Fifth Third Bancorp (FITB) Competitors

Fifth Third Bancorp (NASDAQ:FITB) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk.

Is FITB or HBAN a better dividend stock?

Fifth Third Bancorp pays an annual dividend of $1.48 per share and has a dividend yield of 3.4%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.6%. Fifth Third Bancorp pays out 47.0% of its earnings in the form of a dividend. Huntington Bancshares pays out 47.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has increased its dividend for 14 consecutive years.

Which has more volatility & risk, FITB or HBAN?

Fifth Third Bancorp has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500. Comparatively, Huntington Bancshares has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500.

Is FITB or HBAN more profitable?

Fifth Third Bancorp has a net margin of 17.65% compared to Huntington Bancshares' net margin of 16.94%. Fifth Third Bancorp's return on equity of 13.64% beat Huntington Bancshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fifth Third Bancorp	17.65%	13.64%	1.14%
Huntington Bancshares	16.94%	11.44%	1.01%

Which has better valuation & earnings, FITB or HBAN?

Fifth Third Bancorp has higher revenue and earnings than Huntington Bancshares. Huntington Bancshares is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fifth Third Bancorp	$13.28B	2.20	$2.31B	$3.15	13.89
Huntington Bancshares	$11.96B	2.12	$1.94B	$1.31	13.27

Do insiders and institutionals have more ownership in FITB or HBAN?

83.8% of Fifth Third Bancorp shares are owned by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are owned by institutional investors. 0.5% of Fifth Third Bancorp shares are owned by company insiders. Comparatively, 0.9% of Huntington Bancshares shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Does the media favor FITB or HBAN?

In the previous week, Huntington Bancshares had 1 more articles in the media than Fifth Third Bancorp. MarketBeat recorded 17 mentions for Huntington Bancshares and 16 mentions for Fifth Third Bancorp. Huntington Bancshares' average media sentiment score of 1.05 beat Fifth Third Bancorp's score of 0.95 indicating that Huntington Bancshares is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fifth Third Bancorp	11 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Huntington Bancshares	10 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts recommend FITB or HBAN?

Fifth Third Bancorp presently has a consensus price target of $47.53, indicating a potential upside of 8.61%. Huntington Bancshares has a consensus price target of $18.48, indicating a potential upside of 6.24%. Given Fifth Third Bancorp's higher probable upside, research analysts plainly believe Fifth Third Bancorp is more favorable than Huntington Bancshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fifth Third Bancorp	0 Sell rating(s)	5 Hold rating(s)	12 Buy rating(s)	2 Strong Buy rating(s)	2.84
Huntington Bancshares	1 Sell rating(s)	3 Hold rating(s)	17 Buy rating(s)	2 Strong Buy rating(s)	2.87

Summary

Fifth Third Bancorp beats Huntington Bancshares on 12 of the 19 factors compared between the two stocks.