points.

[Ciaran Long, CEO at a.k.a. Brands]

Customers also continue to expand into additional product categories as Petal & Pup grows the separates offering, with tops and bottoms now representing a meaningfully higher share of the mix. Wholesale momentum continues to build with strong performance at key partners and successful expansion into new accounts across both the U.S. and international markets. Nordstrom's performance remained strong through the quarter, with the brand well-established in Nordstrom's trend section across the dresses and casual styles. Von Maur launched in February with stores already chasing in the top-performing styles following strong initial sell-through. Dillard's completed its first store test shipment in Q1 and will go live across nine locations in the second quarter. Petal & Pup also opened a new showroom in Los Angeles during March market week and secured 13 new specialty accounts within the first month, ranging from independent boutiques to multi-location retailers.

[Ciaran Long, CEO at a.k.a. Brands]

The breadth of distribution Petal & Pup is building gives me a lot of confidence in the strength and trajectory of the brand. Turning now to our streetwear brands. Culture Kings continues to differentiate through its highly immersive retail experience and curated mix of in-house and third-party brands. A key focus with the team has been strengthening the in-house brand portfolio, including Loiter, 73Studio, Carré, and Saint Morta, evolving the merchandising approach, relaunching priority brands, and elevating product quality. That work is now delivering measurable results with full price mix and gross margin both improving materially year-over-year. 73Studio delivered a strong quarter anchored by launches across Marvel and Xbox, with the brand now established as one of the largest revenue contributors in the U.S.

[Ciaran Long, CEO at a.k.a. Brands]

Loiter also delivered a strong quarter, with the Marvel collection resonating well with customers and key styles already being reordered ahead of the upcoming Spider-Man and Avengers releases later this year. mnml also continued its positive trajectory, driven by disciplined execution of the test and repeat model and a more focused assortment. Brand activations and cultural partnerships remain an important driver of traffic and engagement. During the quarter, the team executed activations across NBA All-Star Weekend in Los Angeles, partnered with Atlassian Williams Racing around the Formula One Melbourne Grand Prix, and recently launched a WWE collaboration tied to WrestleMania in Las Vegas. These initiatives continue to reinforce Culture Kings' positioning at the intersection of streetwear and culture. On the stores front, the relocated Brisbane store in Australia continues to demonstrate the potential of the refined store model.

[Ciaran Long, CEO at a.k.a. Brands]

The store is now the strongest performing location in the Australia fleet, with gross margin, full price mix, and traffic all improving materially year-over-year. We're actively pursuing a second U.S. store location using the learnings from the Brisbane store, and I look forward to updating you on the progress. Looking ahead, Culture Kings has a strong pipeline of collaborations and activations tied to global events, including the World Cup, UFC, and Formula One, and the team remains focused on continuing to scale in-house brands, drive margin expansion, and further strengthen the overall model. In closing, the first quarter results and the progress across our brands demonstrate that the strategic work is translating into financial results, and I believe we are at a genuine inflection point in the trajectory of the business. The foundation is in place, the channels are scaling, and the brands are well-positioned for growth ahead.

[Ciaran Long, CEO at a.k.a. Brands]

I want to thank our teams for the continued hard work and commitment. Our recent performance is a direct reflection of their dedication to our brands and customers. With that, I'll turn it over to Kevin.

[Kevin Grant, CFO at a.k.a. Brands]

Thanks, Ciaran. We are pleased with our solid start to the year, with first quarter net sales and EBITDA coming in ahead of our expectations. Before turning to results, I want to provide more context on the tariff adjustment. As reflected in our filings, we paid $25.8 million in IEEPA tariffs since their inception, $18.6 million flowing through COGS, and the remaining $7.2 million capitalized in inventory. Following the Supreme Court's decision to overturn the tariffs and our successful refund submission to CBP, we recognize the benefit of this adjustment as a receivable in our first quarter results. As part of the IEEPA reversal, we also recognized approximately $2 million of charges related to the reversal of duty drawback benefits and other anticipated charges. As of yesterday, we've already received approximately $6 million of the $25.8 million of expected IEEPA refunds.

[Kevin Grant, CFO at a.k.a. Brands]

We also made a strategic decision to write off $12 million of legacy streetwear inventory as we finalized the transition to the test and repeat model. We view this as a one-time opportunity to reset the business and align inventory with our model, positioning us for improved margins and returns going forward. For the first quarter, net sales increased 3% to $132.5 million, slightly ahead of our outlook, driven by a 3.2% increase in U.S. sales. We're also pleased with our performance in Australia, with sales increasing 3.8% to $36.9 million. Total orders were 1.7 million, up to 4.2% year-over-year.

[Kevin Grant, CFO at a.k.a. Brands]

Trailing twelve-month active customers, excluding wholesale, increased 3.1% to 4.26 million compared to 4.13 million a year ago, and average order value was $77. Let me give more color on the Adjusted gross margin for the quarter. Starting from prior year gross margin of 57.2%, our underlying business delivered approximately 180 basis points of expansion to 59%, which, as Ciaran mentioned, was driven by improved inventory discipline, stronger full price sell-through, and the continued rollout of test and repeat in our streetwear brands. From there, the IEEPA tariff recovery added approximately 1,400 basis points. The legacy streetwear inventory write off was a 900 basis point headwind, and the duty drawback reversal and related charges were about for the run rate of the business.

[Kevin Grant, CFO at a.k.a. Brands]

Selling expenses were $41 million or 30.9% of net sales compared to 29.7% a year ago, resulting from an increase in store selling expenses as we grow our retail footprint. Marketing expenses were $16.8 million or 12.6% of net sales. General and administrative expenses were $30 million or 22.7% of net sales. G&A expenses increased year-over-year due to an increase in headcount to support our channel expansion strategy and technology investments. Our Adjusted EBITDA increased to $5.1 million compared to $2.7 million a year ago. Our Adjusted EBITDA margin grew 180 basis points to 3.9%. Turning to the balance sheet, we ended the quarter with $12.9 million in cash and cash equivalents.

[Kevin Grant, CFO at a.k.a. Brands]

The year-over-year decline primarily reflects continued investment in retail expansion and working capital optimization. Total debt at the end of the quarter was $109.6 million, down from $119.9 million a year ago, reflecting a continued progress in reducing our leverage and strengthening the financial foundation of the business. We ended the quarter with $67.7 million in inventory, down 28% from $94.4 million a year ago, reflecting the continued benefits of our disciplined buying approach and the inventory write-off. Turning now to our outlook. For fiscal 2026, we continue to expect net sales to be between $625 million-$635 million and Adjusted EBITDA between $30 million-$32 million. For the back half of the year, our outlook reflects tariff rates at the pre-Supreme Court ruling.

[Kevin Grant, CFO at a.k.a. Brands]

For the second quarter, we expect net sales to be between $100 million and $164 million, reflecting a low single-digit growth rate. We expect Adjusted EBITDA to be between $8.5 million and $9 million in the second quarter. To give you some more color for modeling purposes in the second quarter, we expect gross margin around 60%. For modeling purposes for the full year, we anticipate fiscal 2026 stock-based compensation of approximately $6.5 million-$7 million, depreciation and amortization expense of roughly $20 million-$21 million, interest and other expense of approximately $16 million-$18 million, an effective tax rate of negative 10%, CapEx between $18 million-$20 million, and weighted average diluted share count of approximately 11 million.

[Kevin Grant, CFO at a.k.a. Brands]

In closing, our first quarter results demonstrate that the structural changes we've made to the business are translating into improved profitability and earnings power.

[Kevin Grant, CFO at a.k.a. Brands]

While the macro environment remains dynamic, we believe we are significantly better positioned today with a more flexible model, stronger margins and multiple growth levers to deliver sustainable long-term value. With that, we'll open the call for questions.

[Operator]

Thank you. We'll now be conducting a question-and-answer session. Thank you. Our first question is from Ryan Meyers with Lake Street Capital Markets.

[Ryan Meyers, Analyst at Lake Street Capital Markets]

Hey, guys. Thanks for taking my questions. First one for me, I just want to make sure I'm understanding this correctly. You know, Kevin, the commentary you just gave us on gross margin for the second quarter, that 60%, I assume that's Adjusted gross margin and there's none of the kind of tariff inventory related impacts that we saw in the first quarter here. Then if so, you know, what are the main drivers of that roughly 100 basis points or so that you're seeing here from Q1 to Q2?

[Kevin Grant, CFO at a.k.a. Brands]

Thanks for the question, Ryan. For the first quarter, just to recap that real quick, adjusted for all the one-time impacts of the IEEPA refund and the strategic inventory charge, it was a normalized 59% of gross margin. That's really the number I think we're trying to anchor on from a long-term perspective. That's where we think we can operate. For Q2, you're right. The guide is 60% and is a bit of a step up from that. What that reflects is really no IEEPA in the Q2, reflects the refund being taking effect as well as the current 10% Section 122 tariffs that are still in place.

[Kevin Grant, CFO at a.k.a. Brands]

It also reflects some headwinds we're seeing on inbound freight, impacting the margins as well. You know, that's kind of, you know, how you bridge from that 59%-60%. For the back half of the year, really no changes to what we previously discussed about gross margin. As mentioned in the prepared comments, we're assuming that those duty rates will get back to the Supreme Court levels, which is what the administration has talked about.

[Ryan Meyers, Analyst at Lake Street Capital Markets]

Okay. Got it. Just on the revenue side of the business, obviously performed well during the quarter and performing well enough to leave the guidance unchanged. I'm just curious what you guys are seeing across your customer base, and if you're seeing any impact from just the sort of volatile macro environment that we've seen here the past couple months.

[Ciaran Long, CEO at a.k.a. Brands]

Yeah, Ryan. I think, excuse me, we are seeing some, I would say, some pressure on the consumer, in U.S. and Australia. Look, I think as we look across the business, as of now, Princess Polly is having their best season from a graph perspective that they've had. We are delighted that, within a month of Petal & Pup opening their new showroom, they've 30 new accounts from a specialty retail perspective. I would say, really just the progress we've made in with all the changes of moving the streetwear businesses onto that test and repeat model, certainly seeing the best response we've ever seen from a product sell through and customer reaction there.

[Ciaran Long, CEO at a.k.a. Brands]

Look, I think we feel good about the progress we've made, really over the last number of years, opening up new channels, opening up stores, wholesale, increasing the overall TAM. You know, feel good about where we are from as we head into Q2 and the rest of the year from a guidance perspective.

[Ryan Meyers, Analyst at Lake Street Capital Markets]

Got it. Thanks for taking my questions.

[Operator]

Our next question is from Dana Telsey with Telsey Advisory Group.

[Dana Telsey, CEO and Chief Research Officer at Telsey Advisory Group]

Hi. Good afternoon, everyone. Nice to see the progress. As you think about the rising cost of energy, where is it impacting your business? What have you seen, how you're projecting going forward? For the first quarter, did you see any difference between the beginning of the quarter, the end of the quarter in terms of conversion or traffic or sales? Just U.S. and Australia, how did both the regions do in the first quarter? Just lastly, are your Princess Polly stores, how much better than your plan are they opening up? Is there any similarities by region or what you know better what to look for in terms of stores now, size or anything like that? Thank you.

[Ciaran Long, CEO at a.k.a. Brands]

Yeah. Thanks, Dana. Let me kind of go through them one by one. I think, look, from a, from a input costs, you know, I would say we're seeing just a little bit on synthetic materials for us, which is, look, a really, really small percentage of the business. We've seen a bit there recently with the change in energy costs. You know, we are also seeing increased air freight. You know, look, air freight for us being on a test and repeat model is core to the business. You know, we will continue to use air freight, but we certainly feel, you know, with the guidance that we've given, all of those, you know, costs are contemplated in there.

[Ciaran Long, CEO at a.k.a. Brands]

Look, with all of the work we've done from the sourcing perspective, you know, and super work from the team really over the last 18 months, we're well able to kind of navigate our way through those. You know, from a pacing as we went through the quarter, we certainly saw a little bit of softness, you know, late in March. That continued for us into April. We have seen improvements as we've gone, as we've moved into May and through May. Look, feel as we head into the back half of the quarter and the rest of the year, Really feel kind of product is in a good position and, you know, where we stand from a customer go-to-market perspective.

[Ciaran Long, CEO at a.k.a. Brands]

Look, I would say being able to navigate through all the tariff headwinds that we had last year, keep growing sales, keep growing EBITDA, pay down debt. We certainly feel in good shape. From a region perspective, look, I would say we saw better growth in the U.S. compared to Australia. Australia consumer probably a little bit more pressured than the U.S. You know, I feel the U.S. consumer is certainly for us, we feel quite resilient. Like I mentioned, a little bit of pressure in April, but, you know, got back at it pretty quickly. You know, I think we will manage through both regions well. From a store perspective, look, I'd say really happy with the performance at the Polly stores.

[Ciaran Long, CEO at a.k.a. Brands]

You know, they're all ahead of our payback periods for profitable, seeing really, you know, introducing us to new customers, you know, a halo effect to the online business where we're opening stores. I think we have learned a lot, you know, since we've been opening them on, you know, from a size perspective and also I would say just the kind of regional differences from a merchandising perspective. Look, I think we're continuing to, I suppose, refine how we go to market in each one of the stores. Learning a lot. I think still, you know, plenty opportunity for us to keep executing and upping the bar and getting more performance out of that channel for us.

[Operator]

Thank you. Our next question is from Ashley Owens with KeyBanc Capital Markets.

[Ashley Owens, Analyst at KeyBanc Capital Markets]

Hi. Great. Thanks for taking our questions. Maybe just to start on AOV really quickly. I know that stepped down, and it seems pretty consistent with what we're seeing across the broader apparel space. As you look at Q2 so far, anything you'd highlight in terms of promotional intensity in the market? Have you changed your own approach to promotions at all over the past few months?

[Kevin Grant, CFO at a.k.a. Brands]

Yeah. Yeah. Thanks, Ashley, for the question. We saw AOV down a bit in the quarter, down 1%, which really is just a reflection of some of the mix dynamics there. You know, more importantly for us, we really saw a great customer, active customer growth over 3% in the quarter, and then orders growth of over 4% as well. We continue to see that strong order growth and customer growth continuing into Q2. You know, really not seeing too much of an impact on AOV as well. Kind of from a promotional perspective, we talked about the guide out there and gross margin that reflects the current market dynamics.

[Kevin Grant, CFO at a.k.a. Brands]

We feel good about that 60% reflects the current tariff rates in place as well as some of the impacts of the inbound freight. Nothing that I would remark, you know, in terms of, you know, significant changes to the overall promotional environment.

[Ashley Owens, Analyst at KeyBanc Capital Markets]

Got it. Okay. Maybe just as a follow-up, on TikTok and the spending there, just curious as to how that compares to your historical digital acquisition costs? As that continues to scale, you know, how are you thinking about marketing spend more broadly?

[Ciaran Long, CEO at a.k.a. Brands]

Yeah. I think, you know, TikTok has been a really interesting channel for us. You know, we are pretty active on it now across all four of the brands. I would say kind of all of them in slightly different stages. And look, that's across TikTok Live and TikTok Shop. As we talked about, you know, Princess Polly now doing about 100 hours a week on TikTok Live, mnml are also getting, you know, up there from that as well. I think what we see is, you know, it's really good from a reach perspective, right? We're certainly seeing it introduce us to more and more new customers.

[Ciaran Long, CEO at a.k.a. Brands]

You know, I think at the moment, a lot of that's staying within the TikTok platform and kind of people transacting either in a TikTok LIVE or on a TikTok Shop. I think we are working through how do we flex and bring them back to our own direct-to-consumer site. You know, I think, you know, it's early for us. We're learning a lot. We're continuing to lean into the platform, you know, I think, and we'll continue to do that across the group.

[Ashley Owens, Analyst at KeyBanc Capital Markets]

Great. Thank you.

[Operator]

Our next question is from Eric Beder with SCC Research.

[Eric Beder, Analyst at SCC Research]

Good afternoon. Congrats on a nice start to the year. Let's talk on wholesale a little bit. When we look at Petal & Pup, you know, what has been in terms of ability to expand categories beyond the core dresses? What are you seeing, and what are the opportunities going forward on that wholesale side to drive even further beyond the dress business?

[Ciaran Long, CEO at a.k.a. Brands]

Thanks, Eric. I think, look, it's really been super impressive for what the Petal & Pup team has done to leverage their direct-to-consumer business, the great product that they design and develop and open up all of these wholesale channels. I would say, really kind of, you know, are leading the group on what they're doing there. Not just Nordstrom, where they've been now for a while and are executing really well, but also moving into Von Maur, Dillard's, and now Nordstrom, where we've been in stores now for a 12-month period. The customers there are buying a different mix of assortment compared to the Petal & Pup direct-to-consumer websites.

[Ciaran Long, CEO at a.k.a. Brands]

You know, that Nordstrom customer buying more tops, bottoms, separates, so really into much more category breadth there. I think, look, it really shows us some of the opportunity we have as we move into these other wholesale accounts, but also just on the direct-to-consumer business itself. I think, look, the Petal team has done a great job and I think we see that there's just lots of opportunity as well to continue to build into that channel.

[Eric Beder, Analyst at SCC Research]

When you look at Princess Polly on the wholesale side, I know that's been a learning experience at Nordstrom. It looks like right now it's kind of getting to where it should have been, where you wanted it to be. You know, what is the opportunity there? You know, when you have a store that have their own retail, Princess Polly and Nordstrom, does that make a difference in terms of the ability, what you see in terms of performance there?

[Ciaran Long, CEO at a.k.a. Brands]

I think, you know, Polly is also, you know, like Petal, has been in Nordstrom now for 12 months and, you know, I think executing fantastically there. I think it's great as well, right, that both brands are in the trends section. They both have meaningful kind of floor presence, assortment breadth inside Nordstrom and doing well. You know, we have seen, you know, there is multiple locations where Polly have now opened stores where they are also in a Nordstrom inside in the same mall and, you know, I would say from our perspective that that's working well. Both places are introducing us to more and more new customers, right? Increasing the overall time of the brand. That's really what we're focused on, right?

[Ciaran Long, CEO at a.k.a. Brands]

We're, I would say, very early on in the growth opportunities we have in these brands and for us just, you know, getting our product in front of more customers wherever they are is really what we're all about.

[Eric Beder, Analyst at SCC Research]

Okay. You know, how should we be thinking about, and you mentioned about the opportunity with the D.C. in the U.K. I know that the whole rest of the world segment's been kind of a decliner because it really hasn't been the focus. Does this change the focus here? Is this now Do you look upon that as kind of an emerging growth opportunity going forward? Thank you.

[Ciaran Long, CEO at a.k.a. Brands]

Yeah. Look, we've been executing and into the U.K., Europe, and rest of world from our distribution sale center in the L.A. area. With that, obviously, you've kind of slightly longer lead times and, you know, taxes, duty, checkout complications for customers. We're delighted to get the D.C. open for Princess Polly first in the U.K., that opened in March. Look, we're seeing a really nice response from customers, better conversion rate, better repeat rate. Kinda early days there. We certainly see it as a, you know, the U.K., Europe, and rest of world as a growth opportunity.

[Ciaran Long, CEO at a.k.a. Brands]

You know, we're gonna lean into the direct-to-consumer side of it first but certainly would expect it to follow the same kind of you know, strategy as we've had in the U.S., but as of right now and for 2026, it's very much direct-to-consumer.

[Eric Beder, Analyst at SCC Research]

Okay. Thank you.

[Operator]

Thank you. That is all the time we have for questions today. This concludes today's conference. We thank you for your participation. You may disconnect your lines at this time.

Participants

Executives

• Ciaran Long, CEO
• Emily Schwartz, VP of Investor Relations
• Kevin Grant, CFO

Analysts

• Ashley Owens, Analyst at KeyBanc Capital Markets
• Dana Telsey, CEO and Chief Research Officer at Telsey Advisory Group
• Eric Beder, Analyst at SCC Research
• Ryan Meyers, Analyst at Lake Street Capital Markets