Apple (NASDAQ:AAPL) Price Target Raised to $335.00 at Monness Crespi & Hardt

Key Points

• Monness Crespi & Hardt raised its price target on Apple to $335 from $315 and kept a "buy" rating, implying roughly a 23.5% upside; MarketBeat shows a consensus "Moderate Buy" with an average target near $302.97.
• Apple beat expectations and issued strong guidance — Q2 EPS of $2.01 and revenue of $111.18B topped estimates, management gave June‑quarter guidance implying mid‑teens growth, and the company added $100B of buybacks while raising the dividend.
• Near‑term risks remain, including rising memory‑chip costs that could squeeze margins, supply constraints that may cap unit growth, and regulatory/legal friction in markets like India.

Apple (NASDAQ:AAPL - Get Free Report) had its target price hoisted by analysts at Monness Crespi & Hardt from $315.00 to $335.00 in a research note issued to investors on Friday. The firm presently has a "buy" rating on the iPhone maker's stock. Monness Crespi & Hardt's price objective would suggest a potential upside of 23.46% from the company's current price.

Other equities analysts have also issued research reports about the stock. Morgan Stanley reissued an "overweight" rating and issued a $330.00 price target on shares of Apple in a report on Friday. Moffett Nathanson lifted their price objective on shares of Apple from $241.00 to $270.00 and gave the stock a "neutral" rating in a report on Wednesday, February 25th. Jefferies Financial Group set a $330.00 target price on shares of Apple in a research report on Wednesday, March 4th. DA Davidson restated a "neutral" rating and set a $270.00 price target on shares of Apple in a research report on Friday, January 30th. Finally, Stifel Nicolaus set a $330.00 price target on Apple in a research note on Monday, March 2nd. One research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat, Apple currently has a consensus rating of "Moderate Buy" and a consensus price target of $302.97.

Apple Stock Performance

Shares of AAPL opened at $271.35 on Friday. Apple has a 12-month low of $193.25 and a 12-month high of $288.62. The company has a current ratio of 0.97, a quick ratio of 0.94 and a debt-to-equity ratio of 0.87. The company has a market cap of $3.98 trillion, a PE ratio of 34.30, a price-to-earnings-growth ratio of 2.46 and a beta of 1.11. The stock has a 50-day moving average price of $260.73 and a 200-day moving average price of $265.02.

Apple (NASDAQ:AAPL - Get Free Report) last posted its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, topping the consensus estimate of $1.92 by $0.09. The company had revenue of $111.18 billion for the quarter, compared to analysts' expectations of $109.46 billion. Apple had a net margin of 27.04% and a return on equity of 159.94%. Apple's revenue for the quarter was up 16.6% compared to the same quarter last year. During the same period in the prior year, the business earned $1.65 earnings per share. As a group, equities analysts forecast that Apple will post 8.52 earnings per share for the current fiscal year.

Insider Buying and Selling at Apple

In other Apple news, CEO Timothy D. Cook sold 64,949 shares of the business's stock in a transaction that occurred on Thursday, April 2nd. The stock was sold at an average price of $254.23, for a total value of $16,511,984.27. Following the completion of the sale, the chief executive officer owned 3,280,418 shares in the company, valued at approximately $833,980,668.14. The trade was a 1.94% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Deirdre O'brien sold 30,002 shares of the company's stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $255.35, for a total transaction of $7,661,010.70. Following the sale, the senior vice president owned 136,810 shares of the company's stock, valued at $34,934,433.50. This represents a 17.99% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 96,485 shares of company stock worth $24,594,845 over the last three months. Company insiders own 0.06% of the company's stock.

Institutional Trading of Apple

A number of institutional investors have recently modified their holdings of AAPL. Sellwood Investment Partners LLC boosted its holdings in Apple by 110.9% in the third quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker's stock valued at $34,000 after acquiring an additional 71 shares in the last quarter. Lifetime Wealth Management P.C. bought a new stake in shares of Apple during the 4th quarter valued at about $41,000. ROSS JOHNSON & Associates LLC increased its position in shares of Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker's stock valued at $42,000 after buying an additional 180 shares during the period. Timmons Wealth Management LLC bought a new position in Apple in the fourth quarter worth about $69,000. Finally, LSV Asset Management purchased a new stake in Apple in the fourth quarter worth about $65,000. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Quarterly beat and aggressive June‑quarter guide — Apple reported Q2 revenue of ~$111.2B and EPS of $2.01, both above estimates, and gave June‑quarter revenue guidance well above Street expectations; that combination is the primary driver of the rally. Reuters: Apple sales beat expectations
• Positive Sentiment: Stronger guidance fuels optimism — multiple outlets report Apple’s June‑quarter sales guidance implies mid‑teens growth, well above consensus, which lifted sentiment and option activity. Blockonomi: Stock surges on guidance
• Positive Sentiment: Capital returns and dividend bump — Apple announced an added $100B to buybacks and raised the quarterly dividend to $0.27, which supports EPS per share and shareholder-friendly narrative.
• Positive Sentiment: China rebound — Greater China revenue climbed strongly (reported ~28% YoY), removing a major growth overhang and prompting some analysts to re-rate the name. Invezz: China's sales jumped
• Neutral Sentiment: CEO transition and management tone — Incoming CEO John Ternus joined the call and emphasized continuity (secrecy/trademark discipline); Wall Street reacted positively to the tone, but long‑term impact depends on execution. Fortune: New CEO will continue secrecy
• Neutral Sentiment: AI strategy still cautious — Management signaled a "wait‑and‑see" approach on big AI bets (personalized Siri referenced), which keeps optionality but leaves some investors wanting more detail on AI monetization timelines.
• Negative Sentiment: Memory‑chip cost squeeze — CEO Tim Cook warned of an intensifying memory crunch; rising component costs (and potential price or supply actions) could pressure margins and future profitability. CNBC: Tim Cook warns of memory crunch
• Negative Sentiment: Supply constraints — Management said demand outpaced supply in pockets (iPhone and Macs), which helped revenue but could cap near‑term unit growth and frustrate upside if shortages persist. Reuters: supply constraints noted
• Negative Sentiment: Regulatory/legal headlines — Ongoing friction with India’s competition authority adds geopolitical/regulatory risk that could affect growth or costs in a key market. Reuters: India antitrust spat

Apple Company Profile

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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