Zebra Technologies (NASDAQ:ZBRA) Stock Price Target Lowered at Citigroup

Key Points

• Citigroup cut its Zebra Technologies price target slightly, from $400 to $398, while maintaining a neutral rating; the new target implies about 19.7% upside from the cited share price of $332.44.
• Zebra beat quarterly expectations, reporting EPS of $4.95 versus $4.89 expected and revenue of $1.61 billion versus $1.57 billion; revenue rose 22.3% year over year.
• Analyst sentiment is broadly positive: the stock has a “Moderate Buy” consensus rating and an average price target of $388.67, though the article notes concerns about a disappointing Q4 outlook and higher memory costs.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) had its target price reduced by research analysts at Citigroup from $400.00 to $398.00 in a research note issued on Wednesday, Benzinga reports. The brokerage currently has a "neutral" rating on the industrial products company's stock. Citigroup's price target would indicate a potential upside of 19.72% from the stock's current price.

Several other equities analysts also recently issued reports on ZBRA. Wolfe Research reissued an "outperform" rating and set a $317.00 price target on shares of Zebra Technologies in a report on Thursday, July 9th. Cfra upgraded shares of Zebra Technologies from a "hold" rating to a "buy" rating in a research report on Wednesday. Weiss Ratings raised shares of Zebra Technologies from a "hold (c)" rating to a "hold (c+)" rating in a research note on Tuesday, October 13th. Morgan Stanley upped their target price on shares of Zebra Technologies from $360.00 to $380.00 and gave the stock an "equal weight" rating in a research report on Wednesday. Finally, Barclays upped their target price on shares of Zebra Technologies from $416.00 to $432.00 and gave the stock an "overweight" rating in a research report on Wednesday. Ten equities research analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the company's stock. According to data from MarketBeat, Zebra Technologies has a consensus rating of "Moderate Buy" and a consensus price target of $388.67.

Zebra Technologies Stock Performance

Shares of NASDAQ:ZBRA traded up $2.94 during mid-day trading on Wednesday, reaching $332.44. 722,114 shares of the company traded hands, compared to its average volume of 787,524. The firm has a market cap of $15.83 billion, a PE ratio of 30.42 and a beta of 1.61. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.52 and a quick ratio of 0.33. The company's 50 day moving average price is $366.71 and its 200-day moving average price is $281.25. Zebra Technologies has a 52 week low of $199.05 and a 52 week high of $392.78.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last released its earnings results on Tuesday, November 3rd. The industrial products company reported $4.95 earnings per share (EPS) for the quarter, beating the consensus estimate of $4.89 by $0.06. The firm had revenue of $1.61 billion for the quarter, compared to the consensus estimate of $1.57 billion. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%. The firm's revenue was up 22.3% on a year-over-year basis. During the same period in the prior year, the firm earned $3.88 EPS. On average, equities analysts expect that Zebra Technologies will post 18.07 EPS for the current fiscal year.

Insider Buying and Selling

In other news, Director Linda Connly sold 500 shares of the company's stock in a transaction dated Monday, August 10th. The stock was sold at an average price of $377.68, for a total transaction of $188,840.00. Following the completion of the transaction, the director directly owned 3,708 shares of the company's stock, valued at $1,400,437.44. This represents a 11.88% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Michael Cho sold 3,500 shares of the stock in a transaction that occurred on Friday, August 7th. The shares were sold at an average price of $375.20, for a total value of $1,313,200.00. Following the transaction, the insider directly owned 5,170 shares of the company's stock, valued at $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Company insiders own 0.91% of the company's stock.

Institutional Trading of Zebra Technologies

Several institutional investors have recently added to or reduced their stakes in the company. Provenance Wealth Advisors LLC increased its stake in shares of Zebra Technologies by 7,450.0% in the 3rd quarter. Provenance Wealth Advisors LLC now owns 151 shares of the industrial products company's stock valued at $56,000 after purchasing an additional 149 shares during the last quarter. Parkside Financial Bank & Trust increased its position in Zebra Technologies by 33.7% during the 2nd quarter. Parkside Financial Bank & Trust now owns 222 shares of the industrial products company's stock valued at $58,000 after purchasing an additional 56 shares during the period. Heritage Family Offices LLP bought a new position in Zebra Technologies during the 3rd quarter worth approximately $71,000. Fulcrum Asset Management LLP acquired a new stake in shares of Zebra Technologies during the third quarter worth $79,000. Finally, Community Financial Services Group LLC raised its position in shares of Zebra Technologies by 57.0% in the 3rd quarter. Community Financial Services Group LLC now owns 223 shares of the industrial products company's stock worth $84,000 after acquiring an additional 81 shares in the last quarter. 91.03% of the stock is currently owned by institutional investors.

Key Zebra Technologies News

Here are the key news stories impacting Zebra Technologies this week:

• Positive Sentiment: Zebra beat Q3 expectations, with sales up 22.3% year over year to $1.61 billion and adjusted EPS of $4.95. Strong demand for mobile computing and automation helped the company raise its 2026 outlook. ZBRA Q3 Earnings Call Highlights Strong Demand and Raised Outlook
• Positive Sentiment: Analyst actions were generally supportive: CFRA upgraded the stock to Buy, while Barclays raised its target to $432 and Morgan Stanley lifted its target to $380. BNP Paribas Exane trimmed its target slightly to $455 but maintained Outperform. Barclays stock recommendations
• Positive Sentiment: A JD Sports case study highlighted Zebra’s retail technology, reporting 98% on-shelf availability using its mobile computing and RFID solutions. JD Sports Achieves 98% On-Shelf Availability with Zebra Mobile Computing and RFID Solutions
• Negative Sentiment: The main concern is the Q4 earnings outlook, which disappointed investors despite the Q3 beat. Higher memory costs are also expected to pressure margins, with attention on the potential impact to profitability in 2027. Zebra Technologies shares fall nearly 9% as Q4 earnings outlook disappoints despite strong Q3 results

Zebra Technologies Company Profile

Zebra Technologies Corp. NASDAQ: ZBRA develops technologies that help businesses identify, track and manage assets, inventory and operational processes. Its solutions are used by organizations in retail, manufacturing, transportation and logistics, healthcare, government and other industries to improve visibility and productivity across their operations.

The company's portfolio includes barcode and label printers, barcode scanners, mobile computers, radio-frequency identification (RFID) readers and tags, machine-vision systems, fixed industrial scanners and related software.

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