Under Armour (NYSE:UAA) develops, markets and distributes performance apparel, footwear and accessories for athletes and active consumers. Its products are designed for a range of sports and activities and include training and team apparel, athletic shoes, sports bras, outerwear, hats, bags and other accessories. The company markets products under the Under Armour brand, including HeatGear, ColdGear and other performance-oriented product lines.
Founded in 1996 by Kevin Plank, Under Armour initially gained recognition for moisture-wicking performance shirts before expanding into a broader athletic apparel and footwear business. The company sells its products through wholesale partners, specialty sporting-goods retailers, department stores, its own brand and factory stores, and e-commerce platforms.
Under Armour serves customers in North America and international markets, including Europe, the Middle East and Africa, Asia-Pacific, and Latin America. The company is headquartered in Baltimore, Maryland, and Kevin Plank, its founder, serves as chief executive officer.
