Rep. C. Scott Franklin Sells Alphabet Inc. (NASDAQ:GOOG) Shares

Key Points

• Rep. C. Scott Franklin sold $1,001–$15,000 of Alphabet stock from a Fidelity Roth IRA on August 20, alongside sales of Apple and JPMorgan shares. He bought similarly sized positions in PepsiCo, Novo Nordisk, McDonald’s and Accenture on August 26.
• Alphabet shares opened at $344.41, while the company reported strong quarterly results: $9.11 in earnings per share and $119.8 billion in revenue, up 24.2% year over year.
• Analysts maintain a broadly positive view, with a consensus “Buy” rating and a $415.55 price target. Recent optimism reflects improving search and AI momentum and reduced breakup concerns after a federal judge issued less severe-than-expected antitrust remedies.

Representative C. Scott Franklin (Republican-Florida) recently sold shares of Alphabet Inc. NASDAQ: GOOG. In a filing disclosed on September 17th, the Representative disclosed that they had sold between $1,001 and $15,000 in Alphabet stock on August 20th. The trade occurred in the Representative's "FIDELITY ROTH IRA" account.

Representative C. Scott Franklin also recently made the following trade(s):

• Purchased $1,001 - $15,000 in shares of PepsiCo NASDAQ: PEP on 8/26/2026.
• Purchased $1,001 - $15,000 in shares of Novo Nordisk A/S NYSE: NVO on 8/26/2026.
• Purchased $1,001 - $15,000 in shares of McDonald's NYSE: MCD on 8/26/2026.
• Purchased $1,001 - $15,000 in shares of Accenture NYSE: ACN on 8/26/2026.
• Sold $1,001 - $15,000 in shares of JPMorgan Chase & Co. NYSE: JPM on 8/20/2026.
• Sold $1,001 - $15,000 in shares of Apple NASDAQ: AAPL on 8/20/2026.

Alphabet Stock Up 0.2%

Shares of GOOG stock opened at $344.41 on Friday. The firm has a fifty day moving average of $343.08 and a 200-day moving average of $342.77. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16. Alphabet Inc. has a 12-month low of $236.68 and a 12-month high of $404.47. The company has a market capitalization of $4.21 trillion, a price-to-earnings ratio of 17.30, a P/E/G ratio of 1.00 and a beta of 1.21.

Alphabet (NASDAQ:GOOG - Get Free Report) last issued its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, topping analysts' consensus estimates of $2.87 by $6.24. The business had revenue of $119.80 billion for the quarter, compared to analyst estimates of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The firm's quarterly revenue was up 24.2% on a year-over-year basis. During the same period last year, the business posted $2.31 earnings per share. As a group, equities research analysts predict that Alphabet Inc. will post 20.51 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Monday, September 14th. Stockholders of record on Monday, September 7th were issued a $0.22 dividend. This represents a $0.88 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Friday, September 4th. Alphabet's dividend payout ratio is 4.42%.

Institutional Investors Weigh In On Alphabet

Several institutional investors and hedge funds have recently added to or reduced their stakes in GOOG. Denali Advisors LLC lifted its stake in shares of Alphabet by 14.8% during the second quarter. Denali Advisors LLC now owns 105,988 shares of the information services provider's stock worth $37,449,000 after buying an additional 13,700 shares during the period. Gerber Kawasaki Wealth & Investment Management increased its position in shares of Alphabet by 1.0% in the 4th quarter. Gerber Kawasaki Wealth & Investment Management now owns 275,943 shares of the information services provider's stock valued at $86,596,000 after acquiring an additional 2,850 shares during the period. Heck Capital Advisors LLC increased its position in shares of Alphabet by 298.2% in the 2nd quarter. Heck Capital Advisors LLC now owns 22,229 shares of the information services provider's stock valued at $7,854,000 after acquiring an additional 16,647 shares during the period. Montchanin Asset Management LLC purchased a new stake in Alphabet during the 1st quarter valued at about $7,075,000. Finally, Sax Wealth Advisors LLC increased its holdings in shares of Alphabet by 13.3% in the second quarter. Sax Wealth Advisors LLC now owns 30,489 shares of the information services provider's stock valued at $10,773,000 after purchasing an additional 3,575 shares during the period. 27.26% of the stock is owned by institutional investors.

Insider Transactions at Alphabet

In related news, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of Alphabet stock in a transaction dated Monday, July 27th. The stock was sold at an average price of $19.46, for a total transaction of $3,832,277.26. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Kent Walker sold 8,998 shares of the firm's stock in a transaction that occurred on Monday, June 29th. The stock was sold at an average price of $349.29, for a total transaction of $3,142,911.42. Following the transaction, the insider directly owned 75,290 shares of the company's stock, valued at $26,298,044.10. This represents a 10.68% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 450,875 shares of company stock valued at $11,984,482. 12.99% of the stock is owned by company insiders.

Analyst Upgrades and Downgrades

Several research firms have issued reports on GOOG. JPMorgan Chase & Co. dropped their price target on Alphabet from $460.00 to $420.00 and set an "overweight" rating on the stock in a research note on Thursday, July 23rd. Freedom Capital raised Alphabet from a "hold" rating to a "strong-buy" rating in a research report on Thursday, July 23rd. TD Cowen reiterated a "buy" rating and set a $475.00 price objective on shares of Alphabet in a report on Thursday, July 23rd. Cantor Fitzgerald reissued an "overweight" rating and issued a $420.00 target price (down from $435.00) on shares of Alphabet in a research report on Thursday, July 23rd. Finally, Zacks Research cut Alphabet from a "strong-buy" rating to a "hold" rating in a research note on Wednesday, August 5th. Six equities research analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating and four have assigned a Hold rating to the company. According to data from MarketBeat.com, the company presently has a consensus rating of "Buy" and a consensus price target of $415.55.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Antitrust ruling removes breakup risk: A federal judge declined to force Google to sell or separate its ad-tech businesses. Although Alphabet must share more auction data, improve interoperability, and appoint an antitrust compliance monitor, investors generally viewed the remedies as less severe than a breakup. Google should appoint antitrust compliance officer
• Positive Sentiment: Analysts see improving search and AI momentum: Evercore raised its price target to $450, citing a recovering search business and gains for Gemini against competing AI tools. Analysts also point to Google Cloud’s strong growth, a $514 billion backlog, and rising enterprise AI adoption. Alphabet stock jumps as Wall Street raises targets
• Positive Sentiment: Waymo expands internationally: Alphabet’s autonomous-driving unit plans to launch all-electric robotaxi service in Singapore by 2028, marking its first Southeast Asian market and reinforcing the longer-term value of Alphabet’s non-search businesses. Waymo to bring autonomous ride-hailing to Singapore
• Positive Sentiment: AI chips are becoming a revenue stream: Alphabet began recognizing revenue from sales of its custom AI chip systems in the second quarter. A $22 billion financing arrangement for the Crux AI TPU buildout could support further chip deployment and cloud growth. 2 Stocks to Buy as Google Starts Selling Its AI Chips
• Neutral Sentiment: Options activity signals bullish positioning: Investors purchased more than 212,000 Alphabet call options, above typical daily volume, suggesting increased speculative interest but not guaranteeing further gains.
• Negative Sentiment: Regulatory oversight and AI spending remain risks: The ad-tech remedies could constrain business practices for years, while heavy AI infrastructure investment is pressuring free cash flow. California’s new AI-related executive order may also add compliance uncertainty.

About Representative Franklin

Scott Franklin (Republican Party) is a member of the U.S. House, representing Florida's 18th Congressional District. He assumed office on January 3, 2023. His current term ends on January 3, 2027. Franklin (Republican Party) is running for re-election to the U.S. House to represent Florida's 18th Congressional District. He declared candidacy for the 2026 election. Scott Franklin was born in Thomaston, Georgia. Franklin graduated from Lakeland High School. He served in the U.S. Navy from 1986 to 2000 and the U.S. Navy Reserve from 2000 to 2012. Franklin earned a B.S. from the United States Naval Academy in 1986 and an M.B.A. from Embry-Riddle Aeronautical University in 1994. Franklin's career experience includes owning an insurance agency and working as a naval aviator with the U.S. Navy.

About Alphabet

Alphabet Inc is a technology holding company best known as the parent company of Google. It was established in 2015 as part of a corporate restructuring intended to separate Google's core internet businesses from a collection of other ventures. Google remains Alphabet's largest business and serves users, advertisers, businesses and developers worldwide.

Google's principal products and services include its internet search engine, online advertising platforms, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.