Zevia PBC Q2 2026 Earnings Report

Zevia PBC EPS Results

• Actual EPS: -$0.03
• Consensus EPS: -$0.03
• Beat/Miss: Met Expectations
• One Year Ago EPS: N/A

Zevia PBC Revenue Results

• Actual Revenue: $45.00 million
• Expected Revenue: $44.21 million
• Beat/Miss: Beat by +$795.00 thousand
• YoY Revenue Growth: N/A

Zevia PBC Announcement Details

• Quarter: Q2 2026
• Date: 8/5/2026
• Time: After Market Closes
• Conference Call Date: Wednesday, August 5, 2026
• Conference Call Time: 4:30PM ET

Zevia PBC (NYSE:ZVIA), headquartered in Los Angeles, is a Public Benefit Corporation that produces zero-calorie, naturally sweetened beverages. Founded in 2007, the company went public through a merger with a special purpose acquisition company in March 2021. Zevia’s mission centers on offering healthier drink alternatives by using stevia leaf extract and other plant-based ingredients rather than sugar or artificial sweeteners.

The company’s product portfolio spans multiple categories, including carbonated sodas, sparkling water, energy drinks, mixers and flavored teas. All Zevia beverages are free of calories, sugars, artificial colors and synthetic preservatives, and they carry non-GMO Project verification. Zevia products are sold primarily through grocery, natural, convenience and on-premise channels across the United States and Canada, and the brand has begun expanding into select international markets via retail and e-commerce partnerships.

As a certified Public Benefit Corporation, Zevia balances its financial goals with commitments to social and environmental impact. The company emphasizes sustainable packaging initiatives and works to reduce its carbon footprint across production and distribution. Guided by a leadership team with extensive experience in the food and beverage industry, Zevia aims to capitalize on growing consumer demand for clean-label, wellness-focused products while maintaining transparency around its public benefit objectives.

Zevia PBC Q2 2026 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Second-quarter results exceeded expectations, with net sales up 1.1% to $45 million and adjusted EBITDA of approximately $0.5 million. First-half sales rose 10.4% to $91.1 million, while adjusted EBITDA improved by $4.5 million year over year.
• Positive Sentiment: Management identified singles as Zevia’s most significant growth opportunity, citing limited current penetration and potential to expand household trial. A new go-to-market strategy covering distribution and in-store execution is being developed for implementation beginning in early 2027.
• Negative Sentiment: Zevia expects third-quarter adjusted EBITDA loss of $3 million to $3.5 million and gross margin of roughly 46%, pressured by higher aluminum and fuel costs, promotions, channel mix, and increased marketing investment. The company maintained full-year adjusted EBITDA guidance of a $2 million to $4 million loss.
• Positive Sentiment: The Cardi B “Refreshingly Real” campaign generated substantial early engagement, including nearly 29.5 billion social video views and 1.8 billion earned-media impressions. Initial readings for the new packaging and flavors were also positive in the natural channel, although management said it is too early to assess sustained sales impact.
• Neutral Sentiment: Zevia maintained full-year 2026 net sales guidance of $170 million to $175 million, despite discontinuing its tea offering. Management expects $3 million to $5 million of additional cost savings beginning in the first quarter of 2027.

Presentation

[Operator]

Greetings. Welcome to the Zevia PBC second quarter 2026 earnings conference call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. Please note this conference is being recorded. I will now turn the conference over to Jean Fontana of Investor Relations. Thank you, Jean. You may begin.

[Jean Fontana, Head of Investor Relations at Zevia PBC]

Thank you. Welcome to Zevia's second quarter of 2026 earnings conference call. On today's call are Alexandre Ruberti, President and Chief Executive Officer, and Girish Satya, Chief Financial Officer and Principal Accounting Officer. By now, everyone should have access to the company's second quarter 2026 earnings press release and investor presentation made available this afternoon. This information is available on the investor relations section of Zevia's website at investors.zevia.com. Before we begin, please note that all financial information presented on today's call is unaudited. Certain comments made on this call include forward-looking statements which are subject to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs concerning future events, are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in these forward-looking statements.

[Jean Fontana, Head of Investor Relations at Zevia PBC]

Please refer to today's press release and other filings with the SEC for a detailed discussion of the risks that could cause actual results to differ materially from those expressed or implied in any forward-looking statements made today. During the call, we will reference certain non-GAAP financial measures as we describe business performance. The SEC filings as well as the earnings press release, presentation slides that accompany today's comments and reconciliations of the non-GAAP financial measures to the most directly comparable GAAP financial measures are all available on our website at investors.zevia.com. Now I'd like to turn the call over to Alexandre.

[Alexandre Ruberti, President and CEO at Zevia PBC]

Good afternoon, everyone. Thank you for joining us today. It's a privilege to speak with you on my first earnings call as CEO. Before I begin, I would like to thank Amy Taylor for her leadership and her support during this transition. I am excited to lead Zevia as I believe that we have a truly distinct product within the better-for-you beverage category. As a member of the board of directors, I have gained valuable insights into the transformation that has taken place over the last two years, I'm grateful for the opportunity to lead the company into the next chapter. My objective is to build on the work that has strengthened the foundation of our business, drawing from my beverage industry experience to accelerate growth and drive profitability while reinvesting in the future.

[Alexandre Ruberti, President and CEO at Zevia PBC]

We believe that Zevia's truly distinct market position presents a tremendous opportunity that we have yet to capture. We are working aggressively to build a strategic plan that we believe will deliver breakthrough growth, sustainable performance for the business, and drive long-term value for all stakeholders. Before sharing my initial observations, let me briefly highlight our results, which Girish will speak to in more details. For the second quarter, we delivered net sales of $45 million at the high end of our guidance and adjusted EBITDA of a half million dollar above our expectations. We are encouraged by our progress year-to-date and the momentum going into the third quarter. We're continuing to make progress in driving awareness and trial through distribution and completed the rollout of our new packaging and flavors.

[Alexandre Ruberti, President and CEO at Zevia PBC]

That said, we have a significant opportunity to drive improvement in our go-to-market execution, which I will speak to shortly. Turning to marketing, we launched the anticipated 360 campaign of Refreshingly Real, starring Cardi B as our real talk interpreter. The campaign generated tremendous engagement with nearly 29.5 billion social campaign video views. Over 1.7 million engagements on Cardi and Zevia posts, 1.8 billion PR earned media impressions, and 473 media placements. We plan to build on this momentum with additional campaigns, including upcoming Refreshingly Real contests. I look forward to keeping you posted on more upcoming events with Zevia and Cardi B. Now, turning to my observations and priorities. For the last month and a half, I have spent much of my time meeting with our executive team and employees, as well as our customers, suppliers, and investors.

[Alexandre Ruberti, President and CEO at Zevia PBC]

Following my listening tour and a deep dive into the business, my belief in Zevia's potential is greater than ever. I also recognize that there are measures that need to be taken to convert our strengths into sustained momentum in our business. To accomplish this, we need to make Zevia easier to find with a targeted strategic distribution expansion, easier to buy through enhanced in-store execution, and easier to choose by amplifying awareness and brand relevance, and we shall do so with urgency. As we develop a strategic plan for our path forward and drawing from my broad experience, I will be focused on four key areas. First, evolving our go-to-market strategy. Second, sharpening and scaling our brand identity. Third, maintain strong financial discipline and operational efficiency to support our sustainable growth initiatives. And fourth, establishing a performance-driven culture.

[Alexandre Ruberti, President and CEO at Zevia PBC]

I'd like to expand on each of these areas and provide some additional context. Starting with evolving our go-to-market strategy. We see a significant opportunity to expand the reach and productivity of the Zevia brand through three verticals: optimizing our singles platform, expanding distribution, and improving in-store execution. The first and most meaningful value creation opportunity is unlocking the full potential of the singles in-store. We view singles as the most effective vehicle for driving consumer discovery, trial, and ultimately household penetration. Over the past year, we have a focus on refining the product format, optimizing our flavor assorting with the right balance of classic favorites and emerging trends, and improving taste. As consumers increasingly seek healthier beverage alternatives without sacrificing taste, singles represent a powerful entry point into the brand and a catalyst for driving trial and long-term customer acquisition.

[Alexandre Ruberti, President and CEO at Zevia PBC]

Second, with improved product portfolio, we see substantial opportunities to expand distribution and increase brand availability. Despite our good position within the zero-sugar soda category, Zevia remains under-penetrated across several attractive channels, including mass, club, food service, value chain, retail, and e-commerce. We believe our enhanced singles platform improves our ability to secure new distribution gains while increasing visibility and accessibility for consumers. Expanding our presence where consumers shop remains a critical lever for driving both awareness and trial. The third component of our go-to-market strategy is improving productivity within existing doors through a stronger approach to in-store execution, merchandising, and category management. To be frank, we need to do a better job of activating Zevia in store. We believe improved execution can increase velocity, support retailer economics, and strengthen our position as a key growth driver within the beverage category.

[Alexandre Ruberti, President and CEO at Zevia PBC]

This leads to our second strategic focus area, sharpening and scaling our brand identity. Over the past several years, we have made meaningful progress in defining what Zevia stands for, but we believe there is opportunity to further increase the precision and relevance of our positioning. We are moving beyond the broad concept of the health-involved consumer and developing a more focused understanding of our core customer. We see our target consumer as wellness aspirational, younger, digitally engaged families who enjoy beverages and flavors they love, but are increasingly unwilling to compromise on ingredient quality or health considerations. They want the enjoyment of soda without the trade-offs. As we continue to refine our positioning around this consumer, we intend to support it with a disciplined ROI-driven marketing strategy designed to increase awareness, strengthen brand affinity, and improve customer acquisition efficiency.

[Alexandre Ruberti, President and CEO at Zevia PBC]

By pairing a more clearly defined brand identity with a broader distribution and stronger execution, we believe we can meaningfully expand Zevia's addressable market and accelerate sustainable, profitable growth over time. Our third area of focus, financial discipline and operational efficiency. We aim to build on the success of our positive financial momentum and drive profitable innovation across functions. This will be achieved through maximizing or redirecting resources to align with strategic priorities as we reinvest savings from continuing efficiency gains. Our final area of focus is to establish a performance-driven culture within the organization. Delivering results not just for today, but over the mid and long term. We will challenge each other to improve, take ownership, make confident decisions, and learn quickly from setbacks so we can keep raising the bar together without losing the essentials of trust, empowerment, and accountability.

[Alexandre Ruberti, President and CEO at Zevia PBC]

Before I turn it over to Girish, I want to thank everyone for the warm welcome I have received since stepping into this role. I believe we are operating from a better financial position, as shown by improved cash flow and positive EBITDA over the last few quarters. I will share our strategic plan in the coming months with further details on our four key focus areas. As part of this plan, we will outline clear, measurable milestones and provide regular updates on our progress. I look forward to working with our talented team as we realize Zevia's great potential. We have an exciting future in front of us. With that, I will turn it over to Girish.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Thank you, Alexandre. Good afternoon, everyone, and thanks for joining our call today. Before we get into the quarter, I'd just like to take a moment to welcome Alexandre to the Zevia team. It's been a pleasure working more closely with him since he transitioned into the CEO role, and I look forward to the partnership. Echoing his remarks with our vastly improved financial profile, coupled with our increased supply chain efficiencies and cost disciplines, we have a strong foundation from which to build the next phase of growth for the brand. Now turning to our results. For the second quarter, net sales increased 1.1% to $45 million, primarily driven by successful pricing actions.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Our results also reflect the lapping of load-ins to Walgreens and Albertsons in the second quarter of last year, as well as the shift in cadence, with higher volumes anticipated in the first and third quarters versus last year. Notably, net sales in the first half of 2026 increased 10.4% to $91.1 million, including the discontinuation of our tea offering, which began in Q2. Gross margin was 48.9%, a 20-basis point increase from 48.7% in the prior year quarter. The improvement reflects strong price realization, partially offset by increases in aluminum costs, from which we expect to see a bigger impact in the back half of the year. Selling and marketing expenses were $13.1 million, or 29% of net sales in the second quarter of 2026, compared to $13.4 million, or 30% of net sales in the second quarter of 2025.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Breaking it down, selling expense was $8.1 million, or 17.9% of net sales in the second quarter of 2026, compared to $8.7 million, or 19.4% of net sales in the second quarter of 2025. The 150 basis point improvement reflects savings in warehousing and repackaging costs, partially offset by increased fuel costs. Marketing expense was $5 million, or 11.1% of net sales in the second quarter of 2026, compared to $4.7 million, or 10.6% of net sales in the second quarter of 2025. The increase in marketing expense as a percentage of sales as compared to last year was due to higher planned investments in the second quarter to support our new product rollout, package redesign, and Cardi B partnership.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

General and administrative expenses were $8.6 million, or 19% of net sales in the second quarter of 2026, compared to $8.1 million, or 18.2% of net sales in the second quarter of 2025. The increase was primarily due to higher personnel-related costs and outside services expenses, partially offset by lower accrued variable compensation. For the second quarter, adjusted EBITDA was approximately $0.5 million, compared to an adjusted EBITDA of $0.2 million in the prior year period. Yea-to-date, adjusted EBITDA increased $4.5 million versus the prior year period, despite significant cost pressures. Turning to our balance sheet, we end the quarter with approximately $28.5 million in cash and cash equivalents and have an undrawn revolving credit line of $20 million. Now turning to our outlook.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Starting with the third quarter of 2026, we expect net sales of between $44 million-$46 million, reflecting 10% growth at the midpoint of the range. This guidance incorporates increased club distribution, ongoing strength in digital, and the benefit of incremental promotional support for the national rollout of our packaging refresh, partially offset by the discontinuation of our tea offering. We expect third quarter adjusted EBITDA loss to be between -$3 million and -$3.5 million. This assumes a reduction in gross margin to approximately 46%, due primarily to the impact of elevated aluminum costs and higher promotions and channel mix. Additionally, this reflects pressure on selling expense related to higher fuel costs, as well as higher marketing investment associated with the Cardi B campaign launch and the rollout of the new product packaging nationwide.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Looking at the full year, we are maintaining our 2026 net sales guidance of $170 million-$175 million, reflecting 7% growth at the midpoint of the range. In addition, this incorporates an approximately 1.5 percentage point impact from the discontinuation of tea. As Alexandre outlined in his discussion, we are amplifying efforts to drive materially accelerated growth across our business, but predominantly through an improved go-to-market strategy. We have identified a number of opportunities across our distribution channels, however, realize that it will take time to bear fruit. Turning to profitability, we are maintaining our full-year 2026 adjusted EBITDA range of -$2 million to -$4 million. As a reminder, due to ongoing macro volatility, this range continues to incorporate approximately $11 million related to the surge in fuel prices and higher aluminum-related costs.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

While we expect these elevated costs to come down over time, we are on track to achieve $3 million-$5 million in additional cost savings beginning in Q1 of 2027. In closing, we believe that we have a distinct market position, which presents a tremendous opportunity that we have yet to capture. We remain confident in our path forward and our focus on executing a strategic plan to improve profitability through enhanced commercial execution, financial discipline, and targeted investments to strengthen our capabilities and create sustainable long-term value for all shareholders. I'll now turn it over to the operator to begin Q&A. Operator?

[Operator]

Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we pull for questions. Our first question is from Andrew Strelzik with BMO Capital Markets. Please proceed with your question.

[Andrew Strelzik, Analyst at BMO Capital Markets]

Hey, good afternoon. Thanks for taking the questions. I appreciate all the detail on some of the opportunities that you discussed already. You mentioned that it's going to take some time for that to play out, but I'm just curious how you think about which of the priorities you think we could see the benefits from the fastest or maybe takes the longest, how we should think about the cadence of those opportunities flowing through to performance.

[Alexandre Ruberti, President and CEO at Zevia PBC]

Sure. Hey, Andrew. Good to talk to you again. I think if you try to prioritize priorities in here, prioritize priorities is good, but prioritize priorities in here, it is, first of all, everything to do with the singles. I think this is a bit urgent and more meaningful priority that we have, because if you want to measure that, nowadays, we have a 10% of share, and we have a zero share in singles. In singles opportunity for us in our, if we keep the same multi-pack share that we have on our day, it will be around $80 million, right?

[Alexandre Ruberti, President and CEO at Zevia PBC]

Our business nowadays is based on multi-packs and we don't have singles. I think everything that we are doing in terms of activating singles, we are on the streets now in the selling season, talking to the customers in order to prioritize this ahead of any other. This one is the main opportunity for us.

[Andrew Strelzik, Analyst at BMO Capital Markets]

Okay. That's helpful. If I could just ask about the guidance. The second quarter came in at the higher end of the revenue guidance above on EBITDA. The 3Q guidance is at least ahead of consensus. I know that's not your internal expectation, but I guess in holding the year, it implies a weaker 4Q, kind of flat to down, which is not entirely inconsistent with what you had communicated previously, but it's maybe a little weaker than I would've thought. I guess, just in the context of the 2Q performance, just holding the annual guidance and is there anything in the fourth quarter that we should be aware of incrementally as a potential headwind? Thanks.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Yeah. No, thanks, Andrew. Look, you're right. We said earlier in the year that Q1 and Q3 would be the biggest quarters. Our Q4 growth is consistent with what we had outlined earlier in the year. I think this is largely a reflection of the timing shift in marketing spend and innovation launches. Separately, it's also a remnant of our club business. As club becomes a more consistent channel, we should see less fluctuations in growth rates going forward. I'd say that generally speaking, at this point, we're in the really early days of our marketing and innovation initiatives, which we recently launched as we alluded to with Cardi B just a couple of weeks ago. We're encouraged by the early reads and think that this could be an opportunity for us, but there isn't necessarily any headwind that we're calling out for Q4.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

As Alexandre noted, we do believe we have a lot of opportunities to accelerate growth, but those initiatives are going to take a little bit of time.

[Andrew Strelzik, Analyst at BMO Capital Markets]

Great. Okay. Thank you very much.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Okay.

[Operator]

Our next question is from Jim Salera with Stephens Inc.. Please proceed with your question.

[Jim Salera, Analyst at Stephens Inc]

Hi, guys. Good afternoon. Thanks for taking our question.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Hey, Jim.

[Jim Salera, Analyst at Stephens Inc]

Alexandre, I wanted to ask a little bit around kind of why now for singles and if you could maybe walk through some of the operational infrastructure that gives you the confidence that you can execute on that, such that it'll be incremental. I know the West Coast DSD expansion has kind of been key, but is singles going to be something we see kind of nationwide, is this going to be more of a regional rollout? Can you kind of walk us through the cadence there, and how quickly we should expect to see that business ramp?

[Alexandre Ruberti, President and CEO at Zevia PBC]

Yeah, sure. Let me get to you some kind of high level view. Imagine that the go-to market will have the most expensive way how to go or more effective ways, right? We are evaluating a couple of options, but the main objective for us, it is to make sure that we guarantee distribution across the nation as well as in-store execution, both. We can go DSD network, we can go brokers, broadliners to sales, merchandisers, agencies, this kind of stuff. At the end of the day, the mix of those ways to go to market will be the secret. We are creating this plan right now. We are aiming to start execution in the beginning of 2027.

[Alexandre Ruberti, President and CEO at Zevia PBC]

This is one way to support singles. When talking about singles, the idea here was very rational concept because nowadays we have a 10% of share. If you just segment modern soda that within the multi-pack, we have a 20% of share. If we have the same 20% of share within singles, we are talking about $80 million opportunity. At the end of the day, why now? Because I think that now we have the right products because we improved taste. Second, the right size of the can, not sleek can anymore, it's going to be the regular can. Third, we're going to have the right price and value equation. I think this combination of power of execution and the right format of the product will be a huge difference moving forward.

[Alexandre Ruberti, President and CEO at Zevia PBC]

As you said, we need to have a structure in place in order to execute that. That's why I think it's going to take some time after implementing the new go-to market.

[Jim Salera, Analyst at Stephens Inc]

Okay, great. Girish, if I could ask a follow-up on, you talked about aluminum pricing and I know that's been a headwind across the industry for the year. Recently we've heard folks talking about stepped up transport costs, freight and diesel. Can you just walk us through how that flows through on your gross margin and maybe just any thoughts around price offset? I think you guys are just shy of 5% price, if I did the math right, in the quarter. Is that a fair kind of cadence to carry forward to the end of the year? Is there an opportunity for any incremental price?

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

No, thanks, Jim. Yes, as you alluded to, everybody has been facing these increased aluminum costs and fuel costs. As a reminder, we've taken $20 million out of the business. We've identified an incremental $3 million-$5 million that we're currently working on taking out of the business, which will primarily impact COGS and selling expenses, beginning in Q1 of 2027. As you alluded to, we recently took a price increase, which in some ways was preemptive, knowing that we were going to be seeing or continuing to see these aluminum costs. Given the broader macroeconomic outlook, and consumers' flight to value, it's unlikely that we're going to pull the pricing lever again this year. We do believe that we will continue to find opportunities to drive efficiencies through the P&L.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Although we highlighted a bit of a dip in Q3 with regard to gross margin, some of that will be recovered in Q4, partly because we are going a little bit deeper from a promotional price perspective in Q3 to support not only the new packaging and new flavors, but also the Cardi B brand awareness campaign as well. That will kind of reverse itself out in Q4 a little bit. Long-winded way of saying we're managing it as closely as we can, and continue to find opportunities to maintain our margins. As you saw from our first half performance, we continue to sort of balance the two between reinvesting in the business and dropping dollars to the bottom line.

[Jim Salera, Analyst at Stephens Inc]

Great. I appreciate the thoughts. I'll hop back in the queue.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Thanks, Jim.

[Operator]

Our next question is from Eric Des Lauriers from Craig-Hallum. Please proceed with your question.

[Eric Des Lauriers, Analyst at Craig-Hallum]

Great. Thanks for taking my questions. It seems like we've touched a good amount on singles and some of the expanded distribution opportunities. I wonder if we could just focus a little bit on some of the opportunities kind of right in front of us, starting with the new packaging and new flavors. Just any sort of early insight into how that national rollout is proceeding. Are you guys continuing to see any velocity pickups from this new packaging or new flavors? Just any sort of commentary on the early performance would be great. Thanks.

[Alexandre Ruberti, President and CEO at Zevia PBC]

Sure, Eric. Thanks for the question, because I still think it's very early to make any kind of comments on that, because just one month. We still don't have 100% rollout, but I would say 90%. It's going to take a couple of months in order to be able to evaluate and as well as to segment the effects of sales in terms of the new packaging and flavors. The first readings, we have some weeks, of course. The first readings, mainly in terms of the natural channel, the velocities are higher. Still, everything is due too early. We are looking for in the next month to understand how solid we'll be. We are very excited because the first readings are positive so far.

[Eric Des Lauriers, Analyst at Craig-Hallum]

That's great to hear. Just switching to the Cardi B marketing campaign. You guys gave a lot of detail on just how viral this went. Certainly, caught me by surprise. I know this is obviously even earlier than this new packaging rollout. Are you seeing any sort of increased web traffic or any higher engagement with the Zevia brand as a result of this? Anything to call out just initially from this?

[Alexandre Ruberti, President and CEO at Zevia PBC]

No question on that. I think the first numbers that we showed during the conversation was huge, right? In the last two weeks, we had almost 30 million social video views. We had 1.8 billion in earned media impressions. It's huge. Went viral just because who she is and how we are engaging with her and the brand. Said that, in the end of the day, what we are looking for until end of the year is gonna be a track from the top of the funnel to the bottom of the funnel, the marketing funnel, right? We're gonna have one more ad coming in the next few weeks. We're gonna have one consumer context. That consumer is gonna submit some stories. Then she's gonna perform a new ad in real life to them.

[Alexandre Ruberti, President and CEO at Zevia PBC]

We are planning to have a launch of a new product, a signature product with Cardi B in the beginning of January. In the end of the daily strategy here, the full funnel. We're talking about awareness, we're talking about consideration with the consumer in terms of the contest of the better story, and then we're gonna make available a product with a flavor that was developed together with her in the beginning of January. I think that's what we are focused in this campaign.

[Eric Des Lauriers, Analyst at Craig-Hallum]

Well, sounds like lots of very exciting things to come. Congrats again on the great quarter and good luck going forward.

[Alexandre Ruberti, President and CEO at Zevia PBC]

Thank you.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Thanks, Eric.

[Operator]

Our next question is from Eric Serotta with Morgan Stanley. Please proceed with your question.

[Eric Serotta, Analyst at Morgan Stanley]

Hi, good afternoon.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Eric.

[Eric Serotta, Analyst at Morgan Stanley]

Hoping you could give a little bit of color in terms of the sort of the priorities that you laid out, Sandro. Do you see these as involving sort of meaningful levels of increased investment or step up of investment in order to kind of achieve your ambitions across these initiatives? Do you think you could sort of do it within the existing P&L cost envelope that you have?

[Alexandre Ruberti, President and CEO at Zevia PBC]

Thanks, Eric. From my side, still it's very early to say. Of course, we're gonna make the dollars working harder for us moving forward. I believe that when we're talking about first, in terms of improving the go-to market, there's many ways how to go. As I said, the most expensive and the more efficient way. We are going after the most efficient and are making the mix of that. I think that's the one point. The second point, when we say in terms of the how to better shape the brand is much more a conceptual shape and how to communicate and when to communicate. I think that's going to be a part.

[Alexandre Ruberti, President and CEO at Zevia PBC]

The third one, in general, it is, as I said, the high level is how to make Zevia easier to find in terms of expanding distribution and be more available and how to make Zevia easier to buy in terms of execution, right? This one's going to take some investment because we have to have foot on the street. The third one, how to make Zevia easier to choose in terms of market awareness and brand relevance. This is the first test that we are doing with Cardi B, which is working. This is a combination of, we don't have precisely the amount of investment yet, but we are planning as we speak.

[Eric Serotta, Analyst at Morgan Stanley]

Great. Just in terms of the modern soda category, we've seen some of the brands of the past few years on the probiotic and functional side slow a bit lately. I'm wondering, how you look at that. Is that headwind in terms of broader, less interest in modern soda? Is that opportunity to make Zevia more relevant when some of these other broader competitors have sort of gotten a lot of mind share and kind of free air time over the past few years?

[Alexandre Ruberti, President and CEO at Zevia PBC]

Yes, sure. In terms of making Zevia more relevant, this is what we call in terms of sharpening the brand a little bit, and for sure. The modern soda category, the cake or the size of the prize is growing as a whole. We have a couple of new entrants coming and exchanging share among them. If you take a look in Zevia, we are holding very steady our share independently on what's happening with the functional ones. I think that this is the future because consumers are still looking for a more healthy way in how to consume soda and are going to be ready to fulfill this need.

[Eric Serotta, Analyst at Morgan Stanley]

Great. Thanks so much. I'll pass it on.

[Alexandre Ruberti, President and CEO at Zevia PBC]

Thank you.

[Girish Satya, CFO and Principal Accounting Officer at Zevia PBC]

Thanks, Eric.

[Operator]

We have reached the end of the question and answer session. I would like to turn the floor back over to Alexandre Ruberti for closing comments.

[Alexandre Ruberti, President and CEO at Zevia PBC]

Super. Thank you. Thanks, you all for joining our call today, and for sure, we look forward to update you in the progress we are making in our four key main areas, and sharing our strategic plan and accelerate growth, improving profitability, and build long-term shareholder value in the coming months. Thanks a lot

Participants

Executives

• Jean Fontana, Head of Investor Relations
• Alexandre Ruberti, President and CEO
• Girish Satya, CFO and Principal Accounting Officer

Analysts

• Andrew Strelzik, Analyst at BMO Capital Markets
• Jim Salera, Analyst at Stephens Inc
• Eric Des Lauriers, Analyst at Craig-Hallum
• Eric Serotta, Analyst at Morgan Stanley