Salesforce (NYSE:CRM) Stock Sold by Rep. Maria Elvira Salazar

Key Points

• Rep. Maria Elvira Salazar sold between $1,001 and $15,000 of Salesforce shares on September 24 from her UBS IRA account, alongside similarly sized sales of nine other stocks.
• Salesforce recently reported a strong quarter, with revenue up 10.8% year over year and EPS of $5.90 versus the $3.27 consensus estimate. The company also pays a $0.44 quarterly dividend, equivalent to a 0.8% yield.
• Analysts maintain a generally positive outlook, with a consensus “Moderate Buy” rating and a $275.14 price target versus a recent price of $227.57; institutional investors own approximately 80.4% of the company.

Representative Maria Elvira Salazar (Republican-Florida) recently sold shares of Salesforce Inc. NYSE: CRM. In a filing disclosed on October 7th, the Representative disclosed that they had sold between $1,001 and $15,000 in Salesforce stock on September 24th. The trade occurred in the Representative's "UBS IRA ACCOUNT" account.

Representative Maria Elvira Salazar also recently made the following trade(s):

• Sold $1,001 - $15,000 in shares of Citigroup NYSE: C on 9/24/2026.
• Sold $1,001 - $15,000 in shares of Chubb NYSE: CB on 9/24/2026.
• Sold $1,001 - $15,000 in shares of Microsoft NASDAQ: MSFT on 9/24/2026.
• Sold $1,001 - $15,000 in shares of GE Aerospace NYSE: GE on 9/24/2026.
• Sold $1,001 - $15,000 in shares of Honeywell International NASDAQ: HON on 9/24/2026.
• Sold $1,001 - $15,000 in shares of Snowflake NYSE: SNOW on 9/24/2026.
• Sold $1,001 - $15,000 in shares of FedEx NYSE: FDX on 9/24/2026.
• Sold $1,001 - $15,000 in shares of RH NYSE: RH on 9/24/2026.
• Sold $1,001 - $15,000 in shares of Meta Platforms NASDAQ: META on 9/24/2026.
• Sold $1,001 - $15,000 in shares of Boeing NYSE: BA on 9/24/2026.

Salesforce Trading Up 1.3%

NYSE:CRM opened at $227.57 on Friday. Salesforce Inc. has a 52 week low of $146.32 and a 52 week high of $269.11. The stock's 50 day moving average price is $225.66 and its 200 day moving average price is $192.67. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84. The company has a market capitalization of $187.29 billion, a P/E ratio of 20.75, a P/E/G ratio of 1.03 and a beta of 1.26.

Salesforce (NYSE:CRM - Get Free Report) last released its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.27 by $2.63. Salesforce had a return on equity of 24.90% and a net margin of 21.99%.The company had revenue of $11.35 billion during the quarter, compared to the consensus estimate of $11.33 billion. During the same quarter in the prior year, the company posted $2.91 EPS. The firm's revenue was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, research analysts forecast that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were paid a $0.44 dividend. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 annualized dividend and a dividend yield of 0.8%. Salesforce's payout ratio is presently 16.04%.

Institutional Trading of Salesforce

Several large investors have recently added to or reduced their stakes in CRM. Mn Services Vermogensbeheer B.V. boosted its holdings in shares of Salesforce by 1.9% in the 3rd quarter. Mn Services Vermogensbeheer B.V. now owns 236,708 shares of the CRM provider's stock worth $54,341,000 after acquiring an additional 4,300 shares in the last quarter. Acropolis Investment Management LLC increased its holdings in Salesforce by 51.0% during the 3rd quarter. Acropolis Investment Management LLC now owns 1,761 shares of the CRM provider's stock valued at $404,000 after purchasing an additional 595 shares in the last quarter. First Heartland Consultants Inc. bought a new position in Salesforce in the 3rd quarter valued at $256,000. GAMMA Investing LLC increased its stake in shares of Salesforce by 30.4% in the third quarter. GAMMA Investing LLC now owns 19,496 shares of the CRM provider's stock valued at $4,476,000 after buying an additional 4,543 shares in the last quarter. Finally, Wisconsin Wealth Advisors LLC lifted its position in Salesforce by 3.1% during the 3rd quarter. Wisconsin Wealth Advisors LLC now owns 3,028 shares of the CRM provider's stock worth $695,000 after buying an additional 91 shares in the last quarter. 80.43% of the stock is owned by institutional investors.

Wall Street Analysts Forecast Growth

CRM has been the subject of a number of research analyst reports. Citizens Jmp reissued a "market outperform" rating and set a $315.00 target price on shares of Salesforce in a research report on Friday, September 18th. HC Wainwright lowered shares of Salesforce to a "negative" rating in a research report on Thursday, June 18th. Stifel Nicolaus raised their price target on shares of Salesforce from $275.00 to $300.00 and gave the stock a "buy" rating in a research report on Thursday, September 17th. Evercore restated an "outperform" rating on shares of Salesforce in a research note on Thursday, August 27th. Finally, Deutsche Bank Aktiengesellschaft reaffirmed a "buy" rating on shares of Salesforce in a report on Thursday, August 27th. Three research analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating, fourteen have given a Hold rating and three have assigned a Sell rating to the company. According to data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $275.14.

Insider Activity

In other news, Director Craig Conway sold 4,500 shares of the stock in a transaction that occurred on Friday, September 4th. The shares were sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the sale, the director directly owned 5,437 shares of the company's stock, valued at $1,416,936.57. This represents a 45.29% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director David Blair Kirk acquired 4,176 shares of the firm's stock in a transaction on Friday, September 18th. The stock was purchased at an average price of $239.33 per share, for a total transaction of $999,442.08. Following the completion of the transaction, the director directly owned 18,748 shares in the company, valued at approximately $4,486,958.84. The trade was a 28.66% increase in their position. The disclosure for this purchase is available in the SEC filing. Company insiders own 3.50% of the company's stock.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Agentforce adoption is broad, although demand remains a question. Oppenheimer maintained an Outperform rating and a $275 price target after a Dreamforce survey found that 85% of Salesforce customers had tried Agentforce. The firm characterized the data as evidence of healthy customer spending, but noted it has not yet clearly demonstrated accelerating demand. 85% of Salesforce Customers Have Tried Agentforce. Oppenheimer Says One Thing Is Missing
• Positive Sentiment: Salesforce’s financial profile supports a potential re-rating. Analysts and market commentators highlighted its profitability, free-cash-flow yield of approximately 8.2% of market value and relatively depressed forward valuation. The company’s latest reported quarter also showed double-digit revenue growth and a substantial earnings beat, providing fundamental support for the stock. Should You Buy Salesforce Stock For Its Cash?
• Positive Sentiment: Institutional buying and customer stickiness are improving sentiment. One market analysis argued that Salesforce’s switching costs, enterprise data ownership and agentic-AI capabilities make it more likely to benefit from AI than be displaced by it. Technical indicators reportedly showed improving money flow and relative strength, while analyst price targets remain above recent trading levels. Wall Street Left Software for Dead: 4 Stocks Institutions Are Buying Back
• Positive Sentiment: Storefront Next gained a commerce-security launch partner. Forter will provide fraud-prevention and trust-intelligence tools for Salesforce’s Storefront Next and Loyalty Management offerings. The partnership could strengthen Salesforce’s commerce proposition and help support adoption among enterprise customers. Salesforce Names a Launch Partner for Storefront Next
• Neutral Sentiment: Salesforce remains favored by some software-market commentators. Jim Cramer said he preferred Salesforce while discussing software-sector recoveries, but the comments were opinion-based and did not represent a new company announcement or change in earnings expectations. Jim Cramer Has Reservations About One of These Software Comebacks
• Negative Sentiment: Competitive migration tools highlight a potential customer-retention risk. Work4Flow launched a 90-day program designed to move enterprises from Salesforce to ServiceNow CRM, including data, custom objects and business logic. Although the announcement does not indicate broad customer departures, it reinforces competition and the risk that migration becomes easier. Work4Flow Launches 90-Day Program to Accelerate Salesforce-to-ServiceNow CRM Migration

About Representative Salazar

Maria Elvira Salazar (Republican Party) is a member of the U.S. House, representing Florida's 27th Congressional District. She assumed office on January 3, 2021. Her current term ends on January 3, 2027. Salazar (Republican Party) ran for re-election to the U.S. House to represent Florida's 27th Congressional District. She won in the general election on November 5, 2024. Maria Elvira Salazar was born in Miami, Florida, and lives in Coral Gables, Florida. Salazar earned an undergraduate degree from the University of Miami in 1983 and a graduate degree from Harvard University in 1995. Her career experience includes working as a television journalist, reporter, and news anchor.

About Salesforce

Salesforce, Inc NYSE: CRM develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.

The company's product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.

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