Mike Hsu
Chairman and CEO at Kimberly-Clark
The kind of curveball that came in between that was COVID, the demand shocks, supply shocks, and everything else, and the inflation shocks. And so, you know, you know, so, you know, over the last couple of years, we said, "Hey, we've got an interim goal of, one, we got to restore our margins," which, you know, I think this quarter kind of marks, you know, a pretty significant point for us that, hey, we are back to, you know, pre-COVID or 2019 levels. You know, but still, you know, that as we talk internally, it's our job to enhance margins from here. And that's, that's what I was saying, is we have to continue to be disciplined around our commercial programming, our innovation, our revenue management, and also just as disciplined on the cost program.