Atlanta Braves Holdings, Inc. owns and operates the Atlanta Braves, a Major League Baseball franchise based in Atlanta, Georgia. The organization generates revenue through ticket sales, premium seating, sponsorships, media and broadcasting rights, concessions, licensing, retail merchandise, and other game-day and fan-related activities.
The Braves play their home games at Truist Park, which opened in 2017 in Cobb County, Georgia. The company also owns and operates The Battery Atlanta, a mixed-use development adjacent to the ballpark that includes restaurants, retail stores, office space, residences, entertainment venues, and event facilities. These operations extend the organization’s business beyond baseball and provide year-round services and attractions.
The franchise traces its history to 1871 and has represented several cities, including Boston and Milwaukee, before relocating to Atlanta in 1966. Atlanta Braves Holdings was established through a reorganization of Liberty Media’s former Braves Group in 2023. The organization is led by Chairman Terry McGuirk and President and Chief Executive Officer Derek Schiller.
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