Zacks Research Upgrades comScore (NASDAQ:SCOR) to Hold

Key Points

• Zacks Research upgraded comScore to a “Hold” rating, while Weiss Ratings maintained a “sell (D-)” view. Overall analyst consensus remains “Hold,” with one Buy, one Hold and one Sell rating.
• comScore shares opened at $4.23, near the company’s 52-week low of $4.05, with a market capitalization of approximately $64.2 million.
• Insiders bought 67,000 shares worth about $348,468 over the past three months, while Cerberus Capital Management increased its stake by 2,997.5% to roughly 67.66% of the company.

comScore (NASDAQ:SCOR - Get Free Report) was upgraded by analysts at Zacks Research to a "hold" rating in a note issued to investors on Monday, Zacks reports.

Separately, Weiss Ratings reaffirmed a "sell (d-)" rating on shares of comScore in a report on Monday, September 21st. One analyst has rated the stock with a Buy rating, one has issued a Hold rating and one has given a Sell rating to the company's stock. Based on data from MarketBeat, the stock has a consensus rating of "Hold".

comScore Price Performance

SCOR stock opened at $4.23 on Monday. The company has a 50 day moving average price of $5.53 and a 200 day moving average price of $6.66. comScore has a fifty-two week low of $4.05 and a fifty-two week high of $9.34. The stock has a market capitalization of $64.21 million, a PE ratio of 1.03 and a beta of 1.12.

Insider Activity at comScore

In other comScore news, CEO Matthew Mclaughlin bought 20,000 shares of the stock in a transaction that occurred on Wednesday, August 26th. The stock was acquired at an average cost of $5.26 per share, with a total value of $105,200.00. Following the purchase, the chief executive officer owned 165,739 shares in the company, valued at $871,787.14. This trade represents a 13.72% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director David Kline purchased 7,000 shares of the business's stock in a transaction on Thursday, August 20th. The stock was bought at an average cost of $5.29 per share, for a total transaction of $37,030.00. Following the purchase, the director owned 7,000 shares of the company's stock, valued at approximately $37,030. This represents a ∞ increase in their position. The disclosure for this purchase is available in the SEC filing. In the last three months, insiders acquired 67,000 shares of company stock worth $348,468. 3.10% of the stock is owned by company insiders.

Hedge Funds Weigh In On comScore

An institutional investor recently raised its position in comScore stock. Cerberus Capital Management L.P. grew its holdings in comScore, Inc. (NASDAQ:SCOR - Free Report) by 2,997.5% during the fourth quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund owned 3,396,479 shares of the company's stock after purchasing an additional 3,286,825 shares during the period. comScore comprises approximately 0.8% of Cerberus Capital Management L.P.'s investment portfolio, making the stock its 2nd biggest holding. Cerberus Capital Management L.P. owned approximately 67.66% of comScore worth $22,077,000 at the end of the most recent quarter. 42.15% of the stock is owned by institutional investors and hedge funds.

About comScore

comScore, Inc NASDAQ: SCOR is a media measurement and analytics company that provides data and insights on how audiences consume content across television, digital media, mobile devices, video platforms and movies. Its services are designed to help media owners, advertisers and agencies evaluate audience reach, engagement and campaign performance.

The company's offerings include cross-platform audience measurement, digital and video analytics, television measurement, movie measurement and consumer research.

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