Harley-Davidson (NYSE:HOG) Price Target Raised to $37.00

Key Points

• Citigroup raised Harley-Davidson’s price target to $37 from $33 and maintained a “buy” rating, implying about 19% upside from the reported $31.06 share price.
• Analyst sentiment is broadly positive, with a consensus “Moderate Buy” rating and average target of $29.91, though ratings range from “Strong Buy” to “Sell.”
• Harley-Davidson’s latest quarter showed mixed results: revenue slightly exceeded estimates at $1.08 billion, but EPS missed expectations at $0.40 and revenue fell 19.3% year over year.

Harley-Davidson (NYSE:HOG - Get Free Report) had its target price increased by investment analysts at Citigroup from $33.00 to $37.00 in a research report issued on Friday, Benzinga reports. The firm currently has a "buy" rating on the stock. Citigroup's price target suggests a potential upside of 19.12% from the company's current price.

Several other equities research analysts have also recently weighed in on the company. Griffin Securities set a $33.00 price target on Harley-Davidson in a research report on Monday, August 17th. Loop Capital raised shares of Harley-Davidson from a "hold" rating to a "buy" rating and set a $32.00 target price on the stock in a report on Monday, July 20th. Morgan Stanley reissued an "underweight" rating and issued a $19.00 price target on shares of Harley-Davidson in a report on Monday. Bank of America restated a "buy" rating and set a $35.00 price target on shares of Harley-Davidson in a research report on Friday. Finally, Evercore raised shares of Harley-Davidson from an "underperform" rating to an "outperform" rating and set a $33.00 price target on the stock in a report on Monday, October 5th. One analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating, four have issued a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and an average target price of $29.91.

Harley-Davidson Stock Performance

Shares of HOG stock traded up $0.73 during trading on Friday, reaching $31.06. 3,252,566 shares of the company's stock traded hands, compared to its average volume of 2,849,511. The firm's 50-day moving average is $27.14 and its 200 day moving average is $23.91. The company has a market capitalization of $3.23 billion, a P/E ratio of 19.06, a PEG ratio of 8.26 and a beta of 1.30. Harley-Davidson has a 1 year low of $17.09 and a 1 year high of $31.23. The company has a current ratio of 1.90, a quick ratio of 1.70 and a debt-to-equity ratio of 0.36.

Harley-Davidson (NYSE:HOG - Get Free Report) last issued its earnings results on Thursday, October 29th. The company reported $0.40 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.47 by ($0.07). Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The business had revenue of $1.08 billion for the quarter, compared to the consensus estimate of $1.07 billion. During the same period in the previous year, the firm earned $3.10 EPS. The company's revenue was down 19.3% compared to the same quarter last year. Equities research analysts expect that Harley-Davidson will post 0.66 EPS for the current year.

Insider Activity at Harley-Davidson

In other news, CAO Gayle Littleton acquired 7,500 shares of the stock in a transaction on Tuesday, August 11th. The stock was acquired at an average price of $26.38 per share, with a total value of $197,850.00. Following the completion of the transaction, the chief accounting officer owned 7,500 shares of the company's stock, valued at $197,850. This represents a ∞ increase in their position. The purchase was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Also, CEO Artie Starrs bought 10,000 shares of the stock in a transaction dated Monday, August 10th. The shares were acquired at an average price of $25.89 per share, with a total value of $258,900.00. Following the completion of the acquisition, the chief executive officer directly owned 25,000 shares of the company's stock, valued at approximately $647,250. The trade was a 66.67% increase in their position. The SEC filing for this purchase provides additional information. Insiders have sold 4,667 shares of company stock worth $119,423 over the last 90 days. 0.97% of the stock is owned by company insiders.

Institutional Investors Weigh In On Harley-Davidson

A number of institutional investors have recently made changes to their positions in HOG. VIRGINIA RETIREMENT SYSTEMS ET Al increased its position in Harley-Davidson by 4.0% during the third quarter. VIRGINIA RETIREMENT SYSTEMS ET Al now owns 122,400 shares of the company's stock valued at $2,990,000 after acquiring an additional 4,700 shares during the last quarter. Roman Butler Fullerton & Co. bought a new stake in shares of Harley-Davidson in the 3rd quarter worth about $235,000. RWC Asset Management LLP bought a new stake in shares of Harley-Davidson in the 3rd quarter worth about $19,292,000. Root Financial Partners LLC bought a new stake in shares of Harley-Davidson in the 3rd quarter worth about $37,000. Finally, Nisa Investment Advisors LLC boosted its stake in shares of Harley-Davidson by 3.4% during the 3rd quarter. Nisa Investment Advisors LLC now owns 96,976 shares of the company's stock worth $2,369,000 after purchasing an additional 3,208 shares during the period. Hedge funds and other institutional investors own 85.10% of the company's stock.

Key Stories Impacting Harley-Davidson

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Raised 2026 guidance and stronger retail demand: Harley-Davidson lifted its full-year HDMC and HDFS outlook for the second time this year. North American motorcycle retail sales rose 9% year over year, global retail sales increased 5%, and dealer inventory fell 26%, suggesting healthier demand and inventory discipline. Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance
• Positive Sentiment: Improved operating indicators and shareholder returns: HDMC gross margin expanded to 28.1%, while the company returned $110 million to shareholders through repurchases and dividends. Full-year motorcycle retail sales and wholesale shipments are now projected at 135,500 to 139,000 units. Harley-Davidson Reports $43 Million Q3 Net Income and Raises 2026 Guidance
• Positive Sentiment: Bullish options activity: Traders purchased 3,586 call options, about 225% above the average volume, indicating increased near-term speculative interest in HOG.
• Neutral Sentiment: Board changes: Harley-Davidson appointed two new independent directors, a governance development whose effect on the stock is uncertain. Harley-Davidson Announces Board Appointments
• Negative Sentiment: Sharp earnings deterioration and missed estimates: Third-quarter diluted EPS was $0.40, below the roughly $0.44-$0.47 consensus, while net income fell to about $43 million from $377 million a year earlier. HDMC revenue declined 10% to $964 million, and shipments fell 8% to 33,616 units. Harley-Davidson Lifts 2026 Outlook Despite Earnings Miss
• Negative Sentiment: Wells Fargo remains bearish: The firm raised its price target from $20 to $25 but maintained an “underweight” rating, implying substantial downside from the current trading level.

About Harley-Davidson

Harley-Davidson, Inc is a Milwaukee-based company that designs, manufactures and sells heavyweight motorcycles. Its product portfolio includes touring, cruiser, standard and adventure-touring motorcycles sold under the Harley-Davidson brand, as well as electric motorcycles offered through its LiveWire business.

The company also provides motorcycle parts, accessories, apparel and related merchandise. Through Harley-Davidson Financial Services, it offers financing and insurance products to motorcycle dealers and retail customers in supported markets.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.