Baozun (NASDAQ:BZUN) Stock Moved Down to "Buy" by Wall Street Zen

Key Points

• Wall Street Zen downgraded Baozun from “strong buy” to “buy,” while analysts’ overall consensus remains “hold,” with an average price target of $3.80.
• Baozun shares opened at $3.27, compared with a 52-week range of $2.07 to $3.92; the company reported quarterly revenue of $403.74 million and earnings of $0.19 per share.
• The company authorized a $10 million share repurchase program, allowing it to buy back up to 4.8% of outstanding shares, while insiders have purchased 80,500 shares over the past 90 days.

Baozun (NASDAQ:BZUN - Get Free Report) was downgraded by analysts at Wall Street Zen from a "strong-buy" rating to a "buy" rating in a research note issued to investors on Saturday, Wall Street Zen reports.

A number of other brokerages have also recently issued reports on BZUN. CLSA raised Baozun from a "hold" rating to an "outperform" rating and raised their price objective for the company from $3.20 to $3.80 in a research note on Friday, August 28th. Weiss Ratings reissued a "sell (d-)" rating on shares of Baozun in a research note on Thursday, October 15th. Finally, Citigroup restated a "buy" rating on shares of Baozun in a report on Thursday, August 27th. Two research analysts have rated the stock with a Buy rating, one has assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, Baozun presently has an average rating of "Hold" and an average target price of $3.80.

Baozun Stock Performance

BZUN stock opened at $3.27 on Friday. Baozun has a 52 week low of $2.07 and a 52 week high of $3.92. The firm's fifty day moving average is $3.12 and its 200 day moving average is $2.78. The firm has a market cap of $190.12 million, a P/E ratio of -9.91 and a beta of 0.39.

Baozun (NASDAQ:BZUN - Get Free Report) last issued its earnings results on Friday, August 14th. The technology company reported $0.19 EPS for the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%. The company had revenue of $403.74 million for the quarter.

Baozun announced that its Board of Directors has initiated a share repurchase program on Thursday, September 24th that permits the company to buy back $10 million in outstanding shares. This repurchase authorization permits the technology company to reacquire up to 4.8% of its stock through open market purchases. Share repurchase programs are typically a sign that the company's management believes its stock is undervalued.

Insider Transactions at Baozun

In other news, insider Junhua Wu acquired 13,900 shares of the stock in a transaction dated Tuesday, September 15th. The stock was purchased at an average cost of $2.73 per share, with a total value of $37,947.00. Following the completion of the purchase, the insider owned 281,170 shares in the company, valued at approximately $767,594.10. The trade was a 5.20% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Over the last 90 days, insiders have acquired 80,500 shares of company stock valued at $236,531. 59.20% of the stock is owned by company insiders.

Institutional Trading of Baozun

An institutional investor recently raised its position in Baozun stock. Dimensional Fund Advisors LP raised its holdings in shares of Baozun Inc. (NASDAQ:BZUN - Free Report) by 3.1% in the first quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 593,669 shares of the technology company's stock after purchasing an additional 18,067 shares during the period. Dimensional Fund Advisors LP owned 1.03% of Baozun worth $1,418,000 at the end of the most recent reporting period. Institutional investors own 47.29% of the company's stock.

Baozun Company Profile

Baozun Inc NASDAQ: BZUN is a China-based e-commerce services company that helps domestic and international brands establish, operate and grow their online businesses. The company provides an integrated suite of services covering digital storefront development, online sales operations, digital marketing, customer service, warehousing and logistics.

Baozun supports brands across major Chinese e-commerce platforms and other digital channels. Its services may be delivered through different operating models, including technology and service arrangements, distribution and online retail solutions.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.