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Affirm (AFRM) Competitors

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$73.91 +2.01 (+2.80%)
As of 10:23 AM Eastern
This is a fair market value price provided by Massive. Learn more.

AFRM vs. AAPL, AMZN, MQ, PTON, and PYPL

Should you buy Affirm stock or one of its competitors? MarketBeat compares Affirm with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Affirm include Apple (AAPL), Amazon.com (AMZN), Marqeta (MQ), Peloton Interactive (PTON), and PayPal (PYPL).

How does Affirm compare to Apple?

Affirm (NASDAQ:AFRM) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk.

Affirm currently has a consensus target price of $86.20, indicating a potential upside of 15.81%. Apple has a consensus target price of $314.59, indicating a potential upside of 6.71%. Given Affirm's stronger consensus rating and higher probable upside, analysts plainly believe Affirm is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72
Apple
1 Sell rating(s)
10 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.69

Affirm has a beta of 3.7, meaning that its share price is 270% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

Apple has a net margin of 27.15% compared to Affirm's net margin of 9.63%. Apple's return on equity of 146.69% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
Apple 27.15%146.69%34.02%

69.3% of Affirm shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 11.0% of Affirm shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, Apple had 268 more articles in the media than Affirm. MarketBeat recorded 273 mentions for Apple and 5 mentions for Affirm. Affirm's average media sentiment score of 1.16 beat Apple's score of 0.88 indicating that Affirm is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
181 Very Positive mention(s)
32 Positive mention(s)
32 Neutral mention(s)
20 Negative mention(s)
4 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Affirm. Apple is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B7.68$52.19M$1.1067.66
Apple$416.16B10.40$112.01B$8.2735.65

Summary

Apple beats Affirm on 9 of the 16 factors compared between the two stocks.

How does Affirm compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Affirm (NASDAQ:AFRM) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, valuation, earnings, media sentiment, institutional ownership and profitability.

Amazon.com currently has a consensus price target of $312.78, indicating a potential upside of 26.52%. Affirm has a consensus price target of $86.20, indicating a potential upside of 15.81%. Given Amazon.com's stronger consensus rating and higher possible upside, equities research analysts plainly believe Amazon.com is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72

Amazon.com has a beta of 1.45, indicating that its stock price is 45% more volatile than the broader market. Comparatively, Affirm has a beta of 3.7, indicating that its stock price is 270% more volatile than the broader market.

Amazon.com has higher revenue and earnings than Affirm. Amazon.com is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.71$77.67B$8.3629.57
Affirm$3.24B7.68$52.19M$1.1067.66

Amazon.com has a net margin of 12.22% compared to Affirm's net margin of 9.63%. Amazon.com's return on equity of 19.92% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Affirm 9.63%11.17%3.14%

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 11.0% of Affirm shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Amazon.com had 312 more articles in the media than Affirm. MarketBeat recorded 317 mentions for Amazon.com and 5 mentions for Affirm. Affirm's average media sentiment score of 1.16 beat Amazon.com's score of 0.95 indicating that Affirm is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
205 Very Positive mention(s)
46 Positive mention(s)
45 Neutral mention(s)
14 Negative mention(s)
5 Very Negative mention(s)
Positive
Affirm
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Amazon.com beats Affirm on 11 of the 17 factors compared between the two stocks.

How does Affirm compare to Marqeta?

Affirm (NASDAQ:AFRM) and Marqeta (NASDAQ:MQ) are related companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, profitability, media sentiment, earnings, analyst recommendations and dividends.

Affirm has a net margin of 9.63% compared to Marqeta's net margin of 0.33%. Affirm's return on equity of 11.17% beat Marqeta's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
Marqeta 0.33%0.27%0.15%

69.3% of Affirm shares are owned by institutional investors. Comparatively, 78.6% of Marqeta shares are owned by institutional investors. 11.0% of Affirm shares are owned by insiders. Comparatively, 12.6% of Marqeta shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Affirm had 2 more articles in the media than Marqeta. MarketBeat recorded 5 mentions for Affirm and 3 mentions for Marqeta. Affirm's average media sentiment score of 1.16 beat Marqeta's score of 0.71 indicating that Affirm is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marqeta
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Affirm has higher revenue and earnings than Marqeta. Affirm is trading at a lower price-to-earnings ratio than Marqeta, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B7.68$52.19M$1.1067.66
Marqeta$624.88M2.72-$13.93M$0.01401.50

Affirm currently has a consensus target price of $86.20, suggesting a potential upside of 15.81%. Marqeta has a consensus target price of $5.22, suggesting a potential upside of 29.98%. Given Marqeta's higher probable upside, analysts clearly believe Marqeta is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72
Marqeta
2 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.91

Affirm has a beta of 3.7, meaning that its stock price is 270% more volatile than the broader market. Comparatively, Marqeta has a beta of 1.32, meaning that its stock price is 32% more volatile than the broader market.

Summary

Affirm beats Marqeta on 13 of the 17 factors compared between the two stocks.

How does Affirm compare to Peloton Interactive?

Affirm (NASDAQ:AFRM) and Peloton Interactive (NASDAQ:PTON) are related companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, risk, earnings, analyst recommendations, institutional ownership, valuation and media sentiment.

Affirm presently has a consensus price target of $86.20, indicating a potential upside of 15.81%. Peloton Interactive has a consensus price target of $8.25, indicating a potential upside of 40.45%. Given Peloton Interactive's higher probable upside, analysts plainly believe Peloton Interactive is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72
Peloton Interactive
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29

Affirm has a beta of 3.7, suggesting that its share price is 270% more volatile than the broader market. Comparatively, Peloton Interactive has a beta of 2.54, suggesting that its share price is 154% more volatile than the broader market.

In the previous week, Peloton Interactive had 2 more articles in the media than Affirm. MarketBeat recorded 7 mentions for Peloton Interactive and 5 mentions for Affirm. Affirm's average media sentiment score of 1.16 beat Peloton Interactive's score of 1.13 indicating that Affirm is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Peloton Interactive
4 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Affirm has higher revenue and earnings than Peloton Interactive. Affirm is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B7.68$52.19M$1.1067.66
Peloton Interactive$2.49B1.02-$118.90M$0.04146.85

69.3% of Affirm shares are held by institutional investors. Comparatively, 77.0% of Peloton Interactive shares are held by institutional investors. 11.0% of Affirm shares are held by company insiders. Comparatively, 1.3% of Peloton Interactive shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Affirm has a net margin of 9.63% compared to Peloton Interactive's net margin of 0.94%. Affirm's return on equity of 11.17% beat Peloton Interactive's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
Peloton Interactive 0.94%-6.95%1.09%

Summary

Affirm beats Peloton Interactive on 13 of the 17 factors compared between the two stocks.

How does Affirm compare to PayPal?

PayPal (NASDAQ:PYPL) and Affirm (NASDAQ:AFRM) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, profitability, institutional ownership, earnings, valuation, media sentiment, dividends and analyst recommendations.

PayPal currently has a consensus target price of $55.85, suggesting a potential upside of 27.66%. Affirm has a consensus target price of $86.20, suggesting a potential upside of 15.81%. Given PayPal's higher possible upside, equities analysts clearly believe PayPal is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
5 Sell rating(s)
32 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.07
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72

PayPal has higher revenue and earnings than Affirm. PayPal is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$33.17B1.16$5.23B$5.338.21
Affirm$3.24B7.68$52.19M$1.1067.66

PayPal has a beta of 1.34, meaning that its share price is 34% more volatile than the broader market. Comparatively, Affirm has a beta of 3.7, meaning that its share price is 270% more volatile than the broader market.

PayPal has a net margin of 15.00% compared to Affirm's net margin of 9.63%. PayPal's return on equity of 25.02% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal15.00% 25.02% 6.30%
Affirm 9.63%11.17%3.14%

68.3% of PayPal shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 0.6% of PayPal shares are owned by insiders. Comparatively, 11.0% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, PayPal had 44 more articles in the media than Affirm. MarketBeat recorded 49 mentions for PayPal and 5 mentions for Affirm. Affirm's average media sentiment score of 1.16 beat PayPal's score of 1.05 indicating that Affirm is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
32 Very Positive mention(s)
7 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Affirm
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Affirm beats PayPal on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AFRM vs. The Competition

MetricAffirmINTERNET SOFTWARE IndustryComputer SectorNASDAQ Exchange
Market Cap$24.90B$16.41B$39.04B$12.07B
Dividend YieldN/A3.03%3.16%5.66%
P/E Ratio67.5861.6581.3524.57
Price / Sales7.6843.85631.27141.49
Price / Cash278.6170.8049.0237.92
Price / Book7.886.299.946.78
Net Income$52.19M$384.51M$1.07B$337.32M
7 Day Performance14.32%0.46%1.93%2.19%
1 Month Performance13.08%2.36%6.88%4.06%
1 Year Performance22.32%-6.28%161.04%29.91%

Affirm Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AFRM
Affirm
4.0381 of 5 stars
$73.91
+2.8%
$86.20
+16.6%
+21.6%$24.93B$3.24B67.672,206
AAPL
Apple
4.5738 of 5 stars
$290.55
-3.6%
$314.59
+8.3%
+50.9%$4.27T$451.44B35.13166,000
AMZN
Amazon.com
4.9467 of 5 stars
$244.19
-0.4%
$312.52
+28.0%
+16.0%$2.63T$716.92B29.211,576,000
MQ
Marqeta
4.095 of 5 stars
$3.97
+3.9%
$5.22
+31.5%
-27.7%$1.68B$651.61M397.40960
PTON
Peloton Interactive
4.4534 of 5 stars
$5.57
-1.6%
$8.25
+48.1%
-16.7%$2.41B$2.49B139.282,145

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This page (NASDAQ:AFRM) was last updated on 6/16/2026 by MarketBeat.com Staff.
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