KeyCorp (KEY) Competitors

KeyCorp (NYSE:KEY) and The PNC Financial Services Group (NYSE:PNC) are both large-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, community ranking, media sentiment, valuation and risk.

Does the media favor KEY or PNC?

In the previous week, KeyCorp had 6 more articles in the media than The PNC Financial Services Group. MarketBeat recorded 42 mentions for KeyCorp and 36 mentions for The PNC Financial Services Group. The PNC Financial Services Group's average media sentiment score of 0.67 beat KeyCorp's score of 0.47 indicating that The PNC Financial Services Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
KeyCorp	15 Very Positive mention(s)	3 Positive mention(s)	15 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Neutral
The PNC Financial Services Group	19 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of KEY or PNC?

79.7% of KeyCorp shares are owned by institutional investors. Comparatively, 83.5% of The PNC Financial Services Group shares are owned by institutional investors. 0.5% of KeyCorp shares are owned by company insiders. Comparatively, 0.4% of The PNC Financial Services Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Do analysts prefer KEY or PNC?

KeyCorp presently has a consensus price target of $18.92, suggesting a potential upside of 15.23%. The PNC Financial Services Group has a consensus price target of $202.67, suggesting a potential upside of 14.00%. Given KeyCorp's stronger consensus rating and higher probable upside, equities research analysts plainly believe KeyCorp is more favorable than The PNC Financial Services Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
KeyCorp	0 Sell rating(s)	8 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.63
The PNC Financial Services Group	2 Sell rating(s)	6 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.53

Which has more volatility and risk, KEY or PNC?

KeyCorp has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500. Comparatively, The PNC Financial Services Group has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.

Which has higher earnings and valuation, KEY or PNC?

The PNC Financial Services Group has higher revenue and earnings than KeyCorp. KeyCorp is trading at a lower price-to-earnings ratio than The PNC Financial Services Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
KeyCorp	$4.64B	3.88	-$161M	-$0.17	-96.56
The PNC Financial Services Group	$21.11B	3.33	$5.89B	$14.16	12.55

Is KEY or PNC more profitable?

The PNC Financial Services Group has a net margin of 17.10% compared to KeyCorp's net margin of -2.52%. The PNC Financial Services Group's return on equity of 11.12% beat KeyCorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
KeyCorp	-2.52%	8.73%	0.63%
The PNC Financial Services Group	17.10%	11.12%	1.06%

Is KEY or PNC a better dividend stock?

KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 5.0%. The PNC Financial Services Group pays an annual dividend of $6.40 per share and has a dividend yield of 3.6%. KeyCorp pays out -482.4% of its earnings in the form of a dividend. The PNC Financial Services Group pays out 45.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. The PNC Financial Services Group has increased its dividend for 14 consecutive years. KeyCorp is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the MarketBeat Community favor KEY or PNC?

KeyCorp received 450 more outperform votes than The PNC Financial Services Group when rated by MarketBeat users. Likewise, 61.48% of users gave KeyCorp an outperform vote while only 57.94% of users gave The PNC Financial Services Group an outperform vote.

Company	Underperform	Outperform
KeyCorp	Outperform Votes 1293 61.48%	Underperform Votes 810 38.52%
The PNC Financial Services Group	Outperform Votes 843 57.94%	Underperform Votes 612 42.06%

Summary

KeyCorp and The PNC Financial Services Group tied by winning 10 of the 20 factors compared between the two stocks.