NYSE:SST System1 Q2 2026 Earnings Report $1.84 -0.17 (-8.21%) Closing price 08/5/2026 03:59 PM EasternExtended Trading$1.73 -0.11 (-6.02%) As of 08/5/2026 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. ProfileEarnings HistoryForecast System1 EPS ResultsActual EPS-$1.54Consensus EPS N/ABeat/MissN/AOne Year Ago EPSN/ASystem1 Revenue ResultsActual Revenue$30.20 millionExpected RevenueN/ABeat/MissN/AYoY Revenue GrowthN/ASystem1 Announcement DetailsQuarterQ2 2026Date8/5/2026TimeAfter Market ClosesConference Call DateWednesday, August 5, 2026Conference Call Time5:00PM ETConference Call ResourcesConference Call AudioConference Call TranscriptPress Release (8-K)Quarterly Report (10-Q)SEC FilingEarnings HistoryCompany ProfilePowered by System1 Q2 2026 Earnings Call TranscriptProvided by QuartrAugust 5, 2026ShareShareShare This PageLink copied to clipboard.Key Takeaways Positive Sentiment: Debt was reduced substantially through the completed exchange, falling to $150 million from $302.6 million; management said the revised capital structure supports continued investment and execution. Negative Sentiment: Q2 revenue fell 61% year over year to $30.2 million and adjusted EBITDA declined 83% to $1.9 million, largely reflecting reduced owned-and-operated marketing and weaker Google monetization. The company is withholding Q3 and full-year guidance because of ongoing volatility. Positive Sentiment: Owned-and-operated product usage continued to grow, with total sessions up 31% year over year; MapQuest sessions rose 25% in the first half, Startpage user sessions increased 11% sequentially, and CouponFollow organic sessions grew 11% sequentially. Negative Sentiment: Google monetization pressure remains a major headwind, including a partner-network change that reduced monetization by more than 30% in late May and early June. Management recovered roughly half of the resulting daily net revenue decline by the end of June but has not fully stabilized the business. Positive Sentiment: Management highlighted growth opportunities in AI-enabled commerce, MapQuest’s AI integrations, subscription products, and the new IntentStream first-party audience-data business. These initiatives are still early, but initial customer adoption and product experimentation were described as encouraging. AI Generated. May Contain Errors.Conference Call Audio Live Call not available Earnings Conference CallSystem1 Q2 202600:00 / 00:00Speed:1x1.25x1.5x2xThere are 6 speakers on the call. Operator00:00:00Ladies and gentlemen, thank you for joining us and welcome to the System1 second quarter 2026 earnings call. After today's prepared remarks, we will host a question and answer session. If you would like to ask a question, please raise your hand. If you have dialed into today's call, please press star 9 to raise your hand and star 6 to unmute. I will now hand the conference over to Kyle Ostgaard, Senior Vice President of Finance. Please go ahead. Speaker 100:00:28Thank you for standing by and welcome to the second quarter 2026 earnings conference call for System1. Joining me today to discuss System1's business and financial results are our co-founder and Chief Executive Officer, Michael Blend, and Chief Financial Officer, Tridivesh Kidambi. A recording of this conference call will be available on our investor relations website shortly after this call has ended. I'd like to take this opportunity to remind you that during the call we will be making certain forward-looking statements. This includes statements relating to the operating performance of our business, future financial results and guidance, strategy, long-term growth and overall future prospects. We may also make statements regarding regulatory compliance matters. Speaker 100:01:08These statements are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those projected and implied during this call, in particular those described in our risk factors included in our annual report on Form 10-K for fiscal year 2025, filed on March 11th, as well as the current uncertainty and unpredictability in our business, the markets and the global economy generally. You should not rely on our forward-looking statements as predictions of future events. All forward-looking statements that we make on this call are based on management's assumptions and beliefs as of the date hereof and System1 disclaims any obligation to update any forward-looking statements except as required by law. Our discussion today will include non-GAAP financial measures, including adjusted EBITDA and adjusted gross profit. Speaker 100:01:54These non-GAAP measures should be considered in addition to and not as a substitute for or in an isolation from our GAAP results. Information regarding our non-GAAP financial measures, including a reconciliation of our non-GAAP financial measures to our most comparable historical GAAP financial measures, may be found on our investor relations website. I would now like to turn the conference call over to System1's co-founder and Chief Executive Officer, Michael Blend. Speaker 200:02:20Thanks, Kyle. Good afternoon, everyone, and thank you for joining System1 on our Q2 earnings call. Before diving into the quarter, I would first like to thank all of System1's stakeholders, including our lenders and shareholders, for the approval of the debt exchange that was finalized last month. This took a lot of hard work by everyone involved. I am appreciative of our lenders' support and welcome them as preferred shareholders. The debt exchange was an important step in putting our company in a position to achieve our strategic goals. We look forward to delivering on our vision and creating long-term shareholder value. On the operating front, we made encouraging progress across our products portfolio during the quarter as we focused on audience growth and deepening user engagement. Total sessions to our owned and operated product sites increased 31% year-over-year and 5% sequentially from Q1. Speaker 200:03:11Our sessions growth comes as many other digital publishers are seeing traffic declines from AI usage. It's the result of both hard work from our team and the utility nature of our products. Unlike news sites or basic informational sites that are more prone to being supplanted by AI chatbots, our core products are in search, mapping and shopping. Some of these usage gains were offset by weaker monetization from Google, both at our Startpage search engine and in our partner marketing business. We continue to see volatile monetization from Google with payouts and advertising coverage moving up and down as Google works to improve the overall quality of its partner network. Moving on to our shopping vertical, CouponFollow delivered a strong quarter. The business saw a strong rebound in Google SEO, helping organic sessions grow 11% versus Q1. Speaker 200:04:03CouponFollow is now the number 2 coupon site by organic traffic behind only Reddit. The business saw continued success in paid acquisition with gross profit from paid traffic acquisition up 37% year-over-year. CouponFollow also keeps advancing and sharpening its internal AI capabilities, delivering meaningful improvements across content quality, advertising campaign management, coupon data verification and revenue optimization tools. Looking ahead, CouponFollow is actively pursuing opportunities in the AI and agentic commerce ecosystems. CouponFollow has high-quality proprietary promo code data as well as strong affiliate relationships with our merchants. We believe our datasets can be highly valuable to a wide range of consumer apps. We expect to introduce new AI-abled commerce solutions in the near future that will further enhance the value we deliver to consumers and partners. Moving on to our geolocation vertical, the MapQuest team continues to deliver. Speaker 200:05:06Our display advertising performance remains strong, supported by healthy CPMs driven by our high-intent audience, the enduring trust of the MapQuest brand and the value of our first-party data. User engagement also continued to improve, with total sessions increasing 25% year-over-year during the first half of 2026. Beyond our core navigation platform, we are expanding the MapQuest ecosystem through adjacent products, including Lighthouse, a family safety app that recently soft launched. MapQuest is also making meaningful investments in AI. Our MapQuest MCP server is launching this week, enabling MapQuest navigation location data to integrate directly with AI agents and applications. We believe we will be able to leverage our existing B2B partners on the MapQuest platform as a sales channel to accelerate growth and adoption of these products. Speaker 200:05:58Additionally, in Q2, we completely revamped our RoadWarrior delivery app, which allows us to better support the needs of the drivers and small businesses that rely on the app for their day-to-day operations. Moving on to our Startpage private search engine, we continue to benefit from long-term tailwinds around consumer privacy. We saw continued growth in search queries during the quarter, with 11% sequential growth in user sessions quarter-over-quarter. We saw particularly strong momentum on mobile, where the number of mobile app sessions increased 63% year-over-year. We're also seeing more and more web browsers and other entry points to the web electing to feature Startpage as their private search engine. Unfortunately, as I mentioned above, Startpage user growth was more than offset by declining monetization from Google. Speaker 200:06:44The majority of our Startpage revenue comes from users clicking on advertising we syndicate from Google, and simply put, Google has been showing fewer ads when users search on Startpage and paying us less for each search query. This has limited our ability to fully translate usage growth into revenue. Resolving the Google monetization issue is a big priority for us, although it is worth noting that we believe this is an industry-wide problem affecting all search engines that work with Google. Beyond our established products, we're also encouraged by the early progress within our emerging products division, where we're focused on AI-driven subscription businesses. While these products remain relatively small today, we're seeing exceptional velocity in both product development and marketing experimentation. Speaker 200:07:28Our pace of learning has been significantly faster than we've experienced in prior product initiatives, giving us confidence that this portfolio will become an increasingly meaningful contributor over time. We've also started to make headway around monetization, our large amount of first-party data. In Q2, we entered the market with our audience data product, which we call IntentStream. IntentStream collects, enriches, and packages our non-private first-party data to provide brands with real-time pre-purchase intent signals. One thing to note is this data set does not include any data from our Startpage search engine, where privacy remains paramount. We're in the early stages of going to market with IntentStream. We started bringing on our first customers, and we look forward to reporting more on our progress here. Now, turning to our partner network business, Q2 was a tale of two halves. Speaker 200:08:20During April and May, the partner network business was performing quite well and generating over $100,000 per day in net revenue. At the end of May and early June, Google pushed a partner network-wide change that caused our monetization to drop more than 30%. Lower monetization, in turn, led to a significant drop in spreads between revenue and traffic acquisition costs, which in turn caused a significant drop to our net revenue per day. By the end of June, we recovered about 50% of the daily net revenue, but the negative impact on Q2 was significant. We're working hard to fully stabilize the partner network business and get back to the levels we were at prior to the tuning event. At the same time, we've also remained intensely focused on diversifying our network partners, improving traffic quality, and expanding monetization diversity to reduce our Google concentration risk going forward. Speaker 200:09:15As we look to the second half of the year, our strategic priorities are clear. First, we will continue investing in the development and growth of our products portfolio, with particular emphasis on opportunities emerging around search, commerce, location, and AI-driven consumer experiences. Second, we remain focused on diversifying our partner network business and getting our daily gross profit back up to our prior levels. Finally, we will continue operating as efficiently as possible while concentrating investment behind our highest return growth opportunities. As our overall business starts growing again, we intend to return to the M&A efforts that have proven very successful for us in the past. With that, I'll hand it over to Treaty to go over our financials. Take it away, Treaty. Speaker 300:10:01Thanks, Michael. I'd like to remind everyone that in the first quarter of this year, we made the decision to significantly reduce marketing activity related to search monetization across our owned and operated properties. The result of this change was to impact both sequential and year-over-year trends during the quarter, which I will highlight throughout my remarks. Let's get into the details. Q2 revenue was $30.2 million, representing a 61% year-over-year decrease and a sequential decrease of 19%. Excluding the impact of owned and operated marketing, revenue would have been $28.6 million in Q1, down 32% year-over-year and 6% sequentially. Products revenue was $19.5 million, decreasing 19% year-over-year while increasing 3% sequentially. The sequential growth was primarily driven by a 5% increase in total sessions. Speaker 300:10:54Products revenue per session was down 2% from Q1, primarily related to the Startpage monetization challenges in Q2, which Michael mentioned in his remarks. While the decline in monetization negatively impacted Q2 results, we remain encouraged by the continued strength of our products portfolio and growth potential. Products revenue accounted for 64% of total revenue. Marketing GAAP revenue was $10.7 million, down 80% year-over-year and down 42% sequentially, driven primarily by the wind-down of owned and operated marketing activities. Excluding owned and operated, marketing GAAP revenue was down 49% year-over-year and down 21% sequentially. This decline was primarily driven by reduced monetization and increased volatility in the Google RSOC market, specifically exacerbated by the June trends Michael highlighted earlier. In Q2 of 2026, we had 59 active partners, which are defined as partners that generated at least $5,000 of GAAP revenue during the quarter. Speaker 300:11:57The number of active partners increased 5% sequentially, reflecting continued expansion across our partner base. This growth was partially offset by a 25% decline in revenue per active partner, primarily due to monetization volatility during the last month of the quarter. Despite this variability, the average active partner generated more than $155,000 in quarterly revenue. We ended the quarter with 28 scaled partners, which we define as partners generating at least $50,000 of revenue during the quarter. Scaled partners represented 47% of our active partner base in Q2, underscoring the continued progression and maturation of our partner ecosystem. Adjusted gross profit was $25.5 million, down 38% year-over-year, and down 10% sequentially. Excluding the impact of owned and operated marketing, adjusted gross profit was $24.4 million, down 35% year-over-year and down 9% sequentially. Speaker 300:12:56Product segment profit was $17.5 million, down 23% year-over-year, but up 1% sequentially. The product segment accounted for 65% of total profit. Marketing segment profit was $9.5 million, down 51% year-over-year and down 24% sequentially. Turning to operating expenses and adjusted EBITDA. In Q2, operating expenses, net of ad backs, were $23.6 million, down 20% year-over-year and down 8% sequentially. The declines from the prior periods reflect our ongoing cost-saving initiatives as we remain focused on supporting our core business while making disciplined investments in growth. Adjusted EBITDA was $1.9 million in Q2, down 83% year-over-year and down 29% sequentially. While we had previously expected adjusted EBITDA to be up sequentially versus Q1, this was prior to the significant downturn in RSOC monetization we saw in June in our marketing business. Speaker 300:13:54We do expect EBITDA to sequentially increase quarter-over-quarter for the rest of the year. Lastly, I want to revisit the debt exchange we first announced in May and successfully closed on July 23rd. Under the new agreement, our total outstanding debt was reduced to $150 million from $302.6 million prior to our agreement to the exchange in May. Pro forma for the closing cash payment as part of the debt exchange, the company's cash balance at June 30th was $16.2 million. Pro forma for the new debt, our consolidated net leverage at June 30th was 5.88 times. The new terms strengthened our capital structure, and with a stronger financial foundation in place, we are well-positioned to execute on our strategic priorities and create long-term shareholder value. Given the continued volatility we are seeing, we are not providing Q3 or full-year guidance at this time. Speaker 300:14:45Our Q2 results reflect an intentional shift in our revenue mix towards the product segment, where we see significant growth opportunities. We are well-positioned to capitalize on these opportunities and execute on our strategy. We are operating as a more focused and agile company with a clear focus on investing in our core businesses and emerging products. Our new debt agreement positions us to continue investing in and growing our assets, enabling us to execute on our strategic initiatives and deliver sustainable long-term growth and value for our stakeholders. Thank you for joining us today. Operator00:15:19We will now begin the question-and-answer session. If you would like to ask a question, please raise your hand now. If you have dialed in to today's call, please press star nine to raise your hand and star six to unmute. Please stand by while we compile the Q&A roster. Your first question comes from the line of Tom Forte with Maxim Group. Your line is open. Please go ahead. Speaker 400:15:43Michael and Trudy, congrats on the debt restructuring and thanks for taking my questions. I have a couple questions. I'll go one at a time. Michael or Trudy, on the Startpage, I think it's very interesting the consumer interest in privacy, especially for search engines. Can you explain, you had some very impressive sequential growth in usage, but you talked about monetization challenges. Is it netting out to growth or are the monetization challenges offsetting the very impressive growth in usage? Speaker 300:16:19Tom. Good to hear from you. Thanks for the question. I'll answer that second part, which is, unfortunately, it's the monetization challenges are more than offsetting the growth that we're seeing in user sessions. Again, we're very pleased with the user growth that we're seeing. The team's doing a great job of executing on continuing to take advantage of and capitalize on some of the tailwinds that we're seeing around a surge towards privacy in the search space. Speaker 200:16:53Again, thanks for joining, Tom. I would say to follow up on that, we are hopeful and early stages of being encouraged that we basically, Startpage got caught up in some monetization challenges related to the entire Google partner network as Google's been looking to clean up the quality of their partner network. We're hopeful that that's kind of getting to the tail end of that cleanup, and we're seeing a little bit of green shoots in monetization on Startpage. Nothing that I want to definitively report yet. In going back to the earlier part of your question, what's been really interesting about Startpage, which we believe is a quite valuable asset, is that we're getting the tailwinds of all this interest in privacy. Speaker 200:17:41We've also seen during the quarter that, and you might have seen this as well, bit of a backlash to a lot of the AI integration that Google's been doing and a lot of consumers turning to more independent search engines. Because we have both privacy on Startpage and we've taken a bit of a stance against heavily integrating AI into Startpage, we're seeing users come over. All we need now is for Google monetization to improve and also diversify beyond Google to other search providers. Speaker 400:18:18Excellent. For my second and last question, Michael and Trudy, I'd appreciate your thoughts, including high level on agentic commerce. When you listen to the mega cap techs, they talk about it very favorably, but at the same time, Amazon just pivoted to Alexa for shopping from Rufus. It's not clear to me, I guess, where things stand with agentic commerce, but I'd appreciate your thoughts, including what you're doing at the company-specific level to exploit the opportunity. Speaker 200:18:51Sure. I'll take this, Trudy. Again, I think you're right, Tom. Pretty early stages on agentic commerce. What we have seen is that traffic coming out of AI apps, ChatGPT, but other apps as well, is quite motivated and quite inclined to purchase. We believe that as people are starting their shopping excursions and finding more information, that you're going to see increasing amounts of e-commerce emanating via AI. Where we're playing in that would really be related primarily right now to our CouponFollow product and we're somewhat early stages in starting to exploit that. On CouponFollow, we've got a couple of really interesting assets that really allow CouponFollow to be the second leading couponing site on the Internet. The two assets are, first of all, we've got a large library of current and up-to-date and verified promo codes. Speaker 200:19:59What that means is when you go and actually use a CouponFollow promo code, it's got a high likelihood of working when you go enter it into a site. The second thing we have, which contributes to a lot of our monetization on CouponFollow, we've got really strong affiliate relationships with a lot of e-commerce stores. People go to CouponFollow, they click off of CouponFollow and end up purchasing at a shopping site. We're pretty confident that as all of the number of shopping and commerce-related AI apps are proliferating, and people are using more and more of those, pretty much every one of those apps, the most likely ways to make money are, first of all, you're going to want promo codes and verified promo codes, and you want them to work when the consumers click out of your app to go buy. Speaker 200:20:50Secondly, you're going to want a way to monetize purchases through affiliate relationships. We have both of those assets in place. We're currently figuring out the best way to offer both of those up to the agentic marketplace. Speaker 400:21:06Thank you, Michael. Thank you, Trudy. Speaker 200:21:08Thanks, Tom. Thanks, Tom. Appreciate it. Operator00:21:10Your next question comes from the line of Dan Kurnos with StoneX. A kind reminder to press star six to unmute. Mr. Kurnos, your line is open. Please go ahead. Speaker 500:21:25Hopefully. Can you guys hear me? Speaker 200:21:27Yeah. Yeah, Dan. Hey, Dan. Speaker 500:21:29Hi, good afternoon, guys. Sorry to dial in. Trying to listen to a few of these at once. Three questions for you. One, Michael, on the product side, appreciate all the color. I know you guys aren't giving guidance, but the sequential improvement is encouraging. I understand that the ad market, especially the Startpage, is floppy right now. You've been fighting with Google and Google changes for how many decades, Michael? Speaker 200:21:56Yeah Speaker 500:21:56Just in terms of what you're seeing underlying, have we troughed here? Should we start to see some sequential improvement in the forward quarters, or is the Startpage headwind too much? I got a couple more. Speaker 200:22:11I would put Startpage in the context of the overall Google market, the overall Google partner network. Dan, by the way, thank you for joining. Good to speak with you. We cannot peer exactly inside the Google black box to give you anything definitive. What it feels like to us, and we've been a player in this for a very long time, and you're right, the last couple of years have felt like a couple of decades as Google's been working to get the partner network under control. It feels to us like they are starting to make some moves that are resulting in a little bit less volatility. We are hopeful that we are troughed here and going to start being back on the upswing on Startpage. I would say recently we have seen some green shoots, that's going to be coming back. Speaker 200:23:09We don't want to promise anything just yet until we've got a couple more months of data to show it. Those changes also, as they're getting things under control, would directly affect our partner network business, which really just needs stability from Google. We don't need much in the way of improvements in monetization. What we need are less dramatic moves up or down by Google. As we're seeing what feels like a little bit of light at the end of the tunnel on the Google side, we would expect, if what we're seeing is correct, that would help both Startpage and our partner network. Speaker 500:23:48Got it. That's helpful. Let me ask a follow-up to that then. This does not count as my three questions. This is a 1A, Michael. It was actually nice to see 5% sequential improvement in active partners. I think Tridivesh said in his comments that you guys are seeing a 25% decline in revenue per active partner. I understand you just laid out probably why, but you have been talking about active partner and partner network diversification. Can you maybe parse out how much you think is Google now, and how much is maybe newer partners coming on, and it takes a while for them to scale, at some point you should start to see more scaled spend as you continue to diversify or re-diversify that active partner network? Speaker 200:24:37Yeah. Some of that was deliberate on our part. We wanted to have more diversification with more partners, and some of the larger partners were also some of the ones that may not have been as high as quality. As we've been bringing on more partners and going out to the other, one thing that's happening, Dan, in the marketplace is if you looked at this industry a year ago, we had a multitude of large competitors in the partner network business. Now, as Google's been making its changes and cleaning up the network, what we're seeing is that we are one of the very few higher quality scaled Google partners left. We're getting the benefit of both our systems being good, but also there's a more consolidated number of people working with Google at scale. Speaker 200:25:37A lot of those traffic acquisition partners out there are coming to us to try to work with our back end. I guess the way to put a combination of the market, us being much bigger in the market, one of the fewer large players, having a good platform to provide monetization and some deliberate moves on our part as well. Speaker 500:25:59In theory, if things stabilize, you guys are in a better position to capitalize if you can get a little more visibility on the monetization piece. Speaker 200:26:09Yeah. That's right, Dan. I know you're also a follower of IAC. IAC has traditionally been one of our largest competitors in this space, and as you know, they've shut down their business. That would be an example of if you were an IAC partner and looking around for somewhere to continue your business, System1 would definitely be a place you'd want to come to. Speaker 500:26:37All right, Michael, I guess you can lead the witness because I was going to ask a related question, but I was going to ask that last. I guess I'll ask it now and just say, we have written publicly multiple times about the slew of trials going on in the space. Similar to IAC, you are at the crux of it. You actually have three or maybe even four bites at the apple here, and it's not just the ad tech trial. You also have AdSense for Domains. You've got AdWords, potentially. There's a whole slew of things in there. I don't know what you want to say or don't want to say on this call, but it seems like everyone's expecting settlements to start sometime in 2027. Speaker 500:27:24I don't know if the arbitration, we saw a couple arbitration cases in the AdWords stuff, small ones, nothing meaningful yet. I'm just going to leave it open-ended and see if or what you want to say on that front, because you guys have a lot of exposure there, potentially for the good. Speaker 200:27:40Thanks, Dan Kurnos. I appreciate you asking the question. Trying to decide with Treaty how much we want to really talk about on this call. I know you have been one of the few people writing about this publicly. I guess the summary for people listening is we are quite aware that Google has been adjudicated in the U.S. for some antitrust violations related to the search marketplace. As you alluded to, there is a pretty large number of companies who are filing arbitration claims against Google at this point related to Google having a monopoly in the search market. I think that at this point, it feels as though the market believes that those claims are going to have some value. We are aware that to the extent that some of the claims are even, I believe, trading hands in the secondary market. Speaker 200:28:43Hedge funds are buying them up and that kind of thing. You are right, System1, we have been traditionally, over the last 13, 14 years, very large players in the search market with Google. We are big players on the buy side. We are large players on the search syndication side, which is the other place they were adjudicated monopoly. I guess what I would say is we are certainly looking at our claims that we might have, and we are working to determine the best way to move forward on those. Anything you want to add, Treaty? Speaker 300:29:24I think that is it. I think to Michael's point, our financials historically are out there. It is not that hard to figure out how much work we have done with Google, on both the buy side and the sell side. We are actively engaged in charting the best path forward. Speaker 500:29:49You guys do not have to say it, but I will give people a hint that that number starts with a B and it is not one in terms of dealings with Google, because we have done the math. I will throw that out there, but I will let people figure it out or read our note. Just Michael, last one for me is, can you just give me a sense of some of the 1P monetization work that you are doing, the 1P data stuff? Obviously, in an agentic world, 1P data is coveted. You guys clearly have a lot of it through product side. You have a lot of intent-driven stuff, a lot of signals. I know- Speaker 200:30:30Yeah Speaker 500:30:30This is super early, you talked about in your prepared remarks, but just anything you want to give us in terms of how you're thinking about monetizing it and how big you think it could be as you scale it? Thanks. Speaker 200:30:41Yeah, no, great question, Dan. When we're talking about first-party data, which is the most valuable first-party data when advertisers are trying to advertise is data that tells you what- Speaker 500:30:55Data that Speaker 200:30:57Sorry. Data that people tells you what they're interested in, and data that tells you where people are going, those kind of things. When you look at System1, we don't really have data related to reading news, for instance. If you've got a big news site I think we're hearing a little feedback from you, Dan. Yeah. If you've got a big news site, for instance, that kind of data's not that important for advertisers. What we have is we've got MapQuest, which is a geolocation service that tells you where people are going. We've got CouponFollow, which tells us people go to CouponFollow when they're literally at point of purchase to buy something. We've got all of our partner network business, which is people are only reaching our sites when they've already clicked on an ad. Speaker 200:31:53They might be interested in something like a Ford automobile. They've clicked on a Ford ad, and they're coming to an article on our website about Ford autos. That kind of data should be exactly the kind of data that advertisers want. The last four to six months, we basically have put together a technical platform to aggregate all of that data, slice it up into really any form that advertisers would want. We recently have started hitting the market, starting to talk with large brands, large advertising holding companies, and basically get them on board to start buying it. There's nothing material to discuss right now, because it's still early stages. We do have people at this point starting to buy, purchase our data, use it in their advertising. We're starting to get good feedback on that. Speaker 200:32:52When you add up all of our traffic, we have one of the largest data sources of first-party data out there right now. It's only upside for us. We're making almost no money from that. We think that it's got good potential upside, and hopefully next quarter we'll have some more material results to share with you. Speaker 500:33:13Don't worry, Michael, everyone gets their news from TikTok now anyway, it's not relevant. Speaker 200:33:19Thank you, Dan and Tom, for all the good questions. Do we have anybody else on the line? Operator00:33:28There are no further questions. Speaker 500:33:29Thanks, guys. Appreciate the color. Speaker 200:33:30Appreciate it. All right. Well, thank everybody for joining on our earnings call. Again, we want to thank our lenders for working out a structure with us that's going to allow System1 to thrive in the future. We look forward to speaking with all of you again next quarter and reporting on the good progress we've been making this quarter. Thanks again for joining. Operator00:33:55This concludes today's call. Thank you for attending. You may now disconnect.Read morePowered by Earnings DocumentsPress Release(8-K)Quarterly report(10-Q) System1 Earnings HeadlinesSystem1 Reports Q2 Revenue Amid Ongoing Operating LossesAugust 5 at 6:10 PM | tipranks.comSystem1 Announces Second Quarter 2026 Financial Results and Launch of New Agentic ProductsAugust 5 at 4:05 PM | businesswire.comALT SL: New Patent Reveals Elon Musk’s Next Breakthrough: M.A.G.I.Jeff Brown and Marc Chaikin - two investors who spotted Nvidia a decade ago - are now pointing to Elon Musk's latest AI patent as the catalyst behind their next major call. They say a market pattern with a 100% historical track record is converging with this new breakthrough by end of month. The last time conditions aligned like this, investors had the chance to turn $10,000 into as much as $350,000 in roughly 12 months. Brown and Chaikin have released the full details for investors who want to get ahead of it. | Brownstone Research (Ad)System1 Launches Dogpile Fetch, a New Search MCP Server From the Internet's Original Metasearch Engine, Giving AI Agents a Wider View of the WebJuly 23, 2026 | tmcnet.comSystem1 to Report Second Quarter 2026 Financial ResultsJuly 22, 2026 | businesswire.comFavourable Signals For System1: Numerous Insiders Acquired StockJune 12, 2026 | finance.yahoo.comSee More System1 Headlines Get Earnings Announcements in your inboxWant to stay updated on the latest earnings announcements and upcoming reports for companies like System1? Sign up for Earnings360's daily newsletter to receive timely earnings updates on System1 and other key companies, straight to your email. Email Address About System1System1 (NYSE:SST) (NYSE: SST) is a technology-driven marketing company that leverages machine learning and first-party consumer intent data to connect advertisers with potential customers. Headquartered in Venice, California, System1 focuses on developing automated, data-powered solutions to drive performance marketing across digital channels. The company’s platform captures real-time consumer insights and applies predictive analytics to optimize ad delivery and improve campaign efficiency. The business operates through two primary segments: Consumer Acquisition and Consumer Research. In the Consumer Acquisition segment, System1 provides targeted lead-generation and performance-based advertising services to clients in industries such as financial services, insurance, telecommunications and e-commerce. The Consumer Research segment offers an on-demand digital testing platform that enables brands to evaluate new product concepts, advertisements and user experiences with a panel of online consumers. Founded by Lance Weaver, who serves as Chief Executive Officer, System1 completed its initial public offering via a special-purpose acquisition company in early 2021. The company serves clients across North America, Europe and Australia, partnering with both direct-to-consumer businesses and larger enterprises to enhance marketing ROI through its proprietary technology and data infrastructure. System1 continues to invest in AI and machine-learning capabilities to expand its suite of data-driven advertising and research services.View System1 ProfileRead more More Earnings Resources from MarketBeat Earnings Tools Today's Earnings Tomorrow's Earnings Next Week's Earnings Upcoming Earnings Calls Earnings Newsletter Earnings Call Transcripts Earnings Beats & Misses Corporate Guidance Earnings Screener Latest Articles SpaceX: Love the Company, But the Stock Is a Harder CallAMD’s Post-Earnings Drop May Be the Opportunity Investors WantedMeta’s Earnings Drop Shows Wall Street Wants More Than Ad GrowthUlta's Growth Is Real, But So Are the RisksBWX Technologies Is Turning the AI Power Problem Into a Nuclear Growth StoryCoreWeave Powers Up: The Asia Infrastructure GrabPalantir Soars 30% After Blockbuster Earnings—Is the Rally Just Getting Started? Upcoming Earnings Airbnb (8/6/2026)Warner Bros. 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There are 6 speakers on the call. Operator00:00:00Ladies and gentlemen, thank you for joining us and welcome to the System1 second quarter 2026 earnings call. After today's prepared remarks, we will host a question and answer session. If you would like to ask a question, please raise your hand. If you have dialed into today's call, please press star 9 to raise your hand and star 6 to unmute. I will now hand the conference over to Kyle Ostgaard, Senior Vice President of Finance. Please go ahead. Speaker 100:00:28Thank you for standing by and welcome to the second quarter 2026 earnings conference call for System1. Joining me today to discuss System1's business and financial results are our co-founder and Chief Executive Officer, Michael Blend, and Chief Financial Officer, Tridivesh Kidambi. A recording of this conference call will be available on our investor relations website shortly after this call has ended. I'd like to take this opportunity to remind you that during the call we will be making certain forward-looking statements. This includes statements relating to the operating performance of our business, future financial results and guidance, strategy, long-term growth and overall future prospects. We may also make statements regarding regulatory compliance matters. Speaker 100:01:08These statements are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those projected and implied during this call, in particular those described in our risk factors included in our annual report on Form 10-K for fiscal year 2025, filed on March 11th, as well as the current uncertainty and unpredictability in our business, the markets and the global economy generally. You should not rely on our forward-looking statements as predictions of future events. All forward-looking statements that we make on this call are based on management's assumptions and beliefs as of the date hereof and System1 disclaims any obligation to update any forward-looking statements except as required by law. Our discussion today will include non-GAAP financial measures, including adjusted EBITDA and adjusted gross profit. Speaker 100:01:54These non-GAAP measures should be considered in addition to and not as a substitute for or in an isolation from our GAAP results. Information regarding our non-GAAP financial measures, including a reconciliation of our non-GAAP financial measures to our most comparable historical GAAP financial measures, may be found on our investor relations website. I would now like to turn the conference call over to System1's co-founder and Chief Executive Officer, Michael Blend. Speaker 200:02:20Thanks, Kyle. Good afternoon, everyone, and thank you for joining System1 on our Q2 earnings call. Before diving into the quarter, I would first like to thank all of System1's stakeholders, including our lenders and shareholders, for the approval of the debt exchange that was finalized last month. This took a lot of hard work by everyone involved. I am appreciative of our lenders' support and welcome them as preferred shareholders. The debt exchange was an important step in putting our company in a position to achieve our strategic goals. We look forward to delivering on our vision and creating long-term shareholder value. On the operating front, we made encouraging progress across our products portfolio during the quarter as we focused on audience growth and deepening user engagement. Total sessions to our owned and operated product sites increased 31% year-over-year and 5% sequentially from Q1. Speaker 200:03:11Our sessions growth comes as many other digital publishers are seeing traffic declines from AI usage. It's the result of both hard work from our team and the utility nature of our products. Unlike news sites or basic informational sites that are more prone to being supplanted by AI chatbots, our core products are in search, mapping and shopping. Some of these usage gains were offset by weaker monetization from Google, both at our Startpage search engine and in our partner marketing business. We continue to see volatile monetization from Google with payouts and advertising coverage moving up and down as Google works to improve the overall quality of its partner network. Moving on to our shopping vertical, CouponFollow delivered a strong quarter. The business saw a strong rebound in Google SEO, helping organic sessions grow 11% versus Q1. Speaker 200:04:03CouponFollow is now the number 2 coupon site by organic traffic behind only Reddit. The business saw continued success in paid acquisition with gross profit from paid traffic acquisition up 37% year-over-year. CouponFollow also keeps advancing and sharpening its internal AI capabilities, delivering meaningful improvements across content quality, advertising campaign management, coupon data verification and revenue optimization tools. Looking ahead, CouponFollow is actively pursuing opportunities in the AI and agentic commerce ecosystems. CouponFollow has high-quality proprietary promo code data as well as strong affiliate relationships with our merchants. We believe our datasets can be highly valuable to a wide range of consumer apps. We expect to introduce new AI-abled commerce solutions in the near future that will further enhance the value we deliver to consumers and partners. Moving on to our geolocation vertical, the MapQuest team continues to deliver. Speaker 200:05:06Our display advertising performance remains strong, supported by healthy CPMs driven by our high-intent audience, the enduring trust of the MapQuest brand and the value of our first-party data. User engagement also continued to improve, with total sessions increasing 25% year-over-year during the first half of 2026. Beyond our core navigation platform, we are expanding the MapQuest ecosystem through adjacent products, including Lighthouse, a family safety app that recently soft launched. MapQuest is also making meaningful investments in AI. Our MapQuest MCP server is launching this week, enabling MapQuest navigation location data to integrate directly with AI agents and applications. We believe we will be able to leverage our existing B2B partners on the MapQuest platform as a sales channel to accelerate growth and adoption of these products. Speaker 200:05:58Additionally, in Q2, we completely revamped our RoadWarrior delivery app, which allows us to better support the needs of the drivers and small businesses that rely on the app for their day-to-day operations. Moving on to our Startpage private search engine, we continue to benefit from long-term tailwinds around consumer privacy. We saw continued growth in search queries during the quarter, with 11% sequential growth in user sessions quarter-over-quarter. We saw particularly strong momentum on mobile, where the number of mobile app sessions increased 63% year-over-year. We're also seeing more and more web browsers and other entry points to the web electing to feature Startpage as their private search engine. Unfortunately, as I mentioned above, Startpage user growth was more than offset by declining monetization from Google. Speaker 200:06:44The majority of our Startpage revenue comes from users clicking on advertising we syndicate from Google, and simply put, Google has been showing fewer ads when users search on Startpage and paying us less for each search query. This has limited our ability to fully translate usage growth into revenue. Resolving the Google monetization issue is a big priority for us, although it is worth noting that we believe this is an industry-wide problem affecting all search engines that work with Google. Beyond our established products, we're also encouraged by the early progress within our emerging products division, where we're focused on AI-driven subscription businesses. While these products remain relatively small today, we're seeing exceptional velocity in both product development and marketing experimentation. Speaker 200:07:28Our pace of learning has been significantly faster than we've experienced in prior product initiatives, giving us confidence that this portfolio will become an increasingly meaningful contributor over time. We've also started to make headway around monetization, our large amount of first-party data. In Q2, we entered the market with our audience data product, which we call IntentStream. IntentStream collects, enriches, and packages our non-private first-party data to provide brands with real-time pre-purchase intent signals. One thing to note is this data set does not include any data from our Startpage search engine, where privacy remains paramount. We're in the early stages of going to market with IntentStream. We started bringing on our first customers, and we look forward to reporting more on our progress here. Now, turning to our partner network business, Q2 was a tale of two halves. Speaker 200:08:20During April and May, the partner network business was performing quite well and generating over $100,000 per day in net revenue. At the end of May and early June, Google pushed a partner network-wide change that caused our monetization to drop more than 30%. Lower monetization, in turn, led to a significant drop in spreads between revenue and traffic acquisition costs, which in turn caused a significant drop to our net revenue per day. By the end of June, we recovered about 50% of the daily net revenue, but the negative impact on Q2 was significant. We're working hard to fully stabilize the partner network business and get back to the levels we were at prior to the tuning event. At the same time, we've also remained intensely focused on diversifying our network partners, improving traffic quality, and expanding monetization diversity to reduce our Google concentration risk going forward. Speaker 200:09:15As we look to the second half of the year, our strategic priorities are clear. First, we will continue investing in the development and growth of our products portfolio, with particular emphasis on opportunities emerging around search, commerce, location, and AI-driven consumer experiences. Second, we remain focused on diversifying our partner network business and getting our daily gross profit back up to our prior levels. Finally, we will continue operating as efficiently as possible while concentrating investment behind our highest return growth opportunities. As our overall business starts growing again, we intend to return to the M&A efforts that have proven very successful for us in the past. With that, I'll hand it over to Treaty to go over our financials. Take it away, Treaty. Speaker 300:10:01Thanks, Michael. I'd like to remind everyone that in the first quarter of this year, we made the decision to significantly reduce marketing activity related to search monetization across our owned and operated properties. The result of this change was to impact both sequential and year-over-year trends during the quarter, which I will highlight throughout my remarks. Let's get into the details. Q2 revenue was $30.2 million, representing a 61% year-over-year decrease and a sequential decrease of 19%. Excluding the impact of owned and operated marketing, revenue would have been $28.6 million in Q1, down 32% year-over-year and 6% sequentially. Products revenue was $19.5 million, decreasing 19% year-over-year while increasing 3% sequentially. The sequential growth was primarily driven by a 5% increase in total sessions. Speaker 300:10:54Products revenue per session was down 2% from Q1, primarily related to the Startpage monetization challenges in Q2, which Michael mentioned in his remarks. While the decline in monetization negatively impacted Q2 results, we remain encouraged by the continued strength of our products portfolio and growth potential. Products revenue accounted for 64% of total revenue. Marketing GAAP revenue was $10.7 million, down 80% year-over-year and down 42% sequentially, driven primarily by the wind-down of owned and operated marketing activities. Excluding owned and operated, marketing GAAP revenue was down 49% year-over-year and down 21% sequentially. This decline was primarily driven by reduced monetization and increased volatility in the Google RSOC market, specifically exacerbated by the June trends Michael highlighted earlier. In Q2 of 2026, we had 59 active partners, which are defined as partners that generated at least $5,000 of GAAP revenue during the quarter. Speaker 300:11:57The number of active partners increased 5% sequentially, reflecting continued expansion across our partner base. This growth was partially offset by a 25% decline in revenue per active partner, primarily due to monetization volatility during the last month of the quarter. Despite this variability, the average active partner generated more than $155,000 in quarterly revenue. We ended the quarter with 28 scaled partners, which we define as partners generating at least $50,000 of revenue during the quarter. Scaled partners represented 47% of our active partner base in Q2, underscoring the continued progression and maturation of our partner ecosystem. Adjusted gross profit was $25.5 million, down 38% year-over-year, and down 10% sequentially. Excluding the impact of owned and operated marketing, adjusted gross profit was $24.4 million, down 35% year-over-year and down 9% sequentially. Speaker 300:12:56Product segment profit was $17.5 million, down 23% year-over-year, but up 1% sequentially. The product segment accounted for 65% of total profit. Marketing segment profit was $9.5 million, down 51% year-over-year and down 24% sequentially. Turning to operating expenses and adjusted EBITDA. In Q2, operating expenses, net of ad backs, were $23.6 million, down 20% year-over-year and down 8% sequentially. The declines from the prior periods reflect our ongoing cost-saving initiatives as we remain focused on supporting our core business while making disciplined investments in growth. Adjusted EBITDA was $1.9 million in Q2, down 83% year-over-year and down 29% sequentially. While we had previously expected adjusted EBITDA to be up sequentially versus Q1, this was prior to the significant downturn in RSOC monetization we saw in June in our marketing business. Speaker 300:13:54We do expect EBITDA to sequentially increase quarter-over-quarter for the rest of the year. Lastly, I want to revisit the debt exchange we first announced in May and successfully closed on July 23rd. Under the new agreement, our total outstanding debt was reduced to $150 million from $302.6 million prior to our agreement to the exchange in May. Pro forma for the closing cash payment as part of the debt exchange, the company's cash balance at June 30th was $16.2 million. Pro forma for the new debt, our consolidated net leverage at June 30th was 5.88 times. The new terms strengthened our capital structure, and with a stronger financial foundation in place, we are well-positioned to execute on our strategic priorities and create long-term shareholder value. Given the continued volatility we are seeing, we are not providing Q3 or full-year guidance at this time. Speaker 300:14:45Our Q2 results reflect an intentional shift in our revenue mix towards the product segment, where we see significant growth opportunities. We are well-positioned to capitalize on these opportunities and execute on our strategy. We are operating as a more focused and agile company with a clear focus on investing in our core businesses and emerging products. Our new debt agreement positions us to continue investing in and growing our assets, enabling us to execute on our strategic initiatives and deliver sustainable long-term growth and value for our stakeholders. Thank you for joining us today. Operator00:15:19We will now begin the question-and-answer session. If you would like to ask a question, please raise your hand now. If you have dialed in to today's call, please press star nine to raise your hand and star six to unmute. Please stand by while we compile the Q&A roster. Your first question comes from the line of Tom Forte with Maxim Group. Your line is open. Please go ahead. Speaker 400:15:43Michael and Trudy, congrats on the debt restructuring and thanks for taking my questions. I have a couple questions. I'll go one at a time. Michael or Trudy, on the Startpage, I think it's very interesting the consumer interest in privacy, especially for search engines. Can you explain, you had some very impressive sequential growth in usage, but you talked about monetization challenges. Is it netting out to growth or are the monetization challenges offsetting the very impressive growth in usage? Speaker 300:16:19Tom. Good to hear from you. Thanks for the question. I'll answer that second part, which is, unfortunately, it's the monetization challenges are more than offsetting the growth that we're seeing in user sessions. Again, we're very pleased with the user growth that we're seeing. The team's doing a great job of executing on continuing to take advantage of and capitalize on some of the tailwinds that we're seeing around a surge towards privacy in the search space. Speaker 200:16:53Again, thanks for joining, Tom. I would say to follow up on that, we are hopeful and early stages of being encouraged that we basically, Startpage got caught up in some monetization challenges related to the entire Google partner network as Google's been looking to clean up the quality of their partner network. We're hopeful that that's kind of getting to the tail end of that cleanup, and we're seeing a little bit of green shoots in monetization on Startpage. Nothing that I want to definitively report yet. In going back to the earlier part of your question, what's been really interesting about Startpage, which we believe is a quite valuable asset, is that we're getting the tailwinds of all this interest in privacy. Speaker 200:17:41We've also seen during the quarter that, and you might have seen this as well, bit of a backlash to a lot of the AI integration that Google's been doing and a lot of consumers turning to more independent search engines. Because we have both privacy on Startpage and we've taken a bit of a stance against heavily integrating AI into Startpage, we're seeing users come over. All we need now is for Google monetization to improve and also diversify beyond Google to other search providers. Speaker 400:18:18Excellent. For my second and last question, Michael and Trudy, I'd appreciate your thoughts, including high level on agentic commerce. When you listen to the mega cap techs, they talk about it very favorably, but at the same time, Amazon just pivoted to Alexa for shopping from Rufus. It's not clear to me, I guess, where things stand with agentic commerce, but I'd appreciate your thoughts, including what you're doing at the company-specific level to exploit the opportunity. Speaker 200:18:51Sure. I'll take this, Trudy. Again, I think you're right, Tom. Pretty early stages on agentic commerce. What we have seen is that traffic coming out of AI apps, ChatGPT, but other apps as well, is quite motivated and quite inclined to purchase. We believe that as people are starting their shopping excursions and finding more information, that you're going to see increasing amounts of e-commerce emanating via AI. Where we're playing in that would really be related primarily right now to our CouponFollow product and we're somewhat early stages in starting to exploit that. On CouponFollow, we've got a couple of really interesting assets that really allow CouponFollow to be the second leading couponing site on the Internet. The two assets are, first of all, we've got a large library of current and up-to-date and verified promo codes. Speaker 200:19:59What that means is when you go and actually use a CouponFollow promo code, it's got a high likelihood of working when you go enter it into a site. The second thing we have, which contributes to a lot of our monetization on CouponFollow, we've got really strong affiliate relationships with a lot of e-commerce stores. People go to CouponFollow, they click off of CouponFollow and end up purchasing at a shopping site. We're pretty confident that as all of the number of shopping and commerce-related AI apps are proliferating, and people are using more and more of those, pretty much every one of those apps, the most likely ways to make money are, first of all, you're going to want promo codes and verified promo codes, and you want them to work when the consumers click out of your app to go buy. Speaker 200:20:50Secondly, you're going to want a way to monetize purchases through affiliate relationships. We have both of those assets in place. We're currently figuring out the best way to offer both of those up to the agentic marketplace. Speaker 400:21:06Thank you, Michael. Thank you, Trudy. Speaker 200:21:08Thanks, Tom. Thanks, Tom. Appreciate it. Operator00:21:10Your next question comes from the line of Dan Kurnos with StoneX. A kind reminder to press star six to unmute. Mr. Kurnos, your line is open. Please go ahead. Speaker 500:21:25Hopefully. Can you guys hear me? Speaker 200:21:27Yeah. Yeah, Dan. Hey, Dan. Speaker 500:21:29Hi, good afternoon, guys. Sorry to dial in. Trying to listen to a few of these at once. Three questions for you. One, Michael, on the product side, appreciate all the color. I know you guys aren't giving guidance, but the sequential improvement is encouraging. I understand that the ad market, especially the Startpage, is floppy right now. You've been fighting with Google and Google changes for how many decades, Michael? Speaker 200:21:56Yeah Speaker 500:21:56Just in terms of what you're seeing underlying, have we troughed here? Should we start to see some sequential improvement in the forward quarters, or is the Startpage headwind too much? I got a couple more. Speaker 200:22:11I would put Startpage in the context of the overall Google market, the overall Google partner network. Dan, by the way, thank you for joining. Good to speak with you. We cannot peer exactly inside the Google black box to give you anything definitive. What it feels like to us, and we've been a player in this for a very long time, and you're right, the last couple of years have felt like a couple of decades as Google's been working to get the partner network under control. It feels to us like they are starting to make some moves that are resulting in a little bit less volatility. We are hopeful that we are troughed here and going to start being back on the upswing on Startpage. I would say recently we have seen some green shoots, that's going to be coming back. Speaker 200:23:09We don't want to promise anything just yet until we've got a couple more months of data to show it. Those changes also, as they're getting things under control, would directly affect our partner network business, which really just needs stability from Google. We don't need much in the way of improvements in monetization. What we need are less dramatic moves up or down by Google. As we're seeing what feels like a little bit of light at the end of the tunnel on the Google side, we would expect, if what we're seeing is correct, that would help both Startpage and our partner network. Speaker 500:23:48Got it. That's helpful. Let me ask a follow-up to that then. This does not count as my three questions. This is a 1A, Michael. It was actually nice to see 5% sequential improvement in active partners. I think Tridivesh said in his comments that you guys are seeing a 25% decline in revenue per active partner. I understand you just laid out probably why, but you have been talking about active partner and partner network diversification. Can you maybe parse out how much you think is Google now, and how much is maybe newer partners coming on, and it takes a while for them to scale, at some point you should start to see more scaled spend as you continue to diversify or re-diversify that active partner network? Speaker 200:24:37Yeah. Some of that was deliberate on our part. We wanted to have more diversification with more partners, and some of the larger partners were also some of the ones that may not have been as high as quality. As we've been bringing on more partners and going out to the other, one thing that's happening, Dan, in the marketplace is if you looked at this industry a year ago, we had a multitude of large competitors in the partner network business. Now, as Google's been making its changes and cleaning up the network, what we're seeing is that we are one of the very few higher quality scaled Google partners left. We're getting the benefit of both our systems being good, but also there's a more consolidated number of people working with Google at scale. Speaker 200:25:37A lot of those traffic acquisition partners out there are coming to us to try to work with our back end. I guess the way to put a combination of the market, us being much bigger in the market, one of the fewer large players, having a good platform to provide monetization and some deliberate moves on our part as well. Speaker 500:25:59In theory, if things stabilize, you guys are in a better position to capitalize if you can get a little more visibility on the monetization piece. Speaker 200:26:09Yeah. That's right, Dan. I know you're also a follower of IAC. IAC has traditionally been one of our largest competitors in this space, and as you know, they've shut down their business. That would be an example of if you were an IAC partner and looking around for somewhere to continue your business, System1 would definitely be a place you'd want to come to. Speaker 500:26:37All right, Michael, I guess you can lead the witness because I was going to ask a related question, but I was going to ask that last. I guess I'll ask it now and just say, we have written publicly multiple times about the slew of trials going on in the space. Similar to IAC, you are at the crux of it. You actually have three or maybe even four bites at the apple here, and it's not just the ad tech trial. You also have AdSense for Domains. You've got AdWords, potentially. There's a whole slew of things in there. I don't know what you want to say or don't want to say on this call, but it seems like everyone's expecting settlements to start sometime in 2027. Speaker 500:27:24I don't know if the arbitration, we saw a couple arbitration cases in the AdWords stuff, small ones, nothing meaningful yet. I'm just going to leave it open-ended and see if or what you want to say on that front, because you guys have a lot of exposure there, potentially for the good. Speaker 200:27:40Thanks, Dan Kurnos. I appreciate you asking the question. Trying to decide with Treaty how much we want to really talk about on this call. I know you have been one of the few people writing about this publicly. I guess the summary for people listening is we are quite aware that Google has been adjudicated in the U.S. for some antitrust violations related to the search marketplace. As you alluded to, there is a pretty large number of companies who are filing arbitration claims against Google at this point related to Google having a monopoly in the search market. I think that at this point, it feels as though the market believes that those claims are going to have some value. We are aware that to the extent that some of the claims are even, I believe, trading hands in the secondary market. Speaker 200:28:43Hedge funds are buying them up and that kind of thing. You are right, System1, we have been traditionally, over the last 13, 14 years, very large players in the search market with Google. We are big players on the buy side. We are large players on the search syndication side, which is the other place they were adjudicated monopoly. I guess what I would say is we are certainly looking at our claims that we might have, and we are working to determine the best way to move forward on those. Anything you want to add, Treaty? Speaker 300:29:24I think that is it. I think to Michael's point, our financials historically are out there. It is not that hard to figure out how much work we have done with Google, on both the buy side and the sell side. We are actively engaged in charting the best path forward. Speaker 500:29:49You guys do not have to say it, but I will give people a hint that that number starts with a B and it is not one in terms of dealings with Google, because we have done the math. I will throw that out there, but I will let people figure it out or read our note. Just Michael, last one for me is, can you just give me a sense of some of the 1P monetization work that you are doing, the 1P data stuff? Obviously, in an agentic world, 1P data is coveted. You guys clearly have a lot of it through product side. You have a lot of intent-driven stuff, a lot of signals. I know- Speaker 200:30:30Yeah Speaker 500:30:30This is super early, you talked about in your prepared remarks, but just anything you want to give us in terms of how you're thinking about monetizing it and how big you think it could be as you scale it? Thanks. Speaker 200:30:41Yeah, no, great question, Dan. When we're talking about first-party data, which is the most valuable first-party data when advertisers are trying to advertise is data that tells you what- Speaker 500:30:55Data that Speaker 200:30:57Sorry. Data that people tells you what they're interested in, and data that tells you where people are going, those kind of things. When you look at System1, we don't really have data related to reading news, for instance. If you've got a big news site I think we're hearing a little feedback from you, Dan. Yeah. If you've got a big news site, for instance, that kind of data's not that important for advertisers. What we have is we've got MapQuest, which is a geolocation service that tells you where people are going. We've got CouponFollow, which tells us people go to CouponFollow when they're literally at point of purchase to buy something. We've got all of our partner network business, which is people are only reaching our sites when they've already clicked on an ad. Speaker 200:31:53They might be interested in something like a Ford automobile. They've clicked on a Ford ad, and they're coming to an article on our website about Ford autos. That kind of data should be exactly the kind of data that advertisers want. The last four to six months, we basically have put together a technical platform to aggregate all of that data, slice it up into really any form that advertisers would want. We recently have started hitting the market, starting to talk with large brands, large advertising holding companies, and basically get them on board to start buying it. There's nothing material to discuss right now, because it's still early stages. We do have people at this point starting to buy, purchase our data, use it in their advertising. We're starting to get good feedback on that. Speaker 200:32:52When you add up all of our traffic, we have one of the largest data sources of first-party data out there right now. It's only upside for us. We're making almost no money from that. We think that it's got good potential upside, and hopefully next quarter we'll have some more material results to share with you. Speaker 500:33:13Don't worry, Michael, everyone gets their news from TikTok now anyway, it's not relevant. Speaker 200:33:19Thank you, Dan and Tom, for all the good questions. Do we have anybody else on the line? Operator00:33:28There are no further questions. Speaker 500:33:29Thanks, guys. Appreciate the color. Speaker 200:33:30Appreciate it. All right. Well, thank everybody for joining on our earnings call. Again, we want to thank our lenders for working out a structure with us that's going to allow System1 to thrive in the future. We look forward to speaking with all of you again next quarter and reporting on the good progress we've been making this quarter. Thanks again for joining. Operator00:33:55This concludes today's call. Thank you for attending. You may now disconnect.Read morePowered by