Fold (NASDAQ:FLD), trading under the ticker FLD on the NASDAQ, is a financial technology company specializing in bitcoin rewards and cryptocurrency-based consumer products. The company’s core offering enables users to earn bitcoin on everyday purchases through a prepaid Visa debit card, converting traditional currency transactions into bitcoin rewards at no extra cost. By partnering with major payment networks and merchant platforms, Fold aims to bridge the gap between mainstream spending and digital asset adoption.
Beyond the debit card, Fold offers a mobile application that integrates with the Bitcoin Lightning Network to facilitate faster and more cost-efficient transactions. The app features a marketplace of discount deals and digital gift cards for retailers such as Amazon, Starbucks and Airbnb, allowing users to purchase gift cards at a reduced price while receiving the savings directly in bitcoin. This combination of instant discounts and crypto cashback in sats (bitcoin’s smallest unit) is designed to make bitcoin more accessible and practical for everyday use.
Established in 2019 and headquartered in Atlanta, Georgia, Fold began as a rewards-focused platform before expanding into broader payment services and Lightning-enabled wallets. The company has secured venture backing from leading investors in the blockchain space, enabling strategic collaborations with payment processors and crypto infrastructure providers. Fold currently serves customers across the United States, with aspirations to extend its services to additional regions and support a wider array of payment methods.
Leadership at Fold is anchored by founder and CEO Will Reeves, a veteran of product and engineering roles within the fintech industry. Under Reeves’ guidance, Fold has prioritized regulatory compliance, security and user experience, positioning itself at the intersection of traditional finance and emerging digital asset ecosystems. Through continuous innovation and partnerships, Fold seeks to drive mainstream adoption of bitcoin as a viable, everyday currency.
