Canada Goose (NYSE:GOOS), traded on the NYSE under the symbol GOOS, is a Canadian design and manufacturing company specializing in premium outerwear. The firm is best known for its down-filled jackets and parkas, engineered to deliver high performance in extreme cold weather. Over time, Canada Goose has expanded its product range to include knitwear, fleece, footwear, and accessories, all designed with an emphasis on technical innovation, quality craftsmanship, and functional style.
Founded in 1957 as Metro Sportswear Ltd. by Sam Tick, the company initially supplied down-filled vests and raincoats to residents of Toronto. In 2001, Dani Reiss—grandson of the founder—took the helm as President and CEO, rebranding the enterprise as Canada Goose and steering it toward a global luxury market. Under Reiss’s leadership, the company introduced its signature Expedition Parka in 2006, solidifying its reputation among explorers, scientists, and fashion-conscious consumers alike.
Headquartered in Toronto, Canada Goose operates a network of retail stores, outlet locations, and partnerships with wholesale distributors across North America, Europe, Asia Pacific, and other international markets. In addition to its direct-to-consumer channels, the company serves a global customer base through e-commerce platforms and select third-party retailers, balancing brand exclusivity with broad geographic reach.
Beyond its core product offerings, Canada Goose has placed increasing emphasis on sustainability and ethical sourcing, implementing traceability initiatives for down and fur materials and investing in advanced manufacturing techniques at its factories in Canada. The company continues to leverage its heritage in cold-weather apparel while exploring new categories and collaborations to maintain its position in the luxury outerwear segment.
