The9 Q2 2026 Earnings Results & Report

The9 EPS Results

• Actual EPS: N/A
• Consensus EPS: N/A
• Beat/Miss: N/A
• One Year Ago EPS: N/A

The9 Revenue Results

• Actual Revenue: N/A
• Expected Revenue: N/A
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

The9 (NASDAQ:NCTY) is a China-based internet company that has historically focused on online game development, licensing and operation. The company has provided massively multiplayer online games and other digital entertainment products through arrangements with international and domestic game developers.

Founded in 1999, The9 became known for operating popular licensed titles in China, including MU Online and World of Warcraft during an earlier period of its business. Its gaming activities have included publishing, distribution, user services and related online entertainment operations. The company has also explored opportunities outside traditional gaming as its business strategy has evolved.

In recent years, The9 has pursued cryptocurrency-related activities, including bitcoin mining and arrangements involving mining equipment and digital-asset infrastructure. The company has been associated with founder Jun Zhu, who has served as its chairman and chief executive officer. The9 is incorporated in the Cayman Islands and its American depositary shares trade on the Nasdaq under the symbol NCTY.

The9 Q2 2026 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: The9 reported $32 million in quarterly net income, up more than 39% sequentially, and $55 million for the first half—the strongest half-year result since its 2004 IPO. Management said the gain was driven primarily by fair-value recognition of 9BIT tokens, rather than core operating revenue.
• Positive Sentiment: The9bit surpassed 8 million registered users and users have created more than 110,000 games since its August 2025 launch. Management expects revenue growth to accelerate in the second half as the platform adds in-game purchases and payment support for mid-core games.
• Neutral Sentiment: The company is repositioning around an AI-powered user-generated-content gaming platform that combines AI creation tools, creator participation, and a utility-token economy. Management highlighted 41 brand partners and 127 potential partners, while noting that current revenue remains small because most games are casual and advertising-supported.
• Positive Sentiment: NYB’s proposed SPAC combination with RFAI received shareholder approval, with Nasdaq approval still pending. The9 expects to own approximately 15%–16% of the combined company and said the investment could contribute significant future investment income, although the valuation depends on RFAI’s share price and the transaction’s completion.
• Negative Sentiment: The9bit remains exposed to execution, regulatory, and digital-asset risks, including uncertainty around token prices and the platform’s ability to convert user growth into sustainable revenue. Management also faced a question regarding leadership reputation but did not address the concern in detail on the call.

Presentation

[Operator]

Ladies and gentlemen, thank you for standing by, and welcome to The9 Limited Second Quarter 2026 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. Today's conference is being recorded. At this time, I would like to turn the conference over to Ms. Jojo Su, Investor Relations Specialist. Please go ahead, ma'am.

[Jojo Su, Investor Relations Specialist at The9]

Thank you, operator. Good evening and good morning, everyone. Welcome to our second quarter 2026 earnings conference call. Joining me today are Mr. George Lai, CEO of The9 Limited, Mrs. Nora Lam, COO of The9bit, and Mr. Gary Gao, COO of The9 Limited. During today's call, we will discuss our business outlook and make forward-looking statements. These comments are based on our predictions and expectations as of today. Actual events or results could differ materially from those mentioned in today's news release and in this discussion due to a number of risks and uncertainties, including those mentioned in our most recent filing with the SEC. In addition, a webcast replay of this conference call will be available on our website. With that, I will now turn the call over to Mr. George Lai.

[George Lai, CEO at The9]

Thank you, Jojo, and good evening, everyone. Thank you for joining us today. I want to spend a few minutes on where The9 is heading. This quarter marks an important step in our repositioning, and I would like to explain the strategic logic behind it. For more than two decades, The9 has operated traditional online games at scale with deep experience in player engagement and monetization. Separately, over the past several years, we have developed operating experience in crypto space, including Bitcoin mining and digital asset treasury management. We believe this combination of gaming and digital asset capabilities provides a differentiated foundation for building a functional currency, a functional token economy around AI-generated content or AIGC, and user-generated content or UGC in gaming. We are now repositioning The9 to bring these capabilities together through our proprietary AI-powered gaming creation platform, The9bit.

[George Lai, CEO at The9]

AI is significantly reducing the time, cost, and technical expertise required to create games, enabling individual creators and small teams to turn ideas into playable content much more efficiently. Rather than building a large in-house studio, The9bit provides the tools and infrastructure that allow creators and players to build the ecosystem themselves with AI supporting the development process. The9bit brings together three mutually reinforcing elements. AI lowers the cost and technology barriers to game creation. UGC broadens the pool of potential creators. The9bit token is designed to align incentives among players, creators, and contributors by enabling them to participate in the value they help create. Turning to our results, we reported net income of $32 million this quarter, an increase of more than 39% from the previous quarter.

[George Lai, CEO at The9]

We are delivering the strongest half-year net income in our history since the 2004 IPO, amounting to $55 million. The increase was driven primarily by the fair value recognition of 9BIT tokens received under our cooperation with 9BIT Foundation, an independent crypto foundation established in Panama. Currently, the daily trading volume of 9BIT tokens on different crypto exchanges is around $10 million. On the operating side, The9bit surpassed 8 million registered users. Currently, the majority of our games on our platform are casual games relying on advertising revenue, so our revenue scale is still small. The good news is within one to two months, The9bit will start to support in-game purchase mid-core games. We expect game creators to utilize our AI-native operating system to create in-game purchase games on The9bit.

[George Lai, CEO at The9]

We will help game creators to resolve the payment channel issues, including fiat and crypto. Therefore, we expect a strong revenue growth of The9bit platform in the second half of this year. I would also like to address our direction beyond The9bit. Stabilizing and scaling the ecosystem remains our priority, and that is where we expect to direct most of our attention and capital. At the same time, where we can see a clear strategic fit, we will selectively pursue other AI-driven opportunities. Our investee, NYB, an AI-driven drug discovery company, is pursuing its own listing by combining with a SPAC company, RFAI. At an extraordinary general meeting held on August 19th, 2026, shareholders of RFAI voted to approve NYB's proposed business combination. The share price of RFAI increased from around $9 to $58 over the past week.

[George Lai, CEO at The9]

Since the agreed exchange ratio is approximately 15x, if our RFAI share price stays at the same level, NYB share cap is expected to be around $7.7 billion. The9 is expected to hold approximately 15%-16% of the combined company after closing. We expect this will contribute significant investment income on our P&L. We recognize that both the AI technology and the market will continue to evolve. Nevertheless, we believe AI is reshaping how games are made. AI-assisted UGC will disrupt the traditional online game industry. The next global blockbuster game may be created by several teenagers in several months using AI, rather than developed by traditional big game development companies. We have well-designed token economy that aligns all participants who contribute to the ecosystem, paving the way for The9bit's long-term success.

[George Lai, CEO at The9]

With that, I will turn the call over to Nora, COO of The9bit, to discuss the platform and community in more detail. Nora?

[Nora Lam, COO at The9bit]

Thank you, George. The core idea behind The9bit is straightforward. Our users create the games through our AI game development tools, which we call it AIGD. A user can begin with a simple prompt and turn an idea into a working, playable game without traditional coding expertise. This is the fundamental shift behind our business model. Rather than operating solely as a studio that publishes its own titles, we are building a platform that puts game creation tools directly in the hands of our community. This strategy is aligned with a rapidly developing market. Third-party estimates vary, but they generally project strong growth in the global UGC platform market. The global user-generated content platform market was valued at $12.3 billion in 2026 and is projected to reach $55 billion by 2033, a combined annual growth rate of 23.9%.

[Nora Lam, COO at The9bit]

UGC gaming is an important part of that opportunity, particularly on platforms that enable creators to participate in the value they generate. What differentiates The9bit is its AI-native approach. AIGD is designed to reduce the technical barriers that have historically limited participation in UGC platforms, which we believe can help us broaden and deepen the creator community over time. We are beginning to see evidence of that potential. The platform has more than 8 million registered users, and since its launch in August 2025, our community has created more than 110,000 games. These figures reflect the scale of initial adoption and the level of creator activity on the platform. The community is also beginning to generate commercial value beyond the platform. We have signed 41 brand partners with another 127 potential partners in the pipeline as we develop an offline-to-online partnership model designed to connect brand activities with The9bit community.

[Nora Lam, COO at The9bit]

The9bit token is the core utility token of The9bit ecosystem. Creators use The9bit to generate games through AIGD, access premium tools such as AI Pro, purchase booster cards and other promotional tools, and use additional platform features. Tokens also circulate through creator and participation rewards. In this way, The9bit token is intended to function as a consumable utility within the platform rather than solely as an asset held for trading. Since The9bit token initial listing in December 2025 at approximately $0.003, its quoted market price has increased to around $0.05 as of today, August 24, 2026. Digital asset prices can't be foretold, however, and token price is not how we measure the operating performance of The9bit. We focus instead on the development of utility-driven demand and on operating indicators such as users, games created, creator activities, engagement, and commercial adoption.

[Nora Lam, COO at The9bit]

In short, our community is not only using The9bit, it is helping to build it. The9bit token is designed to enable participants to share in its value they create and to support continued activities across the ecosystem. We believe this alignment can contribute to a more durable platform, and it remains a key area of investment for us. With that, I will turn the call over to the operator for the Q&A section.

[Operator]

Thank you. We will now begin the question and answer session. To ask a question now, please press star one one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. For the benefit of all participants on today's call, if you wish to ask your question to management in Chinese, please immediately repeat your question in English. Once again, that's star one one for questions. A moment for our first question. Our first question comes from the line of Yidan Fu of Piacente Financial Communications. Please go ahead, Yidan. Your line is open.

[Yidan Fu, Analyst at Piacente Financial Communications]

Thank you, management, for taking my question and congratulations on the strong second quarter result. My question is about The9's overall strategy, as you have discussed about The9's repositioning around The9bit. What is the strategic rationale for this move, and how does it relate to the business that The9 has historically operated? Thank you.

[George Lai, CEO at The9]

Okay. Thanks for your question. The rationale starts with the capabilities we have built over time. After more than two decades of operating traditional online games, we have developed substantial experience in player engagement, retention, monetization, and managing large user communities. Separately, our Bitcoin mining and digital asset treasury have given us practical experience in managing digital assets and participating in the broader crypto ecosystem. As generative AI began to reduce the time, cost, technical barriers involved in creating games, we saw an opportunity to bring these capabilities together through The9bit, an AI-native creative platform supported by a token economy designed for day-to-day utility. AI lowers the barriers to content creation, UGC broadens the potential creator base, and 9BIT token is designed to align the interests of creators, players, and other contributors. Our historical businesses are therefore not separate from this strategy. They provide the operating foundation for it.

[George Lai, CEO at The9]

We are scaling The9bit step by step rather than relying on large acquisitions or significant increase in headcount. We evaluate progress based on the health of the community, creator activity, platform utility, and commercial adoption rather than any single headline metric. Looking ahead, The9bit will continue to receive most of our attention and capital while we remain selective about opportunities beyond the platform that clearly complement our core strategy. Thank you.

[Yidan Fu, Analyst at Piacente Financial Communications]

Thank you, management.

[Operator]

Thank you. We will now move on to our next question, and our next question comes from independent investor, [Dylan Wang]. Please ask your question, Dylan. Your line is open.

[Dylan Wang, Shareholder at Private Investor]

Thank you for taking my questions. I have two questions on The9bit. First, how do players and their creators earn and use The9bit, and how does that activity support utility-driven token demand? Second, why has Southeast Asia been the initial focus, and how do you think about the potential expansion into markets such as the U.S. and Europe? Thank you.

[Nora Lam, COO at The9bit]

Thank you very much for your question. Let me just take those one at a time. For The9bit token, the token is designed to be earned and used through actual participation in The9bit ecosystem. Creators and players can earn The9bit token by engaging in eligible platform activities, such as creating or playing games and reaching certain participation milestones. This allows tokens to flow into the community through platform usage rather than solely through external trading. On the spending side, The9bit token serves as the core utility token of the platform. Creators use it to generate games through AIGD, access premium tools such as AI Pro, purchase booster cards and other promotional features, and use additional platform functions. These use cases are designed to link token demand directly to creation, engagement, and content promotion.

[Nora Lam, COO at The9bit]

As more creators join the platform, more games are generated and more users seek to promote their content. The 9BIT token is put to work and circulates within the ecosystem. This structure also supports recurring engagement. Participants have opportunity to earn tokens by remaining active, while creators need tokens to continue developing, enhancing, and promoting their games. As a result, the model is designed to give both creators and players an ongoing reason to participate rather than simply signing up once. Over time, we believe the combination of earned rewards and utility-based spending can help align the interests of creators, players, and other contributors while supporting a more active and sustainable ecosystem for The9bit.

[Nora Lam, COO at The9bit]

Turning to your second question on geography, Southeast Asia was the logical starting point for The9bit because the region has a young mobile-first population with a high level of familiarity with digital assets and play-to-earn models. These characteristics provided a favorable environment for us to introduce a platform, build our initial users and creator community, and observe how participants engage with its AI game creation tools and token-based ecosystem. The region has also enabled us to test and refine our offline-to-online brand partnership model. Through campaigns with partners such as Z Life and Highlight Coffee, we are exploring how offline consumer activities can be connected with The9bit's online creator and players community. This gives brand partners new ways to engage consumers while helping us increase platform participation, strengthen community engagement, and developing additional commercial use cases beyond the platform itself.

[Nora Lam, COO at The9bit]

As we expand our partnership network, the experience and operating knowledge gained from these campaigns should help us further refine the model. Markets such as the United States and Europe also offer significant long-term potential, given their large gaming markets, established creator communities, and broad adoption of AI and mobile products. At the same time, these markets are more competitive and customer acquisition costs can be higher. We therefore intend to evaluate any expansion deliberately rather than applying the Southeast Asia model without adjustment. Our approach will need to reflect local market conditions, consumer expectations, and preferred partnership formats. In this sense, Southeast Asia is serving as an initial proof of concept for both community development and commercial partnerships. The objective is to validate the model, learn from actual users and partner activities, and build a repeatable operating playbook that can be adapted to additional regions over time. Thank you.

[Operator]

We will now move to our next question. Our next question comes from independent investor, [Miles Chen]. Please ask your question, Miles. Your line is open.

[Miles Chen, Shareholder at Private Investor]

Hi, good evening. This is Miles. Thanks for taking my question. Could you share us more about what AI models does The9bit use? As foundation models become increasingly powerful and widely available to other companies, what differentiates The9bit's technology and the platform? What do you see as a sustainable competitive advantage over time? Thank you.

[Gary Gao, COO at The9]

Okay. This is Gary Gao, COO of The9 Limited. Thank you very much for the question. We actually use multiple foundation models, not relying on any single one. Different models have different strengths, so our platform intelligently orchestrate different capabilities across the production pipeline. From our perspective, the more important thing is not which individual model we use, it is how we turn rapidly evolving AI capabilities into scalable commercial production. That is really where we see The9bit's competitive advantage. Yes, we are building an AI native operating system for interactive entertainment, not simply another AI application. A user can start with an idea in natural language or a picture. Our system turns it into a structured production blueprint, and our orchestration engine coordinates hundreds or thousands of specialized production tasks across the broader R&D and production life cycle.

[Gary Gao, COO at The9]

We have also developed an intuitive AI native game editing layer. So once a game is generated, users can directly modify game parameters, gameplay elements, or visual assets within the same environment. We can also iterate using natural language. For example, just as simply saying, "Keep everything else unchanged, but change the visual style from Cyberpunk to Minecraft." The system can apply those changes while preserving the rest of the game. We are not simply generating individual AI outputs. We are building an end-to-end production system that makes game creation, editing, and iteration much more natural. I think one of the most important advantage is that the system gets better through production itself. Every project creates structured production intelligence that continuously improves our orchestration, task routine, automation, and workflows. As usage scales, we expect the platform to become more intelligent, more efficient, and increasingly difficult to replicate.

[Gary Gao, COO at The9]

The foundation models will continue to become more powerful and accessible. We do not see that as a threat to our model agnostic approach. In fact, it allow us to benefit from innovation across the broader AI ecosystem while continuing to strengthen our production operating system. We do not believe the long-term value will come from owning a particular model. We believe it will come from building the systems, workflows, and intelligence layer that continuously transform evolving AI capabilities into commercial outcomes. Ultimately, we firmly believe The9bit will become the platform with the most games in the world. Thank you.

[Operator]

Thank you. As a reminder, before we move to our next question, please press star one one on your telephone keypad if you wish to ask a question now. We will now take our next question. The next question comes from independent investor, [Vivian Lu]. Please go ahead, Vivian. Your line is open.

[Vivian Lu, Shareholder at Private Investor]

Well, hello, this is Vivian, and thank you for taking my questions. I have two questions. First one is that following RFAI shareholders approval of the proposed business combination with NYB, can you give us an update on the expected timeline for the NYB's NASDAQ listing? The second question is that from The9's perspective, what does this milestone mean for the company's investment in NYB, and how should investors think about its potential contribution to the shareholder value? Thank you.

[George Lai, CEO at The9]

Okay. Thank you for your question. This is George. Let me answer your questions. In terms of the timeline, now we all lack is NASDAQ approval. We believe that it should be pretty soon. Talking about the NYB, this vote, what just happened is an encouraging step forward for NYB and an important procedural milestone on its path to NASDAQ. From The9's perspective, the approval is meaningful in three aspects. First, it reinforce the value of what we hold. As I said earlier, if our RFAI share price stays at the same level, NYB share cap is expected to be around $7.7 billion. With The9 expected to hold approximately 15%-16% of the combined listed company after closing.

[George Lai, CEO at The9]

This progress just strengthen the underlying value of our equity stake and supports our expectation that NYB will be a significant contributor to The9's investment income going forward. Second, it validates our investment thesis. Beyond the NYB, we have been selective about where we expand into AI-driven opportunities, and NYB was one of the earliest of those investments. What we saw in NYB was an AI-native drug discovery company built around its propriety platform and a library of more than 1 million natural compounds, supported by a strong partner network that includes collaboration with NVIDIA, HP, and Equinix. Those are characteristics that remain the basis of our confidence in the business. What this forge as a clearer path and timetable to the listed state. Third, looking further out, it adds to the broader AI ecosystem we are building around The9.

[George Lai, CEO at The9]

Our intention is to be present in areas where AI is creating long-term potential and being involved early gives us both visibility into how those market develop and the option to participate further over time. Thank you.

[Operator]

Thank you. Once again, if you wish to ask your question, please press star one one on your telephone keypad. We will now take our next question from the line of Anna Kong from eCart Services Sendirian Berhad. Please go ahead, Anna, your line is open.

[Anna Kong, Analyst at eCart Services Sendirian Berhad]

Oh, hi. Thank you for taking my question. I've been following The9 Limited for quite some time, and I'm particularly interested in the company's vision direction in AI and gaming. I also came across The9bit, and I think the concept of using AI to allow users to create and play games is quite interesting. But one concern I have is around the leadership of the project. Because from what I understand, the CEO of The9bit has had his reputation questioned within the industry before, and there doesn't seem to be a very clear public track record that investor can refer to. So as an investor in The9 Limited, how does the company view these concerns around the CEO's reputation, and how can investor get comfortable with the leadership and execution risks of The9bit?

[Nora Lam, COO at The9bit]

Thank you very much for your question. First of all, I would like to highlight that The9bit is just part of, part of one of many companies under The9. So for your questions, I would happily discuss with you. Since this is The9 Limited earning call, this may not be the most appropriate place to discuss this matter. But as the Co-Founder and COO of The9bit, you can find my detail on my Twitter page. So I would hope that you could send me an email or a PM, and I will address your concern accordingly. Thank you.

[Operator]

All right. Thank you. With that, we conclude the question and answer session. At this time, I will turn the conference back to Jojo for any additional or closing comments.

[Jojo Su, Investor Relations Specialist at The9]

Thank you once again for joining us today. If you have any further questions, please contact our IR team directly. Thank you.

[Operator]

For your participation in today's conference, this does conclude the program. You may now disconnect your line.

Participants

Executives

• Jojo Su, Investor Relations Specialist
• George Lai, CEO
• Nora Lam, COO
• Gary Gao, COO

Analysts

• Yidan Fu, Analyst at Piacente Financial Communications
• Dylan Wang, Shareholder at Private Investor
• Miles Chen, Shareholder at Private Investor
• Vivian Lu, Shareholder at Private Investor
• Anna Kong, Analyst at eCart Services Sendirian Berhad