Apple Inc., founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, is a technology company headquartered in Cupertino, California. Initially recognized for its line of personal computers, Apple has since expanded into a broad ecosystem of hardware, software and services. The company emphasizes seamless integration between its products and operating systems, positioning itself as a leader in consumer electronics design and user experience.
Apple’s hardware portfolio includes the iPhone, a flagship smartphone known for its high-resolution displays and proprietary iOS operating system; the Mac family of laptops and desktops, which runs macOS; the iPad series of tablets; and wearables such as the Apple Watch. Apple also designs consumer electronics peripherals, including AirPods wireless headphones and the HomePod smart speaker, underpinned by proprietary chip designs and custom silicon developments.
In addition to physical products, Apple operates a robust services segment featuring the App Store, Apple Music, iCloud, Apple TV+ and Apple Arcade. These offerings extend the company’s reach beyond hardware and foster recurring revenue streams through subscriptions, digital content sales and cloud-based services. Apple’s products and services are sold worldwide through online stores, dedicated retail locations and third-party distributors, with significant market presence across the Americas, Europe and Asia-Pacific regions.
Tim Cook has served as Apple’s chief executive officer since 2011, guiding the company through a period of sustained product innovation and global expansion. Under Cook’s leadership, Apple has continued to refine its supply chain, invest in research and development, and prioritize environmental and social responsibility initiatives. The company’s strategy focuses on delivering integrated experiences that combine hardware, software and services to maintain its position in the highly competitive technology sector.
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