Cricut (NASDAQ:CRCT) (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.
Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021. Since its spin-out, it has expanded its product line beyond the original Cricut Explore series to include advanced models such as the Cricut Maker and Cricut Joy, each tailored for different levels of crafting complexity and workspace requirements. The company also develops a suite of cutting mats, tools and specialty materials to support a variety of maker projects, from home décor and apparel to scrapbooking and party decorations.
Cricut serves a global customer base through direct-to-consumer online channels and strategic retail partnerships with arts and crafts stores, e-commerce platforms and large-box retailers across North America, Europe and the Asia-Pacific region. Its business model combines one-time hardware sales with recurring revenue from consumables, accessories and its digital subscription service, which grants users unlimited access to an expanding catalog of designs, images and fonts.
Headquartered in the Salt Lake City area of Utah, Cricut is overseen by a seasoned executive leadership team with expertise in consumer electronics, software development and branded retail distribution. The company continues to invest in product innovation, community engagement and international expansion, positioning itself as a leading player in the growing DIY and maker marketplace.
