Bilibili (BILI) Stock Price, News & Analysis

Company Overview

Bilibili Inc. (NASDAQ: BILI) is a Shanghai-based online entertainment platform renowned for its immersive interactive video community. Launched in 2009 by a group of anime, comic and gaming (ACG) enthusiasts, the platform has evolved into a multifaceted media ecosystem that caters to a diverse audience passionate about animation, gaming and creative content. Its signature “bullet comment” feature allows users to post real-time remarks overlaid on videos, fostering a highly engaging viewing experience.

The company’s core offerings include user-generated and professionally produced video content, premium membership subscriptions, live streaming services and mobile gaming. Bilibili has broadened its portfolio with original animation production, co-productions with leading studios and short-form video content, while also providing value-added services such as virtual gifts, e-commerce merchandise and branded collaborations. Advertising solutions form an additional revenue stream, leveraging targeted campaigns across its large and active user base.

Primarily serving Mainland China, Bilibili has built a strong foothold among younger audiences and ACG communities, with a growing international following among Chinese diaspora and global animation fans. The platform hosts offline and online events—including gaming tournaments, fan conventions and music festivals—to further engage its community and strengthen brand loyalty. It has also established partnerships with content creators, publishers and technology firms to diversify its offerings and enhance user experiences across devices.

Since assuming the roles of chairman and CEO in 2014, Chen Rui has overseen Bilibili’s transformation from a niche video site into a leading digital entertainment company. Under his leadership, the firm has pursued strategic content investments, technological innovation and expanded service offerings. The company’s management team continues to focus on community-driven growth, interactive features and regional expansion while maintaining a commitment to fostering creative expression.

Key Stats

• Today's Range: $21.58 to $22.27
• 50-Day Range: $17.49 to $22.57
• 52-Week Range: $12.72 to $31.77
• Volume: 2.63 million shs
• Average Volume: 5.99 million shs
• Market Capitalization: $9.10 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $23.29
• Consensus Rating: Buy

Bilibili Stock Analysis - MarketRank™

Bilibili scored higher than 48% of companies evaluated by MarketBeat, and ranked 184th out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Buy

Consensus Rating

Bilibili has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 9 buy ratings, 2 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Bilibili has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 181.25%

Earnings Growth

Earnings for Bilibili are expected to grow by 181.25% in the coming year, from $0.16 to $0.45 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Bilibili is -108.84, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Bilibili is -108.84, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Bilibili has a P/B Ratio of 4.69. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.36% of the float of Bilibili has been sold short.

Short Interest Ratio / Days to Cover

Bilibili has a short interest ratio ("days to cover") of 3.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Bilibili has recently decreased by 10.71%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Bilibili does not currently pay a dividend.

Dividend Growth

Bilibili does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

4.36% of the float of Bilibili has been sold short.

Short Interest Ratio / Days to Cover

Bilibili has a short interest ratio ("days to cover") of 3.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Bilibili has recently decreased by 10.71%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.5 / 5
• News Sentiment: 0.56

News Sentiment

Bilibili has a news sentiment score of 0.56. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.69 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 16 news articles for Bilibili this week, compared to 9 articles on an average week.

Search Interest

Only 12 people have searched for BILI on MarketBeat in the last 30 days. This is a decrease of -37% compared to the previous 30 days.

MarketBeat Follows

3 people have added Bilibili to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Bilibili insiders have not sold or bought any company stock.

Percentage Held by Insiders

22.20% of the stock of Bilibili is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 16.08% of the stock of Bilibili is held by institutions.

BILI Stock Analysis - Frequently Asked Questions

How have BILI shares performed this year?

Bilibili's stock was trading at $18.11 on January 1st, 2025. Since then, BILI stock has increased by 20.2% and is now trading at $21.77.

How were Bilibili's earnings last quarter?

Bilibili Inc. Sponsored ADR (NASDAQ:BILI) issued its quarterly earnings results on Thursday, February, 20th. The company reported $0.05 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.03 by $0.02. The company had revenue of $1.08 billion for the quarter, compared to analyst estimates of $1.05 billion. Bilibili had a negative net margin of 2.15% and a negative trailing twelve-month return on equity of 2.59%.
Read the conference call transcript.

When did Bilibili IPO?

Bilibili (BILI) raised $483 million in an initial public offering (IPO) on Wednesday, March 28th 2018. The company issued 42,000,000 shares at a price of $10.50-$12.50 per share. Morgan Stanley, BofA Merrill Lynch and J.P. Morgan served as the underwriters for the IPO.

How do I buy shares of Bilibili?

Shares of BILI stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Bilibili own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Bilibili investors own include NVIDIA (NVDA), Alibaba Group (BABA), Meta Platforms (META), Tesla (TSLA), Advanced Micro Devices (AMD), Baidu (BIDU) and PayPal (PYPL).

Company Calendar

• Last Earnings: 2/20/2025
• Today: 7/09/2025
• Next Earnings (Estimated): 8/28/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: BRDCST - RADIO/TV
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:BILI
• CIK: 1723690
• Web: www.bilibili.com
• Phone: 862125099255
• Fax: N/A
• Employees: 8,088
• Year Founded: 2009

Price Target and Rating

• Average Price Target for Bilibili: $23.29
• High Price Target: $30.00
• Low Price Target: $18.00
• Potential Upside/Downside: +7.0%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 13 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.20)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 136.06
• P/E Growth: N/A
• Net Income: -$184.51 million
• Net Margins: -2.15%
• Pretax Margin: -2.18%
• Return on Equity: -2.59%
• Return on Assets: -1.12%

Debt

• Debt-to-Equity Ratio: 0.23
• Current Ratio: 1.36
• Quick Ratio: 1.36

Sales & Book Value

• Annual Sales: $28.17 billion
• Price / Sales: 0.32
• Cash Flow: $0.44 per share
• Price / Cash Flow: 49.75
• Book Value: $4.64 per share
• Price / Book: 4.69

Miscellaneous

• Outstanding Shares: 417,986,000
• Free Float: 325,193,000
• Market Cap: $9.10 billion
• Optionable: Optionable
• Beta: 0.91