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Affirm (AFRM) Competitors

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$85.79 +1.21 (+1.43%)
As of 01:37 PM Eastern
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AFRM vs. AAPL, AMZN, MQ, PTON, and PYPL

Should you buy Affirm stock or one of its competitors? MarketBeat compares Affirm with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Affirm include Apple (AAPL), Amazon.com (AMZN), Marqeta (MQ), Peloton Interactive (PTON), and PayPal (PYPL).

How does Affirm compare to Apple?

Apple (NASDAQ:AAPL) and Affirm (NASDAQ:AFRM) are both large-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, analyst recommendations, profitability, institutional ownership, dividends, media sentiment and valuation.

Apple has higher revenue and earnings than Affirm. Apple is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.04$112.01B$8.2737.81
Affirm$3.24B8.88$52.19M$1.1078.19

In the previous week, Apple had 264 more articles in the media than Affirm. MarketBeat recorded 279 mentions for Apple and 15 mentions for Affirm. Affirm's average media sentiment score of 1.16 beat Apple's score of 0.80 indicating that Affirm is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
162 Very Positive mention(s)
35 Positive mention(s)
42 Neutral mention(s)
29 Negative mention(s)
11 Very Negative mention(s)
Positive
Affirm
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

67.7% of Apple shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 11.0% of Affirm shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Apple has a net margin of 27.15% compared to Affirm's net margin of 9.63%. Apple's return on equity of 146.69% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Affirm 9.63%11.17%3.14%

Apple presently has a consensus price target of $314.85, suggesting a potential upside of 0.68%. Affirm has a consensus price target of $88.20, suggesting a potential upside of 2.55%. Given Affirm's stronger consensus rating and higher probable upside, analysts plainly believe Affirm is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Affirm
0 Sell rating(s)
9 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.76

Apple has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market. Comparatively, Affirm has a beta of 3.67, suggesting that its share price is 267% more volatile than the broader market.

Summary

Apple beats Affirm on 9 of the 17 factors compared between the two stocks.

How does Affirm compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Affirm (NASDAQ:AFRM) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, risk, profitability, analyst recommendations, earnings and institutional ownership.

Amazon.com has a net margin of 12.22% compared to Affirm's net margin of 9.63%. Amazon.com's return on equity of 19.92% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Affirm 9.63%11.17%3.14%

In the previous week, Amazon.com had 253 more articles in the media than Affirm. MarketBeat recorded 268 mentions for Amazon.com and 15 mentions for Affirm. Affirm's average media sentiment score of 1.16 beat Amazon.com's score of 0.86 indicating that Affirm is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
160 Very Positive mention(s)
40 Positive mention(s)
40 Neutral mention(s)
22 Negative mention(s)
5 Very Negative mention(s)
Positive
Affirm
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Affirm. Amazon.com is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.67$77.67B$8.3629.27
Affirm$3.24B8.88$52.19M$1.1078.19

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 11.0% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market. Comparatively, Affirm has a beta of 3.67, suggesting that its stock price is 267% more volatile than the broader market.

Amazon.com currently has a consensus price target of $312.79, indicating a potential upside of 27.84%. Affirm has a consensus price target of $88.20, indicating a potential upside of 2.55%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Affirm
0 Sell rating(s)
9 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.76

Summary

Amazon.com beats Affirm on 11 of the 17 factors compared between the two stocks.

How does Affirm compare to Marqeta?

Affirm (NASDAQ:AFRM) and Marqeta (NASDAQ:MQ) are related companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, risk, earnings, institutional ownership, media sentiment, analyst recommendations, profitability and dividends.

Affirm has a beta of 3.67, indicating that its share price is 267% more volatile than the broader market. Comparatively, Marqeta has a beta of 1.31, indicating that its share price is 31% more volatile than the broader market.

Affirm presently has a consensus target price of $88.20, suggesting a potential upside of 2.55%. Marqeta has a consensus target price of $20.13, suggesting a potential upside of 20.08%. Given Marqeta's higher probable upside, analysts clearly believe Marqeta is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.76
Marqeta
2 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.91

In the previous week, Affirm had 5 more articles in the media than Marqeta. MarketBeat recorded 15 mentions for Affirm and 10 mentions for Marqeta. Affirm's average media sentiment score of 1.16 beat Marqeta's score of 0.06 indicating that Affirm is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Marqeta
2 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Affirm has higher revenue and earnings than Marqeta. Affirm is trading at a lower price-to-earnings ratio than Marqeta, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B8.88$52.19M$1.1078.19
Marqeta$624.88M2.84-$13.93M$0.04418.98

69.3% of Affirm shares are held by institutional investors. Comparatively, 78.6% of Marqeta shares are held by institutional investors. 11.0% of Affirm shares are held by insiders. Comparatively, 12.6% of Marqeta shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Affirm has a net margin of 9.63% compared to Marqeta's net margin of 0.33%. Affirm's return on equity of 11.17% beat Marqeta's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
Marqeta 0.33%0.27%0.15%

Summary

Affirm beats Marqeta on 13 of the 17 factors compared between the two stocks.

How does Affirm compare to Peloton Interactive?

Affirm (NASDAQ:AFRM) and Peloton Interactive (NASDAQ:PTON) are related companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, valuation, institutional ownership, profitability and risk.

69.3% of Affirm shares are held by institutional investors. Comparatively, 77.0% of Peloton Interactive shares are held by institutional investors. 11.0% of Affirm shares are held by insiders. Comparatively, 1.3% of Peloton Interactive shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Affirm has a net margin of 9.63% compared to Peloton Interactive's net margin of 0.94%. Affirm's return on equity of 11.17% beat Peloton Interactive's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
Peloton Interactive 0.94%-6.95%1.09%

Affirm currently has a consensus price target of $88.20, suggesting a potential upside of 2.55%. Peloton Interactive has a consensus price target of $8.25, suggesting a potential upside of 41.63%. Given Peloton Interactive's higher probable upside, analysts plainly believe Peloton Interactive is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.76
Peloton Interactive
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29

Affirm has higher revenue and earnings than Peloton Interactive. Affirm is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B8.88$52.19M$1.1078.19
Peloton Interactive$2.45B1.03-$118.90M$0.04145.63

Affirm has a beta of 3.67, suggesting that its share price is 267% more volatile than the broader market. Comparatively, Peloton Interactive has a beta of 2.52, suggesting that its share price is 152% more volatile than the broader market.

In the previous week, Affirm had 10 more articles in the media than Peloton Interactive. MarketBeat recorded 15 mentions for Affirm and 5 mentions for Peloton Interactive. Peloton Interactive's average media sentiment score of 1.33 beat Affirm's score of 1.16 indicating that Peloton Interactive is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Peloton Interactive
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Affirm beats Peloton Interactive on 13 of the 17 factors compared between the two stocks.

How does Affirm compare to PayPal?

Affirm (NASDAQ:AFRM) and PayPal (NASDAQ:PYPL) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, valuation, earnings, profitability, risk and media sentiment.

Affirm currently has a consensus price target of $88.20, indicating a potential upside of 2.55%. PayPal has a consensus price target of $55.01, indicating a potential upside of 22.19%. Given PayPal's higher probable upside, analysts plainly believe PayPal is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.76
PayPal
5 Sell rating(s)
32 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.07

In the previous week, PayPal had 32 more articles in the media than Affirm. MarketBeat recorded 47 mentions for PayPal and 15 mentions for Affirm. Affirm's average media sentiment score of 1.16 beat PayPal's score of 0.87 indicating that Affirm is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
PayPal
23 Very Positive mention(s)
11 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

69.3% of Affirm shares are held by institutional investors. Comparatively, 68.3% of PayPal shares are held by institutional investors. 11.0% of Affirm shares are held by insiders. Comparatively, 0.6% of PayPal shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Affirm has a beta of 3.67, indicating that its share price is 267% more volatile than the broader market. Comparatively, PayPal has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market.

PayPal has higher revenue and earnings than Affirm. PayPal is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B8.88$52.19M$1.1078.19
PayPal$33.17B1.20$5.23B$5.338.45

PayPal has a net margin of 15.00% compared to Affirm's net margin of 9.63%. PayPal's return on equity of 25.02% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
PayPal 15.00%25.02%6.30%

Summary

Affirm beats PayPal on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AFRM vs. The Competition

MetricAffirmINTERNET SOFTWARE IndustryComputer SectorNASDAQ Exchange
Market Cap$28.82B$17.24B$38.99B$12.63B
Dividend YieldN/A3.50%3.19%6.52%
P/E Ratio78.2467.81170.9024.91
Price / Sales8.8840.55596.6883.19
Price / Cash356.1376.1945.6449.23
Price / Book9.116.989.786.56
Net Income$52.19M$385.08M$1.07B$336.03M
7 Day Performance5.16%22.59%3.50%2.91%
1 Month Performance35.21%5.07%1.56%5.78%
1 Year Performance24.59%-6.06%145.92%25.83%

Affirm Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AFRM
Affirm
3.5566 of 5 stars
$85.79
+1.4%
$88.20
+2.8%
+22.5%$28.73B$3.24B77.982,206
AAPL
Apple
4.7026 of 5 stars
$289.36
+2.7%
$314.85
+8.8%
+44.7%$4.25T$451.44B34.99166,000
AMZN
Amazon.com
4.8668 of 5 stars
$238.52
-0.7%
$312.78
+31.1%
+8.8%$2.57T$742.78B28.531,576,000
MQ
Marqeta
3.8004 of 5 stars
$4.06
-2.9%
$5.22
+28.5%
-27.0%$1.72B$651.61M406.41960
PTON
Peloton Interactive
4.6716 of 5 stars
$5.91
+2.4%
$8.25
+39.6%
-13.3%$2.56B$2.49B147.792,145

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This page (NASDAQ:AFRM) was last updated on 7/6/2026 by MarketBeat.com Staff.
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