TechTarget (NASDAQ:TTGT) is a business-to-business technology marketing and data company that operates the Informa TechTarget platform. The company helps technology vendors and service providers identify prospective customers, understand their research interests and purchasing activity, and engage with decision-makers throughout the buying process.
Its offerings include high-intent purchase data, account and audience intelligence, digital marketing solutions, demand-generation programs, content creation, lead generation, and research and advisory services. The company also operates a portfolio of technology-focused websites and online communities that publish editorial content, product information, reviews, and other resources for IT professionals and business technology buyers.
TechTarget was founded in 1999 and historically built its business around specialized technology media properties and data-driven marketing services. In 2024, it combined with Informa Tech’s digital media, data, and research assets, creating the Informa TechTarget business. The company serves technology vendors, advertisers, and enterprise technology buyers across North America, Europe, Asia-Pacific, and other international markets.