Ford Motor Q2 2026 Earnings Report

Ford Motor EPS Results

• Actual EPS: $0.42
• Consensus EPS: $0.33
• Beat/Miss: Beat by +$0.09
• One Year Ago EPS: $0.37

Ford Motor Revenue Results

• Actual Revenue: $48.30 billion
• Expected Revenue: $47.24 billion
• Beat/Miss: Beat by +$1.06 billion
• YoY Revenue Growth: -3.80%

Ford Motor Announcement Details

• Quarter: Q2 2026
• Date: 7/28/2026
• Time: After Market Closes
• Conference Call Date: Tuesday, July 28, 2026
• Conference Call Time: 5:00PM ET

Ford Motor (NYSE:F) (NYSE: F) is an American multinational automaker headquartered in Dearborn, Michigan. Founded by Henry Ford in 1903, the company became an early pioneer of mass-production techniques with the Model T and the adoption of the moving assembly line. Today, Ford designs, manufactures, markets and services a broad range of vehicles and mobility solutions under the Ford and Lincoln brands, spanning passenger cars, SUVs, pickup trucks and commercial vehicles.

Ford’s business activities extend beyond vehicle production to include parts and aftermarket services, fleet and commercial sales, and automotive financing through Ford Motor Credit Company. In recent years the company has focused on electrification and connected-vehicle technologies, introducing battery-electric and hybrid models alongside traditional internal-combustion vehicles. Ford serves customers globally with manufacturing, assembly and distribution operations across North America, Europe, Asia Pacific, Latin America and other regions.

Leadership at Ford has combined legacy family involvement and professional management; as of the most recent publicly available information the company’s executive leadership includes Jim Farley as chief executive officer and William Clay Ford Jr. in an executive chairman role. Ford continues to balance its long industrial history with investments in new vehicle architectures, commercial services and digital capabilities to address changing consumer preferences and regulatory environments worldwide.

Ford Motor Q2 2026 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Ford raised its 2026 outlook, increasing adjusted EBIT guidance to $10 billion–$11 billion and free cash flow guidance to $6 billion–$7 billion. The improvement is attributed primarily to stronger pricing and product mix.
• Positive Sentiment: Ford Blue benefited from favorable mix and pricing, with EBIT up 72% to $1.1 billion despite an 8% decline in wholesales. Demand remained strong for F-Series trucks, Bronco, off-road models, hybrids, and higher-margin trims.
• Neutral Sentiment: Ford Pro’s EBIT fell 26% to $1.7 billion because of the Novelis aluminum disruption, but the company expects Super Duty capacity and postponed fleet orders to support a second-half recovery. Novelis-related costs are now expected to total about $1.5 billion in 2026.
• Positive Sentiment: Software and services continued to expand, with paid subscriptions up roughly 50% to 1.6 million and Ford Pro Intelligence subscriptions exceeding 900,000. Management said these higher-margin offerings, including BlueCruise and parts services, could eventually contribute about half a percentage point to company margins.
• Negative Sentiment: Model e still reported a $919 million EBIT loss, although the loss improved 31% year over year. Ford expects about $4 billion of Model e losses for 2026 while investing approximately $1 billion in its Universal EV platform and Ford Energy, with profitability dependent on future cost reductions and product launches.

Presentation

[Operator]

Good afternoon. My name is Layla, and I will be your conference operator today. At this time, I would like to welcome you to the Ford Motor Company second quarter 2026 earnings conference call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. If you would like to ask a question during this time, please use the raise hand feature at the bottom of your screen. At this time, I would like to turn the call over to Maria Ricciardone, Chief Investor Relations Officer.

[Maria Ricciardone, Chief Investor Relations Officer at Ford Motor Company]

Thank you, Layla, and welcome to Ford Motor Company second quarter 2026 earnings call. I am Maria Ricciardone, Ford's new Chief Investor Relations Officer. I most recently came from Lockheed Martin, where I was Treasurer and Head of Investor Relations. I joined Ford because the opportunity ahead is tremendous. Few companies today are navigating a transformation of this scale and this consequence. My focus will be straightforward, clear, consistent communication with all of you, and ensuring the market understands how our differentiated strategy translates into profitable growth, capital discipline, and shareholder value. With that, let's jump in. With me today are Jim Farley, President and CEO, and Sherry House, CFO. Joining us for Q and A is Andrew Frick, President of Ford Blue and Model e, Alicia Boler Davis, President of Ford Pro, Kumar Galhotra, Chief Operating Officer, and Cathy O'Callaghan, CEO of Ford Credit.

[Maria Ricciardone, Chief Investor Relations Officer at Ford Motor Company]

Jim will give a high-level overview of the business, and Sherry will provide added texture on the financials and guidance. We will be referencing non-GAAP measures today. These are reconciled to the most comparable U.S. GAAP measures in the appendix of our earnings deck. You can find the deck at shareholder.ford.com. Our discussion also includes forward-looking statements. Our actual results may differ. The most significant risk factors are included on page 20 of our deck. Unless otherwise noted, all comparisons are year-over-year. Company EBIT, EPS, and free cash flow are on an adjusted basis. Upcoming IR engagements include Mike Aragon, President of Integrated Services, at the Goldman Sachs Communacopia + Technology Conference in San Francisco on September 8th, and the Morgan Stanley Annual Laguna Conference in Laguna Beach on September 17th. I will turn the call over to Jim.

[Jim Farley, President and CEO at Ford Motor Company]

Thank you, Maria. I want to start by thanking our extended Ford team, all of our dealers, and our suppliers for their commitment to delivering on our Ford+ plan. I especially want to highlight all the Ford team members who worked so effectively through the Novelis disruption. I also want to recognize our team in Canada, along with our labor partners, Unifor, under the leadership of Lana Payne, for reaching a ratified three-year agreement covering all of our Canadian employees. Our business in Canada and our manufacturing operations in Oakville are really important to our future at Ford. This agreement also underscores how important USMCA is to our future at Ford, and the opportunity we have to build a framework that levels the playing field for North American manufacturers, just like Ford, against the mass imports from Japan and South Korea that carry a huge currency advantage.

[Jim Farley, President and CEO at Ford Motor Company]

In the quarter, we delivered a strong performance, generating $48.3 billion in revenue and $2.5 billion in adjusted EBIT. We're also raising and narrowing our full-year adjusted EBIT guidance to between $10 billion and $11 billion, a $1 billion raise at the midpoint. The most important part of the quarter is the growing evidence that our strategy is working. Ford's becoming a more profitable, more disciplined, and generally different company. Our Ford+ plan focuses on three complementary areas. Of course, we have first our core auto operations, our retail and commercial vehicles that are becoming more profitable and more dependable. Second, we have the software and physical services layer, which is growing, margin accretive, and built into everything we do at Ford. Third, adjacency businesses, such as Ford Energy, that open all new sources of profit for the company.

[Jim Farley, President and CEO at Ford Motor Company]

We play only where we have real competitive advantage, or we can build one, and we're ruthless about where we put our money. Every dollar must earn durable returns and drive profitable growth. Let's talk through each of these areas. On core automotive operations, our execution is underpinned by a fundamentally stronger industrial system. For more than three years, we've been relentless about building top quality, and that work is showing up. In our home market, Ford finished number one among all mainstream brands, J.D. Power's 2026 Initial Quality Study. We see this win as a first down payment on a much more consequential virtuous circle. Going from initial quality to long-term durability, lowering our warranty costs even further, fewer recalls, stronger customer loyalty, more pricing power, and for our conquest and growth, improved resale value.

[Jim Farley, President and CEO at Ford Motor Company]

Ford's quality renaissance goes hand-in-hand with our equally intense drive to improve our cost structure. We have significantly reduced our warranty and material costs since 2024, and we continue to optimize costs as we enter a heavy new product launch period over the next three years. Turning to the products themselves, we're reinforcing our strength in our trucks, our vans, our personality utility and off-roaders. Iconic brands and distinctive products delivering real pricing power. We can see it in the quarter. In Ford Blue, F-Series remains the number one truck brand, outselling the closest competitor by more than 80,000 units in the first half of this year, and it's on track for 50 straight years at the top. That's five decades of trust and capability with our customers, and we intend to extend our lead. It's not just F-Series that makes our truck business strong.

[Jim Farley, President and CEO at Ford Motor Company]

We continue to grow our customer base across our entire lineup that spans every price point in the U.S. truck market, from our Maverick all the way through the top end of our Super Duty. There is much more to come soon, including an all-new F-Series and an all-new Super Duty. We also continue to see momentum with our off-road enthusiast vehicles. In fact, they now make up 25% of our U.S. sales in the second quarter. We made a huge bet on Bronco, Tremor, and Raptor, and it's paid off with higher growth and higher margins. These vehicles are bringing new customers to Ford. They're younger, more affluent, and more geographically diverse. We are investing to grow our leadership in this space. Stay tuned. Hybrids are another strength for Ford we plan to build on.

[Jim Farley, President and CEO at Ford Motor Company]

The F-150 Hybrid leads among full-size trucks, and the Maverick Hybrid achieved record sales in the first half to become America's best-selling hybrid pickup. We plan to extend our hybrids across our entire lineup over the next several years. On the commercial side, Ford Pro is the cornerstone of our global business and holds commercial vehicle market share leadership in both North America and Europe. The Oakville expansion I referred to earlier is on track to launch in the fourth quarter of this year, adding up to 100,000 units of additional Super Duty capacity. We're investing in Super Duty production to increase our manufacturing flexibility, to add resilience, and to meet pent-up demand. These investments will help drive Pro's future financial performance. Turning to Model e, we're aggressively driving down Gen-1 costs and will become a major scaled competitor as we invest in affordable, versatile EVs.

[Jim Farley, President and CEO at Ford Motor Company]

The Louisville plant changeover for the new UEV platform is well underway at Ford. You may have seen prototypes now of our first vehicles off the UEV platform, testing on roads across the U.S.. Customer deliveries will begin next year. The first UEV product will compete in the affordable heart of the U.S. EV market, where we'll offer customers a wholly new proposition that we can't find in the market today. It starts around $30,000. It has more cabin room than a Toyota RAV4, plus it has a pickup truck bed. It has bi-directional charging capability, incredibly fun to drive, and personalized technology in the experience. In fact, we just announced Apple last week, as you know, will be the embedded map provider for every UEV platform vehicle. We are very excited to show you much more about our move to be among the leaders in the EV space.

[Jim Farley, President and CEO at Ford Motor Company]

In Europe, as you saw last week, we announced our agreement with Geely, which will bring speed and capital efficiency to our European operations. The second area of our Ford+ plan is software and physical services, including our parts business. These businesses have significant room to grow, are central to our 8% margin target by 2029, and the idea is really simple. Combine our digital services, our large dealer network, our physical services into one seamless experience, building a flywheel across software, vehicles, and parts. On software, we're turning a one-time sale into a lifetime relationship, as we said. We now have over 14 million connected vehicles. That's an enormous base to grow from. Our goal is to activate that base, driving real digital usage, and convert engagement into reoccurring high-margin revenues. Our services aren't just digital, they're also physical. We continue to grow our parts business.

[Jim Farley, President and CEO at Ford Motor Company]

For example, we're expanding our parts catalog. We're growing our sales to U.S. wholesalers and co-investing with our dealers to increase service base and our mobile fleet. Customers love our mobile service. We have over 5,000 mobile service vans and trucks on the road, and we see net promoter scores much higher for remote service, leading to higher loyalty. In fact, in Q2, we delivered 1.5 million remote services at Ford, 1.1 million just in the U.S.. Finally, we're making progress on our adjacent businesses. Earlier this year, we launched Ford Energy, reporting through Model e. It's a strategic business for us at Ford, but one with a very short payback. Ford Energy can win because it's built on capabilities few companies can match.

[Jim Farley, President and CEO at Ford Motor Company]

Tariff resilient, world-class U.S. manufacturing, leading battery technology, an iconic American brand that is already familiar to communities who are most in need for grid support and infrastructure upgrades, and of course, the ability to leverage our vast auto service expertise. By late next year, we expect to reach 20 GWh of annual capacity for Ford Energy, and we have potential to expand beyond that. We believe this will position Ford Energy among the leading energy storage manufacturers in North America. Scale matters in this business. It drives efficiency, improves the levelized cost of energy, and creates a competitive advantage that is hard to match without the scale of global auto to leverage. We're building a business that can integrate further into the energy ecosystem, and that aspires to create value far beyond the sale of our DC blocks.

[Jim Farley, President and CEO at Ford Motor Company]

Our agreement with EDF power solutions North America is a good step to serve a broad and enduring customer base. We're in talks with a wide range of strategic customers and look forward to sharing more with you at the right time. As you can see, Ford is becoming a more disciplined, higher return company. We have strong automotive business with an increased fit industrial system. To complement that business, we're scaling high-margin software and physical services around a seamless customer experience while leveraging Ford Credit. Adjacent to all of that, we're building new businesses like Ford Energy, where we can establish a competitive advantage. Over to you, Sherry.

[Sherry House, CFO at Ford Motor Company]

Thank you, Jim, and hello, everyone. Our second quarter results demonstrate our resiliency and intentional actions to drive profitability. In a complex macroeconomic and industry environment, we generated $48.3 billion in revenue, down 4% year-over-year, while earning $2.5 billion in adjusted EBIT, up 17%. Revenue was impacted due to expected volume reductions stemming from lower Novelis aluminum supply and the sunsetting of certain vehicles as we refresh our portfolio. Consistent with our deliberate actions to enhance profitability, this quarter's EBIT strength was largely a result of strong mix and net pricing. We generated $2.1 billion in company-adjusted free cash flow and ended the quarter with a strong balance sheet, including $22.3 billion in cash and $43.4 billion in total liquidity. We remain committed to our investment-grade rating in returning capital to shareholders.

[Sherry House, CFO at Ford Motor Company]

In fact, over the last five years, we have returned more than $16 billion through dividends and anti-dilutive share repurchases. Today, we announced a third quarter regular dividend of $0.15 per share. Before unpacking the segment results, I want to address our $1.3 billion net loss in the quarter. As we announced in December 2025, we recognized a one-time special item charge of $3.6 billion, of which approximately $500 million was cash. This charge was related to the May disposition of the BlueOval SK Battery joint venture. We expect the vast majority of the remaining cash charges related to our December announcement, which total up to $2 billion, to be completed by the end of the year. Operationally, we are successfully navigating the Novelis aluminum supply recovery plan, and we remain confident in our net $1 billion EBIT improvement, heavily weighted to the second half of the year.

[Sherry House, CFO at Ford Motor Company]

Year-to-date, we have incurred about $800 million in Novelis-related temporary costs and now expect a full-year cost impact of about $1.5 billion. The hot mill restart is on track, and contingency material is secured. U.S. inventory of 52 retail day supply is slightly below our target of 55-65 days, and we expect to return to targeted levels as the recovery progresses. Turning now to the core automotive highlights. Ford Blue delivered $1.1 billion in EBIT on revenue of $26.1 billion. Our revenue and EBIT were up 1% and 72% respectively, reflecting favorable product mix enabled by U.S. regulatory changes and higher net pricing, more than offsetting an 8% decline in wholesales. These results demonstrated that our focus on off-road vehicles and passion products is resonating.

[Sherry House, CFO at Ford Motor Company]

We had record sales for the Bronco family in Q2, our three-row adventure utilities are growing, with Explorer and Expedition retail sales up 22% in the quarter. F-150 remains strong while inventories recover with a disciplined go-to-market execution in Q2 that included the highest retail share, lowest incentive spend, highest share of revenue with sales focused through our most profitable channels. Ford Pro delivered a solid quarter despite significant headwinds, delivering $1.7 billion in EBIT on $17.8 billion of revenue, down 26% and 5% respectively, primarily due to temporary Novelis disruption. We continue to see growth in software and physical services, highlighting the durability of our ecosystem strategy, even in periods of disruption. This resiliency positions Ford Pro to benefit from second half volume recovery.

[Sherry House, CFO at Ford Motor Company]

We are confident in the pricing power of our Ford Pro business, although early, 2027 model year customer contracting in North America is off to a fast start, placing us about a month ahead of where we were last year. For Model e, we reported an EBIT loss of $919 million on revenue of $1 billion, reflecting a 31% EBIT improvement on declining revenue. This was our third consecutive quarter of year-over-year EBIT improvement. Progress was driven by structural cost reductions, right-sized Gen-1 volumes, and lower U.S. incentives following regulatory relaxation. We continue to prioritize profitability and capital efficiency on our path to break even. As such, we expect to improve Gen-1 EBIT by approximately 40% year-over-year in 2026, paving the way for our investments in UEV and Ford Energy. Our software and physical services keep getting stronger.

[Sherry House, CFO at Ford Motor Company]

Total paid subscriptions grew about 50% to roughly 1.6 million, including more than 900,000 Ford Pro Intelligence paid subscriptions. Customers are actively choosing to pay for these services beyond an included trial, a direct signal of value. We've also seen positive net pricing in our parts business in line with the industry. These services carry attractive margins and create recurring customer relationships. Ford Credit delivered another solid quarter with EBT of $757 million, up $112 million. These results reflect our strong financing margin, our high-quality portfolio, and our disciplined approach to capital and risk management. We remain confident in the quality of our portfolio and ability to continue supporting the market shift toward longer-term financing options for customers. We also continue to execute on our multi-year certified pre-owned enterprise strategy, which ultimately protects our residual values.

[Sherry House, CFO at Ford Motor Company]

According to third-party data, our year-to-date CPO unit sales growth in the U.S. is over 20%, now positioning us as the number two CPO brand in the market. Now I'll turn to our 2026 outlook. For the full-year, we now expect company-adjusted EBIT of $10 billion-$11 billion, narrowing the range and increasing the midpoint by $1 billion, driven by strong pricing and mix. An increase in adjusted free cash flow to $6 billion-$7 billion, which now includes flow-through of this higher EBIT and our expectation to receive in 2026 about $500 million of the $1.3 billion IEEPA reimbursement we booked in Q1. Capital expenditures remain unchanged at $9.5 billion-$10.5 billion as we invest in higher return growth opportunities.

[Sherry House, CFO at Ford Motor Company]

Our guidance does not include potential impacts of a significant escalation in the Middle East or a material downturn in the U.S. economy, which could have a substantial impact on industry demand. For our full-year segment outlook, we now expect an increase in Ford Blue's EBIT range to $5 billion-$5.5 billion, a narrowing of Ford Pro's EBIT range to $7 billion-$7.5 billion, an improvement in Model e losses to about $4 billion. This includes about $1 billion in incremental investment for UEV and Ford Energy, mostly weighted towards the second half of the year. For Ford Credit, EBT is now expected to be above $2.5 billion.

[Sherry House, CFO at Ford Motor Company]

Our guidance continues to assume a U.S. SAAR of 16 million-16.5 million units, commodity headwinds of just above $2 billion, and we remain on track to deliver $1 billion in material and warranty cost reductions in 2026, enabling our increased investments in UEV and Ford Energy. For U.S. industry pricing, we now expect full-year to be about a half a point higher at plus 50 basis points. The accomplishments this quarter reinforce our trajectory. The investments we are making in our truck lineup, UEV platform, Ford Energy, and high-margin services will bolster our margins over time, keeping us firmly on the path to our 8% EBIT margin target by 2029. With that, let's open the line for your questions.

[Operator]

We will now begin Q and A. To ask a question, please use the raise hand feature, which can be found at the bottom of your screen. Please limit yourself to only one question. Your first question will come from the line of Andrew Percoco with Morgan Stanley.

[Andrew Percoco, Analyst at Morgan Stanley]

Great. Thanks so much for taking the question. Can you guys hear me?

[Jim Farley, President and CEO at Ford Motor Company]

We sure can. Thank you.

[Andrew Percoco, Analyst at Morgan Stanley]

Great. Congrats on the really strong results this quarter. I do want to start on the energy storage side of the business, hoping to get more of an update in terms of the conversations that you're having on that front. Obviously, we saw the EDF agreement, utilities do seem like the obvious customer here, just given some of your longstanding relationships there with Ford Pro. I am just curious to what extent you're having conversations directly with hyperscalers that might want to lock up some of your domestic battery capacity. It's really a two-part question. One, are you engaging with the hyperscalers about direct offtake? Two, what inning would you say you're in terms of getting some incremental contracts to the market? Thank you.

[Jim Farley, President and CEO at Ford Motor Company]

Sure. Just to take a step back, what we hear from our customers is we're in the center of the market. A 20 ft containerized LFP prismatic solution, DC block with a two and a four-hour configuration is exactly the heart of the market. That's a real positive. They also appreciate our approach to service, prognostics, remote monitoring. That's a real big positive that Ford can bring as a product. People are excited about the talent in our team. We have specialized talent that have real experience in this market, building this business. The kind of conversations we're having, we're in the real depth now.

[Jim Farley, President and CEO at Ford Motor Company]

The demand signal is very strong for us, given there's about a six-month lag between when you start, when the projects have to land, we're in the first or second inning to tell you everything about the customer for 2028 capacity, it looks really good. We're in line with our forecast inside the company, which I won't go over, we're seeing a broad group of customers. They are not just utility providers. In fact, every day that goes by, we see more broader application of storage batteries from broader customer bases. We have a whole process where we're monitoring the customers as they go through, because these are project quotes. We go from initial early discussions, we go to the legal and contracting phase, we have the final contract at the end.

[Jim Farley, President and CEO at Ford Motor Company]

I would say we're in the third inning of selling out the 2028 capacity of 20 GWh. I would say, just to emphasize in my speech, that we have the capacity to upgrade at Kentucky 1, that we are building prototype cells already in Marshall, Michigan. This is not a theoretical business. We are building cells already. Obviously Kentucky 1 is building out a little bit later than Marshall. Hope that gives you some more texture.

[Andrew Percoco, Analyst at Morgan Stanley]

Yeah, that's great. If I could just sneak a quick follow-up there. What are some of the things that you're looking at specifically in terms of whether or not you decide to add additional capacity? Is it simply booking out the first 80% of that 20 GWh over a multi-year period, are there other things that you're looking at, whether it's legislative, tax credit related, in terms of your decision to go ahead and move and add more capacity?

[Jim Farley, President and CEO at Ford Motor Company]

I think your list is pretty good. I think it's basically three areas. Obviously, the tax treatment is very important for customers. We are also looking very carefully at strategic choices for the company, we're looking obviously at the customer flows. I would say the list you have is a good working list. I don't want to get any more specifics than that.

[Andrew Percoco, Analyst at Morgan Stanley]

Great. Thanks so much.

[Operator]

As a reminder, please limit yourself to one question today. Our next question will come from Alex Perry with BofA.

[Alex Perry, Analyst at BofA]

Hi. Thanks for taking my questions here, and congrats on a strong quarter. I just wanted to ask a bit more on the mix opportunity. Off-road performance trims and other higher margin trims, such as your V8 series, continue to increase as a percent of sales. Maybe just talk to us, what are the key drivers of the strong trim mix and how we should be thinking about the mix benefit throughout the balance of the year? Thanks.

[Andrew Frick, President of Ford Blue and Model e at Ford Motor Company]

Yeah. Thank you, Alex. This is Andrew Frick. We have seen certainly some product and series mix as a position of strength for us right now, and I think a couple of the key drivers are, it's a direct reflection of the choices we've made in our brand positioning, as well as some of the regulatory environment changes that help us match customer demand. Jim made some statements in his opening comments, and I'll maybe add a little context to that. We've seen growth in our portfolio mix, our product portfolio mix in large utilities in the Bronco family. In fact, Bronco family had our best first half sales ever. You mentioned off-road mix. We grew that by over 3.5 points in the first half, and actually in the second quarter, it was up over four points year-over-year.

[Andrew Frick, President of Ford Blue and Model e at Ford Motor Company]

We have series mixes, like Tremor, that is now 15% of our Expedition sales, and Raptor is really strong right now across our portfolio. We've grown our Raptor sales 9% so far this year. You mentioned V8, so we're increasing our V8 mix as well. Bottom line, to answer the question is, we expect that level of product mix and series mix to continue through the balance of the year.

[Alex Perry, Analyst at BofA]

Perfect. That's incredibly helpful. Best of luck going forward.

[Jim Farley, President and CEO at Ford Motor Company]

Thank you.

[Andrew Frick, President of Ford Blue and Model e at Ford Motor Company]

Thank you, Alex.

[Operator]

Our next question will come from Joseph Spak with UBS.

[Joseph Spak, Analyst at UBS]

Thank you. Good afternoon, everyone. Jim, I heard in the prepared comments that the Novelis ramp is proceeding as expected. Maybe you could just talk a little bit about what you see for F-Series here in the back half, because in your guidance, you do factor in a lower volume recovery. That's a little bit more measured, and it doesn't sound like it relates to Novelis. Is that just some prudence because of what you're seeing in terms of the competitive dynamics in that segment and you want to remain pretty vigilant there to protect price?

[Jim Farley, President and CEO at Ford Motor Company]

Yeah, thanks. I'd like Andrew to comment, but we are seeing F-Series is around 45-day supply, which for us is very lean. We have a lot of upside on the wholesale side, not just retail side. Andrew, anything you want to highlight?

[Andrew Frick, President of Ford Blue and Model e at Ford Motor Company]

Yeah, I would just add the overall truck demand right now across from Maverick all the way up to Super Duty is really strong, and we're seeing strength across the lineup. Maverick Hybrid achieved a record in the first half. For F-Series specifically, we're really confident in the strength of our F-Series business right now. Jim mentioned we're on our way to 50 years of leadership, and we lead the competition right now in key go-to-market metrics. We have significantly lower incentives, higher share, higher share of revenue with really strong turn rates, which is indication of the strong demand, and we're also being really disciplined on our channel mix with the limited production we have. In fact, we've had really low rental volume where a lot of our competitors have really increased this year-

[Joseph Spak, Analyst at UBS]

Yes.

[Andrew Frick, President of Ford Blue and Model e at Ford Motor Company]

Year-over-year. As Jim just mentioned, our day supplies are in good shape. At 45, that gives us upside coming out, and the demand continues to look really strong.

[Joseph Spak, Analyst at UBS]

What drives the lower volume recovery?

[Jim Farley, President and CEO at Ford Motor Company]

Can you repeat that, Joe? I didn't hear. We didn't hear you just clearly.

[Joseph Spak, Analyst at UBS]

Sorry. You mentioned in the guidance that a lower aluminum headwind is offset by a lower volume, the volume recovers at the lower end. I'm just curious what changed there.

[Sherry House, CFO at Ford Motor Company]

It's just mix. It is just mix. As I said that we are planning to be able to still have a year-over-year improvement of $1 billion. You had roughly $2.5 billion on the top line, $1.5 billion due to Novelis cost, now lower than what we had originally thought. Before we thought $1.5 billion-$2 billion, now it's tracking at the lower end. The results are going to be the same, in terms of what we guided. It's a mix change.

[Joseph Spak, Analyst at UBS]

Thanks, Sherry.

[Sherry House, CFO at Ford Motor Company]

Yep.

[Operator]

Your next question will come from Mark Delaney with Goldman Sachs. Mark, you may now unmute your line and ask your question.

[Mark Delaney, Analyst at Goldman Sachs]

Good afternoon. Thank you for taking the question, which is on the tariff and trade environment. On tariffs, you left your outlook unchanged, but under the current policy rules, maybe talk about the ability to further mitigate that going forward. You also spoke a bit on USMCA. Jim, curious if you have any early thoughts around how the discussions are going, and based on some of the proposals to potentially require more U.S.-specific content, how might that affect Ford's operations and supply chain? Thank you.

[Jim Farley, President and CEO at Ford Motor Company]

Sure. Well, let me just comment on USMCA because it's very critical. Look, Ford is an unusual company in a way. We build the most in the U.S. We have the best ratio between imports and our local production. We also export the most, and even for us, an improved USMCA could be a great opportunity for the industry and for Ford. We've had really good not only conversations with the U.S. administration and USTR, but also with Mexico and Canada. I think because of Ford, we're Ford, we have great access to everyone, and I think at the top of the house, we all have the same kind of principle, which is build a stronger U.S. industrial base. Our orientation for USMCA is maybe a bit different than others.

[Jim Farley, President and CEO at Ford Motor Company]

We want to make it easier for Ford and other U.S. makers to compete with Japan and South Korea. They have incredibly strong local supply chains like steel and aluminum. They have much weaker currencies, in some cases 40-year lows, and they have a modest 15% tariff. Even some of our domestic competitors import from those locations, and they have huge advantages. We are prepared to support revising the USMCA, long as it allows the promotion of more competitive U.S. auto sector, and that's really our lens for this negotiation. That's really we want to put Ford and companies like Ford that are committed to U.S. manufacturing in a better level playing field with these foreign competitors. We're in the early days of engaging, at this point, I think it's very early days, but that's going to be our orientation.

[Jim Farley, President and CEO at Ford Motor Company]

In terms of tariffs, et cetera, I think there has been some recent news, I would say as a whole, Ford, I think has done a good job with our exposure to tariffs. I think we've worked really hard with the administration as well as even our strategy around collecting cash to really manage through this in a way that advantages the company. I don't want to get into specifics because I think those are pretty well documented by the team.

[Mark Delaney, Analyst at Goldman Sachs]

Thank you.

[Operator]

Your next question will come from Dan Levy with Barclays.

[Dan Levy, Analyst at Barclays]

Okay, great. Thank you for taking the questions. About a month ago, you put out a headline that you ranked number one in this J.D. Power Initial Quality Study, I know that warranty and quality has been sort of a journey for you, and you reiterated some of the cost benefits this year. Maybe you can just give us a sense of just an update and what this headline potentially means on incremental cost outs in the future, on the warranty side. Just any reads factoring as well for 2027, and beyond.

[Jim Farley, President and CEO at Ford Motor Company]

Okay, I think, Sherry, it'd be great to get your view from the financial standpoint. I think the real essence of this is this question about the lagging indicator of recalls versus our Initial Quality, and I would just emphasize that recalls are not all the same. A software recall and a powertrain recall are quite different things. Kumar, if you want to make a comment about the kind of cost variance that you're seeing.

[Sherry House, CFO at Ford Motor Company]

I'll go ahead and start with the financials. We do see continued improvement on a year-over-year basis, I'll be very clear about that, on warranty as well as material cost, and that is what comprises the $1 billion year-over-year improvement that we're looking to see, that we do plan to reinvest in UEV and Ford Energy. In terms of where that's coming from, it's coming from coverages, which is initial quality, which is the number-one mainstream brand award directly relates to, and that is one of the best indicators is I'll let Kumar talk about that. Our recall financials will also follow suit shortly.

[Kumar Galhotra, COO at Ford Motor Company]

The initial quality improvement is great, this focus is permanent. We're focusing on long-term durability and obviously lowering warranty costs. That will turn into eventually lower recall costs as well. This year we've recalled about 12 million vehicles, the number of recalls is down very substantially from last year. It's down about 40%. This reflects our intensive strategy to quickly find and fix any hardware or software issues, and go the extra mile to protect our customers. We are seeing substantial improvement in our newer model years, both in numbers of recalls and recall volumes and of course warranty. It's a bit of a, like Jim said, a virtuous cycle that's starting to begin. Initial quality great. It'll turn into long-term quality and as well as recall improvements over time.

[Dan Levy, Analyst at Barclays]

Can you just remind us the cost gap?

[Jim Farley, President and CEO at Ford Motor Company]

This is one of the most important roadmaps to our 8% margin is continuing to close the cost gap. We're seeing good initial indications. We want to do absolutely what's right for the customer. What I'm most excited about is the work I'm seeing in the next-generation products and the powertrains. The team is absolutely obsessed with these next generation of products being engineered with the right supply chain to make a massive move forward in our cost of quality.

[Dan Levy, Analyst at Barclays]

Great. Thank you.

[Operator]

Our next question will come from the line of Tom Narayan with RBC.

[Tom Narayan, Analyst at RBC]

Yes, thanks for taking the question, and welcome Maria. One of the big learnings that we're seeing in recent weeks has been how automakers are benefiting from software. We already know about how great this is for you guys at Pro, but I wanted to ask about BlueCruise, specifically. Could you comment about how BlueCruise might be contributing to Ford financials? Just an add-on to that, the Apple Maps integration, could this expand beyond the UEV platform to other Ford vehicles? Thanks.

[Jim Farley, President and CEO at Ford Motor Company]

For sure it could. We haven't made any announcements, but we're really impressed with the progress that Apple's made in their map, and we really see the benefit for customers to have a great integrated solution. I would guess the big story there for Ford is the transformation of our electric architectures. I don't think it's been covered in the media yet, but UEV has a fully zone electric architecture with our own software, and our new-generation products will come with a massive upgrade to our electric architectures, with a lot of software coming from Ford. In fact, the ADAS solution, and the integration Apple Maps, are going to be mostly Ford efforts. That is a major step forward for our customers. I think that's strategically the most important thing. We still continue to see great revenue growth on BlueCruise.

[Jim Farley, President and CEO at Ford Motor Company]

It's probably, on the retail side, our best proof point for software. Paid subscriptions in Q2 grew by 20%, which is great to see. In fact, BlueCruise made up 50% of our retail Integrated Services revenue. That's how important BlueCruise is. The cost is going to come down, the functionality will go up. Even the UEV is going to have a ramp-to-ramp, off-ramp to on-ramp, L2 capability, which no one in that segment at that price point has anything close to that. On BlueCruise, I think for people to get a dimension of the scale, we have now 12.1 million or more than 12 million hours use since launch. We're approaching a billion miles, 840 million miles now on BlueCruise. It's something that our dealers are getting better at selling.

[Jim Farley, President and CEO at Ford Motor Company]

It's something that we are getting better at speccing out, tied to our series mix, and packaging. I would say the revenue management capability in the company around the software is really improving. That doesn't take away at all all the Ford Pro software that also is growing really fast. Since that was your question, wanted to hone in on ADAS and Apple Maps.

[Tom Narayan, Analyst at RBC]

Got it. Thank you.

[Operator]

Our next question will come from Mike Ward with Citigroup.

[Mike Ward, Analyst at Citigroup]

Thank you very much. Good evening, everybody, and thanks for doing this. One clarification. Jim, you mentioned Super Duty is an extra 100,000. Did you specify where that was coming from? My question really is just a follow-on on the subscription side. You mentioned the Ford Pro at 900,000. I think that was in your sales release. Sherry, you talked about 1.6 million subscriptions. Is the remaining portion of that BlueCruise? I assume you're looking at it from a financial standpoint on the margin contribution rather than revenue, given the size of Ford. Is it getting to the point that in the next two years we could see these things, the subscription revenues, adding a half a point to margin at Ford Pro and overall Ford automotive margin? Is that the type of direction we're looking at?

[Jim Farley, President and CEO at Ford Motor Company]

Yeah, that's a pretty long question, but thank you. Maybe Alicia, I'll ask you to comment on Ford Pro software, and Sherry, if you want to touch on the subscription numbers.

[Alicia Boler Davis, President of Ford Pro at Ford Motor Company]

Yeah.

[Jim Farley, President and CEO at Ford Motor Company]

I will just say overall, companies measure subscription and paid subscription a little differently. It's kind of apples and oranges, depending on the company. Some companies bundle them into their vehicles with a trial. We really at Ford, just philosophically, we are focused on paid subscription. Even though we have a lot of subscriptions that aren't paid, for example, trial, we're very focused on paid subscription. You'll hear that at Ford maybe more than others. Alicia?

[Alicia Boler Davis, President of Ford Pro at Ford Motor Company]

Yeah. I can make a comment first, Mike, on your first question around Jim mentioning 100,000 additional Super Duties. We're launching the Oakville facility later this year, and we'll have capacity to produce up to 100,000 additional Super Duties. Relative to software and Pro, we're continuing to drive a profitable growth, really by expanding software services and parts to increase our share of the wallet. As Jim mentioned, we really focus on paid subscriptions, and we're over 900,000 for Pro. That's over 20% year-over-year growth, and we expect to continue to see that growing through the balance of the year. It will continue to contribute from a margin perspective. Obviously, software has a higher margin. Not as high as a percent of revenue, but definitely contributing from a margin perspective.

[Jim Farley, President and CEO at Ford Motor Company]

The net would be, as you said, primarily BlueCruise.

[Alicia Boler Davis, President of Ford Pro at Ford Motor Company]

Mm-hmm. Yeah.

[Jim Farley, President and CEO at Ford Motor Company]

We could absolutely see this business, the Integrated Services, being a half point of margin for the company. It's very profitable, and we haven't really seen the margins come down.

[Sherry House, CFO at Ford Motor Company]

I can just clarify the question that you had on the paid subscriptions. As I said in my prepared remarks, 1.6 million paid subscriptions, that does include Retail plus Pro. The 900 was the Ford Pro Intelligence. The 700 remaining paid subscriptions is going to be Retail, it's going to be other Ford Pro services, and then it also includes BlueCruise.

[Mike Ward, Analyst at Citigroup]

Thank you very much.

[Operator]

Our next question will come from Itay Michaeli with TD Cowen.

[Itay Michaeli, Analyst at TD Cowen]

Great. Thanks. Good afternoon, everybody. Just a quick question on just the updated guidance. I was hoping we could do a bit of a second half versus first half bridge for Ford Blue and Ford Pro. It seems that the second half outlook for Ford Pro is nicely improved but Ford Blue seems a little bit lower ex IEEPA. Just kind of curious to get the puts and takes between the two trajectories for those segments.

[Sherry House, CFO at Ford Motor Company]

First, Itay, just the enterprise-level guidance, the increase is really simple. That's mix and pricing. I'll just put that out on the table. When you're talking about the second half, you're talking about the EBIT bridge between second half and first half?

[Itay Michaeli, Analyst at TD Cowen]

Yeah.

[Sherry House, CFO at Ford Motor Company]

Do you want to get into Ford Blue and Ford Pro specifically?

[Itay Michaeli, Analyst at TD Cowen]

That'd be great. Yeah.

[Sherry House, CFO at Ford Motor Company]

Yeah. Really what you're seeing is you're seeing increased volume, right? You've got the Super Duty, and you have the F-Series that are going to be coming back in full force for the second half of the year. You are going to have commodity increasing. We had $500 million a year-over-year improvement, or hit, impact rather, of commodities now. When you get into the second half, you're going to have another $900 million. The second half is going to have higher commodities that is hitting us, and also the second half has higher investment in UEV as well as Ford Energy. What you're really seeing in terms of the improvement is the volume increase in terms of mix and pricing.

[Alicia Boler Davis, President of Ford Pro at Ford Motor Company]

I can just give a little more context from a Ford Pro perspective. We expect to make up our postponed Super Duty fleet orders in H2. That was primarily explained by the impact of Novelis. We expect to end the year with our full recovery to Ford Pro's 2025 revenue run rate, then Super Duty availability being aligned with demand. If you look at the first half from a Ford Pro EBIT perspective, $3.4 billion. Second half, if you've followed our guidance, is $3.6 billion-$4.1 billion. That's really driven largely by the additional capacity that we have in the Super Duty space.

[Itay Michaeli, Analyst at TD Cowen]

That's very helpful. Thank you.

[Operator]

Our next question will come from Emmanuel Rosner with Wolfe Research.

[Emmanuel Rosner, Analyst at Wolfe Research]

Great. Thank you so much. It's good to see all this operational and execution traction this year. Curious, do you expect further improvement in EBIT next year in 2027? If so, would you be able to speak to us about some of the puts and takes and the drivers of further improvement?

[Sherry House, CFO at Ford Motor Company]

Sure, Emmanuel. Thank you for the question, good to have you with us today. I knew I wouldn't get out of this call without talking about 2027, but it's a little bit early to talk about it in detail. Let me give you some of the puts and takes as you suggested. First up is going to be the non-repeat of the temporary aluminum sourcing costs that are associated with Novelis. I just gave more precision around that number today, which we now expect to be about $1.5 billion. That starts you out. As you look at the core, as you just pointed out, yes, you're absolutely seeing a fitter core business and one that has momentum, and it's going to be more durable for the long term.

[Sherry House, CFO at Ford Motor Company]

I do expect to continue to see reductions in costs, especially in material costs and warranty, also structural costs too. As we just talked about, continued software and physical services growth. We do have launches that are going on in 2027, you're going to have launch costs associated with that, especially related to our battery energy stationary storage business, Ford Energy, as well as the Universal EV platform, both launching in 2027. We're going to start investing and preparing for an all-new U.S. truck lineup that we've started talking about a bit. On the headwinds, you're going to have the non-repeat of that IEEPA tariff EBIT benefit. You'll remember that was $1.3 billion that we booked in Q1, we'll have to see what happens with commodities. At this point, we are planning for four quarters of impact versus three quarters of impact in 2026.

[Sherry House, CFO at Ford Motor Company]

Any improvement that might happen, we start to see a little bit of softening, that would be a tailwind. In short, you see a company more efficient, more durable, and fitter, and better able to absorb headwinds.

[Emmanuel Rosner, Analyst at Wolfe Research]

Thank you. That's a lot of puts and takes, but overall, would that net to a higher EBIT in your math, or is that too early to say?

[Sherry House, CFO at Ford Motor Company]

It's too early to say at this point.

[Emmanuel Rosner, Analyst at Wolfe Research]

Understood. Thank you.

[Operator]

Our next question will come from Colin Langan with Wells Fargo.

[Colin Langan, Analyst at Wells Fargo]

Great. Thanks for taking my question. Sorry, I have more of a modeling question to start off. You mentioned $2 billion in raw material. Did you say $500 million is already incurred? Is that the other $1.5 billion year-over-year is the headwind in the second half? You said the $1 billion investment costs little as it impacted right in the first half. Any color on the Novelis help, how much is in the first half, how much goodness is in the second half? If I step back, the second half EBIT rate is stepping down. Why not annualize that? Because especially with the Novelis improvement, I would have thought that would actually help you. What is sort of unusual in the second half that we shouldn't be annualizing that, or should we?

[Sherry House, CFO at Ford Motor Company]

Okay. Let's take those in turn, Colin. First up with commodities. As we said, we're expecting a bit over $2 billion for the year, I'm expecting about $1.5 billion of that to be in the second half. $1.4 billion-ish, right? We said about $900 million additional to what we've already had. When you get to Novelis, at this point in time, we have had Novelis costs hit us at about $800 million. I also guided that I'm expecting the total cost to be about $1.5 billion, so the balance of that $700 million would be in the second half. You had a question on the first half bridge versus the second half bridge. You're right, very strong volume and mix. Is that what your question was, second half versus first half EBIT bridge?

[Colin Langan, Analyst at Wells Fargo]

If I annualize the second half, it would imply a slowdown. Particularly with Novelis actually recovering, I think you're supposed to get those pickup volumes back up. Why should we not be concerned by the annualized slowdown, particularly as Novelis is sort of back on track in the second half?

[Sherry House, CFO at Ford Motor Company]

Yeah, that's right. You've got, as you said, you've got the strong volume and mix coming in from Novelis. You had some of that in Q2 as well. What you're also going to see in the second half is unfavorable commodity pricing that I just talked about, two quarters versus one. You also are going to have accelerated investments in Ford Energy, the Universal EV platform, and the Oakville launch. A lot's coming at us in the second half. There's some strength in coming back with the volume is going to be what's really enabling us to be able to be very close to where we were the first half when you take out the non-repeat of the IEEPA one-time refund of $1.3 billion.

[Maria Ricciardone, Chief Investor Relations Officer at Ford Motor Company]

Yeah. Colin, we can follow up offline, and just go through the detail of the model. We can follow up after the call.

[Colin Langan, Analyst at Wells Fargo]

Okay.

[Maria Ricciardone, Chief Investor Relations Officer at Ford Motor Company]

I think we can take one last question. We're almost at the top of the hour.

[Operator]

Your last question will come from Edison Yu with Deutsche Bank.

[Edison Yu, Analyst at Deutsche Bank]

Great. Thanks for taking our question. Just want to ask about Ford Defense. Jim, you had mentioned on the last earnings call, you were kind of contemplating or doing some work on a component side. I think just the other day, you're now confirmed to be working on a contract for the ISV. How should we think about this effort going forward, and any sense on how big this could be in the next couple of years?

[Jim Farley, President and CEO at Ford Motor Company]

Sure. Thanks for your question. Ford always answers the call to duty. That's our principle as a company. We did sign a contract with the U.S. federal government to produce three prototypes. They're considering based on the Super Duty, for military use. We're really excited to get into building those. We already dominate in that market in the commercial world. We want to offer the U.S. government the same advantages that our commercial customers get. That includes great parts availability and everything else that comes along with being the leader. It's a great opportunity for us, I think as a company, this particular opportunity in the transportation space. We are continuing to discuss additional Defense-related projects with the U.S. government, we have nothing else to add at this point. We do believe we have a lot to offer, we'll think through this as an adjacency.

[Jim Farley, President and CEO at Ford Motor Company]

It has to be a strong business with really good returns and really good capital returns. I have to say, when you look at the scale of the opportunity here and all the opportunities versus something like BESS, which has a very short payback, they're pretty different opportunities. They're very asymmetric. As I said, we're very focused on these adjacencies that are very close to our core business, like BESS. Defense would be another one. There's a few others that we haven't talked about yet. They're not all the same, and they don't all have the same opportunity. I would say at this point, Ford Energy is a great opportunity, and we are really excited to get going with the U.S. government on these prototypes. Stay tuned. Nothing else to add at this point.

[Edison Yu, Analyst at Deutsche Bank]

Thank you.

Participants

Executives

• Maria Ricciardone, Chief Investor Relations Officer
• Jim Farley, President and CEO
• Sherry House, CFO
• Andrew Frick, President of Ford Blue and Model e
• Kumar Galhotra, COO
• Alicia Boler Davis, President of Ford Pro

Analysts

• Andrew Percoco, Analyst at Morgan Stanley
• Alex Perry, Analyst at BofA
• Joseph Spak, Analyst at UBS
• Mark Delaney, Analyst at Goldman Sachs
• Dan Levy, Analyst at Barclays
• Tom Narayan, Analyst at RBC
• Mike Ward, Analyst at Citigroup
• Itay Michaeli, Analyst at TD Cowen
• Emmanuel Rosner, Analyst at Wolfe Research
• Colin Langan, Analyst at Wells Fargo
• Edison Yu, Analyst at Deutsche Bank