Ulta Beauty (NASDAQ:ULTA) Given New $625.00 Price Target at DA Davidson

Key Points

• DA Davidson raised Ulta Beauty’s price target to $625 from $585 and maintained a “Buy” rating, implying approximately 24% upside from the stock’s $504.30 price.
• Ulta reported stronger-than-expected fiscal second-quarter results, with EPS of $6.55 and revenue of $3.04 billion; revenue increased 8.9% year over year. Management also raised fiscal 2026 EPS guidance to $28.70–$29.00 and increased planned share repurchases to $1.8 billion.
• Analyst sentiment remains positive overall, with a consensus “Moderate Buy” rating and an average price target of $629.27, though concerns include weaker near-term comparisons, consumer fatigue and intensifying competition.

Ulta Beauty (NASDAQ:ULTA - Get Free Report) had its target price hoisted by DA Davidson from $585.00 to $625.00 in a research report issued on Friday,Benzinga reports. The firm presently has a "buy" rating on the specialty retailer's stock. DA Davidson's target price would indicate a potential upside of 23.93% from the stock's current price.

ULTA has been the subject of several other research reports. Evercore set a $635.00 price target on Ulta Beauty in a research note on Wednesday, June 3rd. Argus set a $550.00 price objective on shares of Ulta Beauty in a research note on Thursday, June 18th. Deutsche Bank Aktiengesellschaft raised their target price on shares of Ulta Beauty from $692.00 to $695.00 and gave the company a "buy" rating in a report on Tuesday. UBS Group set a $710.00 target price on shares of Ulta Beauty in a research report on Friday. Finally, B. Riley Financial reduced their price target on shares of Ulta Beauty from $600.00 to $500.00 and set a "neutral" rating on the stock in a report on Wednesday, June 3rd. One equities research analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating, six have assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, Ulta Beauty currently has an average rating of "Moderate Buy" and a consensus price target of $629.27.

Ulta Beauty Stock Down 6.6%

NASDAQ ULTA traded down $35.80 during mid-day trading on Friday, hitting $504.30. The stock had a trading volume of 468,379 shares, compared to its average volume of 691,763. Ulta Beauty has a 52-week low of $443.60 and a 52-week high of $714.97. The company has a market cap of $21.68 billion, a price-to-earnings ratio of 18.91, a P/E/G ratio of 1.69 and a beta of 0.87. The company has a 50 day simple moving average of $496.33 and a 200 day simple moving average of $534.86.

Ulta Beauty (NASDAQ:ULTA - Get Free Report) last posted its earnings results on Thursday, August 27th. The specialty retailer reported $6.55 EPS for the quarter, topping analysts' consensus estimates of $6.20 by $0.35. The company had revenue of $3.04 billion for the quarter, compared to the consensus estimate of $2.99 billion. Ulta Beauty had a return on equity of 44.77% and a net margin of 9.36%.Ulta Beauty's quarterly revenue was up 8.9% compared to the same quarter last year. During the same period in the previous year, the business earned $5.78 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.700-29.000 EPS. As a group, equities analysts anticipate that Ulta Beauty will post 28.77 earnings per share for the current fiscal year.

Insider Activity at Ulta Beauty

In other news, Director George R. Mrkonic, Jr. sold 383 shares of the stock in a transaction dated Monday, June 15th. The shares were sold at an average price of $475.84, for a total transaction of $182,246.72. Following the transaction, the director directly owned 2,404 shares in the company, valued at $1,143,919.36. This represents a 13.74% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. 0.20% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Ulta Beauty

Institutional investors have recently bought and sold shares of the stock. Fideuram Asset Management Ireland dac purchased a new position in Ulta Beauty during the fourth quarter worth approximately $25,000. Hilton Head Capital Partners LLC increased its holdings in shares of Ulta Beauty by 860.0% during the 1st quarter. Hilton Head Capital Partners LLC now owns 48 shares of the specialty retailer's stock worth $25,000 after buying an additional 43 shares during the last quarter. Strengthening Families & Communities LLC increased its holdings in shares of Ulta Beauty by 4,200.0% during the 4th quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer's stock worth $26,000 after buying an additional 42 shares during the last quarter. Clearstead Trust LLC purchased a new position in shares of Ulta Beauty in the 2nd quarter worth $27,000. Finally, Ascentis Independent Advisors purchased a new position in shares of Ulta Beauty in the 1st quarter worth $29,000. 90.39% of the stock is currently owned by hedge funds and other institutional investors.

More Ulta Beauty News

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Ulta exceeded expectations with fiscal Q2 EPS of $6.55 versus the approximately $6.20 consensus and revenue of $3.04 billion versus estimates near $2.99 billion. Revenue rose 8.9% year over year, while EPS increased 13.3%. Ulta Beauty Announces Second Quarter Fiscal 2026 Results and Raises Fiscal 2026 Guidance
• Positive Sentiment: Management raised fiscal 2026 guidance to $28.70-$29.00 in EPS and approximately $13.2-$13.3 billion in revenue, reflecting continued demand for beauty products and growth from marketing, product investments and international expansion. Ulta Beauty Raises Forecast as Sales Grow
• Positive Sentiment: Ulta increased its planned share repurchases to $1.8 billion, potentially supporting EPS and signaling confidence in cash generation. Operating cash flow also increased 24% year over year to $119.7 million. Ulta Beauty Gears Up For Holiday Season, Sees Weaker Q3 Vs Q4 Comparables
• Neutral Sentiment: Analysts maintain an overall “Moderate Buy” view, with a median price target around $635. Bank of America, however, lowered its target from $685 to $650 while retaining a Buy rating, suggesting optimism but more measured upside expectations. Ulta Beauty Analyst Forecasts
• Negative Sentiment: Near-term sentiment is pressured by expectations for weaker third-quarter comparisons ahead of the holiday season, signs of consumer fatigue and intensifying competition, including Target’s expanding prestige-beauty offering. Ulta Beauty Continues to Outperform Despite Signs of Consumer Fatigue

Ulta Beauty Company Profile

Ulta Beauty, Inc NASDAQ: ULTA is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer's product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.

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