Build-A-Bear Workshop (BBW) Stock Price, News & Analysis

Company Overview

Build-A-Bear Workshop, Inc. operates a specialty retail business focused on interactive “workshop” experiences that allow customers to create customized stuffed animals. Through its in-store and online platforms, the company offers a wide range of plush toys, apparel, accessories and sound modules, enabling guests to personalize each creation. In addition to its core bear products, Build-A-Bear has expanded its portfolio to include licensed characters from leading entertainment and media franchises.

Founded in 1997 by Maxine Clark and headquartered in St. Louis, Missouri, Build-A-Bear Workshop has grown to operate over 400 retail locations across North America, Europe and Asia Pacific. The company complements its brick-and-mortar presence with a direct-to-consumer e-commerce site and a mobile app, extending its reach to global markets and enabling personalized gifting solutions.

Beyond its signature in-store experience, Build-A-Bear has developed seasonal promotions, birthday party events and corporate team-building programs, fostering customer engagement and brand loyalty. The retailer leverages strategic partnerships and licensing agreements to introduce new product lines tied to popular entertainment properties, including animated films, sports teams and children’s television series.

The company is led by President and Chief Executive Officer Sharon Price John, who joined Build-A-Bear Workshop in 2018. Under her leadership, the firm has emphasized digital transformation initiatives and omni-channel integration, aiming to enhance operational efficiency and drive long-term growth in an evolving retail landscape.

Key Stats

• Today's Range: $35.04 to $37.17
• 50-Day Range: $29.85 to $36.88
• 52-Week Range: $29.35 to $75.85
• Volume: 354,375 shs
• Average Volume: 307,172 shs
• Market Capitalization: $462.43 million
• P/E Ratio: 8.64
• Dividend Yield: 2.49%
• Price Target: $70.00
• Consensus Rating: Moderate Buy

Build-A-Bear Workshop Stock Analysis - MarketRank™

Build-A-Bear Workshop scored higher than 67% of companies evaluated by MarketBeat, and ranked 231st out of 482 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Build-A-Bear Workshop has received a consensus rating of Moderate Buy. The company's average rating score is 2.60, and is based on no strong buy ratings, 3 buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

Build-A-Bear Workshop has a consensus price target of $70.00, representing about 89.8% upside from its current price of $36.88.

Amount of Analyst Coverage

Build-A-Bear Workshop has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 6.68%

Earnings Growth

Earnings for Build-A-Bear Workshop are expected to grow by 6.68% in the coming year, from $4.04 to $4.31 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Build-A-Bear Workshop is 8.64, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 45.33.

Price to Earnings Ratio vs. Sector

The P/E ratio of Build-A-Bear Workshop is 8.64, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 46.90.

Price to Book Value per Share Ratio

Build-A-Bear Workshop has a P/B Ratio of 3.08. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

23.69% of the float of Build-A-Bear Workshop has been sold short.

Short Interest Ratio / Days to Cover

Build-A-Bear Workshop has a short interest ratio ("days to cover") of 6.58.

Change versus previous month

Short interest in Build-A-Bear Workshop has recently increased by 5.12%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Build-A-Bear Workshop pays a meaningful dividend of 2.50%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Build-A-Bear Workshop has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Build-A-Bear Workshop is 21.55%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Build-A-Bear Workshop will have a dividend payout ratio of 21.35% next year. This indicates that Build-A-Bear Workshop will be able to sustain or increase its dividend.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for Build-A-Bear Workshop this week, compared to 2 articles on an average week.

Search Interest

1 people have searched for BBW on MarketBeat in the last 30 days.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Build-A-Bear Workshop insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $103,560.00 in company stock.

Percentage Held by Insiders

4.00% of the stock of Build-A-Bear Workshop is held by insiders.

Percentage Held by Institutions

79.30% of the stock of Build-A-Bear Workshop is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 5/28/2026
• Record date for 7/9 Dividend: 6/25/2026
• Ex-Dividend for 7/9 Dividend: 6/25/2026
• Dividend Payable: 7/09/2026
• Today: 8/09/2026
• Next Earnings (Estimated): 8/27/2026
• Fiscal Year End: 1/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Other Specialty Retail
• Current Symbol: NYSE:BBW
• CIK: 1113809
• Web: www.buildabear.com
• Phone: (314) 423-8000
• Fax: 314-423-8188
• Employees: 5,500
• Year Founded: 1997

Price Target and Rating

• Average Price Target for Build-A-Bear Workshop: $70.00
• High Price Target: $80.00
• Low Price Target: $60.00
• Potential Upside/Downside: +89.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.60
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.27
• Trailing P/E Ratio: 8.64
• Forward P/E Ratio: 9.13
• P/E Growth: N/A
• Net Income: $52.20 million
• Net Margins: 10.48%
• Pretax Margin: 13.57%
• Return on Equity: 32.15%
• Return on Assets: 14.83%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.53
• Quick Ratio: 0.72

Sales & Book Value

• Annual Sales: $529.83 million
• Price / Sales: 0.87
• Cash Flow: $5.19 per share
• Price / Cash Flow: 7.11
• Book Value: $11.98 per share
• Price / Book: 3.08

Miscellaneous

• Outstanding Shares: 12,540,000
• Free Float: 12,036,000
• Market Cap: $462.43 million
• Optionable: Optionable
• Beta: 1.10