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Affirm (AFRM) Competitors

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$75.92 +5.41 (+7.67%)
Closing price 10/15/2026 04:00 PM Eastern
Extended Trading
$76.06 +0.14 (+0.18%)
As of 05:35 AM Eastern
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AFRM vs. AAPL, AMZN, MQ, PTON, and PYPL

Should you buy Affirm stock or one of its competitors? Affirm's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Marqeta (MQ), Peloton Interactive (PTON), and PayPal (PYPL). Companies are selected based on similarities in market, industry, and size.

How does Affirm compare to Apple?

Apple (NASDAQ:AAPL) and Affirm (NASDAQ:AFRM) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, institutional ownership, dividends, profitability, media sentiment, analyst recommendations, earnings and valuation.

In the previous week, Apple had 338 more articles in the media than Affirm. MarketBeat recorded 350 mentions for Apple and 12 mentions for Affirm. Apple's average media sentiment score of 0.84 beat Affirm's score of 0.50 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
202 Very Positive mention(s)
48 Positive mention(s)
35 Neutral mention(s)
42 Negative mention(s)
19 Very Negative mention(s)
Positive
Affirm
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$466.82B10.69$112.01B$8.7239.22
Affirm$4.26B6.01$1.93B$5.5213.75

Affirm has a net margin of 45.29% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Affirm 45.29%47.91%14.46%

Apple has a beta of 1.07, meaning that its stock price is 7% more volatile than the broader market. Comparatively, Affirm has a beta of 3.82, meaning that its stock price is 282% more volatile than the broader market.

Apple presently has a consensus price target of $340.39, indicating a potential downside of 0.47%. Affirm has a consensus price target of $97.69, indicating a potential upside of 28.68%. Given Affirm's stronger consensus rating and higher probable upside, analysts plainly believe Affirm is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
14 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.60
Affirm
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75

67.7% of Apple shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 11.0% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Apple beats Affirm on 11 of the 17 factors compared between the two stocks.

How does Affirm compare to Amazon.com?

Affirm (NASDAQ:AFRM) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, dividends, risk, institutional ownership, media sentiment and valuation.

In the previous week, Amazon.com had 278 more articles in the media than Affirm. MarketBeat recorded 290 mentions for Amazon.com and 12 mentions for Affirm. Amazon.com's average media sentiment score of 0.84 beat Affirm's score of 0.50 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
166 Very Positive mention(s)
51 Positive mention(s)
42 Neutral mention(s)
23 Negative mention(s)
5 Very Negative mention(s)
Positive

Affirm has a net margin of 45.29% compared to Amazon.com's net margin of 17.44%. Affirm's return on equity of 47.91% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm45.29% 47.91% 14.46%
Amazon.com 17.44%18.00%8.97%

69.3% of Affirm shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 11.0% of Affirm shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Amazon.com has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$4.26B6.01$1.93B$5.5213.75
Amazon.com$716.92B3.83$77.67B$12.4320.50

Affirm has a beta of 3.82, indicating that its share price is 282% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, indicating that its share price is 45% more volatile than the broader market.

Affirm currently has a consensus price target of $97.69, suggesting a potential upside of 28.68%. Amazon.com has a consensus price target of $322.53, suggesting a potential upside of 26.60%. Given Affirm's higher possible upside, equities analysts clearly believe Affirm is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Summary

Amazon.com beats Affirm on 9 of the 16 factors compared between the two stocks.

How does Affirm compare to Marqeta?

Affirm (NASDAQ:AFRM) and Marqeta (NASDAQ:MQ) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, valuation, analyst recommendations, media sentiment, earnings, risk and institutional ownership.

Affirm presently has a consensus target price of $97.69, suggesting a potential upside of 28.68%. Marqeta has a consensus target price of $19.71, suggesting a potential upside of 3.81%. Given Affirm's stronger consensus rating and higher probable upside, equities analysts clearly believe Affirm is more favorable than Marqeta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75
Marqeta
1 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Affirm has a net margin of 45.29% compared to Marqeta's net margin of 1.53%. Affirm's return on equity of 47.91% beat Marqeta's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm45.29% 47.91% 14.46%
Marqeta 1.53%1.36%0.71%

Affirm has higher revenue and earnings than Marqeta. Affirm is trading at a lower price-to-earnings ratio than Marqeta, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$4.26B6.01$1.93B$5.5213.75
Marqeta$677.21M2.92-$13.93M$0.11172.64

69.3% of Affirm shares are held by institutional investors. Comparatively, 78.6% of Marqeta shares are held by institutional investors. 11.0% of Affirm shares are held by company insiders. Comparatively, 13.7% of Marqeta shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Affirm has a beta of 3.82, indicating that its share price is 282% more volatile than the broader market. Comparatively, Marqeta has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market.

In the previous week, Affirm had 2 more articles in the media than Marqeta. MarketBeat recorded 12 mentions for Affirm and 10 mentions for Marqeta. Affirm's average media sentiment score of 0.50 beat Marqeta's score of 0.31 indicating that Affirm is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marqeta
1 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Affirm beats Marqeta on 13 of the 16 factors compared between the two stocks.

How does Affirm compare to Peloton Interactive?

Peloton Interactive (NASDAQ:PTON) and Affirm (NASDAQ:AFRM) are related companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, valuation, profitability, institutional ownership, risk and earnings.

In the previous week, Affirm had 4 more articles in the media than Peloton Interactive. MarketBeat recorded 12 mentions for Affirm and 8 mentions for Peloton Interactive. Affirm's average media sentiment score of 0.50 beat Peloton Interactive's score of 0.11 indicating that Affirm is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Peloton Interactive
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
2 Very Negative mention(s)
Neutral
Affirm
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Peloton Interactive has a beta of 2.54, indicating that its share price is 154% more volatile than the broader market. Comparatively, Affirm has a beta of 3.82, indicating that its share price is 282% more volatile than the broader market.

Affirm has higher revenue and earnings than Peloton Interactive. Affirm is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Peloton Interactive$2.45B0.96$63.20M$0.1244.42
Affirm$4.26B6.01$1.93B$5.5213.75

Affirm has a net margin of 45.29% compared to Peloton Interactive's net margin of 2.58%. Affirm's return on equity of 47.91% beat Peloton Interactive's return on equity.

Company Net Margins Return on Equity Return on Assets
Peloton Interactive2.58% -23.92% 3.00%
Affirm 45.29%47.91%14.46%

Peloton Interactive presently has a consensus price target of $7.72, suggesting a potential upside of 44.88%. Affirm has a consensus price target of $97.69, suggesting a potential upside of 28.68%. Given Peloton Interactive's higher possible upside, research analysts clearly believe Peloton Interactive is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Peloton Interactive
1 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.25
Affirm
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75

77.0% of Peloton Interactive shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 1.3% of Peloton Interactive shares are held by company insiders. Comparatively, 11.0% of Affirm shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Affirm beats Peloton Interactive on 13 of the 16 factors compared between the two stocks.

How does Affirm compare to PayPal?

PayPal (NASDAQ:PYPL) and Affirm (NASDAQ:AFRM) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, dividends, valuation and earnings.

PayPal has a beta of 1.27, indicating that its stock price is 27% more volatile than the broader market. Comparatively, Affirm has a beta of 3.82, indicating that its stock price is 282% more volatile than the broader market.

In the previous week, PayPal had 26 more articles in the media than Affirm. MarketBeat recorded 38 mentions for PayPal and 12 mentions for Affirm. Affirm's average media sentiment score of 0.50 beat PayPal's score of 0.45 indicating that Affirm is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
12 Very Positive mention(s)
6 Positive mention(s)
12 Neutral mention(s)
4 Negative mention(s)
2 Very Negative mention(s)
Neutral
Affirm
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

PayPal currently has a consensus target price of $56.28, suggesting a potential downside of 1.54%. Affirm has a consensus target price of $97.69, suggesting a potential upside of 28.68%. Given Affirm's stronger consensus rating and higher probable upside, analysts plainly believe Affirm is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
5 Sell rating(s)
33 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.09
Affirm
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75

Affirm has a net margin of 45.29% compared to PayPal's net margin of 14.36%. Affirm's return on equity of 47.91% beat PayPal's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal14.36% 24.39% 6.06%
Affirm 45.29%47.91%14.46%

PayPal has higher revenue and earnings than Affirm. PayPal is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$33.17B1.47$5.23B$5.2910.81
Affirm$4.26B6.01$1.93B$5.5213.75

68.3% of PayPal shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 0.6% of PayPal shares are owned by insiders. Comparatively, 11.0% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Affirm beats PayPal on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AFRM vs. The Competition

MetricAffirmFinancial Services IndustryFinance SectorNASDAQ Exchange
Market Cap$23.79B$28.15B$13.46B$12.93B
Dividend YieldN/A6.95%6.11%19.61%
P/E Ratio13.7512.3922.8320.44
Price / Sales6.01341.23487.4686.48
Price / Cash12.26210.9442.3451.56
Price / Book4.673.282.716.01
Net Income$1.93B$1.11B$1.32B$380.68M
7 Day Performance-5.92%-1.86%-0.28%-3.16%
1 Month Performance6.06%-0.47%-1.92%-5.20%
1 Year Performance9.92%-9.46%10.54%-4.08%

Affirm Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AFRM
Affirm
4.3772 of 5 stars
$75.92
+7.7%
$97.69
+28.7%
+3.9%$23.79B$4.26B13.752,358
AAPL
Apple
4.2993 of 5 stars
$341.27
+0.1%
$340.39
-0.3%
+37.2%$4.98T$466.82B39.14166,000
AMZN
Amazon.com
4.9008 of 5 stars
$258.58
-0.4%
$322.53
+24.7%
+18.2%$2.79T$716.92B20.801,576,000
MQ
Marqeta
1.5728 of 5 stars
$18.56
+1.5%
$19.71
+6.2%
-0.7%$1.93B$677.21M168.73938
PTON
Peloton Interactive
3.454 of 5 stars
$5.22
+1.6%
$7.72
+47.9%
-30.1%$2.29B$2.45B43.501,736

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This page (NASDAQ:AFRM) was last updated on 10/16/2026 by MarketBeat.com Staff.
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