Herc (HRI) Stock Price, News & Analysis

Company Overview

Herc Holdings Inc., operating primarily through the Herc Rentals brand, is an equipment rental supplier serving construction, industrial, commercial and government customers. The company provides access to equipment and related services intended to help customers complete projects without purchasing and maintaining their own fleets.

Its rental fleet includes aerial work platforms, earthmoving equipment, material-handling equipment, trucks and trailers, power generation and climate-control equipment, pumps, and general tools. Herc also offers specialized services such as equipment delivery and pickup, fleet management, project support, equipment sales, and technology-enabled rental solutions.

Herc traces its history to the equipment-rental operations of The Hertz Corporation and became an independent public company in 2016 following its separation from Hertz. The company serves customers primarily across the United States and Canada through a network of rental locations and specialized service operations.

Key Stats

• Today's Range: $125.20 to $134.29
• 50-Day Range: $121.92 to $173.44
• 52-Week Range: $88.45 to $188.35
• Volume: 724,658 shs
• Average Volume: 624,813 shs
• Market Capitalization: $4.47 billion
• P/E Ratio: 90.97
• Dividend Yield: 2.09%
• Price Target: $174.86
• Consensus Rating: Moderate Buy

Herc Stock Analysis - MarketRank™

Herc scored higher than 85% of companies evaluated by MarketBeat, and ranked 95th out of 650 stocks in the industrials sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Herc has received a consensus rating of Moderate Buy. The company's average rating score is 2.89, and is based on 1 strong buy rating, 6 buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

Herc has a consensus price target of $174.86, representing about 30.8% upside from its current price of $133.73.

Amount of Analyst Coverage

Herc has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 52.60%

Earnings Growth

Earnings for Herc are expected to grow by 52.60% in the coming year, from $7.30 to $11.14 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Herc is 90.97, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 35.69.

Price to Earnings Ratio vs. Sector

The P/E ratio of Herc is 90.97, which means that it is trading at a more expensive P/E ratio than the Industrials sector average P/E ratio of about 23.54.

Price to Book Value per Share Ratio

Herc has a P/B Ratio of 2.28. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.51% of the float of Herc has been sold short.

Short Interest Ratio / Days to Cover

Herc has a short interest ratio ("days to cover") of 2.77, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Herc has recently increased by 27.76%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Herc pays a meaningful dividend of 2.13%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Herc has only been increasing its dividend for 2 years.

Dividend Coverage

The dividend payout ratio of Herc is 190.48%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Herc will have a dividend payout ratio of 25.13% next year. This indicates that Herc will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.5 / 5
• News Sentiment: 0.06

News Sentiment

Herc has a news sentiment score of 0.06. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.48 average news sentiment score of Industrials companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Herc this week, compared to 3 articles on an average week.

Search Interest

3 people have searched for HRI on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days.

MarketBeat Follows

4 people have added Herc to their MarketBeat watchlist in the last 30 days. This is an increase of 300% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Herc insiders have not sold or bought any company stock.

Percentage Held by Insiders

2.20% of the stock of Herc is held by insiders.

Percentage Held by Institutions

93.11% of the stock of Herc is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/28/2026
• Record date for 9/16 Dividend: 9/02/2026
• Ex-Dividend for 9/16 Dividend: 9/02/2026
• Dividend Payable: 9/16/2026
• Today: 10/23/2026
• Next Earnings (Estimated): 10/27/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Industrials
• Industry: Trading Companies & Distributors
• Sub-Industry: Trading Companies & Distributors
• Current Symbol: NYSE:HRI
• CIK: 1364479
• Web: www.hercrentals.com
• Phone: 239-301-1000
• Fax: 888-817-7694
• Employees: 9,600
• Year Founded: 1965

Price Target and Rating

• Average Price Target for Herc: $174.86
• High Price Target: $198.00
• Low Price Target: $150.00
• Potential Upside/Downside: +30.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.89
• Research Coverage: 9 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.47
• Trailing P/E Ratio: 90.97
• Forward P/E Ratio: 18.32
• P/E Growth: N/A
• Net Income: $1 million
• Net Margins: 1.01%
• Pretax Margin: 1.15%
• Return on Equity: 10.33%
• Return on Assets: 1.44%

Debt

• Debt-to-Equity Ratio: 4.22
• Current Ratio: 1.10
• Quick Ratio: 1.10

Sales & Book Value

• Annual Sales: $4.38 billion
• Price / Sales: 1.02
• Cash Flow: $40.52 per share
• Price / Cash Flow: 3.30
• Book Value: $58.55 per share
• Price / Book: 2.28

Miscellaneous

• Outstanding Shares: 33,430,000
• Free Float: 32,696,000
• Market Cap: $4.47 billion
• Optionable: Optionable
• Beta: 2.04