Baozun (NASDAQ:BZUN) Upgraded to "Strong-Buy" at Wall Street Zen

Key Points

• Wall Street Zen upgraded Baozun to “strong-buy” from “buy,” while analyst sentiment remains mixed overall: MarketBeat reports a consensus “Hold” rating and an average price target of $3.80.
• Baozun shares opened at $3.31, up 1.8%, with a market capitalization of approximately $192 million. The stock trades below its 52-week high of $3.82 but above its 50-day and 200-day moving averages.
• Insiders have been buying shares, including a 13,900-share purchase by Junhua Wu; insiders own 59.2% of the company, while institutional investors own 47.29%.

Baozun (NASDAQ:BZUN - Get Free Report) was upgraded by analysts at Wall Street Zen from a "buy" rating to a "strong-buy" rating in a note issued to investors on Saturday, Wall Street Zen reports.

Several other equities analysts have also commented on BZUN. Citigroup reissued a "buy" rating on shares of Baozun in a report on Thursday, August 27th. CLSA raised Baozun from a "hold" rating to an "outperform" rating and lifted their price target for the stock from $3.20 to $3.80 in a report on Friday, August 28th. Finally, Weiss Ratings reaffirmed a "sell (d-)" rating on shares of Baozun in a research report on Friday, July 17th. Two investment analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the company's stock. According to data from MarketBeat, the stock presently has a consensus rating of "Hold" and an average target price of $3.80.

Baozun Stock Up 1.8%

NASDAQ BZUN opened at $3.31 on Friday. Baozun has a 52 week low of $2.07 and a 52 week high of $3.82. The firm has a 50 day moving average of $2.93 and a two-hundred day moving average of $2.76. The stock has a market capitalization of $192.34 million, a PE ratio of -10.03 and a beta of 0.39.

Baozun (NASDAQ:BZUN - Get Free Report) last announced its quarterly earnings data on Friday, August 14th. The technology company reported $0.19 earnings per share for the quarter. The business had revenue of $403.74 million for the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%.

Insider Activity

In related news, insider Junhua Wu bought 13,900 shares of the company's stock in a transaction that occurred on Tuesday, September 15th. The shares were purchased at an average cost of $2.73 per share, with a total value of $37,947.00. Following the transaction, the insider directly owned 281,170 shares of the company's stock, valued at approximately $767,594.10. This represents a 5.20% increase in their position. The purchase was disclosed in a document filed with the SEC, which can be accessed through the SEC website. In the last ninety days, insiders have acquired 63,000 shares of company stock valued at $176,415. Corporate insiders own 59.20% of the company's stock.

Institutional Investors Weigh In On Baozun

An institutional investor recently raised its stake in Baozun stock. Cetera Investment Advisers grew its holdings in Baozun Inc. (NASDAQ:BZUN - Free Report) by 23.6% in the first quarter, according to its most recent disclosure with the SEC. The fund owned 38,238 shares of the technology company's stock after buying an additional 7,289 shares during the period. Cetera Investment Advisers owned 0.07% of Baozun worth $91,000 at the end of the most recent reporting period. Institutional investors own 47.29% of the company's stock.

About Baozun

Baozun Inc NASDAQ: BZUN is a China-based e-commerce service and brand management company. Founded in 2006 and headquartered in Shanghai, the company helps brands establish, operate and grow their online businesses, primarily in China and other selected international markets.

Baozun provides a range of services across the e-commerce value chain, including online store design and operation, digital marketing, customer service, information technology, warehousing and logistics. Its technology and service offerings support sales through major third-party marketplaces, social-commerce platforms and brands' own online channels.

The company works with domestic and international consumer brands in categories such as apparel, beauty, consumer electronics and food and beverage.

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