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Upstart (UPST) Competitors

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$73.57 +0.18 (+0.25%)
Closing price 07/3/2025 03:58 PM Eastern
Extended Trading
$73.54 -0.02 (-0.03%)
As of 07/3/2025 04:59 PM Eastern
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UPST vs. AFRM, SOFI, FICO, LC, LMND, SHG, BSBR, CFG, BAP, and BCH

Should you be buying Upstart stock or one of its competitors? The main competitors of Upstart include Affirm (AFRM), SoFi Technologies (SOFI), Fair Isaac (FICO), LendingClub (LC), Lemonade (LMND), Shinhan Financial Group (SHG), Banco Santander Brasil (BSBR), Citizens Financial Group (CFG), Credicorp (BAP), and Banco De Chile (BCH).

Upstart vs. Its Competitors

Upstart (NASDAQ:UPST) and Affirm (NASDAQ:AFRM) are both banking companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, analyst recommendations, dividends, valuation, earnings and profitability.

Upstart has higher earnings, but lower revenue than Affirm. Affirm is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upstart$636.53M11.00-$128.58M-$0.75-98.09
Affirm$2.32B9.59-$517.76M-$0.21-328.74

Upstart presently has a consensus target price of $67.42, suggesting a potential downside of 8.36%. Affirm has a consensus target price of $65.67, suggesting a potential downside of 4.88%. Given Affirm's stronger consensus rating and higher possible upside, analysts clearly believe Affirm is more favorable than Upstart.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upstart
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29
Affirm
0 Sell rating(s)
8 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.73

Upstart has a beta of 2.37, suggesting that its stock price is 137% more volatile than the S&P 500. Comparatively, Affirm has a beta of 3.63, suggesting that its stock price is 263% more volatile than the S&P 500.

In the previous week, Affirm had 4 more articles in the media than Upstart. MarketBeat recorded 6 mentions for Affirm and 2 mentions for Upstart. Upstart's average media sentiment score of 0.99 beat Affirm's score of 0.05 indicating that Upstart is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upstart
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Affirm
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

63.0% of Upstart shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 16.7% of Upstart shares are held by insiders. Comparatively, 11.8% of Affirm shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Affirm has a net margin of -2.07% compared to Upstart's net margin of -9.20%. Affirm's return on equity of -2.22% beat Upstart's return on equity.

Company Net Margins Return on Equity Return on Assets
Upstart-9.20% -15.27% -4.60%
Affirm -2.07%-2.22%-0.61%

Summary

Affirm beats Upstart on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UPST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UPST vs. The Competition

MetricUpstartFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$7.02B$7.65B$12.11B$9.04B
Dividend YieldN/A4.75%5.54%4.00%
P/E Ratio-98.0918.1320.0520.24
Price / Sales11.006.2026.09117.30
Price / CashN/A22.4521.7058.10
Price / Book10.602.722.285.67
Net Income-$128.58M$304.38M$1.00B$249.21M
7 Day Performance15.99%7.36%2.25%3.28%
1 Month Performance35.41%10.94%3.69%3.95%
1 Year Performance217.11%25.58%541.99%20.98%

Upstart Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UPST
Upstart
3.4984 of 5 stars
$73.57
+0.2%
$67.42
-8.4%
+217.1%$7.02B$636.53M-98.091,193
AFRM
Affirm
2.0635 of 5 stars
$69.12
+1.6%
$65.67
-5.0%
+141.8%$22.30B$2.32B-329.142,550Analyst Forecast
SOFI
SoFi Technologies
2.0639 of 5 stars
$18.29
+6.5%
$14.73
-19.4%
+186.5%$20.22B$2.67B44.614,200Trending News
High Trading Volume
FICO
Fair Isaac
4.7977 of 5 stars
$1,828.36
+0.7%
$2,304.15
+26.0%
+19.6%$44.51B$1.84B78.743,400Positive News
LC
LendingClub
4.7937 of 5 stars
$12.10
+1.1%
$16.13
+33.3%
+48.7%$1.38B$824.03M27.501,002
LMND
Lemonade
2.3475 of 5 stars
$43.74
+4.0%
$28.17
-35.6%
+158.7%$3.20B$526.50M-14.391,235Analyst Forecast
SHG
Shinhan Financial Group
4.7754 of 5 stars
$45.17
+1.9%
N/A+20.7%$22.40B$24.56B5.88190News Coverage
Gap Up
BSBR
Banco Santander Brasil
3.1663 of 5 stars
$5.46
+2.6%
$5.35
-2.0%
+10.1%$20.32B$25.44B6.7452,600
CFG
Citizens Financial Group
4.8574 of 5 stars
$44.79
+0.8%
$47.89
+6.9%
+35.4%$19.58B$7.77B14.2217,287Positive News
Analyst Forecast
BAP
Credicorp
4.124 of 5 stars
$223.46
-0.2%
$211.00
-5.6%
+39.2%$17.77B$7.00B12.1538,000News Coverage
Positive News
BCH
Banco De Chile
2.3693 of 5 stars
$30.35
+2.3%
$23.00
-24.2%
+30.7%$15.33B$4.21B10.6111,614

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This page (NASDAQ:UPST) was last updated on 7/6/2025 by MarketBeat.com Staff
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