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Affirm (AFRM) Competitors

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$71.52 -0.05 (-0.07%)
Closing price 04:00 PM Eastern
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$71.61 +0.09 (+0.13%)
As of 07:58 PM Eastern
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AFRM vs. AAPL, AMZN, MQ, PTON, and PYPL

Should you buy Affirm stock or one of its competitors? Affirm's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Marqeta (MQ), Peloton Interactive (PTON), and PayPal (PYPL). Companies are selected based on similarities in market, industry, and size.

How does Affirm compare to Apple?

Affirm (NASDAQ:AFRM) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, dividends, risk, profitability, analyst recommendations, media sentiment, earnings and institutional ownership.

Apple has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$4.26B5.66$1.93B$5.5212.96
Apple$416.16B11.96$112.01B$8.7239.11

69.3% of Affirm shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.0% of Affirm shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Affirm has a net margin of 45.29% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm45.29% 47.91% 14.46%
Apple 27.62%135.46%34.11%

Affirm presently has a consensus target price of $98.78, suggesting a potential upside of 38.11%. Apple has a consensus target price of $340.14, suggesting a potential downside of 0.27%. Given Affirm's stronger consensus rating and higher possible upside, analysts clearly believe Affirm is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62

In the previous week, Apple had 359 more articles in the media than Affirm. MarketBeat recorded 374 mentions for Apple and 15 mentions for Affirm. Apple's average media sentiment score of 1.07 beat Affirm's score of 0.72 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
7 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
260 Very Positive mention(s)
45 Positive mention(s)
36 Neutral mention(s)
23 Negative mention(s)
5 Very Negative mention(s)
Positive

Affirm has a beta of 3.61, indicating that its share price is 261% more volatile than the broader market. Comparatively, Apple has a beta of 1.08, indicating that its share price is 8% more volatile than the broader market.

Summary

Apple beats Affirm on 11 of the 17 factors compared between the two stocks.

How does Affirm compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Affirm (NASDAQ:AFRM) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, risk, earnings, valuation and institutional ownership.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 11.0% of Affirm shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Amazon.com has a beta of 1.44, suggesting that its stock price is 44% more volatile than the broader market. Comparatively, Affirm has a beta of 3.61, suggesting that its stock price is 261% more volatile than the broader market.

Amazon.com has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.76$77.67B$12.4320.09
Affirm$4.26B5.66$1.93B$5.5212.96

Amazon.com presently has a consensus target price of $321.19, suggesting a potential upside of 28.65%. Affirm has a consensus target price of $98.78, suggesting a potential upside of 38.11%. Given Affirm's higher possible upside, analysts plainly believe Affirm is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Affirm
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75

Affirm has a net margin of 45.29% compared to Amazon.com's net margin of 17.44%. Affirm's return on equity of 47.91% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Affirm 45.29%47.91%14.46%

In the previous week, Amazon.com had 386 more articles in the media than Affirm. MarketBeat recorded 401 mentions for Amazon.com and 15 mentions for Affirm. Amazon.com's average media sentiment score of 1.00 beat Affirm's score of 0.72 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
273 Very Positive mention(s)
56 Positive mention(s)
28 Neutral mention(s)
28 Negative mention(s)
14 Very Negative mention(s)
Positive
Affirm
7 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Amazon.com beats Affirm on 9 of the 16 factors compared between the two stocks.

How does Affirm compare to Marqeta?

Marqeta (NASDAQ:MQ) and Affirm (NASDAQ:AFRM) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends, media sentiment and valuation.

78.6% of Marqeta shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 13.7% of Marqeta shares are owned by company insiders. Comparatively, 11.0% of Affirm shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Affirm has higher revenue and earnings than Marqeta. Affirm is trading at a lower price-to-earnings ratio than Marqeta, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marqeta$624.88M2.83-$13.93M$0.11154.18
Affirm$4.26B5.66$1.93B$5.5212.96

Affirm has a net margin of 45.29% compared to Marqeta's net margin of 1.53%. Affirm's return on equity of 47.91% beat Marqeta's return on equity.

Company Net Margins Return on Equity Return on Assets
Marqeta1.53% 1.36% 0.71%
Affirm 45.29%47.91%14.46%

In the previous week, Affirm had 13 more articles in the media than Marqeta. MarketBeat recorded 15 mentions for Affirm and 2 mentions for Marqeta. Marqeta's average media sentiment score of 1.04 beat Affirm's score of 0.72 indicating that Marqeta is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marqeta
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Affirm
7 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Marqeta presently has a consensus price target of $19.75, indicating a potential upside of 16.45%. Affirm has a consensus price target of $98.78, indicating a potential upside of 38.11%. Given Affirm's stronger consensus rating and higher possible upside, analysts plainly believe Affirm is more favorable than Marqeta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marqeta
2 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.09
Affirm
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75

Marqeta has a beta of 1.29, meaning that its share price is 29% more volatile than the broader market. Comparatively, Affirm has a beta of 3.61, meaning that its share price is 261% more volatile than the broader market.

Summary

Affirm beats Marqeta on 12 of the 17 factors compared between the two stocks.

How does Affirm compare to Peloton Interactive?

Peloton Interactive (NASDAQ:PTON) and Affirm (NASDAQ:AFRM) are related companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, dividends, analyst recommendations, earnings and profitability.

Peloton Interactive has a beta of 2.52, meaning that its stock price is 152% more volatile than the broader market. Comparatively, Affirm has a beta of 3.61, meaning that its stock price is 261% more volatile than the broader market.

Peloton Interactive currently has a consensus target price of $7.95, indicating a potential upside of 61.59%. Affirm has a consensus target price of $98.78, indicating a potential upside of 38.11%. Given Peloton Interactive's higher probable upside, analysts clearly believe Peloton Interactive is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Peloton Interactive
2 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.23
Affirm
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75

Affirm has higher revenue and earnings than Peloton Interactive. Affirm is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Peloton Interactive$2.45B0.88$63.20M$0.1241.00
Affirm$4.26B5.66$1.93B$5.5212.96

77.0% of Peloton Interactive shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 1.3% of Peloton Interactive shares are owned by insiders. Comparatively, 11.0% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Peloton Interactive had 5 more articles in the media than Affirm. MarketBeat recorded 20 mentions for Peloton Interactive and 15 mentions for Affirm. Peloton Interactive's average media sentiment score of 0.75 beat Affirm's score of 0.72 indicating that Peloton Interactive is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Peloton Interactive
9 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Affirm
7 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Affirm has a net margin of 45.29% compared to Peloton Interactive's net margin of 2.58%. Affirm's return on equity of 47.91% beat Peloton Interactive's return on equity.

Company Net Margins Return on Equity Return on Assets
Peloton Interactive2.58% -23.92% 3.00%
Affirm 45.29%47.91%14.46%

Summary

Affirm beats Peloton Interactive on 11 of the 16 factors compared between the two stocks.

How does Affirm compare to PayPal?

Affirm (NASDAQ:AFRM) and PayPal (NASDAQ:PYPL) are both large-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, analyst recommendations, earnings, profitability, dividends and valuation.

PayPal has higher revenue and earnings than Affirm. PayPal is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$4.26B5.66$1.93B$5.5212.96
PayPal$33.17B1.42$5.23B$5.2910.40

In the previous week, PayPal had 18 more articles in the media than Affirm. MarketBeat recorded 33 mentions for PayPal and 15 mentions for Affirm. Affirm's average media sentiment score of 0.72 beat PayPal's score of 0.65 indicating that Affirm is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
7 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
PayPal
9 Very Positive mention(s)
10 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Affirm currently has a consensus target price of $98.78, suggesting a potential upside of 38.11%. PayPal has a consensus target price of $56.31, suggesting a potential upside of 2.30%. Given Affirm's stronger consensus rating and higher possible upside, equities analysts clearly believe Affirm is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75
PayPal
4 Sell rating(s)
34 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.11

69.3% of Affirm shares are owned by institutional investors. Comparatively, 68.3% of PayPal shares are owned by institutional investors. 11.0% of Affirm shares are owned by company insiders. Comparatively, 0.6% of PayPal shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Affirm has a net margin of 45.29% compared to PayPal's net margin of 14.36%. Affirm's return on equity of 47.91% beat PayPal's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm45.29% 47.91% 14.46%
PayPal 14.36%24.39%6.06%

Affirm has a beta of 3.61, indicating that its share price is 261% more volatile than the broader market. Comparatively, PayPal has a beta of 1.28, indicating that its share price is 28% more volatile than the broader market.

Summary

Affirm beats PayPal on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AFRM vs. The Competition

MetricAffirmFinancial Services IndustryFinance SectorNASDAQ Exchange
Market Cap$24.15B$27.00B$13.61B$13.10B
Dividend YieldN/A6.81%6.00%13.51%
P/E Ratio12.9614.7923.3621.16
Price / Sales5.66403.04511.4586.16
Price / Cash12.44309.0050.3252.93
Price / Book4.403.172.716.30
Net Income$1.93B$1.11B$1.32B$359.77M
7 Day Performance0.44%0.69%-0.50%-0.17%
1 Month Performance-8.24%0.99%-1.90%-4.06%
1 Year Performance-8.24%-1.85%9.34%6.09%

Affirm Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AFRM
Affirm
4.6956 of 5 stars
$71.52
-0.1%
$98.78
+38.1%
-12.2%$24.15B$4.26B12.962,358
AAPL
Apple
4.5137 of 5 stars
$339.75
+0.2%
$340.14
+0.1%
+33.1%$4.96T$416.16B38.96166,000
AMZN
Amazon.com
4.9832 of 5 stars
$254.98
-1.3%
$321.19
+26.0%
+13.2%$2.75T$716.92B20.511,576,000
MQ
Marqeta
3.5715 of 5 stars
$15.92
+2.1%
$19.75
+24.1%
-25.3%$1.66B$624.88M144.73938
PTON
Peloton Interactive
4.0977 of 5 stars
$5.02
+1.4%
$7.95
+58.4%
-41.9%$2.20B$2.45B41.841,736

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This page (NASDAQ:AFRM) was last updated on 9/25/2026 by MarketBeat.com Staff.
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