Brunswick (BC) Stock Price, News & Analysis

Company Overview

Brunswick Corporation (NYSE:BC) is a diversified global leader in the design, manufacture and marketing of recreational marine products, as well as fitness and bowling equipment. Founded in 1845 by John Moses Brunswick, the company has evolved from a billiard table maker into a multi-industry enterprise headquartered in Mettawa, Illinois. Over its long history, Brunswick has leveraged engineering expertise and brand-building capabilities to expand its offerings and enter new markets.

In the marine segment, Brunswick is best known for Mercury Marine, a leading producer of outboard engines and propulsion systems, and the Brunswick Boat Group, which markets a portfolio of premium and value-oriented boat brands. These businesses provide a broad range of products for recreational boating enthusiasts, from fishing and cruising to watersports. The company continually invests in product innovation, integrating digital connectivity and advanced materials to enhance performance and fuel efficiency.

Beyond marine, Brunswick’s Fitness & Recreation division includes well-known names such as Life Fitness, Hammer Strength and Cybex, which supply commercial and consumer fitness equipment to health clubs, corporate wellness facilities and residential users. The company also maintains its heritage in leisure through Brunswick Bowling & Billiards, offering bowling lanes, pins, balls and table games for amusement centers, cruise ships and homeowners. Together, these segments position Brunswick as a diversified manufacturer serving both active lifestyle and recreational markets.

With operations spanning North America, Europe, Asia-Pacific and Latin America, Brunswick reaches customers in more than 120 countries. The company emphasizes sustainable practices, operational efficiency and strategic partnerships to drive growth in established and emerging markets. Under the leadership of President and Chief Executive Officer David Foulkes and a seasoned management team, Brunswick continues to focus on long-term value creation through product innovation, brand development and global expansion.

Key Stats

• Today's Range: $58.58 to $60.02
• 50-Day Range: $45.70 to $59.86
• 52-Week Range: $41.00 to $87.65
• Volume: 626,192 shs
• Average Volume: 815,667 shs
• Market Capitalization: $3.90 billion
• P/E Ratio: 49.12
• Dividend Yield: 2.89%
• Price Target: $70.00
• Consensus Rating: Moderate Buy

Brunswick Stock Analysis - MarketRank™

Brunswick scored higher than 89% of companies evaluated by MarketBeat, and ranked 43rd out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Brunswick has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 7 buy ratings, 7 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Brunswick has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 27.68%

Earnings Growth

Earnings for Brunswick are expected to grow by 27.68% in the coming year, from $4.19 to $5.35 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Brunswick is 49.12, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.65.

Price to Earnings Ratio vs. Sector

The P/E ratio of Brunswick is 49.12, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 21.25.

Price to Book Value per Share Ratio

Brunswick has a P/B Ratio of 2.07. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.15% of the float of Brunswick has been sold short.

Short Interest Ratio / Days to Cover

Brunswick has a short interest ratio ("days to cover") of 5.2.

Change versus previous month

Short interest in Brunswick has recently increased by 28.82%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

Brunswick pays a meaningful dividend of 2.89%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Brunswick has been increasing its dividend for 13 years.

Dividend Coverage

The dividend payout ratio of Brunswick is 142.15%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Brunswick will have a dividend payout ratio of 32.15% next year. This indicates that Brunswick will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.0 / 5
• Environmental Score: -3.89

Percentage of Shares Shorted

9.15% of the float of Brunswick has been sold short.

Short Interest Ratio / Days to Cover

Brunswick has a short interest ratio ("days to cover") of 5.2.

Change versus previous month

Short interest in Brunswick has recently increased by 28.82%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 1.28

News Sentiment

Brunswick has a news sentiment score of 1.28. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.68 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Brunswick this week, compared to 11 articles on an average week.

Search Interest

3 people have searched for BC on MarketBeat in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Brunswick insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $142,379.00 in company stock.

Percentage Held by Insiders

Only 0.81% of the stock of Brunswick is held by insiders.

Percentage Held by Institutions

99.34% of the stock of Brunswick is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BC Stock Analysis - Frequently Asked Questions

How have BC shares performed this year?

Brunswick's stock was trading at $64.68 at the beginning of the year. Since then, BC stock has decreased by 8.1% and is now trading at $59.44.

How were Brunswick's earnings last quarter?

Brunswick Corporation (NYSE:BC) posted its quarterly earnings data on Thursday, April, 24th. The company reported $0.56 EPS for the quarter, topping the consensus estimate of $0.25 by $0.31. The firm's quarterly revenue was down 10.5% compared to the same quarter last year.
Read the conference call transcript.

Does Brunswick have any subsidiaries?

The following companies are subsidiaries of Brunswick: Navico, Fanautic Club, Garelick Mfg. Co, ThunderJet, Cybex International Inc., Whale, Advanced Systems Group EMEA B.V., and more.

How do I buy shares of Brunswick?

Shares of BC stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Brunswick own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Brunswick investors own include Humana (HUM), American Water Works (AWK), Waste Connections (WCN), Voyager Therapeutics (VYGR), The RMR Group (RMR), AU Optronics (AUOTY) and DiamondRock Hospitality (DRH).

Company Calendar

• Last Earnings: 4/24/2025
• Record date for 6/13 Dividend: 5/19/2025
• Ex-Dividend for 6/13 Dividend: 5/19/2025
• Dividend Payable: 6/13/2025
• Today: 7/05/2025
• Next Earnings (Estimated): 7/24/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: LEISURE&REC PRD
• Sub-Industry: Leisure Products
• Current Symbol: NYSE:BC
• CIK: 14930
• Web: www.brunswick.com
• Phone: (847) 735-4700
• Fax: 847-735-4765
• Employees: 15,000
• Year Founded: 1845

Price Target and Rating

• Average Stock Price Target: $70.00
• High Stock Price Target: $100.00
• Low Stock Price Target: $43.00
• Potential Upside/Downside: +17.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 14 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.21
• Trailing P/E Ratio: 49.12
• Forward P/E Ratio: 14.19
• P/E Growth: N/A
• Net Income: $130.10 million
• Net Margins: 1.62%
• Pretax Margin: 2.83%
• Return on Equity: 12.88%
• Return on Assets: 4.20%

Debt

• Debt-to-Equity Ratio: 1.12
• Current Ratio: 1.57
• Quick Ratio: 0.65

Sales & Book Value

• Annual Sales: $5.24 billion
• Price / Sales: 0.75
• Cash Flow: $9.05 per share
• Price / Cash Flow: 6.57
• Book Value: $28.68 per share
• Price / Book: 2.07

Miscellaneous

• Outstanding Shares: 65,680,000
• Free Float: 65,151,000
• Market Cap: $3.90 billion
• Optionable: Optionable
• Beta: 1.27