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Citizens Financial Group (CFG) Competitors

Citizens Financial Group logo
$67.00 -0.39 (-0.57%)
Closing price 09/18/2026 03:59 PM Eastern
Extended Trading
$67.10 +0.10 (+0.15%)
As of 09/18/2026 08:00 PM Eastern
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CFG vs. FITB, HBAN, ZION, ASB, and KEY

Should you buy Citizens Financial Group stock or one of its competitors? Citizens Financial Group's main competitors and comparable companies include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Zions Bancorporation, N.A. (ZION), Associated Banc (ASB), and KeyCorp (KEY). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Citizens Financial Group compare to Fifth Third Bancorp?

Fifth Third Bancorp (NASDAQ:FITB) and Citizens Financial Group (NYSE:CFG) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, valuation, profitability, risk and dividends.

In the previous week, Fifth Third Bancorp had 5 more articles in the media than Citizens Financial Group. MarketBeat recorded 13 mentions for Fifth Third Bancorp and 8 mentions for Citizens Financial Group. Fifth Third Bancorp's average media sentiment score of 0.63 beat Citizens Financial Group's score of 0.46 indicating that Fifth Third Bancorp is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fifth Third Bancorp
3 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Citizens Financial Group
2 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

83.8% of Fifth Third Bancorp shares are held by institutional investors. Comparatively, 94.9% of Citizens Financial Group shares are held by institutional investors. 0.5% of Fifth Third Bancorp shares are held by insiders. Comparatively, 0.7% of Citizens Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Fifth Third Bancorp has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market. Comparatively, Citizens Financial Group has a beta of 0.66, meaning that its stock price is 34% less volatile than the broader market.

Fifth Third Bancorp has higher earnings, but lower revenue than Citizens Financial Group. Citizens Financial Group is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fifth Third Bancorp$10.49B4.58$2.52B$2.9318.08
Citizens Financial Group$12.06B2.34$1.83B$4.6114.53

Fifth Third Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 3.0%. Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.7%. Fifth Third Bancorp pays out 54.6% of its earnings in the form of a dividend. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has increased its dividend for 14 consecutive years. Fifth Third Bancorp is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Fifth Third Bancorp presently has a consensus price target of $60.54, indicating a potential upside of 14.24%. Citizens Financial Group has a consensus price target of $79.80, indicating a potential upside of 19.10%. Given Citizens Financial Group's higher probable upside, analysts clearly believe Citizens Financial Group is more favorable than Fifth Third Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fifth Third Bancorp
0 Sell rating(s)
5 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.83
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.80

Citizens Financial Group has a net margin of 17.18% compared to Fifth Third Bancorp's net margin of 15.89%. Fifth Third Bancorp's return on equity of 12.39% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Fifth Third Bancorp15.89% 12.39% 1.20%
Citizens Financial Group 17.18%8.85%0.93%

Summary

Fifth Third Bancorp beats Citizens Financial Group on 13 of the 20 factors compared between the two stocks.

How does Citizens Financial Group compare to Huntington Bancshares?

Citizens Financial Group (NYSE:CFG) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, valuation, media sentiment, profitability and risk.

94.9% of Citizens Financial Group shares are held by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are held by institutional investors. 0.7% of Citizens Financial Group shares are held by insiders. Comparatively, 0.7% of Huntington Bancshares shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Citizens Financial Group currently has a consensus price target of $79.80, indicating a potential upside of 19.10%. Huntington Bancshares has a consensus price target of $20.11, indicating a potential upside of 26.66%. Given Huntington Bancshares' higher possible upside, analysts plainly believe Huntington Bancshares is more favorable than Citizens Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.80
Huntington Bancshares
1 Sell rating(s)
7 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.65

Citizens Financial Group has a net margin of 17.18% compared to Huntington Bancshares' net margin of 16.64%. Huntington Bancshares' return on equity of 11.19% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens Financial Group17.18% 8.85% 0.93%
Huntington Bancshares 16.64%11.19%1.12%

In the previous week, Huntington Bancshares had 15 more articles in the media than Citizens Financial Group. MarketBeat recorded 23 mentions for Huntington Bancshares and 8 mentions for Citizens Financial Group. Citizens Financial Group's average media sentiment score of 0.46 beat Huntington Bancshares' score of 0.41 indicating that Citizens Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens Financial Group
2 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Huntington Bancshares
5 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Huntington Bancshares has higher revenue and earnings than Citizens Financial Group. Huntington Bancshares is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens Financial Group$12.06B2.34$1.83B$4.6114.53
Huntington Bancshares$12.49B2.57$2.21B$1.2912.31

Citizens Financial Group has a beta of 0.66, suggesting that its stock price is 34% less volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market.

Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.7%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.9%. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Huntington Bancshares beats Citizens Financial Group on 10 of the 18 factors compared between the two stocks.

How does Citizens Financial Group compare to Zions Bancorporation, N.A.?

Zions Bancorporation, N.A. (NASDAQ:ZION) and Citizens Financial Group (NYSE:CFG) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

76.8% of Zions Bancorporation, N.A. shares are held by institutional investors. Comparatively, 94.9% of Citizens Financial Group shares are held by institutional investors. 1.4% of Zions Bancorporation, N.A. shares are held by company insiders. Comparatively, 0.7% of Citizens Financial Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Zions Bancorporation, N.A. has a beta of 0.78, meaning that its stock price is 22% less volatile than the broader market. Comparatively, Citizens Financial Group has a beta of 0.66, meaning that its stock price is 34% less volatile than the broader market.

In the previous week, Citizens Financial Group had 1 more articles in the media than Zions Bancorporation, N.A.. MarketBeat recorded 8 mentions for Citizens Financial Group and 7 mentions for Zions Bancorporation, N.A.. Zions Bancorporation, N.A.'s average media sentiment score of 0.78 beat Citizens Financial Group's score of 0.46 indicating that Zions Bancorporation, N.A. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zions Bancorporation, N.A.
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Citizens Financial Group
2 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Zions Bancorporation, N.A. has a net margin of 23.92% compared to Citizens Financial Group's net margin of 17.18%. Zions Bancorporation, N.A.'s return on equity of 13.72% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zions Bancorporation, N.A.23.92% 13.72% 1.11%
Citizens Financial Group 17.18%8.85%0.93%

Citizens Financial Group has higher revenue and earnings than Zions Bancorporation, N.A.. Zions Bancorporation, N.A. is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zions Bancorporation, N.A.$4.94B1.93$899M$7.858.31
Citizens Financial Group$12.06B2.34$1.83B$4.6114.53

Zions Bancorporation, N.A. currently has a consensus target price of $72.53, suggesting a potential upside of 11.19%. Citizens Financial Group has a consensus target price of $79.80, suggesting a potential upside of 19.10%. Given Citizens Financial Group's stronger consensus rating and higher probable upside, analysts clearly believe Citizens Financial Group is more favorable than Zions Bancorporation, N.A..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zions Bancorporation, N.A.
3 Sell rating(s)
11 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.15
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.80

Zions Bancorporation, N.A. pays an annual dividend of $1.92 per share and has a dividend yield of 2.9%. Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.7%. Zions Bancorporation, N.A. pays out 24.5% of its earnings in the form of a dividend. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Zions Bancorporation, N.A. has increased its dividend for 12 consecutive years. Zions Bancorporation, N.A. is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Zions Bancorporation, N.A. beats Citizens Financial Group on 10 of the 19 factors compared between the two stocks.

How does Citizens Financial Group compare to Associated Banc?

Citizens Financial Group (NYSE:CFG) and Associated Banc (NYSE:ASB) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, earnings, media sentiment, institutional ownership, analyst recommendations, profitability, dividends and risk.

Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.7%. Associated Banc pays an annual dividend of $0.96 per share and has a dividend yield of 3.2%. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Associated Banc pays out 33.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Associated Banc has raised its dividend for 13 consecutive years. Associated Banc is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Associated Banc has a net margin of 19.66% compared to Citizens Financial Group's net margin of 17.18%. Associated Banc's return on equity of 10.64% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens Financial Group17.18% 8.85% 0.93%
Associated Banc 19.66%10.64%1.12%

Citizens Financial Group presently has a consensus target price of $79.80, indicating a potential upside of 19.10%. Associated Banc has a consensus target price of $32.00, indicating a potential upside of 7.87%. Given Citizens Financial Group's stronger consensus rating and higher possible upside, equities research analysts clearly believe Citizens Financial Group is more favorable than Associated Banc.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.80
Associated Banc
0 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.58

94.9% of Citizens Financial Group shares are held by institutional investors. Comparatively, 83.0% of Associated Banc shares are held by institutional investors. 0.7% of Citizens Financial Group shares are held by insiders. Comparatively, 0.7% of Associated Banc shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Citizens Financial Group has higher revenue and earnings than Associated Banc. Associated Banc is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens Financial Group$12.06B2.34$1.83B$4.6114.53
Associated Banc$2.46B2.28$474.78M$2.8610.37

Citizens Financial Group has a beta of 0.66, indicating that its share price is 34% less volatile than the broader market. Comparatively, Associated Banc has a beta of 0.76, indicating that its share price is 24% less volatile than the broader market.

In the previous week, Citizens Financial Group had 2 more articles in the media than Associated Banc. MarketBeat recorded 8 mentions for Citizens Financial Group and 6 mentions for Associated Banc. Associated Banc's average media sentiment score of 0.50 beat Citizens Financial Group's score of 0.46 indicating that Associated Banc is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens Financial Group
2 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Associated Banc
1 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Citizens Financial Group and Associated Banc tied by winning 10 of the 20 factors compared between the two stocks.

How does Citizens Financial Group compare to KeyCorp?

Citizens Financial Group (NYSE:CFG) and KeyCorp (NYSE:KEY) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, institutional ownership, risk, profitability, analyst recommendations and dividends.

Citizens Financial Group has a beta of 0.66, suggesting that its share price is 34% less volatile than the broader market. Comparatively, KeyCorp has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market.

In the previous week, KeyCorp had 10 more articles in the media than Citizens Financial Group. MarketBeat recorded 18 mentions for KeyCorp and 8 mentions for Citizens Financial Group. KeyCorp's average media sentiment score of 0.50 beat Citizens Financial Group's score of 0.46 indicating that KeyCorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens Financial Group
2 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
KeyCorp
5 Very Positive mention(s)
3 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Citizens Financial Group has higher revenue and earnings than KeyCorp. KeyCorp is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens Financial Group$12.06B2.34$1.83B$4.6114.53
KeyCorp$11.23B1.98$1.83B$1.7212.10

Citizens Financial Group presently has a consensus target price of $79.80, indicating a potential upside of 19.10%. KeyCorp has a consensus target price of $49.14, indicating a potential upside of 136.07%. Given KeyCorp's higher possible upside, analysts plainly believe KeyCorp is more favorable than Citizens Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.80
KeyCorp
0 Sell rating(s)
7 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.70

KeyCorp has a net margin of 17.83% compared to Citizens Financial Group's net margin of 17.18%. KeyCorp's return on equity of 11.23% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens Financial Group17.18% 8.85% 0.93%
KeyCorp 17.83%11.23%1.05%

Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.7%. KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 3.9%. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. KeyCorp pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

94.9% of Citizens Financial Group shares are held by institutional investors. Comparatively, 79.7% of KeyCorp shares are held by institutional investors. 0.7% of Citizens Financial Group shares are held by company insiders. Comparatively, 0.6% of KeyCorp shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Citizens Financial Group beats KeyCorp on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CFG vs. The Competition

MetricCitizens Financial GroupBanks IndustryFinance SectorNYSE Exchange
Market Cap$28.24B$23.56B$13.81B$23.10B
Dividend Yield2.74%3.07%5.94%3.62%
P/E Ratio14.5327.0325.3128.21
Price / Sales2.349.33510.1020.30
Price / Cash12.4715.5143.4236.36
Price / Book1.191.372.734.67
Net Income$1.83B$2.58B$1.31B$1.07B
7 Day Performance-4.91%-0.71%-0.59%-1.64%
1 Month Performance-3.96%0.54%0.16%-3.60%
1 Year Performance25.10%22.23%7.82%8.41%

Citizens Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CFG
Citizens Financial Group
4.9877 of 5 stars
$67.01
-0.6%
$79.80
+19.1%
+25.1%$28.24B$12.06B14.5317,398
FITB
Fifth Third Bancorp
4.7602 of 5 stars
$54.39
-0.6%
$60.54
+11.3%
+15.0%$49.63B$10.49B18.2518,676
HBAN
Huntington Bancshares
4.9863 of 5 stars
$16.77
-0.5%
$20.24
+20.7%
-10.4%$34.06B$9.68B13.0020,424
ZION
Zions Bancorporation, N.A.
3.8999 of 5 stars
$69.18
+0.6%
$72.53
+4.8%
+11.1%$10.03B$3.74B8.819,195
ASB
Associated Banc
4.4949 of 5 stars
$29.95
-0.3%
$32.00
+6.9%
+12.9%$5.67B$2.46B10.474,000

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This page (NYSE:CFG) was last updated on 9/20/2026 by MarketBeat.com Staff.
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