Affirm (AFRM) Competitors

$69.27 +4.05 (+6.21%)

Closing price 05/26/2026 04:00 PM Eastern

Extended Trading

$70.44 +1.17 (+1.69%)

As of 08:31 AM Eastern

AFRM vs. AAPL, AMZN, MQ, PTON, and PYPL

Should you buy Affirm stock or one of its competitors? MarketBeat compares Affirm with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Affirm include Apple (AAPL), Amazon.com (AMZN), Marqeta (MQ), Peloton Interactive (PTON), and PayPal (PYPL).

How does Affirm compare to Apple?

Affirm (NASDAQ:AFRM) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk.

Apple has a net margin of 27.15% compared to Affirm's net margin of 9.63%. Apple's return on equity of 146.69% beat Affirm's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Affirm	9.63%	11.17%	3.14%
Apple	27.15%	146.69%	34.02%

Apple has higher revenue and earnings than Affirm. Apple is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Affirm	$3.97B	5.84	$52.19M	$1.10	62.97
Apple	$416.16B	10.88	$112.01B	$8.27	37.28

Affirm has a beta of 3.72, meaning that its share price is 272% more volatile than the broader market. Comparatively, Apple has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market.

In the previous week, Apple had 213 more articles in the media than Affirm. MarketBeat recorded 221 mentions for Apple and 8 mentions for Affirm. Apple's average media sentiment score of 1.06 beat Affirm's score of 0.65 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Affirm	3 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Apple	154 Very Positive mention(s)	23 Positive mention(s)	30 Neutral mention(s)	10 Negative mention(s)	4 Very Negative mention(s)	Positive

69.3% of Affirm shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 11.0% of Affirm shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Affirm currently has a consensus target price of $86.00, indicating a potential upside of 24.15%. Apple has a consensus target price of $310.31, indicating a potential upside of 0.64%. Given Affirm's stronger consensus rating and higher probable upside, analysts plainly believe Affirm is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72
Apple	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.66

Summary

Apple beats Affirm on 10 of the 16 factors compared between the two stocks.

How does Affirm compare to Amazon.com?

Affirm (NASDAQ:AFRM) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, analyst recommendations, earnings, dividends and profitability.

69.3% of Affirm shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 11.0% of Affirm shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Affirm presently has a consensus price target of $86.00, indicating a potential upside of 24.15%. Amazon.com has a consensus price target of $312.66, indicating a potential upside of 17.85%. Given Affirm's higher probable upside, analysts plainly believe Affirm is more favorable than Amazon.com.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	57 Buy rating(s)	0 Strong Buy rating(s)	2.95

Amazon.com has a net margin of 12.22% compared to Affirm's net margin of 9.63%. Amazon.com's return on equity of 19.92% beat Affirm's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Affirm	9.63%	11.17%	3.14%
Amazon.com	12.22%	19.92%	9.86%

Amazon.com has higher revenue and earnings than Affirm. Amazon.com is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Affirm	$3.97B	5.84	$52.19M	$1.10	62.97
Amazon.com	$742.78B	3.84	$77.67B	$8.36	31.73

Affirm has a beta of 3.72, indicating that its stock price is 272% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, indicating that its stock price is 46% more volatile than the broader market.

In the previous week, Amazon.com had 221 more articles in the media than Affirm. MarketBeat recorded 229 mentions for Amazon.com and 8 mentions for Affirm. Amazon.com's average media sentiment score of 0.96 beat Affirm's score of 0.65 indicating that Amazon.com is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Affirm	3 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Amazon.com	150 Very Positive mention(s)	32 Positive mention(s)	22 Neutral mention(s)	9 Negative mention(s)	10 Very Negative mention(s)	Positive

Summary

Amazon.com beats Affirm on 11 of the 17 factors compared between the two stocks.

How does Affirm compare to Marqeta?

Affirm (NASDAQ:AFRM) and Marqeta (NASDAQ:MQ) are related companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, analyst recommendations, profitability, earnings, valuation and media sentiment.

Affirm currently has a consensus target price of $86.00, indicating a potential upside of 24.15%. Marqeta has a consensus target price of $5.22, indicating a potential upside of 35.90%. Given Marqeta's higher probable upside, analysts clearly believe Marqeta is more favorable than Affirm.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72
Marqeta	2 Sell rating(s)	8 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.91

Affirm has a net margin of 9.63% compared to Marqeta's net margin of 0.33%. Affirm's return on equity of 11.17% beat Marqeta's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Affirm	9.63%	11.17%	3.14%
Marqeta	0.33%	0.27%	0.15%

69.3% of Affirm shares are owned by institutional investors. Comparatively, 78.6% of Marqeta shares are owned by institutional investors. 11.0% of Affirm shares are owned by insiders. Comparatively, 12.6% of Marqeta shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Affirm had 4 more articles in the media than Marqeta. MarketBeat recorded 8 mentions for Affirm and 4 mentions for Marqeta. Marqeta's average media sentiment score of 0.73 beat Affirm's score of 0.65 indicating that Marqeta is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Affirm	3 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Marqeta	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Affirm has higher revenue and earnings than Marqeta. Affirm is trading at a lower price-to-earnings ratio than Marqeta, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Affirm	$3.97B	5.84	$52.19M	$1.10	62.97
Marqeta	$624.88M	2.61	-$13.93M	$0.01	384.00

Affirm has a beta of 3.72, indicating that its stock price is 272% more volatile than the broader market. Comparatively, Marqeta has a beta of 1.35, indicating that its stock price is 35% more volatile than the broader market.

Summary

Affirm beats Marqeta on 12 of the 17 factors compared between the two stocks.

How does Affirm compare to Peloton Interactive?

Affirm (NASDAQ:AFRM) and Peloton Interactive (NASDAQ:PTON) are related companies, but which is the better business? We will compare the two businesses based on the strength of their risk, earnings, media sentiment, profitability, dividends, valuation, analyst recommendations and institutional ownership.

Affirm has higher revenue and earnings than Peloton Interactive. Affirm is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Affirm	$3.97B	5.84	$52.19M	$1.10	62.97
Peloton Interactive	$2.45B	1.02	-$118.90M	$0.04	144.25

Affirm has a beta of 3.72, suggesting that its share price is 272% more volatile than the broader market. Comparatively, Peloton Interactive has a beta of 2.5, suggesting that its share price is 150% more volatile than the broader market.

69.3% of Affirm shares are owned by institutional investors. Comparatively, 77.0% of Peloton Interactive shares are owned by institutional investors. 11.0% of Affirm shares are owned by company insiders. Comparatively, 1.3% of Peloton Interactive shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Affirm has a net margin of 9.63% compared to Peloton Interactive's net margin of 0.94%. Affirm's return on equity of 11.17% beat Peloton Interactive's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Affirm	9.63%	11.17%	3.14%
Peloton Interactive	0.94%	-6.95%	1.09%

In the previous week, Peloton Interactive had 7 more articles in the media than Affirm. MarketBeat recorded 15 mentions for Peloton Interactive and 8 mentions for Affirm. Affirm's average media sentiment score of 0.65 beat Peloton Interactive's score of 0.57 indicating that Affirm is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Affirm	3 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Peloton Interactive	7 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Affirm presently has a consensus price target of $86.00, suggesting a potential upside of 24.15%. Peloton Interactive has a consensus price target of $8.25, suggesting a potential upside of 42.98%. Given Peloton Interactive's higher possible upside, analysts plainly believe Peloton Interactive is more favorable than Affirm.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72
Peloton Interactive	1 Sell rating(s)	8 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.29

Summary

Affirm beats Peloton Interactive on 13 of the 17 factors compared between the two stocks.

How does Affirm compare to PayPal?

Affirm (NASDAQ:AFRM) and PayPal (NASDAQ:PYPL) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, profitability, analyst recommendations, earnings and media sentiment.

PayPal has a net margin of 15.00% compared to Affirm's net margin of 9.63%. PayPal's return on equity of 25.02% beat Affirm's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Affirm	9.63%	11.17%	3.14%
PayPal	15.00%	25.02%	6.30%

69.3% of Affirm shares are owned by institutional investors. Comparatively, 68.3% of PayPal shares are owned by institutional investors. 11.0% of Affirm shares are owned by company insiders. Comparatively, 0.6% of PayPal shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Affirm has a beta of 3.72, indicating that its share price is 272% more volatile than the broader market. Comparatively, PayPal has a beta of 1.39, indicating that its share price is 39% more volatile than the broader market.

In the previous week, PayPal had 33 more articles in the media than Affirm. MarketBeat recorded 41 mentions for PayPal and 8 mentions for Affirm. PayPal's average media sentiment score of 0.91 beat Affirm's score of 0.65 indicating that PayPal is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Affirm	3 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
PayPal	21 Very Positive mention(s)	7 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Positive

PayPal has higher revenue and earnings than Affirm. PayPal is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Affirm	$3.97B	5.84	$52.19M	$1.10	62.97
PayPal	$33.73B	1.15	$5.23B	$5.33	8.29

Affirm currently has a consensus target price of $86.00, suggesting a potential upside of 24.15%. PayPal has a consensus target price of $55.85, suggesting a potential upside of 26.47%. Given PayPal's higher possible upside, analysts clearly believe PayPal is more favorable than Affirm.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72
PayPal	5 Sell rating(s)	32 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.07

Summary

PayPal beats Affirm on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AFRM vs. The Competition

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Metric	Affirm	INTERNET SOFTWARE Industry	Computer Sector	NASDAQ Exchange
Market Cap	$23.20B	$16.89B	$39.24B	$12.34B
Dividend Yield	N/A	4.36%	3.19%	5.28%
P/E Ratio	62.97	63.34	170.83	25.82
Price / Sales	5.84	28.66	618.29	70.91
Price / Cash	274.61	69.28	48.75	56.67
Price / Book	6.13	9.66	10.68	7.17
Net Income	$52.19M	$383.77M	$1.07B	$336.99M
7 Day Performance	3.20%	2.51%	3.88%	2.83%
1 Month Performance	6.36%	4.82%	8.34%	3.14%
1 Year Performance	35.35%	-6.29%	169.81%	35.93%

Affirm Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AFRM Affirm	4.4628 of 5 stars	$69.27 +6.2%	$86.00 +24.2%	+40.5%	$23.20B	$3.97B	62.97	2,206	Analyst Forecast
AAPL Apple	4.3002 of 5 stars	$308.33 -0.2%	$310.31 +0.6%	+57.9%	$4.53T	$416.16B	37.28	166,000	Trending News Analyst Forecast
AMZN Amazon.com	4.8448 of 5 stars	$265.29 -0.4%	$312.66 +17.9%	+32.0%	$2.85T	$716.92B	31.73	1,576,000	Trending News Insider Trade
MQ Marqeta	4.303 of 5 stars	$3.84 -3.3%	$5.22 +35.9%	-24.3%	$1.63B	$624.88M	384.38	960
PTON Peloton Interactive	4.0868 of 5 stars	$5.77 +1.1%	$8.25 +43.0%	-23.8%	$2.50B	$2.49B	144.29	2,145	Analyst Forecast High Trading Volume

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This page (NASDAQ:AFRM) was last updated on 5/27/2026 by MarketBeat.com Staff.

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Affirm (AFRM) Competitors