Bath & Body Works, Inc. is a specialty retailer focused on personal care and home fragrance products. Its portfolio includes body lotions and creams, shower products, fragrances, hand soaps and sanitizers, three-wick candles, wall-plug air fresheners, and other home-fragrance items. The company markets products under the Bath & Body Works brand and regularly introduces seasonal and limited-edition collections.
The company sells its products through a network of company-operated stores, its e-commerce website, and other direct channels. Its retail business primarily serves customers in the United States and Canada, while the brand also reaches international markets through franchise, license, and other distribution arrangements.
Bath & Body Works traces its retail roots to the opening of its first store in 1990 in New Albany, Ohio. It was formerly part of L Brands, Inc., alongside Victoria’s Secret, and became an independent publicly traded company following the separation of the two businesses in 2021. Bath & Body Works is headquartered in Columbus, Ohio, and is led by Chief Executive Officer Gina Boswell.
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