Aaron’s, trading on the NYSE under the symbol PRG, is a leading provider of lease-to-own and retail rental solutions for furniture, consumer electronics and household appliances. The company operates through a network of company-operated and franchised stores complemented by a digital commerce platform, offering customers flexible payment plans and ownership options. Its product portfolio spans living room and bedroom furniture, major appliances, computing devices, smartphones and home entertainment systems, designed to meet the needs of credit-challenged and underserved consumers.
Founded in 1955 in Atlanta, Aaron’s has grown from a single storefront into a multichannel enterprise serving customers across the United States and Canada. In June 2020, the company completed a strategic separation of its corporate retail operations, forming PROG Holdings, Inc., while retaining the Aaron’s brand for its ongoing digital and franchise business. This reorganization positioned Aaron’s to focus on omnichannel growth and enhanced customer engagement through technology-driven solutions.
The company’s leadership team brings decades of expertise in retail finance, operational efficiency and digital innovation. Paul J. Stull serves as president and chief executive officer, overseeing strategic initiatives and day-to-day management. The executive team also includes chief financial officer Jeffrey E. Hassold and senior vice presidents responsible for merchandising, technology and franchise development, all reporting to a board of directors that emphasizes governance and long-term value creation.
Looking ahead, Aaron’s continues to invest in its proprietary e-commerce platform and customer loyalty programs, aiming to deepen market penetration and streamline the lease-to-own experience. The company’s growth strategy focuses on expanding its franchise footprint, optimizing store operations and leveraging data analytics to tailor product offerings and payment plans. Through these efforts, Aaron’s seeks to maintain its leadership position in the rental retail industry and deliver sustainable returns for shareholders.
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