SNDL (NASDAQ:SNDL), formerly known as Sundial Growers Inc., is a Canada-based consumer packaged goods company focused on the production, manufacturing and distribution of cannabis products. Headquartered in Calgary, Alberta, SNDL operates multiple cultivation and processing facilities across Canada, including indoor and hybrid greenhouses in British Columbia and Ontario. The company serves both adult-use and medical cannabis markets, supplying provincial distributors as well as operating through its own wholesale and retail networks.
The company’s product portfolio spans dried flower, pre-rolls, vape cartridges, cannabis oils, edibles and infused beverages under a variety of in-house brands. SNDL has also expanded into private label and contract manufacturing for select retail partners. In 2022, SNDL completed the acquisition of Alcanna Inc., a leading beverage and cannabis distributor, adding more than 140 licensed retail outlets across four provinces. This vertical integration supports the company’s strategy to control product quality, distribution and consumer experience from seed to sale.
Founded in 2006 and going public in 2019, SNDL has grown through a combination of organic investment in cultivation capacity and strategic mergers. In 2021, the company merged with IFR Holdings, consolidating several licensed producers under a single corporate structure. SNDL continues to explore expansion in new jurisdictions, including select U.S. markets, while maintaining a primary focus on Canadian operations. Leadership is headed by President and Chief Executive Officer Zach George, supported by a team of executives with backgrounds in consumer goods, agriculture and regulated industries.
