Zebra Technologies (NASDAQ:ZBRA) is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.
The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags. Zebra also provides software platforms and cloud-based services for device management, data analytics and locationing, allowing customers to integrate and manage large fleets of devices and capture critical business intelligence in real time.
Founded in 1969 in Lincolnshire, Illinois, and originally known as Data Specialties Incorporated, the company adopted the Zebra Technologies name in 1982. Headquartered in the Chicago suburbs, Zebra maintains R&D centers and sales offices around the world, serving customers in more than 100 countries. Its global reach is supported by a network of partners and distributors that delivers solutions tailored to local market requirements.
Since April 2013, Anders Gustafsson has served as chairman, president and chief executive officer, guiding Zebra’s shift toward cloud connectivity, Internet of Things (IoT) applications and software-centric offerings. Under his leadership, the company has pursued strategic acquisitions and continued investment in innovation to advance enterprise visibility solutions and support digital transformation initiatives for customers across multiple sectors.
