Braze, Inc. is a customer engagement software company that helps businesses build and manage personalized interactions with consumers. Its platform enables organizations to collect and analyze customer data, create audience segments, and coordinate marketing campaigns across multiple digital channels.
The Braze platform supports messaging through mobile and web push notifications, in-app messages, email, SMS, and other communication channels. It also provides tools for campaign orchestration, automation, experimentation, analytics, and artificial intelligence to help brands deliver more relevant and timely customer experiences.
Founded in 2011 as Appboy, the company later adopted the Braze name as it expanded its customer engagement offerings. Braze serves businesses in a range of industries and geographies, with an international customer base that includes consumer brands, retailers, media companies, financial services providers, and other organizations. Co-founder Bill Magnuson serves as chief executive officer, while co-founder Jon Hyman has served as chief technology officer.
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