Cricut (NASDAQ:CRCT) develops creative technology products that enable consumers to design and make personalized projects. Its ecosystem combines connected cutting, writing, scoring, and heat-transfer machines with digital design tools, project content, and a broad range of craft materials and accessories.
The company’s product portfolio includes Cricut smart cutting machines, such as the Explore, Maker, and Joy families, as well as heat-press equipment and related tools. These products are used for applications including apparel decoration, paper crafts, home décor, personalized gifts, signage, and other do-it-yourself projects.
Cricut also operates a digital platform that provides design software, ready-to-make projects, fonts, images, and subscription-based content. Its products and services are marketed to a global community of crafters through direct and retail channels, with availability in multiple international markets. The company is headquartered in South Jordan, Utah.