BARK (BARK) Stock Price, News & Analysis

Company Overview

BARK, Inc. is a pet products company focused on dogs and their owners. The company develops and sells toys, treats, food, dental products and other dog-related merchandise through its direct-to-consumer digital channels, subscription services and selected retail partners.

Its brands and services include BarkBox, a subscription program that delivers themed assortments of dog toys and treats; Super Chewer, which offers more durable toys and products; and BARK Bright, a line of dental care products. BARK has also offered dog food and related products through its BARK Eats service, expanding its business beyond toys and treats.

Founded in 2011, BARK is headquartered in New York City and primarily serves customers in the United States, with products and services also available in select additional markets. Co-founder Matt Meeker has served as the company’s chief executive officer. BARK became a publicly traded company in 2021 through a business combination with Northern Star Acquisition Corp.

Key Stats

• Today's Range: $8.09 to $8.35
• 50-Day Range: $8.10 to $11.25
• 52-Week Range: $8.01 to $20.79
• Volume: 34,374 shs
• Average Volume: 56,616 shs
• Market Capitalization: $73.99 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $15.33
• Consensus Rating: Hold

BARK Stock Analysis - MarketRank™

BARK scored higher than 38% of companies evaluated by MarketBeat, and ranked 383rd out of 483 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Hold

Consensus Rating

BARK has received a consensus rating of Hold. The company's average rating score is 2.20, and is based on no strong buy ratings, 2 buy ratings, 2 hold ratings, and 1 sell rating.

Upside Potential

BARK has a consensus price target of $15.33, representing about 87.1% upside from its current price of $8.19.

Amount of Analyst Coverage

BARK has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of BARK is -2.29, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of BARK is -2.29, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

BARK has a P/B Ratio of 0.98. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.05% of the float of BARK has been sold short.

Short Interest Ratio / Days to Cover

BARK has a short interest ratio ("days to cover") of 9.27.

Change versus previous month

Short interest in BARK has recently increased by 4.49%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

BARK does not currently pay a dividend.

Dividend Growth

BARK does not have a long track record of dividend growth.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.09

News Sentiment

BARK has a news sentiment score of 0.09. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.55 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 11 news articles for BARK this week, compared to 7 articles on an average week.

Search Interest

Only 1 people have searched for BARK on MarketBeat in the last 30 days. This is a decrease of -67% compared to the previous 30 days.

MarketBeat Follows

5 people have added BARK to their MarketBeat watchlist in the last 30 days. This is an increase of 150% compared to the previous 30 days.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, BARK insiders have not sold or bought any company stock.

Percentage Held by Insiders

14.80% of the stock of BARK is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

28.76% of the stock of BARK is held by institutions.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 9/28/2026
• Next Earnings (Estimated): 11/09/2026
• Fiscal Year End: 3/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Other Specialty Retail
• Current Symbol: NYSE:BARK
• CIK: 1819574
• Web: www.bark.co
• Phone: 855-501-2275
• Fax: N/A
• Employees: 501
• Year Founded: 2012

Price Target and Rating

• Average Price Target for BARK: $15.33
• High Price Target: $19.00
• Low Price Target: $12.00
• Potential Upside/Downside: +87.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.20
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($3.58)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$39.01 million
• Net Margins: -8.42%
• Pretax Margin: -8.42%
• Return on Equity: -35.66%
• Return on Assets: -14.54%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.02
• Quick Ratio: 0.84

Sales & Book Value

• Annual Sales: $394.84 million
• Price / Sales: 0.19
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $8.33 per share
• Price / Book: 0.98

Miscellaneous

• Outstanding Shares: 9,030,000
• Free Float: 7,696,000
• Market Cap: $73.99 million
• Optionable: Optionable
• Beta: 1.97