Affirm Holdings, Inc. (NASDAQ: AFRM) is a financial technology company that offers point-of-sale financing solutions designed to give consumers transparent, flexible payment options. Founded in 2012 by Max Levchin, Nathan Gettings and Jeff Kaditz, the company is headquartered in San Francisco, California. Max Levchin, who serves as CEO, has guided Affirm from a startup concept to a publicly traded firm, emphasizing responsible lending and clear, upfront pricing for consumers. The company’s management team combines expertise in technology, finance and retail partnerships to deliver a seamless financing experience.
At its core, Affirm provides “buy now, pay later” (BNPL) services that allow customers to split purchases into fixed installments. Rather than relying on revolving credit cards, consumers can choose short-term installment plans with zero hidden fees, subject to credit approval. In addition to traditional point-of-sale financing for online and in-store transactions, Affirm has expanded its offerings to include a virtual card that can be used anywhere Visa is accepted, as well as a high-yield savings account in partnership with FDIC-insured banks.
Affirm’s platform integrates directly with merchants’ checkout systems, enabling retailers to present financing options at the point of sale. The company has forged partnerships across a broad range of sectors, including retail, travel, home improvement and healthcare, and supports hundreds of leading brands in North America. Through these alliances, Affirm aims to drive higher conversion rates and larger average order values for merchants while delivering a straightforward financing alternative to consumers.
Since its initial public offering in early 2021, Affirm has invested in technology and data-driven underwriting to refine its credit risk models and enhance the customer experience. With a focus on transparency, the company continues to innovate its product suite and expand into new markets. By leveraging its proprietary lending platform and a growing network of merchant partners, Affirm seeks to position itself as a leading provider of consumer-centric financial services.
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