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Citizens Financial Group (CFG) Competitors

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$63.58 -0.52 (-0.80%)
Closing price 10/9/2026 03:59 PM Eastern
Extended Trading
$63.60 +0.02 (+0.03%)
As of 10/9/2026 07:30 PM Eastern
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CFG vs. FITB, HBAN, ZION, ASB, and KEY

Should you buy Citizens Financial Group stock or one of its competitors? Citizens Financial Group's main competitors and comparable companies include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Zions Bancorporation, N.A. (ZION), Associated Banc (ASB), and KeyCorp (KEY). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Citizens Financial Group compare to Fifth Third Bancorp?

Citizens Financial Group (NYSE:CFG) and Fifth Third Bancorp (NASDAQ:FITB) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Citizens Financial Group has a net margin of 17.18% compared to Fifth Third Bancorp's net margin of 15.89%. Fifth Third Bancorp's return on equity of 12.39% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens Financial Group17.18% 8.85% 0.93%
Fifth Third Bancorp 15.89%12.39%1.20%

Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.9%. Fifth Third Bancorp pays an annual dividend of $1.68 per share and has a dividend yield of 3.3%. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Fifth Third Bancorp pays out 57.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has increased its dividend for 14 consecutive years. Fifth Third Bancorp is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Citizens Financial Group had 5 more articles in the media than Fifth Third Bancorp. MarketBeat recorded 14 mentions for Citizens Financial Group and 9 mentions for Fifth Third Bancorp. Citizens Financial Group's average media sentiment score of 0.43 beat Fifth Third Bancorp's score of 0.37 indicating that Citizens Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens Financial Group
3 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Fifth Third Bancorp
3 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Citizens Financial Group presently has a consensus price target of $79.38, indicating a potential upside of 24.85%. Fifth Third Bancorp has a consensus price target of $60.92, indicating a potential upside of 20.47%. Given Citizens Financial Group's higher probable upside, research analysts clearly believe Citizens Financial Group is more favorable than Fifth Third Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.85
Fifth Third Bancorp
0 Sell rating(s)
4 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.87

Citizens Financial Group has a beta of 0.72, indicating that its share price is 28% less volatile than the broader market. Comparatively, Fifth Third Bancorp has a beta of 0.97, indicating that its share price is 3% less volatile than the broader market.

Fifth Third Bancorp has lower revenue, but higher earnings than Citizens Financial Group. Citizens Financial Group is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens Financial Group$12.06B2.22$1.83B$4.6113.79
Fifth Third Bancorp$10.49B4.37$2.52B$2.9317.26

94.9% of Citizens Financial Group shares are owned by institutional investors. Comparatively, 83.8% of Fifth Third Bancorp shares are owned by institutional investors. 0.7% of Citizens Financial Group shares are owned by company insiders. Comparatively, 0.5% of Fifth Third Bancorp shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Fifth Third Bancorp beats Citizens Financial Group on 10 of the 19 factors compared between the two stocks.

How does Citizens Financial Group compare to Huntington Bancshares?

Citizens Financial Group (NYSE:CFG) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, media sentiment, institutional ownership, risk, valuation, dividends and profitability.

94.9% of Citizens Financial Group shares are held by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are held by institutional investors. 0.7% of Citizens Financial Group shares are held by company insiders. Comparatively, 0.7% of Huntington Bancshares shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Citizens Financial Group has a beta of 0.72, meaning that its share price is 28% less volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market.

Citizens Financial Group has a net margin of 17.18% compared to Huntington Bancshares' net margin of 16.64%. Huntington Bancshares' return on equity of 11.19% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens Financial Group17.18% 8.85% 0.93%
Huntington Bancshares 16.64%11.19%1.12%

Huntington Bancshares has higher revenue and earnings than Citizens Financial Group. Huntington Bancshares is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens Financial Group$12.06B2.22$1.83B$4.6113.79
Huntington Bancshares$12.49B2.48$2.21B$1.2911.88

Citizens Financial Group presently has a consensus target price of $79.38, suggesting a potential upside of 24.85%. Huntington Bancshares has a consensus target price of $19.19, suggesting a potential upside of 25.26%. Given Huntington Bancshares' higher probable upside, analysts clearly believe Huntington Bancshares is more favorable than Citizens Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.85
Huntington Bancshares
2 Sell rating(s)
6 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.59

In the previous week, Citizens Financial Group and Citizens Financial Group both had 14 articles in the media. Citizens Financial Group's average media sentiment score of 0.43 beat Huntington Bancshares' score of 0.23 indicating that Citizens Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens Financial Group
3 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Huntington Bancshares
4 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.9%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 4.0%. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Citizens Financial Group and Huntington Bancshares tied by winning 8 of the 16 factors compared between the two stocks.

How does Citizens Financial Group compare to Zions Bancorporation, N.A.?

Zions Bancorporation, N.A. (NASDAQ:ZION) and Citizens Financial Group (NYSE:CFG) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, institutional ownership, media sentiment, valuation, earnings, dividends, analyst recommendations and risk.

Citizens Financial Group has higher revenue and earnings than Zions Bancorporation, N.A.. Zions Bancorporation, N.A. is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zions Bancorporation, N.A.$4.94B1.85$899M$7.857.96
Citizens Financial Group$12.06B2.22$1.83B$4.6113.79

Zions Bancorporation, N.A. has a beta of 0.84, meaning that its share price is 16% less volatile than the broader market. Comparatively, Citizens Financial Group has a beta of 0.72, meaning that its share price is 28% less volatile than the broader market.

Zions Bancorporation, N.A. currently has a consensus target price of $71.82, suggesting a potential upside of 14.94%. Citizens Financial Group has a consensus target price of $79.38, suggesting a potential upside of 24.85%. Given Citizens Financial Group's stronger consensus rating and higher possible upside, analysts clearly believe Citizens Financial Group is more favorable than Zions Bancorporation, N.A..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zions Bancorporation, N.A.
3 Sell rating(s)
10 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.16
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.85

Zions Bancorporation, N.A. has a net margin of 23.92% compared to Citizens Financial Group's net margin of 17.18%. Zions Bancorporation, N.A.'s return on equity of 13.72% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zions Bancorporation, N.A.23.92% 13.72% 1.11%
Citizens Financial Group 17.18%8.85%0.93%

Zions Bancorporation, N.A. pays an annual dividend of $1.92 per share and has a dividend yield of 3.1%. Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.9%. Zions Bancorporation, N.A. pays out 24.5% of its earnings in the form of a dividend. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Zions Bancorporation, N.A. has raised its dividend for 12 consecutive years. Zions Bancorporation, N.A. is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Citizens Financial Group had 5 more articles in the media than Zions Bancorporation, N.A.. MarketBeat recorded 14 mentions for Citizens Financial Group and 9 mentions for Zions Bancorporation, N.A.. Citizens Financial Group's average media sentiment score of 0.43 beat Zions Bancorporation, N.A.'s score of -0.26 indicating that Citizens Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zions Bancorporation, N.A.
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral
Citizens Financial Group
3 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

76.8% of Zions Bancorporation, N.A. shares are held by institutional investors. Comparatively, 94.9% of Citizens Financial Group shares are held by institutional investors. 1.4% of Zions Bancorporation, N.A. shares are held by insiders. Comparatively, 0.7% of Citizens Financial Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Citizens Financial Group beats Zions Bancorporation, N.A. on 11 of the 20 factors compared between the two stocks.

How does Citizens Financial Group compare to Associated Banc?

Associated Banc (NYSE:ASB) and Citizens Financial Group (NYSE:CFG) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, profitability, media sentiment, valuation, risk, dividends and analyst recommendations.

Associated Banc currently has a consensus price target of $32.00, suggesting a potential upside of 11.56%. Citizens Financial Group has a consensus price target of $79.38, suggesting a potential upside of 24.85%. Given Citizens Financial Group's stronger consensus rating and higher possible upside, analysts plainly believe Citizens Financial Group is more favorable than Associated Banc.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Associated Banc
0 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.50
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.85

Associated Banc has a net margin of 19.66% compared to Citizens Financial Group's net margin of 17.18%. Associated Banc's return on equity of 10.64% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Associated Banc19.66% 10.64% 1.12%
Citizens Financial Group 17.18%8.85%0.93%

Associated Banc has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market. Comparatively, Citizens Financial Group has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

In the previous week, Citizens Financial Group had 7 more articles in the media than Associated Banc. MarketBeat recorded 14 mentions for Citizens Financial Group and 7 mentions for Associated Banc. Associated Banc's average media sentiment score of 0.47 beat Citizens Financial Group's score of 0.43 indicating that Associated Banc is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Associated Banc
1 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Citizens Financial Group
3 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Associated Banc pays an annual dividend of $0.96 per share and has a dividend yield of 3.3%. Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.9%. Associated Banc pays out 33.6% of its earnings in the form of a dividend. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Associated Banc has increased its dividend for 13 consecutive years. Associated Banc is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

83.0% of Associated Banc shares are held by institutional investors. Comparatively, 94.9% of Citizens Financial Group shares are held by institutional investors. 0.7% of Associated Banc shares are held by insiders. Comparatively, 0.7% of Citizens Financial Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Citizens Financial Group has higher revenue and earnings than Associated Banc. Associated Banc is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Associated Banc$2.46B2.20$474.78M$2.8610.03
Citizens Financial Group$12.06B2.22$1.83B$4.6113.79

Summary

Citizens Financial Group beats Associated Banc on 11 of the 20 factors compared between the two stocks.

How does Citizens Financial Group compare to KeyCorp?

KeyCorp (NYSE:KEY) and Citizens Financial Group (NYSE:CFG) are both large-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership and profitability.

KeyCorp has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, Citizens Financial Group has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

Citizens Financial Group has higher revenue and earnings than KeyCorp. KeyCorp is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
KeyCorp$11.23B1.90$1.83B$1.7211.61
Citizens Financial Group$12.06B2.22$1.83B$4.6113.79

KeyCorp has a net margin of 17.83% compared to Citizens Financial Group's net margin of 17.18%. KeyCorp's return on equity of 11.23% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
KeyCorp17.83% 11.23% 1.05%
Citizens Financial Group 17.18%8.85%0.93%

KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 4.1%. Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.9%. KeyCorp pays out 47.7% of its earnings in the form of a dividend. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Citizens Financial Group had 4 more articles in the media than KeyCorp. MarketBeat recorded 14 mentions for Citizens Financial Group and 10 mentions for KeyCorp. Citizens Financial Group's average media sentiment score of 0.43 beat KeyCorp's score of 0.30 indicating that Citizens Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
KeyCorp
2 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Citizens Financial Group
3 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

79.7% of KeyCorp shares are owned by institutional investors. Comparatively, 94.9% of Citizens Financial Group shares are owned by institutional investors. 0.6% of KeyCorp shares are owned by insiders. Comparatively, 0.7% of Citizens Financial Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

KeyCorp currently has a consensus target price of $46.33, suggesting a potential upside of 131.95%. Citizens Financial Group has a consensus target price of $79.38, suggesting a potential upside of 24.85%. Given KeyCorp's higher probable upside, equities analysts plainly believe KeyCorp is more favorable than Citizens Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
KeyCorp
0 Sell rating(s)
7 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.70
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.85

Summary

Citizens Financial Group beats KeyCorp on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CFG vs. The Competition

MetricCitizens Financial GroupBanks IndustryFinance SectorNYSE Exchange
Market Cap$26.99B$21.52B$13.07B$22.94B
Dividend Yield2.87%3.15%6.08%3.72%
P/E Ratio13.7925.6224.7428.60
Price / Sales2.228.99476.4814.92
Price / Cash11.9214.7345.1337.72
Price / Book1.131.322.714.72
Net Income$1.83B$2.60B$1.32B$1.07B
7 Day Performance-1.19%-1.17%-0.51%0.35%
1 Month Performance-8.75%-3.27%-2.39%-2.94%
1 Year Performance29.09%21.84%10.29%9.25%

Citizens Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CFG
Citizens Financial Group
4.979 of 5 stars
$63.58
-0.8%
$79.38
+24.9%
+22.8%$26.99B$12.06B13.7917,398
FITB
Fifth Third Bancorp
4.9221 of 5 stars
$50.84
-0.1%
$60.92
+19.8%
+15.5%$46.11B$10.49B17.0618,676
HBAN
Huntington Bancshares
4.9142 of 5 stars
$15.29
-0.3%
$19.55
+27.8%
-6.2%$30.97B$12.49B11.8520,424
ZION
Zions Bancorporation, N.A.
4.3024 of 5 stars
$63.28
+0.2%
$72.12
+14.0%
+11.9%$9.22B$4.94B8.069,195
ASB
Associated Banc
4.7761 of 5 stars
$29.05
+0.2%
$32.00
+10.1%
+9.4%$5.48B$1.60B10.164,000

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This page (NYSE:CFG) was last updated on 10/10/2026 by MarketBeat.com Staff.
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